• The Journal of the Korea Contents Association
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• v.20 no.5
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• pp.46-57
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• 2020

The dissemination of smart devices has made a lot of changes in overall social activities. In particular, people use various types of smart devices in their spare time, such as watching video clips, but there is a lack of research on external factors influencing the attitude toward using such devices. Therefore, in this study, the effects of video viewing environmental factors (e.g. screen size and video length) and personal factors (e.g. gender and need for entertainment) on perceived ease of use, perceived usefulness, and attitude to use devices based on technology acceptance model. As a result of analyzing 660 users having different smart devices, the attitude to use smart devices is more positive as the screen size increases, but there is no difference according to gender. In addition, while the length of video clips does not affect the attitude to use, the need for entertainment positively affects the attitude to use. Based on the results of this study, we expect that it can be used for optimized customer marketing and management strategy that integrates product development and video content production in consideration of factors such as video viewing environmental factors and personal factors.

• Korean Journal of Psychosomatic Medicine
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• v.13 no.1
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• pp.41-48
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• 2005

Objectives : The aim of this study was to investigate the attitudes and opinions toward psychiatry of students and professionals for social welfare. Methods : 67 students and 34 social workers joined to this study completed the attitudes and opinions scale and the quality of life scale successfully. Results : On the attitude scale, in factor 'overall merits of field of psychiatry' and factor 'possible abuses and social criticisms', and factor 'career and personal rewards', the social workers have more positive attitude than other group, in factor 'role definition and functioning of psychiatrists', the female sex have more positive attitude than the other sex. It showed significant correlation between activity factor in quality of life scale and possible abuses and social criticisms in attitude scale. Conclusion : The contact with patients with psychiatric disorders will have a good impact on the personal attitude toward patients. It is important that the students for social welfare would receive appropriate psychiatric education program.

• Journal of Korean Library and Information Science Society
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• v.46 no.2
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• pp.1-27
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• 2015

The purpose of this study is to show the reading aloud has good influence on students from $3^{rd}$ to $5^{th}$ grade to improve their reading attitude and self-esteem. For performing the study, the experiment group consists of children of 10 groups in 10 elementary schools from 7 regions, while the control group is made up the class of certain grade in participation school. Students in experimental groups are respectively read 5 books assigned from each group on total 13 times-for 60 minutes once a week. For measuring the reading attitude and self-esteem of students, we use modified questionnaires. The result in here statistically presents reading aloud activity have a meaningful effect to improve the overall reading attitude which includes subordinate areas such as awareness, behavior, emotional area of elementary students. Also, this activity gives elementary students the positive effect to develop their self-esteem, but it does not mean statistically except self-esteem of social-peers. As a result, the reading aloud activity provides the schoolchild with enjoyable reading experience.

• Journal of Convergence for Information Technology
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• v.10 no.8
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• pp.108-119
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• 2020

This describes the level of knowledge and attitudes about HIV and their related factors among Cambodian adolescents. A cross-sectional design was used to examine the knowledge and attitude of 463 Cambodian high school students using HIV-KQ-18 (HIV-Knowledge Questionnaire-18) and HIV/AIDS Behavior Surveillance Survey Index (measuring attitude about HIV). The majority of the adolescents had a relatively low level of overall HIV knowledge (6.70 ± 3.66 (range: 0-16)) and held a very negative attitude (1.92 ± 0.87 points (range: 0-4)) toward the disease. Using multiple regression analysis, being male (β = 0.28, p < 0.001) and using YouTube as a social network service (β = 0.33, p = 0.035) were found to be independent factors associated with higher level of HIV knowledge. Study findings suggest the importance of informing policymakers and school nurses about the need to develop a and require a culturally sensitive specific health education program on HIV for Cambodian adolescents.

• Journal of the Korean Society for Aeronautical & Space Sciences
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• v.47 no.4
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• pp.289-299
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• 2019

Attitude control modeling and simulation (M&S) can be extensively applied in overall development process, from simple algorithm design to on-board software verification. This paper introduces CMG-based attitude control M&S software, which consists of 6-DOF modeling (CMG and space environments modeling), and attitude control algorithm. The M&S software is divided into three modules, from an inner CMG motor control module to an outer earth observation mission module. While an application of this developed software is currently limited to the initial-phase attitude controller development, its application area can be extended to the later-phases by considering sophisticated model information in future.

• Fashion & Textile Research Journal
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• v.24 no.5
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• pp.567-576
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• 2022

This study aims to determine the effects of the experiences of ZEPETO platform users on their attitudes and purchase intentions. A survey on 10-20 Korean and Chinese virtual fashion consumers was conducted. Brand experiences were independent variables, and offline purchase was the dependent variable. The results showed that, first, among the four factors of the brand experience, Korea and China have the highest explanatory power. Second, the brand experience of Korean consumers significantly impacted their brand attitude. Additionally, cognitive and emotional experiences of the brand positively impacted their brand attitude. Third, the brand experience of Chinese consumers significantly affected their brand attitude, and among the sub-factors of brand experience, cognitive experience positively affected brand attitude. Fourth, the brand experience of Chinese consumers significantly influenced their offline purchase intention, and among the sub-factors of brand experience, cognitive experience positively influenced their offline purchase intention. Overall, an emotional branding strategy that provides brand and product information must be implemented for the Korean market encouraging consumers to develop a positive and emotional connection with the brand. The Chinese market would benefit from formulating a reliable branding strategy that easily provides a wide range of brand and product information focusing on cognitive experiences.

• Journal of Korean Public Health Nursing
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• v.23 no.2
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• pp.296-305
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• 2009

Purpose: The aim of this study was to examine body attitude, body mass index, and perceived stress among women's college students and decide the relationships among them. Method: A cross-sectional study design and convenient sampling method was utilized. Ultimately, 393 students participated in the study from October 8 to October 30, 2008. The measurements administered were comprised body attitude questionnaire and stress scale for college students and the students had filled out the questionnaires by themselves. The final data were analyzed with SPSS Win 16.0 statistics program, which was used to calculate the frequencies, percentages, ANOVA, and Pearson's correlations of the variables. Results: The major findings of this study were as follows; female students were mostly stressed by 'schooling task.' Stress scores were significantly different in accordance with spending money per month. Overall, significant differences were observed in body attitude scores according to each BMI group. There were significant relationships between body attitude, BMI, and perceived stress. Conclusion: Stress managements for women's college students should be developed and a program for modifying body attitude should be designed.

• Korean Journal of Psychosomatic Medicine
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• v.13 no.1
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• pp.60-66
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• 2005

Objectives : The aim of this study was to investigate the staffs' attitudes and opinions toward psychiatry in a hospital. The results of the investigation were taken as a basic data of the education programs of persons who worked in a hospital and community residents. Methods : The subjects of this study were persons who worked in a hospital. The tool used in this study was Attitudes and Opinions toward Psychiatry. Sixty-one persons were studied. Statistically one-way ANOVA or t-test were used. Results : Internal consistency was high, measuring 0.80 for the 26 items. Generally, hospital staffs have positive attitude toward psychiatry. Direct patient contact group scored more higher than indirect contact group, except 'overall merits of the field of psychiatry' and 'efficacy' factor. In factor 'overall merits of the field of psychiatry', and factor 'efficacy' female scored more higher than male averagely. In factor 'role definition and functioning of psychiatrists', 'possible abuses and social criticisms', and 'career and personal reward', direct patient contact group scored more higher than indirect contact group averagely. Conclusion This study results support the hypothesis that the direct patient contact group have more positive attitude toward psychiatry than the other group. It will be necessary to educate for a psychiatric hospital staffs and community residents on psychiatry.

• Journal of Families and Better Life
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• v.27 no.2
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• pp.29-43
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• 2009

This study proposes to implement premarital education programs designed to enhance potential capacity in marital life, targeted at marriage expectant couple and verify the effectiveness of the programs. For this study, 8 marriage expectant couples residing in Seoul participated. For this study, advance and follow-up surveys were conducted. To be specific, the advanced surveys questions were posed regarding general features, the level of communication, conflict-resolution skills and the attitude toward the role of the gender and so forth of those persons polled. In follow-up surveys, questions were asked regarding the extent to which the participant was satisfied with the contents of the education and teaching process in each session of the programs, the attitude toward the role of the gender, the level of communication and conflict-resolution skills. The effectiveness of the program was verified based on the subjective level of satisfaction of the instructor and the program manager and the statistical analyses of advance and follow-up surveys. Our findings show: First, the changes in 'the attitude toward the role of the gender' of the participants after 'the education of the role of the gender' were not significantly related. Second, after 'the education of communication' was implemented, the capability of the participants to communicate proved to have improved. Third, the extent to which the participants were satisfied with the contents of the education scored higher than the average, the level of educational satisfaction with 'the skills of communication between the husband and wife' scoring the highest. Fourth, with respect to the level of overall satisfaction with the educational effects of the program, the level of satisfaction with improved relationship between each party of the couple turned out relatively high, and the level of the overall education program also proved to be high.

• Korean Journal of Community Nutrition
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• v.5 no.2
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• pp.236-242
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• 2000

Due to the diversification of the food industry and its heightened competition, the marketing strategy to be required the most would be to improve competitiveness by enhancing customer loyalty as a resulting variable of customer satisfaction. Thus, this study, taking a food service provider as a subject, is to find factors and the scope of the perceived quality ; and to analyze how far the perceived service quality factor as such could explain customer′s overall satisfaction and customer loyalty ; finally to provide basic data for establishing a customer satisfaction marketing strategy as related to customer loyalty. The results of the study are as below. 1) 25 factors of service quality perceived by a food service provider have been categorized into 8 independent dimensions through factor analysis. Each of them are named ′Employee attitude′, ′Cleanliness′, ′Reputation′, ′Reliability′, ′Food′, ′Price′, ′Convenience′, ′Variety′, all of which explain 64.3% of the service again quality perception level. 2) After classifying customers into 3 groups according to two criteria -"will buy the service again" and "will suggest it to others" and making a pair of service providers with each customer, each customer loyalty group compared the service quality perception factor of the food service provider. The result was that the group having both the " will buy the service again" and "will suggest to others" criteria, that is, with higher loyalty, tend to have higher points than other group s in the dimension of ′Employee attitude′ and ′ Cleanliness′(p〈0.05), which means these two dimensions are closely related to customer loyalty. 3) From a regression analysis for the service quality perception level of the food service provider and overall satisfaction, it has been found that : the regression models are different for each group, that ′Employee attitude′ seems to be related more closely to the group with higher loyalty(p〈0.05); that the ′Price′dimension is found to be a meaningful factor to the group categorized not having "will buy the service again" and "will suggest to others" criteria(p〈0.05).