• The Journal of Asian Finance, Economics and Business
• /
• v.7 no.8
• /
• pp.407-417
• /
• 2020

Entrepreneurship has become an important topic for governments to shape and influence the quantity and quality of entrepreneurship and improve policy toward the entrepreneurial economy. This study investigates the factors affecting the entrepreneurial decision of nascent entrepreneurs belonging to Generation Y in Vietnam. A mixed-method including both qualitative and quantitative methodologies was utilized. A focus group was carried out with 11 participants for exploring, reviewing, and testing content validity of constructs and measurement items. The conceptual model and hypotheses were developed using data collected by a questionnaire survey. The cross-sectional survey method was applied. A sample of 221 respondents was constituted, by both electronic and paper surveys with non-probability and convenience sampling techniques. SmartPLS 3 software was employed to analyze the data collected. The results show that nine factors were affecting the entrepreneurial decision of nascent entrepreneurs belonging to Generation Y in Vietnam, including entrepreneurial education, family background, entrepreneurial ecosystem, perceived behavioral control, social valuation, perceived opportunity, attitude, entrepreneurial self-efficacy, and entrepreneurial intention. The findings show the importance of entrepreneurial education, social value, and ecosystems. Therefore, in order to promote successful entrepreneurship, it is necessary to strengthen entrepreneurship education and have a strategy for the improvement of the entrepreneurship ecosystem.

• The Journal of Korean Society for School & Community Health Education
• /
• v.12 no.2
• /
• pp.1-12
• /
• 2011

Objectives: This study was carried out to investigate parent behavioral factors associated with perceived family support of college fresh-woman, in part to find the way of successful college life. Methods: Self-administered questionnaires were given to 256 freshman enrolled in college, between 2weeks may and June 2009. The questionnaire items general characteristics included religion, college entry form(high school graduation/other college expierence), allowance, college life satisfaction, self rated health and family support, parenting behaviors. Parenting behavior consists of affection, reasonable explanation, abuse, excessive interference, supervision, negligence, inconsistencies. The dependent variable is perceived family support, independent variable mother and father behaviors that consisted of above 8 spheres. Results: For the statistical analysis, the t-test was used for the family support and parenting behaviors according to the general characteristics. The influence elicited by the instrument of parenting behavior was determined using multiple regression under the control of general characteristics. The influencing factors are mothers's affection and father's supervision, neglection and affection. Conclusion: Based on the study results, it is important father's behavior to their children especially they are regarded as father's neglect is not support them. We suggest that, for father's behavior strategies should be developed to perceive their family support.

• Korean Journal of Psychosomatic Medicine
• /
• v.8 no.2
• /
• pp.172-180
• /
• 2000

Objectives : We investigated the characteristics of perceived stress response and relationship between some variables of gastrointestinal symptoms(esp., dyspepsia) and subscales of perceived stress response inventory(PSRI) in patients with upper gastointestinal disorder when they perceived stress. Methods : 84 patients with upper gastrointestinal disorder(gastritis, gastric ulcer, duodenal ulcer etc.) and 94 normal controls completed the PSRI developed by Korean psychiatrists. The patient group performed the questionnaire including some variables of gastrointestinal symptoms. Results : Internal consistency was statistically significant in all subscales of PSRI. The patient group was significantly higher at total score of PSRI, general somatic symptom subscale score, specific somatic symptom score than control group. As the result of stepwise regression analysis for relationship between some variables of gastrointestinal symptoms ans subscales of PSRI, specific somatic symptom subsclae closely related with illness duration, past illness history and severity of symptom, and the lowered cognitive function & general negative thinking subscale related with the existence of emotional distress. Conclusion : Patients with upper gastrointestinal disorder showed stronger perceived stress response than control group and they experiences somatic symptoms related to autonomic nervous system and/or gastrointestinal symtoms rather than emotional, cognitive, behavioral symtoms when they perceived stress. They also responded to stress as they expeirenced specific somatic symtom when they had long illness duration, past illness history, and high severity of symptom and the existence of emotional distress could develop lowered congnitive function and general negative thinking.

• The Journal of the Korea Contents Association
• /
• v.16 no.6
• /
• pp.135-150
• /
• 2016

This study aims to investigate how perceived interactivity between the mobile messenger application and its user gives rise to user's enjoyment and continuous usage intention. Perceived interactivity was assumed to be formed by the combination of control, share, and responsiveness in light of the previous studies. The relations between perceived interactivity, enjoyment, and usage intention are hypothesized on the basis of the pleasure-arousal-dominance emotional state model, the theory of reasoned action, and the theory of planned behavior. Survey data were collected from 481 mobile messenger users in Korea and China. In order to test hypotheses, structural equation modeling analyses were conducted. As a result, perceived interactivity concerning connectedness and responsiveness not only positively affected enjoyment, but also had a significant effect on usage intention. However, while control positively influenced usage intention, it was not significantly related to enjoyment. In addition, there was a positive relation between enjoyment and usage intention. Incidentally, multi-group analysis was conducted to explore the differences between Korean and Chinese users. The findings would provide managerial implications for mobile messenger corporations on causal effects of perceived interactivity and the differences of the path coefficients between in Korea and China.

• Journal of the Korea Academia-Industrial cooperation Society
• /
• v.20 no.11
• /
• pp.232-238
• /
• 2019

The purpose of this study is to verify the feasibility of a model, based on the Theory of Planned Behavior (TPB), that predicts the intention of a problem gambler to abstain from gambling. In order to investigate attitudes toward gambling abstinence, subjective norms, perceived behavior control, and intentions to abstain from gambling, we surveyed 100 problem gamblers who used community-based service centers. Furthermore, we analyzed by the structural equation model whether attitude toward gambling abstinence, subjective norms, and perceived behavior control can influence the intention to abstain from gambling. The analysis of the study model revealed that the most powerful predictor of the gambling abstinence intention is perceived behavior control, followed by a positive attitude toward gambling abstinence. In contrast, subjective norms did not show a significant influence on intentions for gambling abstinence. Based on these results, we propose cognitive-behavioral interventions to improve attitudes and self-efficacy toward gambling abstinence in order to help problem gamblers recover. In other words, continuous support and coping-skills training are needed to reinforce the belief that people can recover from a gambling problem, and information and education on problem gambling to improve positive attitudes can also be helpful. Therefore, it is possible to consider not only the treatment of gambling problems, but also to provide preventive interventions centering on the addiction management institution.

• Journal of the Korea Convergence Society
• /
• v.11 no.12
• /
• pp.207-224
• /
• 2020

With the gradual improvement of China's residents' economic level, the continuous improvement of the holiday system, and the main purpose of relaxing mood and experiencing life, rural tourism has developed rapidly. In order to further achieve the goals of farmers' entrepreneurship, agricultural income increase, rural prosperity, and tourism management departments and tourism enterprises' management and operation objectives, this paper puts forward research hypotheses on the basis of relevant literature review and references. Based on the previous research results, this paper designs a questionnaire on Residents' rural tourism behavior intention, and uses SPSS23.0 to conduct correlation analysis and hypothesis test on the sample data, and draws the following conclusions: (1) rural tourism attitude, subjective norms, and perceived behavior control have a significant positive impact on rural tourism behavior intention; (2) policy system and resource conditions have a significant positive impact on rural tourism behavior intention; (3) policy system has a significant positive impact on subjective norms and perceived behavior control, and resource conditions have a significant positive impact on rural tourism attitude, subjective norms, and perceived behavior control.

• The Journal of Industrial Distribution & Business
• /
• v.13 no.4
• /
• pp.15-34
• /
• 2022

Purpose: The purpose of this study is to grasp the concept of ethical consumption that is inevitably one of the behaviors of consumption and to find factors affecting ethical consumption. The most special idea of this study is including motive in the research model. And motive will influence the factors affecting the intention to behave. Research design, data, and methodology: Considering variables affecting ethical consumption, we first adopted the T theory of Planned Behavior. There are three variables of attitude, subjective norm, and perceived behavior control in the model. In addition to variables used in the Planned Behavior Theory, ethical duty, self-identity, motive, neutralization, ambivalence are included in the study. Questionnaires are made for survey, and investigation was conducted from 1th March to 11th of March. Total 360 copies are used for analysis. SPSS version 23 was used for analysis. Results: Study results show that first, the variables of attitude, subjective norm, perceived behavioral control, ethical duty, self-identity are turned to be statistically significant factors affecting ethical consumption intention. In this study, we defined the ethical consumption as voluntary, self-sacrifice needed, and additional efforts required behavior, therefore motive thought to be needed at fist for individual consumer to form intention. For neutralization and ambivalence, neutralization does not affect ethical consumption directly or indirectly, but we found ambivalence has moderating effect while motive affecting attitude, perceived behavior control, self-identity and has moderating effect while attitude, subjective nom, perceived behavior control, self-identity affects intention. Ambivalence means individual consumer's thought or preoccupation toward ethical consumption, in other words, consumer may have fiendly or unfriendly, positive or negative impression to it. Overall, motive and ambivalence are important factors for ethical consumption. Motive plays some role from the start influencing main factors affecting ethical consumption. Ambivalence also functions by moderating variables. Thinking of ambivalence taking account of essence of ethical consumption, some consumers may have pretext or justification for not doing ethical consumption which may again annoy themselves. Conclusions: In conclusion, for intention to ethical consumption to be formed motive should be activated beforehand and ambivalence should be considered. Negative ambivalence toward ethical consumption should be removed and positive ambivalence should be developed.

• Journal of the Korea Convergence Society
• /
• v.8 no.10
• /
• pp.95-104
• /
• 2017

The purpose of this convergence study is to understand the knowledge of cervical cancer and its prevention of cervical cancer in unmarried women. 216 women were collected through self-report questionnaires and analyzed by SPSS program. In result, human papilomavirus vaccination was performed in 33.9%, pap test was performed in 7.9%. The human papilomavirus vaccination and pap test group were 6.7% and human papilomavirus vaccination or pap test group were 28.5%. According to the cervical cancer prevention activities, several differences were detected in the family history of cervical cancer, subjective norms of cervical cancer prevention, perceived behavioral control, and behavioral intention. Therefore, it is important to increase susceptibility of the prevention of cervical cancer in unmarried women, and it is important for the health professionals to perform the most meaningful support system preventing cervical cancer in unmarried women. In addition, various policies should be actively promoted that unmarried women participate in the prevention of cervical cancer actively.

• Journal of the Korea Institute of Information and Communication Engineering
• /
• v.18 no.4
• /
• pp.965-972
• /
• 2014

Attitudes and behavior within the store congestion of the store is a store in any manner affect the formation process of investigating synchronism in the control of the consumer appears to analyze the influence of enemy has its purpose. Store and spatial congestion factor of social behavioral factors also revisit the help of word-of-mouth is. Consumer groups with high and low groups of synchronism suggested. Social attitudes towards the store congestion significantly positive effect that I've shown, it was not significant spatial congestion. During a revisit of action is a statistically significant relationship that I've shown, is a significant effect of word-of-mouth relationship was not significant. Investigating the moderating effects of consumer synchronism result of high consumer groups a significant impact on the social congestion showed, at low spatial influence congestion.

• Journal of the Korean Society for information Management
• /
• v.41 no.1
• /
• pp.389-409
• /
• 2024

The purpose of this study is to identify the factors affecting female college students' behaviors in seeking reproductive health information on the Internet and to explore the relationships among these factors. Based on the Health Belief Model(HBM) and the Theory of Planned Behavior(TPB), perceived sensitivity, perceived severity, perceived benefit, perceived barriers, subjective norms, perceived behavioral control, and affective evaluation were defined as key factors, and the study was designed accordingly. An online survey was distributed to female college students in Seoul through the university student's online community, 'Everytime.' The results showed that the intention of female college students to seek reproductive health information via the Internet was associated with higher perceived sensitivity, perceived benefit, and subjective norms, and lower perceived barriers. There were statistically significant differences between groups in terms of sexual experiences, experience with reproductive system disorders, and the level of health interest. We believe that this research outcome will contribute to assessing the level of awareness regarding reproductive health among female college students, thereby aiding in the development of online health information literacy education or related service programs by university libraries, health institutions, and similar entities targeting female college students.