• Title/Summary/Keyword: Overseas sales

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Representational aspects and effects of K-food in K-content (K콘텐츠에서 K푸드 표상 양상과 효과)

  • Jaeeung Yoo;Hyunkyung Lee
    • The Journal of the Convergence on Culture Technology
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    • v.10 no.1
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    • pp.165-170
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    • 2024
  • 'K-contents' is in the spotlight worldwide. As the prefix 'K' became popular, interest in K-food(Korean food) also increased. Various studies on K-contents are being conducted, but research on K-food is still very limited. References and articles about K-food are mainly limited to the overseas expansion, marketing status, and sales of domestic brands, and a few research papers deal with only cases of a specific brand's overseas expansion. This paper aims to analyze how K-food is represented in TV unscripted shows and TV series produced in Korea and what their effects are through empirical works. Among the unscripted shows based on food, they are estimated that the point of competitiveness as K contents deal with foreigners' Korean food experiences. Representative examples here are the way foreigners who visit Korea experience Korean food as part of their Korean culture experience, or the type of temporarily setting up a restaurant overseas to sell Korean food to local people. However, the problem with such shows are that it lacks long-term appeal because it is based on the 'Gukbbong(a slang term for 'extreme nationalism')' sentiment. The exposure of K-food in K-contents creates a tremendous advertising effect. It is judged that the current status and analysis of K-contents based on K-food can help establish the direction of future program production and the identity of K-food.

The Effect of Business Relationships on Conflict and Satisfaction in the Cosmetics Industry's Distribution Channel (코스메틱 산업에서의 유통경로상 거래관계가 갈등과 관계만족에 미치는 영향)

  • Park, Soo-Hong;Yang, Hoe-Chang;Sun, Il-Suck
    • Journal of Distribution Science
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    • v.13 no.6
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    • pp.79-86
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    • 2015
  • Purpose - The cosmetics industry is a traditional high value-added industry in terms of the domestic demand, small batch production systems, exclusive competition, and raw materials highly dependent on overseas countries as well as an oligopolistic market structure. However, new foreign brands and growing consumer awareness of inexpensive products, has triggered a shift. In line with changing lifestyles and the polarization of consumption, the industry faces a new market structure. Among its key characteristics is the cosmetics industry's numerous distribution channels (i.e., department stores, door-to-door sales, online shopping malls, brand shops, and discount stores). Therefore, the study of its distribution channels is essential. Research design, data, and methodology - The study analyzed channel distribution power divided into coercive and non-coercive power. The factors of coercive power included: unilateral request of an increase in commissions, interference in sales by taking advantage of a superior status, unilateral buck-passing at the time of a problem, unilateral request to stop sales activities, and a unilateral business contract; the factors of non-coercive power included favorable payment conditions, offers of various kinds of information, policy on commission reduction, pride in market entrance, and promotion support. In addition, the mediating variable "interdependence" was applied to the execution of department store (or mart) power and their shop conflicts and satisfaction to examine direct and indirect influential power. The methodology was a survey of managers of cosmetics shops in department stores (or marts). The questionnaire, based on a five-point Likert scale, included questions about basic personal information, execution of power, interdependence, conflict, and satisfaction. The study distributed 198 questionnaires and collected 131. Ten questionnaires with missing or hard to analyze data were excluded. Thus, 121 copies were analyzed. Results - According to the analysis, the execution of coercive power by department stores (or marts) did not affect interdependence, but the execution of non-coercive power did. Interdependence did not influence conflict, but did affect satisfaction. Additionally, the analysis revealed direct influential power: the execution of coercive power positively affected conflict and negatively influenced satisfaction; the execution of non-coercive power positively affected satisfaction. Conclusions - To offer suggestions for distribution business relations in the cosmetics industry, this study investigated how the execution of power by department stores (or marts) affected their shops. More specifically, it examined how much the execution of both coercive power and non-coercive power influenced conflict and satisfaction, and analyzed the mediating role of interdependence. In line with previous study results in various areas, coercive power was shown to be the source of conflict, leading to a decrease in satisfaction, whereas non-coercive power significantly positively influenced satisfaction. Moreover, non-coercive power increased interdependence, which led to greater satisfaction. As a result, interdependence had a mediating effect on non-coercive power and satisfaction. Based on the results, department stores (or marts) should look for improvements plans that increase interdependence. Such plans could alleviate conflict with the shops, increasing their satisfaction.

An Empirical Study on Clothing Distribution Center to Improve Storage Efficiency : Especially on Hanger Rack Storage According to Distance between Columns (의류 물류센터 보관효율 향상을 위한 실증적 연구 : 행거 랙 보관과 건물기둥 간격을 중심으로)

  • Nam, Hee Dae
    • Journal of the Korea Safety Management & Science
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    • v.21 no.4
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    • pp.75-80
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    • 2019
  • Sales of the Korean clothing industry grew to 16.9 percent on-year in 2010, but the growth rate dropped to 3 percent from 2011 to 2016 and the overall market began to slump to 1.1.6 percent in 2017. The competitiveness of clothing companies is also a major sector in logistics capability, and the average logistics cost of domestic clothing companies is 8.3 percent of sales in 2011, higher than the average 8 percent of domestic industries, and 36.4 percent of the total storage cost in 2011, higher than the 28.8 percent share of the total storage cost of domestic companies. As domestic production conditions such as wage hikes and labor disputes worsened in the 1990s, production facilities were rapidly moved overseas, which led many clothing companies to have no production facilities or a minimal production base in Korea and focus on marketing and design capabilities. The total storage capacity and storage efficiency of the logistics center became very important as the products were changed to the form of mass warehousing and small-volume forwarding. Research shows that building column spacing, a model of this research, can affect the amount of hanger rack storage empirically, so for sustainable growth of clothing companies, it is necessary to improve competitiveness in the logistics market by reducing costs and improving efficiency to overcome difficulties in corporate management. Because logistics costs are 8.3 percent and operating profit to sales ratio is 2 percent, it is expected that operating profit will increase by 41.5 percent if logistics costs are reduced by 10 percent. If 10% of storage cost is saved based on storage cost, operating profit is expected to increase by 15% To strengthen the competitiveness of the clothing industry, a reduction in logistics costs is essential. Therefore, the purpose of this study is to provide hints that logistics experts can have empirically small amounts in reducing storage costs through column spacing adjustment of logistics centers that have not been dealt with statistically until now, and to contribute to the continued growth of clothing companies and the development of the domestic logistics industry.

The Study of the Economic Effects and the Policy Demands through the Strategic Servitization in the Era of Industry 4.0 (인더스트리 4.0 시대의 전략적 제조-서비스 융합을 통한 경제효과분석 및 정책수요시사)

  • Kim, Jonghyuk;Kim, Suk-Chul
    • International Area Studies Review
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    • v.20 no.2
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    • pp.25-46
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    • 2016
  • In order to newly expand and define the concept of "strategic servitization" based on Industry 4.0, this study tried to evaluate the existing status of domestic and foreign servitized manufacturing and investigated the servitization cases of some leading overseas companies. In addition, we chose 250 samples of manufacturing firms listed on KOSDAQ and collected a vast amount of data regarding servitized manufacturing, such as the current status about new businesses, profit model, and financial fluctuations of each company. Based on these data, we classified the main types of manufacturing-service convergence into a $2{\times}2$ framework and derived a new strategic servitization model for each type of signature. Furthermore, we divided the sample corporations into three groups, which are pure manufacturer, servitized firm, and strategic servitized firm, and through the mutual comparison of the real sales amounts and the estimated sales amounts by time-series extrapolation analysis, we statistically proved that the service sales of strategic servitized firms give positive impacts on ROA when compared with those of the other two groups. Finally, we selected 12 leading domestic strategic-servitized firms, interviewed them in depth, and not only organized the issues during this process and their solutions by categories but also suggested the policy demands for strategic servitization.

Implementation for the Remote Control and Operational Status Monitoring Systems of the Industrial Ice Machine (산업용 냉동기의 원격 제어 및 운전 상태 모니터링을 위한 시스템 구현)

  • Jung, Jin-uk;Jin, Kyo-hong;Hwang, Min-tae
    • Asia-pacific Journal of Multimedia Services Convergent with Art, Humanities, and Sociology
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    • v.8 no.9
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    • pp.169-178
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    • 2018
  • The ice machine is the machine for making ice. As most of the companies that manufactures and sells the ice machine are small and medium-sized companies, they have been they have been experiencing the trouble for the after-sales service after selling the machine. The difficulties of the after-sales service are mostly caused by unnecessary customer service requests of the purchaser, which eventually leads to the unnecessary expenditure of the seller and the purchaser. However, financially, the poor ice machine manufacturers want to reduce this cost as much as possible. Furthermore, even if they want to sell their products overseas, they are hesitating because of the after-sales service. For this reason, the companies making the ice machine need a system which checks the status of the ice machine and takes the proper actions without the visiting service. Therefore, this paper introduces the remote control and operational status monitoring systems which can monitor the status of the ice machine in the remote area and control it as needed. Through the developed system, the company manufacturing the ice machine and the manager of the ice machine can understand the current status of the ice machine and respond against the ice machine's trouble, immediately. In addition, it can be expected to have great effects on cost reduction because the maintenance and management after selling can be efficiently performed.

A Study of a Personalized Curation Service and Business Model based on Book Information (도서정보 기반의 고객 맞춤형 큐레이션 서비스 및 비즈니스 모델 연구)

  • Kwon, Hyeog-In;Na, Yun-Bin;Yu, Mi-Ok;Choi, Kwang-Sun
    • Journal of Information Technology Services
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    • v.14 no.1
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    • pp.251-262
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    • 2015
  • This study checks the conceptual definition of domestic book curation which is still in the beginning stage, the necessity of developing service and business, domestic and overseas case of relevant service. Further, the problem of book recommendation service and the difficulty anticipated in the embodiment of service are investigated together and the business model as new IT service is suggested to supplement them. Specifically, the collection of book information and customer information (interest and purchase pattern) and the procedure of mining the collected information and the process of embodying visualization was presented in the sector of service in the first place. Then, the technical transfer of developed solution and the construction cost and the method to impose commission over contents sales are presented in the sector of business. Diverse social and economic effects are expected to realize by developing and utilizing such services, namely, promoting the distribution of excellent book which were kept in dead storage so far due to lack of marketing support, recommendation readers the proper books which are convenient and necessary.

Servicizing in Automobile Industry (자동차 산업의 서비스 부문 확대에 따른 MIS 활용 사례)

  • Shin, Jung-Soon;Park, Min-Ah;Yang, Hee-Dong
    • Information Systems Review
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    • v.11 no.3
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    • pp.191-207
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    • 2009
  • Manufacturing companies expand their revenue sources by advancing into upstream or downstream of business value chains with special focus on service. Such a new movement is called as servicizing. We introduce various successful cases of automobile industry in Korean and overseas countries. Information technology has been taking a critical role in automobile manufacturer's servicizing efforts leveraging their manufacturing capabilities and brand power. Servicizing cases include telematics, collision prevention, used-car sales, rental, and car life of Japanese, German and three Korean automobile companies.

A Case Study on Implementation of Logistics Information System for On-line mall Distribution Center of Off-line Retailer (Off-line점포 유통업체의 온라인몰 전용센터 물류시스템 구축사례 연구 ; 유통업체 A사 사례 중심으로)

  • Choi, Kyu-Woong;Kang, Sung-Woo;Kang, Kyung-Sik
    • Journal of the Korea Safety Management & Science
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    • v.17 no.1
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    • pp.203-213
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    • 2015
  • Recently, online grocery shopping has been increasing with the development of internet, mobile, and IT technology due to the proportion of consumers changes like increasing single households and double-income couples. Therefore, online sales from distributors with offline stores have also increased, and the offline retailers are facing their limits in dealing with store-based online channel they have carried out. Domestic offline retailers benchmarked overseas advanced retailers to solve this problem by reviewing about developing the online-only distribution center. However, much investment is needed in order to operate the distribution center with the new concept from abroad. In this study, we have reviewed the current online grocery market trend and the theory related to developing distribution system of the online mall. For offline retailers, we have reviewed the case which developed the distribution center applied to the nation's first online-only distribution center. The purpose of this study is reducing trial and error for local retailers in developing online-only distribution centers and suggesting ways to improve investment effect.

State and subject of health and sports medical devices industry at oversea

  • Seo, Jung-Hwa;Kim, Se-Jin
    • Journal of Sport and Applied Science
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    • v.1 no.1
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    • pp.1-5
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    • 2017
  • Most of people do not remind of 'Who is domestic medical device business?' A lot of people that Johnson and Johnson, GE and Philips and other foreign companies belong to medical device company. In fact, local enterprises small place based on world market. Local medical device industry's production has grown up rapidly last 10 years. Sales increased nearly 3 times from trillion and 500 billion KRW in 2004 to 4 trillion and 600 billion KRW in 2014. The production record constantly increased owing to safety and good quality of domestic medical devices. As many as 59% of medical devices made in Korea is exported to 198 countries in the world. Currently, medical device industry in the world has been given considerable attention. Cognition and awareness are very much low. Medical device industry, high income creating industry, is said to next generation industry to increase scale, and Korea does not follow world flow. The industry is given support from the government that is not enough. Korean enterprises have small scale among a lot of global enterprises. Being interested in development of medical devices, the author selected department of IT at college.

An Empirical Study on the Determinants of e-Trust - Focused on the Domestic Trade Portal Site - (e-신뢰(e-Trust)의 결정요인에 관한 연구 -국내 무역포털사이트를 중심으로-)

  • Song, Sun-Yok
    • THE INTERNATIONAL COMMERCE & LAW REVIEW
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    • v.41
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    • pp.205-234
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    • 2009
  • The trade portal site is one of the innovative skills which makes it possible for trade companies to manage international trade activities more efficiently by using the newest information technology. Especially, trade portal site can be considerable help to small and medium-sized enterprises which have much difficulties in finding overseas buyers due to the lack of international marketing capabilities. This study attempts to present a comprehensive model about the determinants of e-Trust in domestic trade portal site and to suggest practical strategies for e-Trade. Therefore, a theoretical framework was presented by the literature review, and a empirical study was carried out through a questionnaire survey to those who have had experiences of visiting trade portal site. The empirical analysis had the following results. First, it reveals that reputation, web-site quality, transaction efficiency of the trade portal site have influence upon e-Trust dimension. On the other hand, perceived risk did not have significant relationship with e-Trust. Second, e-Trust had significant impact on willingness to depend on the trade portal site. And also, e-Trust had positive influence on performance of using which is measured by sales increase, information sharing, and synergy effect.

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