• Journal of the Korea Fashion and Costume Design Association
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• v.25 no.2
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• pp.17-29
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• 2023

The digital environment, which has been rapidly developing since the beginning of the 21^st century, has become more specific due to COVID-19, and marketing strategies are rapidly changing to suit purchasing activities of Generation MZ, whose online purchases are becoming the center of their lives. A public relations agency is generally responsible for all aspects of making a client's product or service visible to the public through various forms of media. Among them, a company that performs only fashion-related tasks is called a "fashion PR agency". Now, the fashion industry is also centered on the e-commerce environment, and various digital marketing strategies have been developed and directly related to sales. This study examined the current status of online media and digital marketing, analyzes the aspects of fashion brand promotion strategies and methods in the e-commerce era, focusing on the work of fashion PR agencies, and suggests the direction of new online and offline promotion methods based on marketing and technological aspects. As a result of the study, first, theories on strategies for online media and digital marketing were examined, and found that the amount of online promotion has recently increased and become more specialized. Second, this study examines the concept of fashion PR agencies and analyzed their main tasks through interviews with fashion PR professionals. Third, based on successful online fashion promotion cases, the study analyzed fashion promotion strategies and methods that are being integrated online and offline in the e-commerce era. The main methods included SNS strategy, content strategy, performance strategy, influencer strategy, and event strategy, and it is suggested that integrated management is necessary for consistent brand image management, and an IMC (Integrated Marketing Communication) strategy, which intensively manages all strategies, should be employed.

• Transactions of the Korean Society of Automotive Engineers
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• v.20 no.4
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• pp.103-108
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• 2012

Fuel economy is an important factor in a vehicle owing to recent energy supply and environmental problems. This paper deals with fuel cell hybrid vehicles (FCHVs) and introduces a fuel economy evaluation method. The fuel economy of an FCHV depends on its power management strategy. Two rule-based power management strategies are applied to this paper and their fuel economy is evaluated based on the optimal control theory. The concept of the optimal line is also applied to this paper, which is used to compare the fuel consumption of a power management strategy to the optimal result. The two rule-based strategies are also compared to each other.

• Journal of the Korean Society of Food Culture
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• v.24 no.4
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• pp.413-418
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• 2009

Existing literature on the CRM [Customer Relationship Management] has emphasized the marketing strategies between the franchisor and franchisee. In this study, we focused instead on factors involved in forging relationships based on marketing strategies between franchisee and the customers. A survey questionnaire was completed by 250 customers of Korean-style food franchises located in Seoul and Inchon. Each questions is based on a 5-point likert-type scale. After initial data recording, 41 questionnaires were deleted from the data set because of missing or insincerely answer. Finally, the sample data of 209 questionnaires were used for the statistical analysis. The data were analyzed with SPSS version 13.0 software to assess consumer satisfaction, trust, and support/reputation on flexibility and commitment. Regression analysis was performed to analyze the relationship between flexibility and commitment. Satisfaction and support/reputation significantly influenced flexibility, both satisfaction and trust significantly influenced commitment, and both flexibility and commitment significantly influenced the restaurant-consumer relationship.

• Journal of the Korean Institute of Landscape Architecture
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• v.32 no.1
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• pp.10-22
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• 2004

우리나라 국립공원은 좁은 공원면적에 비해 높은 이용도와 인력 및 재원의 부족, 공원별로 특화된 계획 부재로 인해 관리에 어려움을 겪고 있다. 여기에 주5일 근무제 가 확대시행 된다면 국립공원 방문수요가 증가할 것으로 예상되고 있어, 이에 대비한 관리전략의 수립이 절실하다. 본 연구는 주5일 근무제 정착에 대비해, 국립공원 이용자들의 선택행동에 영향을 주는 속성별 수준의 종류와 영향력 정도를 파악하고 관리의 우선순위를 결정해, 자인자원의 보전과 이용자 만족이라는 목적을 달성할 수 있는 방안을 제시하고자 수행하였다. 5대 대도시에 거주하는 1,000명을 대상으로 자료를 수집하여 conjoint choice model로 분석한 결과, "휴무일수의 증가"는 국립공원 방문의도와 정(+)의 방향을 보이 는 것으로 나타났다. 속성별로는 "환경교육" 과 "연계 관광"은 모든 수준에서, "공원 내 숙박시설”과 "관광여건", "비용"의 일부 수준에서 '현재상태' 보다 선호가 증가했지만 "자연보호"는 선호 증가가 없었다.

• Journal of the Korean Institute of Landscape Architecture
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• v.19 no.2
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• pp.32-40
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• 1991

Damage to natural resources from inappropriate visitor behavior is a problem faced by National Park management. Based on the data gathered by personal interview and mail questionnaire, this study examines the effects of communication strategies to reduce depreciative behavior in Carlsbad Caverns National Park. One-quarter of Carlsbad Caverns visitors indicates that they have noticed damage to cave formation during their tour. Almost 38% of visitors say that they have witnessed someone touch a formation inside the Caverns. This is a relatively high percentage compared with other depreciative behavior research to refrain from "tattling" on fellow visitors. Two-thirds of the respondents recalls touching formation replicas before entering the Cavern, while almost all visitors (97.9%) say that they have heard the ranger's talk about not touching formation or leaving the trail. Visitors feel that the ranger's talk is more effective in reducing depreciative behavior than the formation replicas, although at least three-fourths of all respondents believes both techniques are effective.

• Korean Institute of Interior Design Journal
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• v.22 no.3
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• pp.145-153
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• 2013

Since a government design department office was set up in 2007, active design projects have been implemented. With this opportunity, each local self-governing organization has improved its administration and institutions, and are planning intensive research on public design for efficient execution of public design projects. However, recent public design projects have caused many problems due to unspecialized design processes, a lack of cooperation with relevant organizations, and unsatisfactory management systems after projects. Therefore, to overcome such problems in the execution of public design projects, a procedure-centered model should be developed. This study aims to analyse the process structures for the strategic execution of public design projects, and the methods and content of the execution process. For this purpose, this study looked into the process structures of public design projects based on design management strategies in order to draw suggestions needed for the execution process through advanced cases. The study is summed up as follows: First, when the process of public design projects was examined in terms of management strategies and design management strategies, it included two dimensions: the management structure of general projects and the design of development projects. Secondly, through the analysis of public design cases, this study discovered useful methodologies and the main programs used and drew suggestions needed for each step in public design projects. It is expected that the results of this study will be helpful for the development of a process model appropriate for national public design projects based on the current status of the project execution and to make a contribution to systematic development in national public design.

• Proceedings of the Korean Operations and Management Science Society Conference
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• 2004.05a
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• pp.102-106
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• 2004

The purpose of this paper is to develope a large-scale mixed integer program MIPBB. In this paper, the various issues such as branching strategies, searching and bounding strategies, storing basis information, handling numerical instability, that are important for developing a large-scale mixed integer programming program, are considered. And the experimental results of MIPBB are presented and compared to those of GLPK.

• International Journal of Quality Innovation
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• v.6 no.3
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• pp.1-18
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• 2005

This paper presents the empirical research results conducted in a Swedish care organization for elderly and handicapped. The objective of the research was to empirically assess the implementation and practices of a quality system (ISO 9000) from an organizational change and development perspective. The empirical data were collected through multiple methods; interviews were carried out with key-persons and leadership in the organisation and surveys were conducted to all employees. Interactive methods have been applied to various groups in the organisations e.g., directors, supervisors, and the leadership of the quality project and the local politicians. The empirical findings indicate, among others, that the implementation processes were received and perceived differently in the different parts of the care organisation due to different leadership strategies and employee involvement policies. Other critical factors such as acceptance, resistance, motivation, commitment, the role of leadership, learning possibility, etc. have also been investigated, analysed and discussed. Finally some recommendations on how to approach organisational change as well as strategies for implementing a quality system in the care sector are presented.

• Communications of Mathematical Education
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• v.23 no.2
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• pp.279-296
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• 2009

In this paper, we utilize student survey, scholastic level assessment and class evaluation in order to address the problems and find out the improvements on operating the subjects in the university-level program(UP), focusing on the Calculus I. We also propose effective management strategies and learning methods for the UP classes consisting of excellent high school students.

• Proceedings of the Safety Management and Science Conference
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• 2011.04a
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• pp.177-183
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• 2011

Korea has performed strategies for the third industrial accident prevention in order to minimize industrial accident. However, the occupational fatality rate and industrial accident rate appears to be stagnated for 11 years. Therefore, this paper forecasts the occupational fatality rate and industrial accident rate for 10 years. Also, this paper applies regression method (RA), exponential smoothing method (ESM), double exponential smoothing method (DESM), autoregressive integrated moving average (ARIMA) model and proposed analytical function method (PAFM) for trend of industrial accident. Finally, this paper suggests fundamental strategies for industrial accident prevention by forecasting of industrial accident rate in the long term.