• 무역학회지
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• 제45권5호
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• pp.303-324
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• 2020

The objective of this study is to verify the effect of the market orientation, CEO capacity, and environmental characteristics of overseas markets on the performance of overseas expansion among the success factors of domestic overseas expansion companies. For this purpose, employees of domestic overseas companies based in the Seoul metropolitan area were surveyed, and the hypothesis test was conducted. As a result of the verification, among the contributors to overseas advancement of domestic overseas companies, the factors of CEO capacity, overseas business_education ability, market environment and market size have a significant positive effect on the financial performance of overseas expansion. However, market-oriented factors were found to have no significant effect on the financial performance of overseas expansion. Among the contributors to overseas advancement of domestic overseas companies, the market-oriented factor, the customer-oriented factor, has a significant positive effect on the non-financial performance of overseas expansion. However, factors in CEO competency and environmental characteristics in overseas markets do not have a significant positive effect on the non-financial performance of overseas expansion.

• 한국프랜차이즈경영연구
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• 제14권3호
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• pp.17-35
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• 2023

Purpose: As more and more food franchise companies want to expand overseas, related research is becoming more and more necessary. This study aims to examine the critical factors for successful overseas expansion according to the stages of overseas expansion, derive vital associations, and examine the success factors of overseas expansion through semantic network analysis. Research Design, Data, and Methodology: This study conducted in-depth interviews with three food franchise companies that have experienced overseas expansion and conducted semantic network analysis among crucial associations. The semantic network analysis was conducted using the Textom program. Results: Based on the results of the in-depth interview analysis, the factors considered when expanding overseas were categorized as 1) standardization and localization strategies of overseas franchisees, 2) physical environment of overseas franchisees, 3) entry types of overseas franchisees, 4) constraints of overseas franchisees, and 5) success criteria of overseas franchisees. The semantic network analysis based on the corresponding keywords showed that the importance of local partners is very high in common. Conclusion: This study examined and re-categorized the important factors to consider when a restaurant franchise company expands overseas in a step-by-step manner. In addition, an attempt was made to examine the keywords derived from the semantic network analysis objectively. The results provided theoretical and practical implications for the successful overseas expansion of franchise companies.

• 유통과학연구
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• 제13권7호
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• pp.53-61
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• 2015

Purpose - This research analyzes overseas expansion support systems for small- and medium-sized enterprises in Germany and Japan. Germany and Japan have developed overseas expansion support policies for such enterprises. The study then explores the implications for Korea and its local governments. Research design, data, and methodology - We did a comparative analysis of Japan and Germany and their support for overseas expansion of small and medium companies. Data were mainly collected from the Ministry of Economy, Trade and Industry (Japan) and the Germany Trade and Invest (Germany) agency through statistics and literature surveys, and analysis studies. Results - First, human resources cultivation and funding support policies, which both Germany and Japan use as part of small- and medium-sized enterprise policies, should be modified to Korean circumstances and to reflect its own small- and medium-sized enterprise support needs. Second, both the German policies that support overseas expansion of small- and medium-sized enterprises and those of Japan's include the philosophy and methods that put an emphasis on these enterprises, despite the fact that there are big differences in the overseas policies in these two countries. Third, German and Japanese governments are embracing the idea that small- and medium-sized enterprises are key to their national economies and implementing policies based on the ratio occupied by these enterprises in the domestic consumption or GDP. In other words, Germany and Japan consider small- and medium-sized enterprises as central to their nation's industry, and assess them as economic industry that should definitely exist for the continued survival of big businesses, and not just as merely supplemental to big business. Fourth, whereas Germany emphasizes support to product exhibition in its overseas expansion support policies, Japan is providing integrated support containing foreign direct investment to small- and medium-sized enterprises. Fifth, there are differences in the overseas expansion support in Germany and Japan in terms of their support to big business. Whereas Germany considers support to big business unnecessary, Japan is implementing active support policies to areas corresponding to big business. Korea will have to benchmark the policies of Germany and Japan, and decide whether or not to give full support to small- and medium-sized enterprises, while excluding areas supporting big business. Conclusions - Based on this analysis of German and Japanese overseas expansion support policies, we need to choose the policies that will engender a solid outcome and derive modified policies for the circumstances of Korea. Additionally, we can use the comparison of the overseas support policies of Japan and Germany to choose small- and medium-sized enterprise overseas expansion support policies for Korea. However, we cannot provide specific overseas support policies by industry. This point will be referenced as a limitation of this study. In future research, we expect that some researchers will take an empirical approach to exploring Korean overseas expansion support through collecting cases of overseas support policies and interviewing policy authorities.

• 국제학술발표논문집
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• The 6th International Conference on Construction Engineering and Project Management
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• pp.472-476
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• 2015

The purpose of this study is to fully understand the present state of the domestic construction companies, and to analyze phased business types and construction management techniques in order to initiate overseas expansion. Because of the recession in the domestic construction market, a thorough and strategic perspective to constantly develop inroads into overseas market is required. So we carried out a questionnaire survey targeting the experts of the overseas construction and researcher, and consulted them in depth. The questionnaire survey was divided into three sections. The first section is the necessity of overseas construction and the reason. The second is the overseas business types classified into the way of advance in short-term and long-term phase possibility of expansion. Lastly, the importance of the phased construction management techniques and the current capacity of the domestic and the foreign business trends were scrutinized. On the basis of the consultation and surveys, we analyzed the overseas business types and the construction management types in the short-term and long-term phase.

• 한국IT서비스학회지
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• 제16권3호
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• pp.1-15
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• 2017

This study is aimed to find out which factors among firm-specific resources, industry-based competition, and institutional conditions affect strategies for Korean IT manufacturing companies when they expand their business overseas, especially to Vietnam in this study. Also, it attempts to reveal which strategies among cost reduction, mass production, and localization affect performance of overseas expansion. Based on Strategy Tripod Theory as an integrating point-of-view embracing resource-based view, industry-based view, and institution-based view, research model was developed and tested through the survey of 83 Korean IT manufacturing companies expanded their business to Vietnam. Research findings show that (1) communication competency, industry competitiveness, industry attractiveness, and regulation of partner country affect cost reduction strategy. (2) International experience, communication competency, international orientation, and competitiveness is significantly associated with mass production strategy. (3) And international experience, communication competency, and industry competitiveness affect localization. (4) Ultimately, mass production strategy and localization strategy significantly increase performance of expansion to Vietnam. The theoretical contribution of this study is to adopt an integrative approach based on strategy tripod theory. As practical implications, it suggests factors and strategies that IT manufacturing companies interested in expansion to Vietnam should consider. In sum, we believe this study can contribute to Korean IT manufacturing industry by suggesting key success factors and appropriate strategies for overseas expansion.

• 한국융합학회논문지
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• 제11권1호
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• pp.279-284
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• 2020

기술의 발전은 많은 변화를 가져오고 있다. 한국의 경제성장과 더불어 국내 기업들이 과거와는 다르게 해외로의 진출이 활발해지고 있다. 최근에는 한류에 힘입어 동남아 시장을 중심으로 대기업 외에도 많은 중소 및 중견기업들이 진출하고 있다. 본 연구에서는 기업의 해외 진출 전략 동향을 파악하고자, 외국의 학술 데이터베이스인 scopus 활용하였다. 해외진출 전략이라는 단어를 제목으로 검색을 하고 이를 통해 총 153개의 논문의 초록을 확보하였다. 확보된 초록 논문을 전처리를 통해 분석에 가능한 데이터로 만들고 KoNLP를 활용하여 분석을 수행하였다. 분석결과 중요한 키워드가 10개 도출이 되었다. 본 연구의 결과는 기업들이 해외 진출에 대한 연구 동향을 파악하는데 목적이 있으며, 이를 통해 연구자들에게 해외 진출 전략의 동향을 제공하는데 그 목적이 있다. 이 연구는 향후 해외진출 전략에 대한 연구를 위한 가이드라인을 제공할 것으로 기대된다.

• 산업경영시스템학회지
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• 제43권3호
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• pp.29-40
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• 2020

Korean firms have been vigorously searching and exploring overseas market opportunities through export and overseas investment. As of end of 2019, there were more than 80,000 Korean overseas subsidiaries all over the world. With Korean overseas direct investment increasing recently, it became one of the important issues for overseas investors to be successful in the global market. There are a lot of studies on factors influencing the performance of overseas subsidiaries such as 'firm' and 'country' factors. This study empirically examines subsidiary performance determinants with 'industry architectures' by using a sample of 292 overseas Korean firm subsidiaries. Industry architectures are the stable but evolving sets of rules and roles through which labor is divided within a sector. This article considers how industry architectures shape success in international expansion. Industry architectures differ between countries, are not necessarily technologically determined, shape firms' capabilities and their competitive environment, and constitute a distinct level of analysis. We extract antecedents of related theory and empirically test its impact with a survey of Korean firms expanding in emerging economies. We would say this is the first study which tries to focus on industry architectures with the performance of Korean overseas subsidiaries. We find that separability and similarity of industry architectures across countries and localization of subsidiaries are robust and important predictors of success in international expansion. Our results suggest that industry architectures should be added to firm and country as an intermediate level of analysis that helps explain success in international expansion. While we established a pattern, much more remains to be done. We focus on the success of foreign operations, but we do not consider the broader benefits of going abroad, such as the learning or network effects that accrue at the level of the entire firm. The next obvious question is whether the results would differ in the developed market context. These we leave for future research to consider.

• 벤처창업연구
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• 제13권3호
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• pp.153-165
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• 2018

우리나라의 지속적인 경제발전과 경쟁력을 확보하기 위해서는 대기업과 중소기업의 간의 균형 잡힌 발전이 필요하다. 이에 대 중소기업간 상생 및 해외 동반진출에 대한 관심이 높으며, 정부에서도 여러 가지 지원정책을 늘리고 있다. 이에 본 연구는 네트워크 이론의 관점에서 홈쇼핑 기업과 소비재 중소기업의 협력관계를 바탕으로 한 해외 동반진출 사례를 고찰하고, 유통대기업-소비재 중소기업의 동반진출을 설명하는 모델을 구축하고자 한다. 이를 위해 홈쇼핑 기업과 소비재 중소기업의 해외 동반진출과 관련한 인터뷰를 통해, 유통구조의 특수성을 고려한 홈쇼핑 기업과 소비재 중소기업의 효율적인 해외 동반진출 확대 방안을 모색하고자 한다. 이에 해외 동반진출을 하고 있는 3개의 홈쇼핑 기업과 3개의 소비재 중소기업을 대상으로 인터뷰를 실시하였으며, 결과는 다음과 같다. 홈쇼핑 기업은 소비재 중소기업의 해외 판로 개척에 도움이 되며, 자원과 역량이 부족한 중소기업에게 경영 및 마케팅 역량을 활용할 수 있는 기회를 제공한다. 홈쇼핑 기업이 소비재 중소기업을 지원하기 위해 인서트 영상을 제작하거나 관련 언어를 번역해주기도 하며, 무역통관과 관련된 서류 작성을 도와주기도 한다. 또한 해외 시장개척단을 구성하여 해외시장 정보 제공 등의 지원을 한다. 이러한 홈쇼핑 기업의 지원을 이용하여 소비재 중소기업은 해외 시장을 개척하고 있다. 그렇지만 아직까지는 홈쇼핑 기업에게 해외 동반진출이 주는 실질적인 혜택이 미미하기 때문에 장기적으로 서로 win-win할 수 있는 전략이 필요하다. 이를 위해 해외 동반진출을 독려할 수 있도록 실질적인 혜택을 제공해야 하며, 궁극적으로 홈쇼핑 기업과 소비재 중소기업 간의 균형적 발전을 도모해야 한다.

• 한국융합학회논문지
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• 제6권5호
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• pp.55-61
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• 2015

본 연구는 국내 소방산업 글로벌화를 위한 융합형 제도와 정책의 발전방안에 대한 것으로, 소방산업 진흥을 위한 정책시행 현황과 소방산업의 환경분석을 통한 현행의 문제점을 분석하였다. 결과적으로 소방산업 진흥법률 고도화 방안 및 소방산업 해외 진출 활성화 방안을 제시하였으며, 특히 소방산업 해외 진출 활성화 방안은 소방산업 기술진흥 정책 전략방안 및 해외 시장진출 지원 활성화 방안으로 분류하여 도출하였다. 해외 시장진출 지원 활성화 방안은 소방산업체 해외전시회 지원 다변화, 해외시장개척단 파견 확대, 아시아 신흥시장 진출 확대의 3개 세부방안으로 논의되었다. 특히 아시아 신흥시장 진출확대 방안을 통하여 국내 소방제도의 우수성 확립, 국내 소방산업체의 해외 진출 인프라 마련 및 국내 소방검사제도 구축 유도의 전략적 성과를 도출할 것이다.

• 국제학술발표논문집
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• The 6th International Conference on Construction Engineering and Project Management
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• pp.746-747
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• 2015

Recently, Korea has achieved accumulated total value of orders of six hundred billion dollars in international construction market, and it is facing a new turning point by entering the overseas construction market. However, according to the statistics on the current internal construction market, the accumulated value of orders has been mainly obtained by plant projects in the Middle-East area. To improve international competitiveness of Korean construction industry, it is required to expand and diversify the target areas and construction business sectors. To expand markets, each construction firm should establish the expansion strategy and assess the capability which includes the strength and weakness of their firm. Therefore, this research aims to evaluate the capability of the Korean construction firms for overseas expansion. Through the research, Korean construction industry is expected to strengthen competitiveness toward the overseas markets. Furthermore, this research contributes to expanding and diversifying markets for domestic construction firms.