• 제목/요약/키워드: Perceived similarity

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대학부설과학영재교육원 영재학생이 인식하는 영재교육원과 학교에서의 교우기대감 (Friendship Expectation Perceived in Gifted and Regular Class by Gifted Students of Gifted Science Education Institute attached to University)

  • 성승민;여상인
    • 과학교육연구지
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    • 제41권1호
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    • pp.98-110
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    • 2017
  • 이 연구의 목적은 대학부설과학영재교육원과 일반학교 수업에서 영재학생이 인식하는 교우기대감을 비교하기 위한 것이다. 경기도에 소재하고 있는 A 대학부설과학영재교육원의 영재 121명에게 친밀성, 능력 유사성, 도덕성을 하위 영역으로 하는 교우기대감 검사를 실시하였다. 연구 결과는 다음과 같다. 대학부설 과학영재교육원과 일반학교에서 영재학생이 인식하는 교우기대감은 친밀성, 도덕성의 하위 영역에서 통계적으로 유의한 차이가 있었고, 능력 유사성의 하위 영역에서는 통계적으로 유의한 차이를 보이지 않았다. 일반학급에서는 친밀성에 대한 교우 기대감이 높았고, 영재학급에서는 도덕성에 대한 교우기대감이 높았다. 또한, 교우기대감의 각 하위 영역의 일부 세부문항에서 통계적으로 유의한 차이를 보이는 교우기대감도 있었다. 그리고 대학부설과학영재교원의 영재학생은 지역교육청부설영재교육원과 단위학교 영재학급의 영재학생이 보이는 교우기대감과 다른 특징도 보였다. 연구 결과를 토대로 영재학생의 교우기대감이 주는 시사점에 대하여 논의하였다.

초등 과학영재와 일반학생이 지각하는 교우기대감 (Friendship Expectation Perceived by Science-Gifted and Non-Gifted Elementary Students)

  • 주선아;여상인
    • 영재교육연구
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    • 제26권1호
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    • pp.37-51
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    • 2016
  • 이 연구는 일반학급에서 과학영재와 일반학생이 지각하는 교우기대감과 영재학급 및 일반학급에서 초등과학영재가 지각하는 교우기대감을 조사한 것이다. 연구 대상은 지역교육청부설 영재교육원과 단위학교 영재학급의 5, 6학년 과학영재 233명과 과학영재와 같은 지역에 위치한 초등학교 5, 6학년 일반학생 329명이다. 검사도구로는 친밀성, 능력/유사성, 도덕성의 하위영역을 범주로 하는 교우기대감 척도 설문지를 사용하였다. 연구 결과는 다음과 같다. 첫째, 일반학급에서의 교우기대감에서 과학영재는 일반학생에 비하여 친밀성과 도덕성의 하위 영역에서 통계적으로 유의하게 교우기대감이 높았으나 능력/유사성에서는 두 집단 간에 차이를 보이지 않았다. 둘째, 영재학급과 일반학급에서 과학영재가 지각하는 교우기대감에서는 일반학급에 비하여 영재학급에서 친밀성의 하위 영역에서 통계적으로 유의하게 교우기대감이 높았고, 능력/유사성과 도덕성의 하위 영역에서는 유의한 차이를 보이지 않았다. 연구 결과를 토대로 학습 환경에 따른 과학영재의 교우기대감이 주는 시사점에 대하여 논의하였다.

노년여성의 한복 및 양장 착용과 관찰자의 연령이 인상형성에 미치는 영향 (Effect of Korean and Western Attire of Eldery Women and Perceiver's Age on Impression Formation)

  • 이명희
    • 복식
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    • 제43권
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    • pp.187-202
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    • 1999
  • The objectives of this study were to analyze the effect of dress(Korean traditional dress and suit) of elderly Women and situation on impression formation. The experimental design was $10\times{2}\times{2(dress}\times{perceiver's age}\times{situation)}$ factorial design by 3 independent variables. The stimuli of color photographs of female in her 60's model and the semantic differential scale were used. Six variables of impression formation were used: preference: elegance: potency: activity: feminine: and modernity. Samples were 400 women 200 were in their twenties and 200 in their forties and fifties. The data were analyzed by $\alpha$-reliability t-test ANOVA and duncan's multiple range test. The Korean traditional dress with the combination of Korean traditional color(light blue upper dress with dark red purple collar and string.dark blue skit) had the most positive effect on impression of elegance. Pink traditional dress and light blue traditional dress had a negative effect on impression of potency activity and modernity. Red purple suit had a positive effect on potency and modernity. The interaction between dress perceiver's age and stituation was significant for the impression of activity. Women in their 40's and 50's perceived the activity of red purple suit positively in the situation of alumnae meeting more than in the wedding ceremony. The perceived age of the stimulus person was different according to dresses. Traditional dresses was perceived older than suits were. Women in their 40's and 50's evaluated preferences of the dresses positively more than 20's did. This means that 40's and 50's feel similarity with the stimulus person more than 20's as the age of model was in their 60's The result supports the theory that similarity is basic factor in interpersonal attraction.

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뷰티 블로거에 대한 중국 소비자의 준사회적 상호작용이 동영상 태도와 제품 태도에 미치는 영향 (Effects of beauty vloggers' parasocial interaction on Chinese consumers' attitudes toward vlogs and the products)

  • 남미나;박지선
    • 복식문화연구
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    • 제26권5호
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    • pp.649-664
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    • 2018
  • With the rapid growth of the Chinese cosmetics market and the continuous introduction of new products into the market, beauty videos generated by other consumers, that are by beauty vloggers, have become a major source of information for cosmetics consumers. With the popularity of beauty vlogs in China, beauty vloggers have become influencers who affect consumers' information processing and attitude development regarding cosmetic products and beauty routines. The current study aims to explore the characteristics of beauty vloggers that affect consumers' attitudes toward both the beauty vlogs and the products featured in those vlogs. Based on parasocial interaction theory, the study examines whether perceived characteristics of beauty vloggers influence consumers' perceived parasocial interaction, which in turn influences their attitudes. The study employs an online survey, which was administered to female consumers in China. Data from a total of 372 responses was used for analysis. Findings show that the perceived similarities to and perceived trustworthiness of vloggers have a significant impact on parasocial interactions, which influences consumer attitudes toward both the vlogs and the products shown in them. Perceived reliability and perceived attractiveness are shown to have a positive impact on consumer attitudes toward vlogs. Perceived expertise, attractiveness, similarity, and trustworthiness have all been shown to affect product attitudes. These results show that while beauty vlogs have a significant impact on consumers' decision-making processes, the perceived characteristics of beauty vloggers themselves are important to consumers in the development of their attitudes toward both vlogs and products.

임부의 지각된 지지 형성에 기여하는 요인 (Factors Contributing to Perceived Support in Pregnant Women)

  • 김정애;이미라
    • 대한간호학회지
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    • 제23권4호
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    • pp.511-527
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    • 1993
  • Pregnant women need to be supported by their husbands and other family members. But little is known about the factors that contribute to perceived support in pregnant women. So this study is designed to identify the factors contributing to perceived support in pregnant women. The subjects for this study were 19 women who had had vaginal deliveries and 11 who had had cesarean sections in one hospital affiliated with a university. Data were collected during July and August 1992 through interview which lasted 20~30 minutes and used open ended questions. Each woman was interviewed once about their pregnancy experience. The data were analyzed by Van Kaam’s phenomenological analysis method and categorized accord-ing to similarity of content. Results of this study are as follows. 1) Mothers felt physically supported by having help with their activities from their husbands or other family members. Psychological stress was relieved by not having to worry about and / or giving a birth to a baby boy ; getting special attention : and hearing encouraging words. 2) Mothers felt not supported when indifference was shown by her husband and / or relatives ; when forced to do an unusual household activities ; or on hearing words stressing her responsibilities. Suggestion for further study are as follows. It is necessary to see if or not the contents of an educational program would increase the perceived support of pregnant women. This could be done by carrying out an experimental research project.

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IT컨설팅에서 인지적 신뢰와 정서적 신뢰에 관한 연구 (Cognitive and Affective Trust in IT Consulting Service)

  • 박준기;조철현;김한별;이정우
    • 한국IT서비스학회지
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    • 제12권3호
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    • pp.39-54
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    • 2013
  • IT consulting is becoming a norm rather than exception in this age of smart work and information revolution. As IT consulting is one of the knowledge intensive services requiring high credence on both sides, maintaining a good trustful relationship is critical in sustenance of strategic partnership between business firms and IT service firms. Trust is known to be one of the salient constructs in service relationships. In this study, building from the social psychology literature, trust is conceptualized as two dimensions : cognitive and affective trust. Using two dimensions of trust as mediators, a research model is constructed for IT consulting specific context : relationship continuance intention as the dependent construct while expertise, service performance, reputation, relationship satisfaction and value similarity as antecedents of cognitive and affective trust. 145 data points were collected through a survey of IT service client project managers retrospectively asking their experience with IT consultants. Findings suggest that cognitive trust is associated with perceived level of expertise and service performance while affective trust with relationship satisfaction and value similarity, respectively. Interestingly, the paths from reputation are found to be statistically insignificant towards both dimensions of trust, indicating IT service context would be more practically outcome oriented than any other professional service context. Also, cognitive trust seems to maintain stronger influence on relationship continuance intention as anticipated. Implications and limitations are discussed at the end.

컨버전스 제품의 인식 및 평가에 대한 실증적 연구 : 결합 개념 이론을 중심으로 (Empirical Studies on the Conceptual Combination of Digital Convergence Products)

  • 김진우;윤지은;이인성;이기호;최보름
    • 경영과학
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    • 제25권3호
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    • pp.101-122
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    • 2008
  • A wide variety of convergent digital products are emerging through the combination of multiple independent digital technologies. Digital convergence provides new revenue sources for businesses and new ways of satisfying individual needs of consumers. Despite its business and consumer implications, little research has addressed how people perceive or evaluate convergent products. This study aims at understanding how consumers interpret and evaluate convergent digital products by conducting two consecutive studies. Firstly, a survey was conducted to understand how people interpret convergent products in three ways suggested by the conceptual combination theory based in cognitive science. Secondly, an experiment was conducted to investigate the impact of combination strategies and product similarities on user evaluation of convergent products. Study results indicate that similarity of constituent products has a substantial effect on the interpretation of concept combination strategies. Moreover, combination strategy and product similarity were found to have substantial effects on user comprehension, perceived newness, and preferences for convergent products. This paper ends with an examination of the implications and limitations of the study results.

공동주택 소음에 대한 감성 평가 (IDENTIFYING EMOTIONAL ELEMENTS OF APARTMENT NOISE)

  • 민윤기;은희준;조문재;손진훈
    • 한국감성과학회:학술대회논문집
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    • 한국감성과학회 1999년도 춘계학술발표논문집 논문집
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    • pp.39-44
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    • 1999
  • The purpose of this study was to extract emotional dimensions from Korean adjectives relating to apartment noise. Noise-related 296 Korean adjectives were extracted from a dictionary and three evaluators selected 96 adjectives from those by removing very similar ones in meaning. Two types of 96 7-point scales were conducted to college students for evaluation, whether each adjective describes apartment noise appropriately. From this evaluation, 28 adjectives having above 4.5 points were selected. Again, 8 different types of 7-point scales on 378 adjective pairs(28 x 27/2) were administrated to separate college students to evaluate the degree of similarity between 28 adjectives. Based upon this evaluation, 14 adjectives were finally selected and scores on similarity sere analyzed through two different statistical analyses (Multi-dimensional scale and Cluster analysis). The results showed that three dimensions (displeasure, sensitivity and perceived loudness) exist in peoples' emotional response state to apartment noise. The previous studies have treated annoyance and sensitivity as separate measures to noise. However, this study showed that these two factors were on the same emotional dimension labeled as 'sensitivity' In addition, new dimension, labeled as 'displeasure', was found.

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CSR 활동의 적합성이 소비자 제품 성능 평가에 미치는 영향: CSR 정보 원천과 소비자 전문성의 조절 효과를 중심으로 (Effect of the CSR Fit on the Perceived Product Performance and the Moderating Effect of the CSR Information Source and Consumer's Expertise)

  • 한샤오;남인우
    • Journal of Information Technology Applications and Management
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    • 제25권4호
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    • pp.41-65
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    • 2018
  • Corporate Social Responsibility (CSR) activities are important tool in corporate management strategies. However, the way that companies conduct CSR activities might bring different effect on consumers. The purpose of this study is to verify the effect of CSR fit (similarity between the firm's CSR activities and the firm's core products or technologies) on the consumers' evaluation on product performance. In addition to the main effects of CSR fit on perceived product performance, and we also examined how this effect changes when CSR information source and consumer expertise are involved as control variables. Study 1 of this research was conducted with US consumers and study 2 was with Chinese consumers. Experimental results show that consumers' perceive product performance is better when the fit between CSR activities and firm's core products or technologies is low than the fit is high. When CSR information sources are neutral sources, consumers perceive product performance to be better when the fit between the firm's CSR activities and the firm's core products or technologies is low than the fit is high. However when CSR information was delivered by company's source like nadvertisement, such difference disappears. This study also show that the higher the customer's expertise, the better the product performance was perceived for high-fit CSR activities. On the other hand, the lower the consumer's expertise, the better perceived product performance was perceived for low-fit CSR activities.

부모-아동간 신념의 일치도와 아동의 학업 성취도 및 자기능력지각과의 관계 (Congruence of Parents and Children's Beliefs: Relationships to Academic Achievement and Perceived Competence)

  • 전경숙
    • 아동학회지
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    • 제13권2호
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    • pp.251-272
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    • 1992
  • The purpose of this study is to investigate the relationships among the beliefs of parents and children, children's cognitive and emotional behavior based on cognitive and interreactionary approach models. The Subjects were 138 children (68 eight-year-olds and 70 eleven-year-olds) and their parents. Instruments used in this study were the modified Family Belief Interview Schedule(Alessandri & Wozniak, 1987), the Standard Achievement Test, and Harter's Perceived Competence Scale. Data analysis was by Pearson's r product moment correlation, two-way ANOVA, Fisher-Z test and Student-Newman-Keuls post-hoc test. The major findings are as follows: (1) The beliefs of parents and children has a significant influence children's perception of competence. (2) The congruence of parents' and children's beliefs was hightest in "assumed similarity". (3) Mother's positive view of their children and congruence of mother's and father's beliefs were correlated with children's academic achievement. Parents' positive beliefs and congruence of beliefs were also correlated with children's self-perception of competence.

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