Culinary science and hospitality research (한국조리학회지)

Culinary Society of Korean Academy (한국조리학회)
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The Effects of Knowledge Sharing on Relationship Quality and Relationship Performance in Food Service Franchise Companies

외식 프랜차이즈 기업의 지식공유가 관계품질 및 관계성과에 미치는 영향

  • 정승호 (경희대학교 조리외식경영학과) ;
  • 정정희 (연성대학교 호텔조리과) ;
  • 이수범 (경희대학교 조리외식경영학과)
  • Received : 2017.06.14
  • Accepted : 2017.06.26
  • Published : 2017.06.30
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Abstract

In franchisee industry, it is essential for franchisors to share knowhow and also specialized knowledge in order to realize favorable relationship and performance between franchisors and franchisees. Particularly, in mature food service industry, companies' specialized knowledge and knowhow are the core competence to obtain competitive advantage. Therefore, to create performance, it is absolutely necessary to share information and knowledge among all the franchisees. The purpose of this study is to verify relationship between franchisors' information sharing perceived by food service franchise owners, relationship quality, and relationship performance. A survey was done to food service franchisees, and total 297 samples were used to analyze the structural equation model. According to the analysis results, food service franchise companies' information sharing is significantly correlated with quality of relationship with franchise owners in a positive way. Also, franchisors' knowledge sharing has significant influence on performance of relationship with franchisees in a positive way. The components of relationship quality, trust and immersion, all influence relationship performance. Based on the results, this author suggests several implications about food service franchise management and information sharing.

Keywords

References

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