• Proceedings of the Korean Society for Quality Management Conference
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• 2006.04a
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• pp.120-125
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• 2006

This study attempts to investigate a general service sector model which aims to describe the extent to which customer repurchase intention is influenced by customer satisfaction, customer loyalty, switching cost. 195 consumers in service sector were used into data analysis. The data were analyzed by factor analysis and Structural Equation Model using SPSS and AMOS program. The results show that nearly all of the hypothesized relationships construct are supported. First, the direct effects of customer satisfaction on customer loyalty and switching cost were com firmed. The service company not only strengthens customer loyalty, but also strategically makes the most use of switching cost to satisfy customer satisfaction and create sustainable company advantages. Second, the interactive relationships among switching cost and customer loyalty were very significant. The proper management of these mediating variables plays key roles in connecting customer satisfaction with repurchase intention. Third, the effects of customer loyalty and brand preference on repurchase intention were supported but switching cost rejected in the path analysis. Implications of the results for path analysis are discussed and future research directions are offered.

• The Journal of Economics, Marketing and Management
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• v.5 no.3
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• pp.21-29
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• 2017

This study was conducted to examine the effects of interactivity, entertainment and ease of use, which are positive characteristics of SNS, on SNS using satisfaction and using reluctant intention and the roles of perceived values and trust among users in the relationships among these variables, in order to find a clue to contribution to positive use and development of SNS. For this study, a survey was performed targeting normal people in Seoul and the metropolitan area and a total of 224 effective questionnaires were acquired. Then frequency analysis, descriptive statistic analysis, correlation analysis and structural equation path analysis were carried out. As a result of analysis, interactivity and ease of use increased SNS using satisfaction and decreased using reluctant intention via trust and users' perceived values respectively. The result of analyzing the modification model showed that interactivity and entertainment directly increased SNS using satisfaction. These findings imply that SNS providers fully need to reflect the needs of consumers for interactivity, entertainment and ease of use for improving consumers' perceived values and trust. It is also concluded that consumers can enjoy positive SNS activities by increasing trust with SNS users through a positive understanding of interactivity and participation.

• Knowledge Management Research
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• v.5 no.1
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• pp.1-17
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• 2004

Based on the diffusion of innovation paradigm, this study conceptualizes the constituent components (3P) and the growth stages (6C) for knowledge management. It is critical for knowledge management efforts to identify 'where we are' and decide 'where to go' and then to manage 'how to go'. As a framework for the success of knowledge management, the 3P6C model is intended to systematically guide these efforts toward knowledge asset management and implementation, for knowledge productivity. This model is illustratively applied to such success stories as in Skandia, Buchman Lab and Hall Mark Cards. Such applications of this model show that they have been through such prior activities required in the earlier stages, and thattechnological platform is just one of the 3 key components working as an enabler, implying together the existence of growth path in KM success. Provided in the appendix are a set of exemplary scenarios in knowledge management practice for growth stage assessment.

• Asia pacific journal of information systems
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• v.17 no.4
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• pp.133-163
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• 2007

Growth in the outsourcing market signals that firms of all sizes believe outsourcing will ultimately deliver many benefits and conveniences. But there are not many firms satisfied with the results of outsourcing. What is more, previous researches were fragmentary analyses focused on specific variables of outsourcing such as sourcing decisions, partnership rather than comprehensive analysis. Thus, they could not propose general systematic methodologies applicable to the real situation. To solve these problems, we developed an integrated theoretical framework that considered both contract with the hard side and trust with the soft side from a contingency viewpoint and tested this model using 143 data of Korean companies executing outsourcing. In addition, we examined how situational factors(outsourcing task complexity and outsourcing management competence) affects each path in the research model. The results of this study are as follows. First, it was proved the theory that trust is not a substitute for contract but its complement. Previous empirical studies on outsourcing success factors were focused on the establishment of successful partnership on the assumption that trust can replace contract in many situations. According to the results of our empirical analysis, however, contract and trust were in a mutually complementary relation with each other and their emphasis was different. Furthermore, different from previous researches, it was found effective to use trust as a supplementary tool and contract as a main means in outsourcing management strategy. Second, this study provided an integrated view that sees both contract and trust from a contingency viewpoint in theoretically reestablishing the relationship between contract and trust. Previous researches leaned to specific variables or theory-centered fragmentary analysis, but this study proposed a more practical and integrated research model and tested its effectiveness. Based on the results, with the model, decision makers are expected to scrutinize outsourcing situation more closely and to have a practical insight to the situation. Third, it was found that contract mechanism and trust building do not have a direct effect on outsourcing performance but relationship management intensity mediates the effect of contract mechanism and trust building. This is considered significantly meaningful to outsourcing partners who have believed that outsourcing would be successful if a contract is made properly or trust is built. Lastly, the path from trust building to relationship management intensity was moderated by informed buying, as the path coefficients from trust building to relationship management intensity varied by the degree of informed buying competence.

• The Journal of the Korea Contents Association
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• v.15 no.4
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• pp.500-509
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• 2015

The purpose of this study is to induce a indicator related to the response, handling and management which are appeared on each step of business enforcement in Reconstruction projects. Then, it aims to appropriately and reasonably resolve the conflicts of reconstruction business with relevant subjects. These projects physician satisfaction and continual business was going to have the impact that any analysis of the structure in an evaluation. In addition, this study analyzes the impact structure on the business satisfaction and a intention for continuous business through this evaluation. This study sets a operational hypothesis in order to verify the relationship between the variables. then, it creates the structural model by using the Smart PLS 3.0. After analyzing the impact structure, this study adopts the final Five hypothesis which shows (+) path coefficient as set in the hypothesis and test statistic above 1.65. then, The 'Approval for union establishment(H1)' has a path coefficient of 0.127. In addition, the 'Approval for business enforcement(H2)' has a path coefficient of 0.343. The 'Management and disposition plan(H4)' has a path coefficient of 0.145. and the 'External Factors(H6)' has a path coefficient of 0.124. Finally, The 'satisfaction of business' which affects the 'intention for continuous business(H7)' has a path coefficient of 0.727.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.17 no.1
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• pp.225-232
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• 2013

In this paper, we introduce a method that can be used to select the position of head node for context-awareness information. The validity of the head node optimal location is saving the energy in the path according to the clustering. It is important how to elect one of the relay node for energy efficiency routing. Existing LEACH algorithm to elect the head node when the node's energy probability distribution function based on the management of the head node is optional cycle. However, in this case, the distance of the relay node status information including context-awareness parameters does not reflect. These factors are not suitable for the relay node or nodes are included in the probability distribution during the head node selects occurs. In particular, to solve the problems from the LEACH-based hierarchical clustering algorithms, this study defines location with the status context information and the residual energy factor in choosing topology of the structure adjacent nodes. The proposed ECOPS (Energy Conserving Optimal path Schedule) algorithm that contextual information is contributed for head node selection in topology protocols. This proposed algorithm has the head node replacement situations from the candidate head node in the optimal path and efficient energy conservation that is the path of the member nodes. The new head node election technique show improving the entire node lifetime and network in management the network from simulation results.

• Journal of the Korean Society for information Management
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• v.40 no.4
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• pp.403-428
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• 2023

This study investigates the development path and intellectual structure of data literacy research, aiming to identify emerging topics in the field. A comprehensive search for data literacy-related articles on the Web of Science reveals that the field is primarily concentrated in Education & Educational Research and Information Science & Library Science, accounting for nearly 60% of the total. Citation network analysis, employing the PageRank algorithm, identifies key papers with high citation impact across various topics. To accurately trace the development path of data literacy research, an enhanced PageRank main path algorithm is developed, which overcomes the limitations of existing methods confined to the Education & Educational Research field. Keyword bibliographic coupling analysis is employed to unravel the intellectual structure of data literacy research. Utilizing the PNNC algorithm, the detailed structure and clusters of the derived keyword bibliographic coupling network are revealed, including two large clusters, one with two smaller clusters and the other with five smaller clusters. The growth index and mean publishing year of each keyword and cluster are measured to pinpoint emerging topics. The analysis highlights the emergence of critical data literacy for social justice in higher education amidst the ongoing pandemic and the rise of AI chatbots. The enhanced PageRank main path algorithm, developed in this study, demonstrates its effectiveness in identifying parallel research streams developing across different fields.

• Journal of the Korean Home Economics Association
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• v.42 no.9
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• pp.67-83
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• 2004

The purpose of this study were, (1) to analyze the effect of the selected variables on urban housewives' family resource management attitude and behavior, and (2) to identify the casual effects of variables on family resource management behavior. A sample of 641 was selected from housewives living in urban area. For data analysis, one-way ANOVA, DMR test, t-test, multiple regression, and path analysis were used. The major findings were as follows: 1. The housewives' family resource management behavior level was lower than their attitude level. 2. The family resource management attitude and behavior among the respondents were affected by the following independent variables : interest with environmental reports and newspapers, perception of time constraints, perception of economic reward. 3. The family resource management attitude had the greatest causal effect on the family resource management behavior.

• Korean Journal of Human Ecology
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• v.7 no.1
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• pp.85-95
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• 1998

The main purpose of this study was to investigate the relationship between financial management behavior and subjective level of consumption of rural households. In this study, financial management behavior was defined to include 'budgeting' and 'expenditure management'. Data were collected from the 215 rural households in 13 different provinces of Chungnam, and 203 households were used for the analysis. Frequency distribution, means, and path analysis were employed for the statistical analysis. Major findings were as follows. Budgeting behavior had a significant positive effect on rural households' subjective level of consumption, while expenditure management behavior didn't have any significant effect. This implies that active and systematic financial management behavior such as budgeting is more effective than relatively passive financial management behavior like expenditure management on the enhancement of economic well-being of rural households. Age, education, and number of non-farm earners had indirect effects on the subjective level of consumption through budgeting behavior. Income stability had a direct effect and income had both direct and indirect effects on the subjective level of consumption.

• Journal of Korean Society for Quality Management
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• v.35 no.3
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• pp.55-65
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• 2007

The purpose of this study is to analyze the causal relationship among categories in the Korean National Quality Award(KNQA) model. The survey instrument consists of 79 questions from seven categories in the KNQA. Structural Equation Modeling(SEM) is used to analyze the empirical data and estimates the path coefficients among the KNQA categories. The result of this research indicates that Leadership drives systems that create Results through Foundation and Direction. Among eighteen hypotheses, sixteen hypotheses are statistically significant. Especially, this research indicates that Foundation and Direction are important mediating factors.