• Journal of Fashion Business
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• v.15 no.5
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• pp.87-102
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• 2011

The research intends to exploit a strategy method of personal branding improving a personal value for construction of a personal image. As an assessment, the model of construction strategy of personal branding is developed in four steps of a model, construction of personal branding, by using elements of personal image and researching about personal branding strategy of scholars. In order to substantiate a validity of presented model, the case analyses of Martha Stewart. The strategy of four steps for construction of effective personal image is explained below. First step is an analysis of personal brand equity, deciding a direction of the concept of a personal branding through analyzing into a core value and core competence of one. Second step is a personal brand identity, constructing personal specification and identity with elements of personal image by using effective strategy, being able to be perceived to population. Third step is a personal brand positioning, constructing competitive brand image by using analysis of SWOT and strategy STP. Fourth step is a promotion of personal brand, advertising and extending a brand image of one by using a public activity and communication methods such as publication, mass media, and social network. By using the four kinds of processes, constructed strategy of a personal brand will be significant for construction of an effective personal image by having increment of a value and power of the brand.

• Journal of the Korean housing association
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• v.28 no.2
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• pp.35-45
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• 2017

This study aimed to explore housing welfare service situation in City of Cheongju, Chungbuk, and assess demands for the service improvement through interviews of public and private field specialists in order to seek practical implications for enhancement of housing welfare policy and system in Cheongju. In December 2016, a series of personal and focus group interviews using semi-structured questionnaires were conducted to total 10 specialists who were currently providing and housing services. Major findings and implications are as follow. (1) City's own housing survey and database construction are in need for development and implementation of housing welfare service programs serving local needs effectively and efficiently. (2) The field specialists perceived importance of realignment of service system and to establishment of the Cheongju housing welfare center as a control tower of the services. (3) It is required to provide various opportunities to strengthen the specialists' competence through education, training and networking and to arrange persons in charge of housing programs in every community-level self-government. (4) The specialists showed their strong interests in introduction of diverse housing welfare services and programs.

• Culinary science and hospitality research
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• v.14 no.3
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• pp.223-237
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• 2008

The purpose of this study is to investigate the effects of employees' psychological empowerment on job satisfaction, organizational commitment and the intention of changing an occupation, and then to suggest the ideal ways to improve productivity through human resource management and to get competitive advantages for efficient management. In order to achieve the purpose of this study, we performed both literature review and empirical research. There are conclusions to investigate psychological empowerment about employees in family restaurants. First, self-determination ability, competence and the influential power of which components of empowerment employees perceived affect job satisfaction significantly. In other words, empowered people feel job satisfaction and commit to their organizations. In the relation between empowerment and organizational commitment, influential power and roles affect them significantly, but self-determination ability and the meaning do not. Next, job satisfaction significantly affects organizational commitment and the intention of changing jobs, but organizational commitment doesn't affect the intention of changing jobs significantly. Finally, we suggest some implications about the management of family restaurants based on the results of this study.

• Culinary science and hospitality research
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• v.23 no.4
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• pp.175-184
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• 2017

In franchisee industry, it is essential for franchisors to share knowhow and also specialized knowledge in order to realize favorable relationship and performance between franchisors and franchisees. Particularly, in mature food service industry, companies' specialized knowledge and knowhow are the core competence to obtain competitive advantage. Therefore, to create performance, it is absolutely necessary to share information and knowledge among all the franchisees. The purpose of this study is to verify relationship between franchisors' information sharing perceived by food service franchise owners, relationship quality, and relationship performance. A survey was done to food service franchisees, and total 297 samples were used to analyze the structural equation model. According to the analysis results, food service franchise companies' information sharing is significantly correlated with quality of relationship with franchise owners in a positive way. Also, franchisors' knowledge sharing has significant influence on performance of relationship with franchisees in a positive way. The components of relationship quality, trust and immersion, all influence relationship performance. Based on the results, this author suggests several implications about food service franchise management and information sharing.

• Korean Journal of Child Studies
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• v.19 no.1
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• pp.27-42
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• 1998

The purpose of this study was to investigate causal relationships among parenting stress, social support, parenting efficacy, and mothers' parenting behaviors as a function of child's sex. The subjects were 419 boys and 414 girls in the 3rd grade of elementary schools in Inchon city, and their mothers. Conflict Tactics Scales (Straus, 1979), Parenting Stress Index (Abidin, 1990), and Parenting Sense of Competence (Gibaud-Wallston & Wandersman, 1978) were revised for use in this research. A modified version of the Social Support Scale (Pak, 1985) and Teamwork of Parenting Alliance Inventory (Abidin, 1988) were used. The data were analyzed with one way ANOVAS, Pearson's correlations, and covariance structural analysis by the LISREL 8.03 program. The results of this study were: (1) The more mothers felt parenting stress and the less they perceived social support and parenting efficacy. (2) The process leading to mothers' coercive parenting behaviors differed as a function of child's sex. For mothers of boys, parenting stress and social support had an indirect effect on coercive parenting behaviors through the mediation of parenting efficacy. For mothers of girls, however, parenting stress had a direct effect on coercive parenting behaviors.

• Journal of Korean Academy of Nursing Administration
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• v.13 no.2
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• pp.176-183
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• 2007

Purpose: The objective of this study was to define nursing informatics competency and self-leadership perceived by hospital nurses and the relationship between those variables. Method: The subjects of this study were 215 nurses who had worked in one university hospital in P city. For this study the following study tools were used: the Staggers Nursing Computer Experience Questionnaire and self-leadership scale. Data was analyzed using mean, standard deviation, t-test, ANOVA, Scheffe and Pearson correlation coefficient. Results: The mean score of each item in informatics skill domain and informatics knowledge domain $2.93{\pm}.49$ and $3.40{\pm}.50$. The average score of self-leadership was $3.39{\pm}.53$. 'Self-leadership' was positively related with 'nursing informatics competency'. Conclusion: This study proved that there were significant positive correlation between nursing informatics competency and self-leadership. These results suggested that it would be necessary to develop regular educational program which promotes the nurses' self-leadership as well as nursing informatics competency in schools. And practical education program for nurses must be planned continuously for informatics competency in hospitals.

• Journal of Korean Academy of Nursing Administration
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• v.22 no.4
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• pp.406-414
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• 2016

Purpose: The purpose of this study was to analyze the concept of nurses' safety within the context of the hospital environment. Methods: We used Rodgers' method of evolutionary concept analysis and reviewed the relevant literature and noted and categorized characteristics that appeared frequently. Results: Nurses' safety was defined as safe status and safe activity among nurses. Three key defining attributes were identified as: (a) the minimization of actual or perceived risk, (b) personal duties and rights, and (c) ensuring within a safe working environment. Antecedents of nurses' safety were categorized into three dimensions: (a) individual, including vigilance and knowledge gained through education and training; (b) institutional, including safety provision in the organizations; and (c) national, including legislation. The outcomes of nurses' safety included the following: (a) continued competence in nurses' work; (b) enhancement of the quality of patient care; and (c) reductions in nurses' turnover rates. Conclusion: Nurses' safety ensures that qualified nurses are able to continue to perform their duties and provide good patient care. The findings of this study could contribute to future research examining nurses' safety. In addition, appropriate tools must be developed to measure the concept.

• Journal of Digital Contents Society
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• v.6 no.4
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• pp.209-216
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• 2005

The aim of this study is to examine the effects of web-based cyber instruction on EFL learning from the viewpoint of learners` perceptions and needs. Data was collected through a questionnaire survey that was carried out with 709 undergraduate student enrolled in three cyber English courses offered at N university during the secind semester in 2004. The results of the study indicated that the learners exhibited a positive attitude towards web-based cyber instruction and considered it a paper educational method in the cyber age. However, the students perceived that web-based cyber instruction was not greatly satisfactory in terms of cultivating their English communicative competence or improving the language skills they needed. It was also found that cyber instruction was still teacher-dominant, lacking in interaction, which made the students passive recipients of informaton presented. In comparison with off-line instruction, cyber instruction was not particularly better in enhancing their motivation interest or concentration on class. To be more effective, cyber instruction needs to be equipped not only with a large variety of contents and class activities, but also with more exposure to authentic language by native English speakers. The finding of the investigation yield some implications for the design and development of web-based cyber EFL programs.

• Journal of the Korean Society of Clothing and Textiles
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• v.23 no.5
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• pp.623-634
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• 1999

The purpose of this study is to explore the culture of clothing of subgroups among adolescents by residence. In this research informants were selected by selective sampling and ethnographic methods such as field work depth interviews and open-ended descriptions were employed to interpret their culture of clothing. The results were followed. First our adolescents enjoyed the popular song as leisure and these popular culture was their inspiration source of style. Second adolescents were grouping the Kang-Bouk and the adolescents group preferred the style of popular singers and the Kang-Nam adolescents group preferred the musical competence of singers and specific type particularly Hip-Hop style. And in acception pattern of fashion style the Kang-Bouk groups accepted the recent fashion style continuously and wanted to be striking while the Kang-Nam groups accepted the various Hip-Hop styles and sought to comfort and suitability of that style. Third to consider the connotations of marketing the Kan-Bouk groups shopped on the street perceived as fashionable among peer groups and sought to the lower price but the Kang-Nam groups used the shops selling their original ip-Hop style without regard to the price and sites. Although there existed a two years' difference between the first and the second research(1996-1998) subgroups among adolescents according to the residence have had their own culture of clothing constantly. And a segmentation tendency by clothing behavior within the same adolescent generation is revealed more visibly.

• Journal of Information Technology Services
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• v.9 no.2
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• pp.93-105
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• 2010

Enterprise Architecture has become a key tool for transforming business process, data, IT and application resources. The "Efficient Adaptation and Management of Information System Act" was established to support the planning and development of the information system in order for the public sector to adopt Information Technology Architecture (EA) into its organization through the act. Until now, the study of EA has been mainly focused on concepts, methodologies and success factors for the implementation of EA. User involvement, which is one of the critical factors in adopting information systems, has been rarely studied in the field of EA research. The purpose of this study is to identify the effects of user characteristics on user involvement in EA implementation. After discussing intrinsic motivators and situational motivators as predictors of user involvement, a research model were developed and tested using survey data. The results showed that among intrinsic motivators, perceived competence had a strong positive effect on user involvement. Some implications were discussed for implementing and utilizing EA for public agencies.