• Journal of Distribution Science
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• v.7 no.4
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• pp.5-14
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• 2009

This study explores the relationships among franchisor's leadership style, franchisee's revenue, and commitment The main purpose of this study is when the causal relationship between leadership style and revenue to determine the mediating effect of commitment and when causal relationship between leadership style and commitment to determine the moderating effect of motivation. The results of the study show that franchisor's leadership styles are significantly related to franchisee's revenue. Although all leadership styles exhibit significant relationships with franchisee's revenue, only achievement oriented leadership style plays a significant role in the formation of franchisee's revenue. The level of franchisee's intrinsic motivation is significantly moderated between franchisor's supportive leadership style and commitment. It is also revealed that commitment exhibit complete or partial mediation effect in the relationships between franchisor's all leadership style and franchisee's revenue. Implications and future research directions are also discussed.

• Journal of the Korea Society of Computer and Information
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• v.24 no.7
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• pp.45-52
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• 2019

With the popularity of mobile Internet and smart phones, the domestic digital music access platform has entered a period of rapid development. Existing studies in the academic circle have shown that experience has a positive impact on user perception and loyalty. However, the research on the relationship between brand loyalty, user perception and user experience of Internet products has not received much attention. Starting from the brand loyalty theory and user experience theory, this paper explores the mechanism of user experience, user perception and brand loyalty of digital music access platform. Based on the development status of digital music access platform in China, the purpose is to explore how the user experience of the mainstream digital music access platform can affect Usefulness Perception, Epidemic Perception. And to explore how the Usefulness Perception, Epidemic Perception can affect users' brand loyalty. also further explore the role of users' perception in this process to understand the relationship between brand and user experience. In practical operations, 398 formal questionnaires were issued online to collect first-hand data, and reliability analysis, factor analysis, correlation analysis and hypothesis analysis were carried out successively on the data in the later stage. Through research, it is found that the user experience of digital music access platform has a partial significant impact on the perception and loyalty of applications. The visual presentation and emotional feelings of digital music access platform are positively correlated with the perceived usefulness of applications. The visual presentation and emotional feelings of digital music access platform are positively correlated with the perceived popularity of applications. The e perceived usefulness and perceived popularity of the digital music access platform are positively correlated with the loyalty of the application. Through this research, it has certain guiding significance to the promotion of digital music access platform's brand loyalty degree.

• 재활복지
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• v.22 no.3
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• pp.145-168
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• 2018

The purpose of this study is to analyze the effect of disability acceptance mediated with policy trust on the life satisfaction and group difference of disability type. For this purpose, the raw data(2nd wave, 2st survey) of Panel Survey of Employment for the Disabled(PSED) conducted by the Korea Employment for the Disabled were used. Among the respondents, the data of 2,378 of the external physical disabled and 571 of mental disabled were analyzed. For the analysis, the structural equation model was used to verify the effect of mediation and group difference. The result of the study were as follows. First, disability acceptance of the disabled people effect on the life satisfaction by policy trust, and this was verified with partial mediated model. Second, In both groups, the external physical disabled and metal health disabled, disability acceptance and policy trust were the predictors of life satisfaction. Third, the difference in path coefficients between the two groups of external physical disabled and mental disabled was identified. Based on the results of this study, action plans were discussed to improve the life satisfaction of the disabled.

• The Journal of the Korea Contents Association
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• v.19 no.1
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• pp.608-622
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• 2019

The present study was aimed to verify the mediating effect of acceptance in the relationship between emotional clarity and satisfaction in romantic relationships. To this purpose, a self-reporting survey was conducted with 208 unmarried subjects ranging in age from 19-35 in Seoul and Gyeonggi region. SPSS 21.0 and AMOS 21.0 was used to analysis procedure. A summary of the research results are as follows. First, in the results of the correlation analysis on the primary factors, emotional clarity had a significant positive correlation with acceptance and satisfaction in romantic relationships, and acceptance had a positive correlation with satisfaction in romantic relationships. Second, the results of the structural equation analysis verified that emotional clarity had a direct positive effect on satisfaction in romantic relationships. Third, this study verified a partial positive mediating effect of acceptance in the relationship between emotional clarity and satisfaction in romantic relationships, and also verified the significance of the pathway. These results verify that emotional clarity has not only a direct effect on satisfaction in romantic relationships, but also an indirect effect through acceptance. Lastly, this study discussed significance and limitations of this study, as well as proposals for future research.

• Journal of Digital Convergence
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• v.16 no.11
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• pp.571-580
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• 2018

This study aims to verify the mediating effects of organizational identification in the relationship between CSR and job satisfaction of casino employees. For this purpose, we conducted a questionnaire survey of 354 employees of four casinos in Korea and conducted a multiple regression analysis and a Sobel test. The number of CSR participation by employees, the amount of donation by employees, the number of CSR implementations of the organization, and the authenticity of the organization's CSR are categorized into the CSR participation. As a result of analyzing the relationship between organizational identification and job satisfaction, organizational identification showed a partial mediation effect in the relationship between organizational CSR authenticity and job satisfaction.

• The Journal of the Korea Contents Association
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• v.19 no.5
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• pp.296-305
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• 2019

With the growth of the Korean Wave and the importance of the fandom economy, it is necessary to consider the competitiveness of the Korean Wave with its fandom viewpoint. Particularly, the fandom phenomenon shows the characteristics of identifying the favorite star and actively acquiring and sharing related information in the fan community. Therefore, in this study, we examined the influence of Korean national image on consumers' intention to use Korean contents, and examined the mediating effects of fandom identification among Chinese, Japanese and Vietnamese consumers. As a result of the empirical analysis, cultural image, corporate image, and product image were found to have statistically significant influence on the intention to use Korean Wave contents. In addition, star identification and pan community identification showed partial mediation in the effect of cultural images on the intention to use Korean contents. The results of this study suggest that the Korean Wave is a leading factor for the continuous development of Korean Wave, not the halo effect point for improving the national image, and the mediating effect of the fandom phenomenon is tested empirically.

• Journal of the Korea Convergence Society
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• v.10 no.5
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• pp.213-219
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• 2019

This study is designed to analyze the effect of entrepreneurship orientation of owner managers on product innovation performance through user innovation participation by using Korea Innovation Survey 2014 (KIS 2014) conducted by STEPI (Science and Technology Policy Institute). The findings show that entrepreneurial orientation of owner managers measured by a proxy variable of ownership ratio has positive relationship with innovation performance of firms. They also present that user innovation activity has a partial mediating effect on the relationship between the entrepreneurial orientation of owner managers and innovation performance of firms. This study suggests that the higher the entrepreneurial orientation of the owner manager, the higher the innovation performance. The innovation performance can be intensified when the open innovation strategy is implemented through the user participation.

• Journal of Korean Academy of Nursing
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• v.49 no.2
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• pp.181-190
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• 2019

Purpose: This study aimed to confirm the mediating effect of job involvement in the relationship between grit and turnover intention among nurses working at university hospitals. Methods: Participants included 437 nurses from university hospitals located in C city, Gyeongnam. Data were collected from January 8 to 19, 2018, using self-report questionnaires. Data were analyzed using the t-test, analysis of variance, Scheffe's test, Pearson's correlation coefficient, and multiple regression, with the SPSS/22.0 program. A mediation analysis was performed according to the Baron and Kenny, and bootstrapping methods. Results: There were significant relationships between grit and job involvement (r=.40, p<.001), grit and turnover intention (r=-.29, p<.001), and turnover intention and job involvement (r=-.52, p<.001). Job involvement showed partial mediating effects in the relationship between grit and turnover intention. Conclusion: Grit increased job involvement and lowered turnover intention. Therefore, to reduce nurses' turnover intention, it is necessary to develop a program and strategies to increase their grit.

• The Journal of Asian Finance, Economics and Business
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• v.8 no.1
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• pp.1017-1030
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• 2021

Constructed upon Knowledge Management (KM) processes, the current study aims to investigate the interrelationship between Knowledge Sharing (KS) attitude among the faculty members and KM processes in higher education institutes (HEIs) in Pakistan along with the intervening role of subjective norms between KM processes and KS attitude. This research incorporated the theory of Planned Behavior (TPB) and the theory of Reasoned Action (TRA) to conceptualize the KS behavior by using a sample frame of 302 academic and administrative staff from research-based HEIs in Quetta, Pakistan. A questionnaire-based survey was conducted on permanent faculty members from different universities of Quetta, Pakistan. The finding of the study shows a positive attitude among the researchers. The study empirically examined the interface between KM processes and KS attitude and higher education performance while providing valuable insights into the prevailing literature by investigating the mediating role of subject norms. The impact of subjective norms on KS attitude and KM process indicates the importance and basic determinant in organizational premises and improvement of skills of faculty management in HEIs. The partial mediation also reveals the importance of subjective norms in the development of faculty members' KM and KS attitude process.

• The Journal of the Korea Contents Association
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• v.20 no.12
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• pp.426-440
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• 2020

This study was conducted to confirm the mediating effect of the teacher's trust in the relationship between the classroom teacher's transformative leadership and the students' emotional stability from the organizational perspective. For this, the data from 290 middle school students in Seoul were collected and analyzed. As a result of the study, the transformative leadership of the homeroom teacher had a positive (+) effect on the trust of the leader. In addition, the teacher's trust in the leader had a positive (+) effect on the learner's emotional stability. In addition, it was confirmed that the teacher's transformational leadership had a positive (+) effect on the learner's emotional stability. Finally, in the relationship between the homeroom teacher's transformative leadership and the learner's emotional stability, teacher trust has a partial mediating effect. This study is meaningful in that it has objectively verified what kind of leadership the homeroom teacher should aim for in order to operate the classroom as the peripheral unit of the school organization, and what emotional and psychological effects such leadership can have on students who are members of the organization.