• International Journal of Internet, Broadcasting and Communication
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• 제14권2호
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• pp.1-9
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• 2022

The influence of information sensitivity during the COVID-19 pandemic on perceived risk and personal preventive behaviors of consumers in China had been investigated. The participants were Chinese individuals experiencing the pandemic as it happened. Participants voluntarily completed an online questionnaire to provide their COVID-19 information sensitivity, their perceived COVID-19 risk, preventive behavior and their respective age. Our study discovered that COVID-19 information sensitivity positively influence perceived risk and preventive behavior. Moreover, young individuals show higher levels of online information sensitivity, which influenced their personal protective behavior when compared to that of middle-aged and elderly participants. Furthermore, Perceived risk significantly affected preventive behaviors. The results of this study may assist the government and marketeers in comprehending information sensitivity which can affect consumers' protective behavior toward reducing COVID-19 infections.

• 한국의류학회지
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• 제40권3호
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• pp.574-589
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• 2016

This research investigates the characteristics of the mobile social commerce and explores the moderating effects of perceived risk and price sensitivity. This survey targeted consumers in their 20s to 30s who use mobile social commerce applications. We used 261 questionnaires for the final statistical analysis. Descriptive analysis, factor analysis, reliability analysis, and hierarchical regression analysis were applied in the data analysis. The results are summarized as follows. First, characteristics of mobile social commerce are composed of economics, informativeness, entertainment and promotion. Second, perceived risk (which had a negative effect on purchase intention) had moderating effects between perceived risk and economics or entertainment. Third, price sensitivity (which had a positive effect on purchase intention) had a moderating effect between price sensitivity and promotion. This study contributes to the disclosure of the role of perceived risk and price sensitivity as moderating factors between the characteristics of mobile social commerce and purchase intention. Finally, useful implications (both academic and practical) are provided for fashion retail managers.

• 복식문화연구
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• 제26권6호
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• pp.951-965
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• 2018

The purpose of this study was to investigate the effect of perceived risk, community usage motive, and price sensitivity of customers who purchase children's wear directly from overseas on customer satisfaction. Specifically, this study is aimed at verifying the moderating effect of price sensitivity when perceived risk and community usage motive significantly influence customer satisfaction. A survey was conducted among consumers who experienced directly purchasing children's wear from overseas and engaging in communities. A total of 415 questionnaires were distributed, which 41 responses were insincere and excluded; thus, 374 responses were analyzed. Results of this study are as follows. First, the analysis on how perceived risk and community usage motive influence customer satisfaction reveals the significant influence of economic and social psychological risk on customer satisfaction. Moreover, informational, recreational, and social emotional usage motive have a significant influence on customer satisfaction. Second, the effect of perceived risk and community usage motive on customer satisfaction based on different levels of price sensitivity was verified. As a result, delivery and economic risks affect customer satisfaction for consumers with high price sensitivity. Moreover, recreational usage motive has a significant influence on customer satisfaction for high price sensitive consumers. In conclusion, perceived risk negatively impacts customer satisfaction. Therefore, it is essential to provide a system that can reduce the perceived risk of consumers who purchase children's wear directly from overseas.

• 한국융합학회논문지
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• 제8권6호
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• pp.75-84
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• 2017

본 연구의 목적은 간호사들의 윤리적의사결정 자신감, 인성, 간호전문직관 및 도덕적 민감성 정도를 분석하고, 윤리적의사결정 자신감에 영향을 미치는 요인을 융합적으로 파악하는 것이다. 연구대상은 D, S시 소재 종합병원에 근무하는 간호사 174명으로, 연구 자료는 기술통계, t-test, ANOVA, Pearson's correlation and Multiple regression을 이용하여 분석하였다. 연구결과, 간호사들의 윤리적의사결정 자신감 정도는 중간정도이었으며, 인성, 간호전문직관, 도덕적 민감성과 유의한 양의 상관관계를 보였다. 윤리적의사결정 자신감에 영향을 주는 요인은 인성(${\beta}=.350$, p<.001), 간호전문직관(${\beta}=.172$, p<.001), 도덕적 민감성(${\beta}=.134$, p<.001)임을 확인하였고, 이들의 설명력은 25%이었다. 따라서 간호사의 윤리적의사결정 자신감 향상을 위해서 임상현장에서 인성, 간호전문직관 및 도덕적 민감성 향상을 위한 교육프로그램 개발이 필요하다.

• 한국농촌간호학회지
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• 제18권1호
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• pp.19-26
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• 2023

Purpose: This study was to evaluate the effects of a blended-learning based bioethics program on perceived ethical confidence, critical thinking disposition, moral sensitivity, and academic self-efficacy of the nursing students living in S city. Methods: The program was conducted 13 sessions (2 hours/session) and evaluated for perceived ethical confidence, critical thinking disposition, moral sensitivity, and academic self-efficacy. The collected data were analyzed with descriptive statistics and paired t-test using the SAS 9.4 program. Results: The blended learning based bioethic program was found to be effective for perceived ethical confidence (t=8.70, p<.001), critical thinking disposition(t=8.96, p<.001), moral sensitivity (t=6.43, p<.001), academic self-efficacy (t=20.5, p<.001), and program satisfaction(t=4.92, p<.001). Conclusion: The results of this study suggest that a blended learning program including TBL has advantages of case-based discussion and active interaction for nursing students' bioethics education.

• 무역학회지
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• 제44권6호
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• pp.169-185
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• 2019

The purpose of this study is to analyze the structural relationships of perceived value, price sensitivity, and satisfaction between brand image and purchase intention of consumers who have experience of overseas direct purchase. This study collected questionnaires used to analyze these structural relationships. Using the R's plspm package, we analyzed the PLS (partial least squares) structural equation model. In order to examine the relationship between perceived value and price sensitivity, the research model was modified and analyzed. As a result, not only the adoption of the research hypothesis, but also the goodness of fit was higher than before the research model modifying, and the relationship between perceived value and price sensitivity was further verified. The modified research model has higher academic value, so it is necessary to select it as the final proposal model.

• Journal of Information Technology Applications and Management
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• 제22권4호
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• pp.225-251
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• 2015

This paper analyzed factors for employees to violate information security policy in financial companies based on the theory of reasoned action (TRA), general deterrence theory (GDT), and information security awareness and moderating effects of perceived sensitivity of customer information. Using the 376 samples that were collected through both online and offline surveys, statistical tests were performed. We found that the perceived severity of sanction and information security policy support to information policy violation attitude and subjective norm but the perceived certainty of sanction and general information security awareness support to only subjective norm. Also, the moderating effects of perceived sensitivity of customer information against information policy violation attitude and subjective norm were supported. Academic implications of this study are expected to be the basis for future research on information security policy violations of financial companies; Employees' perceived sanctions and information security policy awareness have an impact on the subjective norm significantly. Practical implications are that it can provide a guide to establish information security management strategies for information security compliance; when implementing information security awareness training for employees to deter violations by emphasizing the sensitivity of customer information, a company should make their employees recognize that the customer information is very sensitive data.

• 한국산학기술학회논문지
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• 제17권9호
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• pp.610-618
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• 2016

본 연구는 간호대학생의 도덕적 민감성, 비판적 사고성향, 윤리적 의사결정 자신감 정도를 알아보고, 간호대학생의 윤리적 의사결정 자신감에 영향을 미치는 요인을 분석하기 위한 서술적 조사연구이다. 연구대상은 D시 소재 간호대학생 170명으로, 자료는 2016년 5월 16일부터 5월 20일까지 자가보고식 설문지를 통해 수집하였다. 수집된 자료는 SPSS 21 프로그램을 이용하여 빈도, 백분율, t-test, ANOVA, Pearson's 상관계수, 다중회귀분석을 실시하였다. 본 연구결과, 간호대학생들의 윤리적 의사결정 자신감 정도는 5점 만점에 $3.54({\pm}0.51)$점이었으며 종교에서 유의한 차이를 보였다(t=2.309, p=0.122). 도덕적 민감도는 7만점에 4.92점(${\pm}0.59$)이었으며, 비판적 사고성향은 5점 만점에 $3.45({\pm}0.39)$점이었다. 간호대학생의 윤리적 의사결정 자신감은 도덕적 민감성(r=.410, p<0.001)과 비판적 사고성향(r=.523, p<0.001)과 유의한 순 상관관계에 있었다. 간호대학생의 윤리적 의사결정 자신감에 영향을 주는 요인은 도덕적 민감성과 비판적 사고성향 임을 확인하였고, 윤리적 의사결정 자신감에 대한 이들 변인의 설명력은 33.2%이었다. 간호대학생의 윤리적 의사결정 자신감 향상을 위해서는 도덕적 민감성과 비판적 사고성향을 향상시킬 수 있도록 다양한 교수법, 교육프로그램 개발 및 적용이 필요하다.

• 디지털융복합연구
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• 제14권6호
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• pp.425-430
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• 2016

본 연구에서는 UHDTV서비스 이용의사에 영향을 미치는 요인들에 대해 살펴보았다. 연구방법은 기술수용 모델을 중심으로 연구모형을 설계하고 구조방정식 분석을 실시했다. 독립변수로는 인지된 품질, 가격 민감도, 혁신성, 매개변수로는 인지된 유용성과 인지된 사용용이성, 종속변수로는 이용의사를 설정했다. 설문조사는 인터넷과 스마트폰을 통하여 실시하였으며 빈도분석 및 기술통계분석은 SPSS, 연구의 모형 분석과 가설 검증은 PLS를 사용하였다. 연구결과, 독립변수인 인지된 품질과 가격 민감도는 각각 매개변수인 인지된 유용성, 인지된 사용용이성을 통해 UHDTV의 이용의사에 유의미한 정의 영향을 미치는 것으로 나타났다. 그러나 혁신성의 경우, 매개변수인 인지된 사용용이성에는 유의미한 정의 영향을 미치는 반면 인지된 유용성에는 유의미한 영향이 없는 것으로 나타났다. 사용자들은 UHDTV를 혁신적인 신기술 혹은 뉴미디어로 생각하기보다 아직까지 기존 TV의 연장선으로 간주하는 것으로 해석된다. 또 인지된 품질은 다른 요인에 비해 영향력이 큰 편으로, 사용자들의 양질의 UHD콘텐츠 수요를 반영한다.

• 복식문화연구
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• 제26권1호
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• pp.1-18
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• 2018

In this study, the effects of anticipated regret and perceived uncertainty on price sensitivity or purchase hesitation in overseas purchasing are analyzed along with the effects of price sensitivity on purchase hesitation. The survey was conducted among internet fashion consumers with experience in overseas purchasing and 480 responses were used in the data analysis. The results showed the psychosocial anticipated regret positively influenced the price importance, and the service, product and psychosocial anticipated regret positively influenced the price search. The preference and psychology uncertainty positively influenced the price importance, and the information and psychology uncertainty positively influenced the price search. The price importance positively influenced payment stage hesitation and shopping cart abandonment, and the price search positively influenced purchase hesitation in overseas purchasing. The functional, service and psychosocial anticipated regret positively influenced payment stage hesitation, and the service and psychosocial anticipated regret positively influenced shopping cart abandonment and overall purchase hesitation. In addition, the perceived uncertainty positively influenced the payment stage hesitation, and the information and psychology uncertainty positively influenced the shopping cart abandonment and overall purchase hesitation. The results of this study will be helpful for developing the marketing strategy for customer relationship management for overseas internet shopping web-sites.