• Journal of Fashion Business
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• v.11 no.5
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• pp.100-109
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• 2007

The purpose of this research is to study the recognition of real somatotype and body of college women. The study was carried out by classifying somatotypes into three categories based on the body index; slim, normal, and obese somatotype. The subject of this study was 106 college women, and real measurement and survey were used. Data was analyzed by SPSS 12.0 and cross tabulation analysis, t-test, Anova, and correlation analysis were operated. The result is as follows. 1. The height of the subjects was 163.5cm, weight was 53.3kg, Rohrer index was 1.2, BMI was 19.9, Vervaeck index was 84.4 and the classification based on the body index belonged to the normal group. 2. The characteristics of groups divided by the body index are that slimmer groups is longer in length factor and smaller in the factors related with volume than other groups. The characteristics of groups classified by self-consciousness shows significant difference in all girth factors, back intersyce breadth, front intersyce breadth, neck to nipple length, and nipple to nipple breadth. 3. Conscious about the somatotype with using body index generally shows similarity. In the length factor including height, slim somatotype group is perceived as longer than normal somatotype group, and in the girth factor including weight, normal somatotype group is recognized as bigger and thicker than others.

• Management & Information Systems Review
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• v.32 no.4
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• pp.81-101
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• 2013

The purpose of this study was to examine the effects of mental similarity and internal locus of control, which are the characteristics of an organizational member, and individualism and power distance, which are an individual's sense of value, on mentoring function in an informal mentoring relationship of ROK army. For corroborative analysis, the sample was collected from 547 questionnaires, which contain validate data out of 1,000 questionnaires distributed to junior officers working at ROK army's division level unit. The data proved that, First, mental similarity and internal locus of control positively effected upon mentoring function. Second, individualism positively effected upon mentoring function while power distance had a negative effect on it. Thus in an informal mentoring relationship of ROK army, a mentee perceived as he or she gains more support from mentoring function when a mentee recognizes higher mental similarity, individualism, and is in an internal locus of control. On the other hand, a mentee who perceived higher power distance felt as he or she gets less support from mentoring function. Through this investigation, the significance of influential components of mentoring function in a mentoring relationship of ROK army was demonstrated, and these research results could be highly supportive for a future research based on mentoring relationship.

• Journal of Families and Better Life
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• v.33 no.5
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• pp.37-53
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• 2015

The purpose of this study is to examine the differences in perceived time pressure between employed and non-employed married women in Korea. The sample of married couple from the Korean Time Use Survey 2009 (n = 6,948 couple diaries) was used to examined the difference in the level of perceived time pressure over the life cycle of two group. This study also investigated the married women's time use, husband's time use as well as hour of domestic outsourcing and whether such factors are associated with lowering perceived time pressure of married women. Results showed employed wives felt almost 3 times more time pressed than non-employed wives, and the gap mostly remained over different life cycles. Total work hours were associated with increasing the time pressure of both groups of women, while regenerating time was associated with ameliorating time pressure. The result suggests that the time pressure gap between employed and non-employed wives can be partly due to the relative length of total labor hours and regenerating time among the two groups. Ordered logit analysis revealed that husband's paid work hours were not associated with wive's feeling rushed, but husband' unpaid work hours were positively linked with time pressure of their wives. Results indicated if employed or non-employed wives are feeling very busy, there is a high chance that husband might give them some help. We found employed wives spend more hours on housework outsourcing, and purchasing goods for housework was not associated with lowering the feeling of pressure of employed wives. There were both similarity and difference in factors associated with women's feeling pressed among employed and non-employed wives. It implies that social process and it's strategies to alleviate the time pressure can be different by women's employment status.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.16 no.2
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• pp.1054-1063
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• 2015

This study is to verify the effect of similarity of expanded-product, brand concepts of parent-brands and implicit theory of customers on the brand-extension evaluation, in order to reduce the risk of brand extension. First, this research documents how the similarity between the parent-brands and expanded-products affect brand-extension evaluations as a main effect variable. Second, this study examines the moderating effect of the brand concepts of parent-brands on the brand-extension evaluation. Third, this research documents how implicit theories regarding personality affect consumer evaluations about the brand-extension. The study assumes and tests that consumers in the group of incremental theorists are more accepting of brand-extensions than consumers in the group of entity theorists. The result figures out the implicit theory customers has some moderating effect on the evaluations, yet the direction of the effects is contrary to expectations.

• Journal of the Korean Society of Costume
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• v.44
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• pp.201-213
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• 1999

In this study, an attempt was made to classify the new generation by the conciousness of fashion and to make out positioning map, for brands of which each of the classified groups were aware. It's also intended to show a strategy brand marketing strategy by comparing the attribues that they considered important. The subjects of this study were gatheres into stratified sample groups from women whose age were ranged from 18 to 24 in Taejon. The subject brands of this study were Nice Claup. Y'sb. SYSTEM. i.n.v.u. On & On. EnC. ZOOC and Tomboy. which were selected because of high awareness. The results of this study were as below: 1. The new generation was grouped into a individuality-oriented group and an utility-oriented group. 2. As a result of analyzing brand image similarity, it's found that each group perceived the similarity differently. The individuality-oriented group perceived brand differentially more than the utility-oriented group. 3. concerning brand image preference, the individuality-oriented group preferred EnC most in light of self-expression and fashion, and preferred ZOOC most in view of utility. What was most preferred by the utility-oriented group was EnC in view of fashion and quality and ZOOC in the aspect of fashion, quality, price and design. 4. Regarding satisfaction level at brand image attributes, both of the groups showed satisfaction at On & On and Y'sb in light of self-expression. The individuality-oriented group was contented with SYSTEM's price and Nice Claup's utility and quality. 5. As a result of analyzing the groups' demographic variables, age and monthly mean income made a significant difference.

• Journal of the Society of Disaster Information
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• v.16 no.3
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• pp.594-601
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• 2020

Purpose: The purpose of the present study was to identify factors affecting anxiety about disaster damage potential in Gyonggi-do and evacuation behavior that influences evacuation behavior. Method: Multiple regression analysis was performed to test the hypothesis and to analyze the influence of anxiety about disaster damage potential and perceived stress, and analyzed similarity in correspondence between age and anxiety about disaster damage potential. Results: The anxiety about disaster damage potential of a group vulnerable to safety and anxiety about disaster damage potential of disaster system collapse were perceived in close proximity. Disaster system collapse, evacuation life, and natural disasters were found to be factors affecting perceived stress. Stress and natural disasters were found to be influencing factors on evacuation behavior. Conclusion: The necessity of managing stress was confirmed since anxiety about natural disaster damage potential and stress affect evacuation behavior. The recent experiences of heavy rain disasters indicate that the anxiety about disaster damage potential is expected to increase. The findings also indicate the importance of preventive planning and psychological management to manage the anxiety about disaster damage potential.

• Journal of Distribution Science
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• v.7 no.2
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• pp.63-87
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• 2009

The conclusions shown by this study are as follows: Firstly, Despite the similarity of the objective distance caused by the geographic distance and cultural similarities. it is found that the psychic distance factor still exists. Secondly, a new affective factor of psychic distance has been noted. As to the shaping method, even though culture and psychic distance involve homeogenic factors, psychic distance is more complex in that it is affected not only by cultural changes but also by other affective factors. Culture is a very significant factor, which can have an effect on forming psychic distance, but it is short of being a measurement variable for measuring psychic distance. Thirdly, psychic distance can have a direct effect on customers' buying response. If it is just a belief shared among the people of a nation, it can't become an important notion.

• Journal of the Korean Society of Clothing and Textiles
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• v.26 no.11
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• pp.1615-1626
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• 2002

The purpose of this study was to investigate the effect of shopping orientation, and service quality and satisfaction on impulsive buying behavior in two types of apparel store. The sample consisted of 616 females aged 20-30 who were shopping at department stores and shopping malls in Busan. Data were analyzed with factor analysis, t-test, cross analysis and path analysis. The results showed that consumers of department stores showed more strongly convenient orientation than those of the shopping mall, consumers of the shopping mall showed more strongly recreational orientation and practical orientation than those of the department. Stores services of the department were perceived better than that of the shopping mall in promotional services, salespersons' services and environmental services. But it didn't show any differences between store types in product services. Consumers 'satisfaction with the service was greater in department stores than the shopping mall. But it didn't show any difference between apparel store types in the impulsive buying behaviors. Impulsive buying behavior of department store shoppers is directly affected by a shopper' shopping orientation as well as store service quality perceived by shoppers rather than a shopper' satisfaction. The service quality does not have directly related to consumers’ service satisfaction. The causal relationships of impulsive buying behaviors showed similarity in shopping malls and department stores. The perceived quality and satisfaction with store service were higher at department store than shopping malls. In impulse buying behavior of a department store was directly affected by a shopper' shopping orientation as well as store service quality perceived by shoppers rather than a shopper’ store service satisfaction.

• Journal of Fashion Business
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• v.20 no.3
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• pp.104-118
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• 2016

As more consumers avoid ads aided by advanced technologies that conveniently block ads, traditional advertising is becoming less effective than ever before. Product placements are increasingly executed to unobtrusively expose products and brands to consumers while they watch media programs. The current study attempts to enhance our understanding of the factors that affect consumer attitude towards the brands placed in TV dramas. In particular, this study examines whether the attractiveness of actors and the congruency between the products placed and the story of the TV drama influence consumer attitudes towards the TV drama and the brand. A total of 211 male consumers in their 20s and 30s were used for data analyses. Structural equation modelling revealed that the product-story congruence had a positive impact on consumer attitude towards the TV drama as well as their attitude towards the brand. Actor attractiveness (in terms of similarity and likability) positively influenced consumer attitude towards the brand. Only the perceived likability dimension of actor attractiveness was found to affect consumer attitude towards the TV drama.

• Journal of Distribution Science
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• v.9 no.4
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• pp.29-42
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• 2011

With the many advantages of the internet, online shopping has become one of the fastest growing types of retail businesses. However, internet-based firms are much more firmly required to retain existing customers rather than secure new ones, and to make them revisit the site by strengthening trust and loyalty, thereby improving profits and outrivaling competitors. Commitment is an essential part of successful long-term relationships between buyers and sellers. Although commitments by both parties in an exchange can provide the foundation for the development of relational social norms, disproportionate commitments can lead to opportunism by the less committed partner. Moreover, flow, which is characterized by intense concentration and enjoyment, was found to be significantly linked with exploratory use behavior, which in turn was linked to the extent of computer use. The level of flow was, itself, determined by the individual's sense of being in control, and the level of challenge perceived in maneuvering a website. Website attractiveness goes hand in hand with the attractiveness of an internet shopping mall, and it can be conceptualized as the persuasive effectiveness of a message by the use of familiarity, favor, similarity, etc. It occurs when information receivers try to achieve self-satisfaction when they actually or emotionally identify themselves with an information source. This study investigates the relationship between the perceived system characteristics of an internet shopping mall and the loyalty of online consumers, and it examines how perceived website attractiveness and flow play mediating roles between the perceived system characteristics of an internet shopping mall and the affective commitment in the context of a clothes internet shopping mall. For these purposes, a structural model comprising several variables was developed. That model was tested with an analysis of moment structure (AMOS) using data from respondents who had purchased clothing through the internet during the past three months. In this model, the perceived system characteristics of an internet shopping mall, such as familiarity, reputation, uniqueness, positive emotions, self-efficacy, and interactivity, were proposed to affect the website's attractiveness and flow, and lead to a higher affective commitment over time. Thus, the perceived website attractiveness and flow were proposed as core mediating variables between perceived system characteristics and affective commitment. The results of a reliability test using Cronbach's Alpha, and a confirmatory factor analysis warranted using unidimensionality for the measures for each construct. In addition, the nomological validity of the measures was warranted from the results of a correlation analysis. The results of empirical analyses indicated that systematic attributes resulting in website attractiveness and user's characteristics, thereby triggering customers' flow, play a crucial role in inducing customers' affective commitment, and a user's characteristics are twice as important as systematic attributes in this study. Moreover, familiarity, reputation, and uniqueness all have a significant effect on website attractiveness, and the research showed that uniqueness took the first place, and that familiarity and reputation followed in order of magnitude. The fact that reputation was not the most important factor that affects the attractiveness of an internet shopping mall, with uniqueness or familiarity having a greater impact, suggests much deeper implications. Finally, positive emotion, self-efficacy, and interactivity all have a significant effect on customers' flow. In particular, the fact that positive emotion, compared to self-efficacy or interactivity, has much more impact on flow is very suggestive.