• 한국대기환경학회지
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• 제29권1호
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• pp.105-115
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• 2013

The Korean government amended the Environmental Technology and Industry Support Act to foster the environment industry and support the advancement of domestic environmental companies into overseas markets. The amended act reflects changes in the government's policies on environment related issues. This paper uses outcomes of research conducted on environmental policies in foreign countries and the current status of the domestic environment industry to present long-term strategic plans and measures to support the expansion of environmental companies into the global markets and to vitalize the environment industry at home. The suggestions for assisting domestic companies in making inroads into overseas markets are as follows: building up and expanding cooperative network; fostering promising companies and exports by making the right choices and focuses; diversification of export markets and strengthening supports for development of new customers; promoting supports for winning overseas projects; and developing cooperative projects to respond to climate change in developing countries using the Global Climate Fund (GCF).

• 한국정보통신학회:학술대회논문집
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• 한국정보통신학회 2015년도 춘계학술대회
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• pp.461-462
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• 2015

클라우드 컴퓨팅이라는 용어가 IT에서 중요한 화두로 부각된 지 오랜 시간이 흘렀다. 이에 세계적으로 클라우드 기술의 발전 및 시장의 규모가 커짐으로 다양한 분야에서 사용되고 있다. 본 연구에서는 해외 게임 개발에 사용된 클라우드 컴퓨팅 서비스의 특징을 도출하고자 한다. 본 연구는 클라우드 컴퓨팅에 관한 기존 문헌을 연구하여 현재 출시된 해외 클라우드 게임에 어떻게 적용되어 있는지 알아보았다. 본 연구는 클라우드 컴퓨팅 서비스를 이용하여 게임을 개발하고자 할 때 가이드라인이 될 것으로 기대된다.

• 한국컴퓨터정보학회논문지
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• 제10권6호
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• pp.321-336
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• 2005

본 연구는 영상산업에 종사하는 수출마케팅 담당자를 대상으로 최근 활발하게 불고 있는 한류산업 중심으로 해외시장을 겨냥한 시장지향성에 관해 Jaworski & Kohli Kohli(1993)의 선행연구를 토대로 영상물 사업체의 수출마케팅 향상을 위한 요소로써 최고경영자 요인(Top management factor), 부서간 협력관계(Interdepartmental cooperation), 내부조직특성 (Organizational character), 마케팅역량(Marketing capability), 환경요인(Environment), 그리고 수출사업성과(Export performance)간의 관계에 대한 규명을 목적으로 하고 각 변수들에 대한 기존연구들을 바탕으로 하여 이론적 연구모델을 제시하였으며, 조사 대상은 국내의 공중파 방송국인 KBS, MBC, SBS 등을 포함하여 전체 36개회사의 총 306명의 종사자를 대상으로 설문하고 그 중 마케팅 담당자들을 중심으로 106명의 표본을 최종 분석에 활용한 결과 Jaworski & Kohli(1993)의 시장지향성에 관한 기존 연구들의 결과와 부분적으로 유사한 것으로 나타났다.

• 한국의류학회지
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• 제27권9_10호
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• pp.1081-1092
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• 2003

The purpose of this study was to identify the current situation of textiles and apparel firms in the overseas markets and to examine the relationship between firms' characteristic(i.e., sales volume) and international marketing strategies. A random sample of 311 textiles and apparel firms were selected. The survey design method was used to test conceptual framework. Adjusted response rate was 33.4%(n=115). Descriptive analysis (i.e., frequency, percent) and $\chi$$^2$-test were used for data analysis. About the current situation of textiles and apparel firms in the overseas markets, the motivation for international market entry was highly found to expand their operation from domestic to international market, and most firms were found to be involved with OEMs(Original Equipment Manufacturers) as an entry mode for international market. China and US market were the most popular market among Korean textiles and apparel firms. Product differentiation strategy, pricing strategy based on manufacturing cost and buyer's offering price, place strategy using foreign buyers and participating a few international exhibition were frequently used among Korean textiles and apparel firms for international marketing. Among textile firms, sales volume was related to product strategies(product development), price strategy(buyer's offer) and place strategy(channel). Among apparel firms, product strategy(product labeling), price strategy(price satisfaction). The findings of this can be used when Korean textiles and apparel firms do strategic planning and evaluate the international marketing strategies. Also information and results of this study may assist policy makers to develop better ideas and strategies for textiles and apparel industry.

• 한국건설관리학회:학술대회논문집
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• 한국건설관리학회 2007년도 정기학술발표대회 논문집
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• pp.626-631
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• 2007

신도시개발 사업은 다양한 공종들이 복합적으로 진행되는 사업으로서 그 규모와 파급효과가 매우 큰 사업이다. 최근 국내 신도시개발 시장은 그 규모가 점차 줄어드는 반면 해외 신도시개발 시장은 투자개발형 사업을 위주로 크게 증가하고 있는 실정이며 이러한 상황 속에서 국내 신도시개발 공기업은 지난 30여 년간 국내에서 쌓은 충분한 경험을 바탕으로 해외 신도시시장에 진출할 필요성이 있다. 이에 본 연구에서는 포커스그룹 인터뷰를 통하여 국내 공기업의 해외 신도시시장 진출과정에서 고려되어야할 핵심요소들을 도출하였으며 중요도성과분석과 내용분석을 통한 설문분석을 바탕으로 신도시개발 공기업의 현황을 파악하고 해외사업진출 가능성을 파악하였다.

• 한국의류학회지
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• 제39권6호
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• pp.838-851
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• 2015

This study explores the level of designer brands' market oriented attitude through a conceptual framework of market orientation. Designer brands have rapidly increased in the Korean fashion market with a competitive environment that pushes designers to improve market oriented attitudes and strategy. Designers working for 20 brands that the government designated as 'promising creative designer brands' were invited for in-depth interviews, 19 designers from 18 brands participated in this study. The generation of market intelligence that composes market orientation meant that the designers were confirmed to collecting different types of information according to information sources. They showed interest in collecting information on the exploration of design trends from overseas designers as well as operational and managerial information from domestic designers. Fashion-related stakeholders mainly collected feedback on design concepts from the press and public institutions. They collected customer feedback from buyers; however, appropriate feedback was inadequate. Designers generally appeared to place less value on the collection of customer responses and opinions; however, two groups of designers showed customer-oriented attitudes according to accumulated experience. The market-oriented attitude of top designers had an important role in designer brands; consequently, top designers should be properly trained to improve market-oriented attitudes to increase market performance.

• 전기학회논문지
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• 제66권8호
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• pp.1172-1180
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• 2017

This study analyzed competition in peak load plants between CCGT and GT instead of competition between base and peak load plants like in previous studies. In common overseas power markets, CCGT and GT claim certain market shares as peak load plants with the latter boasting a high utilization rate as reserve plants. In South Korea, however, there has been no introduction of GT in the market that opened in 2001 with no analysis cases of GT's economy as a peak load plant. The current power market of South Korea is run on the cost-based pool, which allows for no price spikes. Since the capacity payment criteria for compensations for missing money are set based on GT generators, the power market uses GT generators as marginal plants. The purposes of this study were to analyze the competitive edge of GT generators as peak load plants in the domestic power market of South Korea and identify the causes of GT's failure in market entry, thus assessing the adequacy of market signals in the domestic power market.

• 한국유기농업학회지
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• 제19권spc호
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• pp.35-38
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• 2011

In order to cope with change of Korean and global consumption trend, it is forecast that GAP cultivated ginseng & its processed products, Organic cultivated ginseng & its processed products, Sanyangsam & its processed products as well as existing white ginseng (products), red ginseng (products), Taekuksam (products), black ginseng (products) will enter into market and customer demands will create new consumption. Eventually, it is considered that the time has come for considering and carrying out together for raw material cultivation and production, research and development of processed products and export and distribution of domestic and overseas market.

• 한국건축시공학회:학술대회논문집
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• 한국건축시공학회 2020년도 봄 학술논문 발표대회
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• pp.212-213
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• 2020

In this study, the market growth potential for the construction sector and the company's ease of entry were analyzed by using construction scale and risk data among global insight data. The survey was conducted in 74 countries. The purpose is to provide basic data whose result can be used as policy-based data for the overseas construction industry.

• International Journal of Quality Innovation
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• 제10권2호
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• pp.43-56
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• 2009

Many companies are trying to acquire innovative technologies and relevant knowledge by sending R&D work overseas. Although recent research has been focusing on the aspects that motivate MNCs to establish offshore R&D facilities, such as cost reduction and market expansion, little is known about external or circumstantial factors influencing the performance of global R&D activities. Searching for enhancers of offshore R&D facilities, we investigated the relationships between the performance of offshore R&D and the technological capabilities of a parent company, its home country, and its R&D hosting country. Both patent data of ED and the ED R&D scoreboard of 134 overseas R&D labs from 46 MNCs, dating from the period of 2003 to 2005, are used in the analysis. The same time period is applied in calculating the RTA of each country. Regression analysis results support our main hypothesis that the technological capabilities of the parent company and the hosting country positively affect the performance of overseas R&D.