• 제목/요약/키워드: Participating intention

검색결과 143건 처리시간 0.023초

패스트푸드 기업의 인지도가 기업의 사회적 책임 활동에 대한 미국 소비자의 인식과 구매충성도에 미치는 영향 (Do American Consumers Perceive Corporate Social Responsibility Actions and Exhibit Loyalty Intentions Differently according to the Reputation of Fast Food Restaurants?)

  • 이기원;이영미
    • 대한지역사회영양학회지
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    • 제26권3호
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    • pp.177-187
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    • 2021
  • Objectives: This study investigated the different perceptions of customers toward traditional and non-traditional fast-food restaurants regarding restaurant healthfulness, corporate reputation, and the impact of corporate reputation on loyalty intentions through corporate social responsibility (CSR) motive. Methods: An online survey was conducted on U.S. residents who were aware of fast food restaurants' CSR activities. Participants selected one fast food restaurant participating in CSR activities, coded as either traditional (n = 117) or non-traditional (n = 48), and answered questions about the selected restaurant's healthfulness, reputation, CSR motives, and loyalty intentions. The participants' perceptions of healthfulness and corporate reputation of the two types of fast-food restaurants were compared. A mediation path of corporate reputation - CSR motive - loyalty intention was analyzed. Results: Non-traditional fast-food restaurants (5.02 ± 1.26) were perceived to be more healthful than traditional ones (3.93 ± 1.72). The participants perceived that compared to traditional fast-food restaurants, non-traditional ones had a better overall corporate reputation (P = 0.037), were more concerned about their customers (P = 0.029), better workplaces (P = 0.007), more environmentally and socially responsible (P < 0.001), and offered higher quality products and services (P = 0.042). Significant positive correlations were shown between restaurant healthfulness and corporate reputation (P < 0.001 for all reputation items). The suggested mediation path was supported with 95% CIs excluding zero, implying that when fast-food restaurants had a better reputation overall, were customer oriented, good employers, strong companies with a good product and service quality, social and environmental responsibility, the participants were more likely to perceive their CSR activities to be sincere and were hence loyal to that restaurant. Conclusions: Overall, participants were more favorable towards non-traditional fast-food restaurants which had a healthier image and better reputation than traditional ones. Therefore, fast food restaurants need to consider offering healthy food and enhance their image, which would maximize the return on their investment in CSR.

코로나19 발생 상황에서 중소병원 간호사의 코로나19 환자 간호의도, 감염예방환경 및 사회심리적 건강이 코로나 관련 감염관리 수행도에 미치는 영향 (Effect of medium sized hospital nurses' nursing intention, infection prevention environment, and social psychological well-being on infection control performance of COVID-19 outbreak)

  • 김양신;오재우;김선옥
    • 문화기술의 융합
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    • 제9권2호
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    • pp.133-141
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    • 2023
  • 본 연구는 코로나19 발생 상황에서 중소병원 간호사의 코로나19 환자 간호의도, 감염예방환경 및 사회심리적 건강이 코로나 관련 감염관리 수행도에 미치는 영향을 파악하기 위해 시도되었다. 자료수집 기간은 2022년 5월 2일부터 5월 31일까지이며, 인천광역시 소재 중소병원인 I와 B병원에서 근무 중이며 본 연구 참여에 동의한 간호사 161명의 설문지가 분석되었다. 수집된 자료의 분석은 IBM SPSS/Win 25.0을 이용하였으며, 서술통계, t-test, ANOVA, Pearson 상관관계와 다중회귀분석을 하였다. 분석 결과, 코로나19 관련 감염관리 수행도에 감염예방환경(β=.225, p<.001)과 신종감염병 교육 참여 경험(β=.208, p=.008)이 유의한 영향을 주었으며, 이들 변수는 코로나 관련 감염관리 수행도에 대해 10.9%의 설명력이 있는 것으로 나타났다. 따라서, 코로나19의 감염병 발생 상황에서 감염예방을 위한 환경 조성과 지속적이고 다양한 감염병 관련 교육 제공이 중요하다.

인터랙티브 영화에서의 서술적인 이야기 전개의 구조에 관한 방법론에 관하여 (Finding a method of narrative storytelling in interactive cinema)

  • 조재준
    • 한국HCI학회:학술대회논문집
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    • 한국HCI학회 2009년도 학술대회
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    • pp.1279-1286
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    • 2009
  • "Interactivity refers to the possibility of an audience actively participating in the control of an artwork or representation." Andy Cameron, Dissimulations Interaction can be described as a way or function that improves the participation of audiences/viewers to being immersed into the medium itself. Until now, however, in terms of interactive cinema, interaction has not shown a sufficient participation for audiences. Specifically, audiences/viewers described that the structure of storytelling has failed to satisfy their requirements, in order to participate in the structure of storytelling. The aim of the research itself, therefore, began to ask and wonder why audiences/viewers criticised the participation which audiences/viewers are able to control storytelling, in interactive cinema, could not satisfied them in order to control and follow a storyline of interaction. In general idea, in interactive cinema, the function which allows audiences/viewers to be immersed into the storylines, must allow the immediacies of interaction. Audiences/viewers must therefore be able to satisfy the general idea of interactive cinema through controlling the directions of every choice offered. They must also be able to be immersed in the interactive storylines. Which of the prime causes can be improved or re-considered, to satisfy the participation requirements of audiences/viewers? The intention of this research also began to investigate a suitable method of storytelling within a narrative structure of interactive medium (interactive cinema). Through questioning the matter (it will be described in a later chapter), this research will be focused on the relationship between narrative structured interaction and audiences/viewers, which is of prime importance in relation to interaction. To further the research, Pilot study (experiment with the basic interactive narrative structure) was offered in order to understand and maintain a suitable method of storytelling within a narrative structure of interactive cinema and it also was explored to understand how the aim of the research would be maintained for further qualitative research.

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학동기 아동과 청소년의 도시와 농촌 지역 간 식생활 및 관련 요인 비교 분석 (A Comparative Study on Dietary Life and Associated Factors of School Children and Adolescents between Urban and Rural Area)

  • 이보숙;조경련
    • 한국식품영양학회지
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    • 제19권4호
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    • pp.502-514
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    • 2006
  • This Study was carried out to find out regional differences about dietary life and factors associated with meal of school children and adolescents between urban and rural area. Forty students from each of the nationwide 51 schools of three different levels(elementary, middle and high school) were surveyed by self-developed questionnaires. Total of 1,886 questionnaires (1,243 from urban and 681 from rural) were collected and distribution of subjects was 544 from elementary school, 661 from middle school, and 681 from high school. The results were summarized as follows. BMI and degree of satisfaction on body weight of elementary and middle school subjects were not significantly different between urban and rural area. But there were significant regional differences in $BMI(urban\;21.2{\pm}3.0,\;rural\;20.5{\pm}2.8,\;p<0.05)$ and degree of satisfaction on body weight of high school subjects(p<0.001). Elementary(p<0.01) and middle school(p<0.05) subjects in urban area had exercised more frequently than those in rural area. Regularity of having breakfast was not significantly different between urban and rural area at each of three different levels of school. Most subjects(urban 92.2%, rural 92.1%) had lunch regularly by virtue of school lunch service. Regularity of having dinner of elementary(p<0.01) and high school subjects (p<0.01) was significantly different between urban and rural area. Reason for skipping dinner of high school subjects was significantly different between urban and rural area (p<0.05). The most delicious meal was dinner for 51.8% of the urban high school subjects and lunch for 51.7% of the rural subjects. Only one third had intention of participating in school breakfast program regardless of region and levels of school. The findings suggested that nutrition education programs for school children and adolescents include different strategy according to region and levels of schools.

가정내 안전사고 예방을 위한 부모교육 프로그램 요구 (The Needs of a Parent Education Program for the Prevention of Home Injury)

  • 김혜금
    • 대한가정학회지
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    • 제44권1호
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    • pp.87-99
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    • 2006
  • This study investigated the degree to which young children's mothers needed a parent education program on home safety, the preferred goals, contents, methods, and evaluation of a parent education program on home safety, and whether or not the needs for a parent education program on home safety varied according to mothers' age, education background, and job. This study also analyzed the experience of their participation in any parent education program on home safety and its effect according to mothers' age, education background, and job. The data were collected from 569 mothers of young children and analyzed by $X^2$ and F tests. A questionnaire was developed based on the research of Peterson and Mori (1985) and Jung et al. (1992). The conclusions of this study were as follows: 1. The majority (92.8%) of mothers recognized the need for a parent education program on home safety and 97.5% indicated an intention of participating in a parent education program on home safety. 2. Mothers rated the most important goal of a parent education program on home safety as protecting young children from injuries. Mothers in their 30's responded to the need for understanding of young children's development characteristics and safety guidance as the highest while mothers in their 20's responded methods of first aid the highest. 3. The preferred methods of a parent education program on home safety were activities or learning by experience and the preferred instructors were safety professionals majoring in child development and family studies or early childhood education. The preferred practice methods of a parent education program on home safety were 5 sessions, with 25-29 participants, at young children's institute, on weekday afternoons, for one and a half hours per session, and with evaluation through questionnaire. 4. Nearly half (44%) of mothers had participated in a parent education program on home safety during the previous 3 years and 77.6% of them responded that a parent education program on home safety was effective on their safety lives. Mothers in their 30's had more experiences of a parent education program for home safety more than mothers in their 20's.

비만 아동을 위한 영양 - 운동 병행 체중조절 프로그램 운영에 관한 연구 (Implementation & Evaluation of Nutrition-Exercise Program on Weight Control for Obese Children)

  • 이정민;윤지영;이주희
    • 대한지역사회영양학회지
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    • 제15권6호
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    • pp.727-739
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    • 2010
  • This study was conducted to investigate the evaluation of nutrition and exercise education program on weight control for obese children. The subjects of this study were 28 obese children and their parents living in Geyongnam area. The weight control program consisted of exercises for children and nutrition education for both children and their parents. The BMI values of the children were significantly reduced from $27.96\;kg/m^2$ to $27.22\;kg/m^2$ after 11 weeks (p < 0.001) and to $27.65\;kg/m^2$ after one year. Dietary habits and exercise patterns were also changed positively. For the children, while the frequency of eating breakfast and appropriate chewing habits were increased, the percentages of eating in inappropriate position and the frequency of buying snacks were decreased (p < 0.001). In terms of exercise, the proportion of doing exercise more than 30 minutes, participating in physical activity classes actively, and walking rather than taking a car were significantly increased. Nutrition knowledge of both the student and parent respondents were significantly increased when measured immediately after the education and even a year after compared to their knowledge status measured before the program (p < 0.001). Both the students (82.1%) and parents (96.4%) were satisfied with the overall weight control program. Exercise therapy was chosen as the most beneficial content. Reparticipation intention was comparable between the students (28.6%) and their parents (67.9%). A year after survey results revealed that 71.4% of students controlled their weight by doing regular exercises (55.0%) and controlling overeating (45%). Parents often applied healthy cooking methods (89.3%) and low calorie menus (64.3%), which they learned from nutrition education. Most parents perceived that the weight control program was helpful for their children (89.3%) and themselves (92.9%) as well.

의복 구매 의사 결정에 관련된 소비 비젼에 관한 연구 (Consumption Vision in Apparel Buying Decision Making)

  • 박은주
    • 복식문화연구
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    • 제10권4호
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    • pp.336-349
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    • 2002
  • The purpose of this paper is to examine the characteristics of consumption vision related to the apparel buying decision-making. They propose that consumers form mental images of future consumption situations and that these consumption visions influence their decision-making. Consumers can imagine themselves consuming apparel products and experiencing the consequences of this consumption. By imagining the likely outcomes, they are able to identify the salient characteristics of each alternative and develop beliefs about their outcomes. Also, they can experience affective reactions to the outcomes they imagines. In this way, they form the cognitive and affective basis for their preferences and construct several consumption visions in the apparel buying decision-making. A consumption vision is "a visual image of certain product-related behaviors and their consequences....(they consisted of concrete and vivid mental images that enable consumers to vicariously experience the self-relevant consequences of product use"(Walker & Olson, 1994). We conducted unstructured, depth interviews with 9 groups participating 48 students at universities located in Busan, based on the results of previous studies. The results show that consumption visions related to the apparel buying decision-making are characterized as self-image, reactions of others, affection and mood, visual imagine, and self-satisfaction. By constructing consumption visions based on the various perspectives, consumers are influenced in the apparel buying decision-making. Many subjects reported experiencing positive affect when imagining positive outcomes of product use. Other subjects mentioned using consumption visions for purely hedonic reasons. With no intention of purchasing apparel products, consumers may evoke consumption visions to escape from the daily life, to fantasize and daydream about pleasurable consumption situations, and to enhance the mood. That is, the consumption vision related to the apparel buying decision-making helps consumers anticipate an uncertain future and make the purchase of apparel products.

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내용 기반 영상 검색을 이용한 실시간 몽타주 시스템 설계 (Real-time Montage System Design using Contents Based Image Retrieval)

  • 최현석;배성준;김태용;최종수
    • 디자인학연구
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    • 제19권2호
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    • pp.313-322
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    • 2006
  • 본 논문에서는 내용 기반 영상 검색을 이용하여 사용자가 원하는 영상을 쉽게 찾아내고, 이를 자동 재구성함으로써, 독창적인 영상 언어라 일컬어지는 몽타주를 사용자 중심의 관점에서 구현하고자 한다. 본 논문에서 제안하는 실시간 몽타주 시스템은 이산 푸리에 변환(Discrete Fourier Transform)을 이용해 사용자가 선택한 영상의 특징을 찾고, 유클리디안 거리(Euclidean Distance)를 이용해 데이터베이스에 있는 영상과 유사도를 비교함으로써, 빠르고 효과적으로 사용자가 원하는 영상을 검색할 수 있다. 또한 카메라 트래킹(Camera Tracking)에 의해 실시간으로 사용자의 움직임 영상을 취득하고, 취득된 영상을 검색된 사용자의 영상과 함께 자동 재구성함으로써, 손쉽게 사용자의 의도에 맞춘 영상 재구성을 하게 된다. 본 시스템은 사용자를 즐겁게 참여시킬 수 있는 뉴미디어 영상 디자인 툴(엔터테인먼트)이다. 일방적으로 영상을 시청하는 소극적 영상의 수용자에서 벗어나 영상 재생산의 적극적 주체가 되는, 사용자 중심의 새로운 영화(미디어기반 엔터테인먼트)의 토대가 될 것으로 기대된다.

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직원의 정보보안 정책 준수에 대한 중화기술과 조직시민행동의 영향 연구 (A Study on Neutralization and Organizational Citizenship Behavior for Information Security Policy Compliance)

  • 최명길;최화영
    • 경영정보학연구
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    • 제17권3호
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    • pp.65-76
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    • 2015
  • 본 연구는 중화 이론, 조직시민행동 개념이 직원의 정보보안 정책 준수 의도에 영향을 준다고 가정하고, 요인 간의 관계를 연구모형으로 설계 및 분석하였다. 연구모형과 가설에 대한 실증적 분석을 위해 온라인 설문을 통해 표본을 수집하였고, 분석 결과 중화 이론, 조직시민행동 변수는 직원의 정보보안 정책 준수 의도에 영향을 주고 있었다. 본 연구의 결과는 자발성을 기초로 한 조직시민행동이 정보보안 정책 준수 의도에 긍정적인 영향을 줌을 확인하였다. 또한 중화 기술이 정보보안 정책 준수 의도를 약화시키는 것을 검증하여 조직에서는 구성원들의 중화하려는 심리를 억제시키기 위해 탈중화 전략의 구체적인 형태를 고민하고, 의식교육 및 훈련프로그램을 실시해야 하는 필요성을 부각시켰다. 본 연구의 결과는 조직의 정보보안 강화에 기여하고, 향후 정보보안 정책 연구들의 초석이 될 것을 기대할 수 있다.

대학 교육에서 인공지능 기반 적응형 학습 구현을 위한 교수자 인식 및 요구분석 (Analysis of Faculty Perceptions and Needs for the Implementation of AI based Adaptive Learning in Higher Education)

  • 신종호;손정은
    • 디지털융복합연구
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    • 제19권10호
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    • pp.39-48
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    • 2021
  • 인공지능을 활용한 적응형 학습은 최근 국내 대학들이 직면하고 있는 학생들의 기초학력 저하와 학습격차 증가 등의 문제해결을 위한 방편이 될 수 있다. 인공지능 기반 적응형 학습이 성공적으로 대학 수업에 도입되고 실천되기 위해서는 교수자의 적극적인 관심과 참여가 요구된다. 이에 본 연구에서는 대학 교수들을 대상으로 적응형 학습에 대한 인식을 분석하여 대학 수업에서의 적응형 학습 구현을 위한 방안을 제안하고자 하였다. 이를 위하여 수도권 소재 A대학 교수들을 대상으로 온라인 설문을 통해 자료를 수집하였으며, 162명의 교수들이 응답에 참여하였다. 설문 분석 결과 교수들은 학생 맞춤형 피드백 제공의 어려움, 학생들의 사전학습 부족 및 기초학력 저하를 수업 운영에서의 문제로 높게 인식하고 있었다. 또 적응형 학습에 대한 교수들의 지식 수준은 낮았지만, 적응형 학습 적용 의향은 높은 것으로 나타났다. 적응형 학습 적용을 위한 지원방안으로는 활용이 쉽고 유용한 적응형 학습 시스템 제공에 대한 요구가 가장 높았다. 이러한 결과를 바탕으로 대학에서의 적응형 학습 적용의 가능성을 논의하고, 적응형 학습의 성공적 도입과 적용을 위한 구체적인 방안을 제언하였다.