• 제목/요약/키워드: Outdoor Clothing

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원마일웨어와 홈웨어에 대한 소비자 인식 변화: 코로나19 발생의 영향 (Changes in Consumer Perception of One Mile-Wear and Home Wear: The Impact of Covid-19 Outbreak)

  • 최영현;이규혜
    • 패션비즈니스
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    • 제25권2호
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    • pp.110-126
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    • 2021
  • This study aims to explore consumers' perception regarding "one-mile wear" and "home wear" fashion, an emerging trend during the Coronavirus disease (COVID-19) pandemic, and to identify the changes in consumers' perception of this style before and after the pandemic. The data collection period was set as one year before and after the outbreak as of January 1, 2020, and blog posts with keywords "one-mile wear" and "home wear" were collected. Further, textual data crawled and refined using Python 3.7 libraries, and centralities were measured and visualized through NodeXL 1.0.1 and Ucinet 6. According to the results, first, consumers' perception regarding one-mile wear fashion was divided into the following eight categories: wearing situation, expected attribute, style, item, color, textile, shape, and target wearer. Second, before the pandemic, home wear was recognized as pajamas or indoor wear; after the pandemic, home wear was recognized as one-mile wear, outdoor wear, and daily wear. Moreover, keywords, such as "telecommuting", "social distancing", "untact", and "upper body", appeared after the pandemic. It was confirmed that consumers' perception of home wear was affected by the pandemic.

국내 패션기업의 ESG 실행 현황 분석 (Analyzing ESG practices of fashion businesses in Korea)

  • 박경애;허순임
    • 복식문화연구
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    • 제30권1호
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    • pp.102-120
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    • 2022
  • With the growing importance of ESG as a must-have business strategy, this study attempted to analyze the current state of ESG practices in the Korean fashion businesses. The ESG cases of fashion business were collected from news articles searched on the largest Korean internet portal by November 2021 from October 2020 when the number of articles began to increase meaningfully. Three hundred ninety one ESG cases of 112 fashion manufacturing brands and 332 ESG cases of 49 retail brands were analyzed. Casual and outdoor/sportswear brands among fashion manufacturers were most active in ESG practices, and various online and offline retailers were practicing ESG. Approximately one-third of the fashion brands were positioned as eco-friendly concept. While environmental practices were the most practiced ESG, governance was the least practiced. Among environmental practices, fashion manufacturing businesses were most active in eco-friendly product development, while retail businesses were in eco-friendly campaign-event-service and eco-friendly packaging. The most active social practice was the contribution to communities, followed by retail businesses' sharing growth with partner businesses. Governance practices were focused on the structure and operation of the board. Various ESG collaborations with various partners were also observed. The research result is meaningful verifying and diagnosing the ESG practices of the Korean fashion businesses.

패션 브랜드의 레트로 마케팅 유형이 레트로 특성 지각과 노스탤지어 감정에 미치는 영향 (The Effects of Fashion Brands' Retro Marketing Types on Retro Characteristics Perception and Nostalgia Emotions)

  • 오명수;김한나
    • 패션비즈니스
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    • 제26권1호
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    • pp.140-157
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    • 2022
  • This study examined the types of retro marketing of fashion brands and explored the difference in retro characteristics and nostalgic emotions. Additionally, the effects of retro characteristics on nostalgic emotions and the influence of nostalgic emotions on brand attitude were examined. A total of 33 fashion brands, including eight designer brands, 10 sports and outdoor brands, 11 casual brands, and four SPA brands were investigated to categorize the retro marketing types. An online survey was also conducted of respondents in their 20s to 50s, and a total of 363 responses were analyzed using SPSS 26.0. The results were as follows. First, the retro marketing of fashion brands was categorized into four types including brand heritage marketing, retro design marketing, retro emotional experience-oriented marketing, and brand collaboration marketing. The four retro marketing types showed differences in retro characteristics and nostalgic emotions. Second, the retro characteristics consisted of four dimensions including familiarity, attractiveness, uniqueness, and historicity. Nostalgic emotions consisted of four dimensions including sadness, longingness, comfort, and pleasure. Third, the results showed that familiarity and attractiveness had significant effects on comfort and pleasure, while uniqueness and historicity had significant effects on longingness. Fourth, the results showed that longingness, comfort, and pleasure had positive effects on brand attitude, whereas sadness had a negative effect on brand attitude.

기능성 투습방수 코팅포의 수분 및 열전달 특성 (Moisture and Heat Transfer Characteristics of Waterproof and Water Vapor Permeable Coated Fabrics)

  • 조지현;류덕환
    • 한국생활과학회지
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    • 제8권1호
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    • pp.151-163
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    • 1999
  • The purpose of this study was to investigate the thermal resistance and the liquid/vapor water transfer characteristics of four waterproof and water vapor permeable coated fabrics with the ground fabric called nylon taffeta. In order to establish the experimental environment, outdoor temperature and humidity in Taegu during the last three years were examined and the experiment was performed at (1) $15^{\circ}C$, 50% R.H., (2) $20^{\circ}C$, 60% R.H., (3) $25^{\circ}C$, 65% R.H., which were the average standards in spring and fall. The test results were as follows ; 1. Among physical parameters, the thinner the thickness was, the higher the water vapor permeability was. But the porosity in thickness was not proportional to water vapor permeability linearly. 2. The thicker the thickness of specimens was and the smaller the bulk density and porosity were, the higher the thermal resistance. And the results also shown that the larger the temperature difference between the environmental temperature and the hot plate was, the more the difference of CLO values was apparent. 3. Since the contact angle of all specimens are above $90^{\circ}$, the all specimens have a good performance in waterproof. The more the specimens surface were rough, the higher the thermal resistance was. 4. According to the result of performing moisture transfer test using the simulating body skin-clothing-environment system, the humidity sensor placed in between the fabric and the environment detected the full saturation in 10 minutes after the experiment had began at $15^{\circ}C$, 50% R.H. and in 15 minutes after the experiment both at $20^{\circ}C$, 60% R.H. and at $25^{\circ}C$, 65% R.H. 5. ${\Delta}$ values of the humidity sensors placed in between the human body and the fabric and in between the fabric and the environment fluctuated repeatedly within the range of $20{\sim}40%$ at $20^{\circ}C$, 60% R.H., and $15{\sim}30%$ at $25^{\circ}C$, 65% R.H.

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녹색성장을 위한 기능성 재킷의 프로토타입에 관한 연구 (A Study of a Prototype Functional Jacket for Green Growth)

  • 김미현;김선영
    • 한국의류학회지
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    • 제35권1호
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    • pp.104-114
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    • 2011
  • There is rising interest in green energy, energy efficient equipment, and products as countries show increased interest in 'Low Carbon and Green Growth'. The cellphone has become one of the essential influences on modem people beyond the meaning itself by the release and the commercialization of the Smartphone. Thus, it considers that the introduction of fashion for cellphones and digital devices to be always on should be a quite natural design attempt for humans to wear clothes at all times. In addition, outdoor activities increase as the population enjoys more sports and leisure time that requires the development of specialized outwear such as the development of a functional jacket. This specialized field is associated with higher value-added businesses. This study made a prototype of a functional jacket equipped with solar cells that established a system of a fashion design that is harmonious with green growth as a plan to measure of fashion design for green growth. The objects of this study are as follow: First, the study seeks a design method for green growth. Second, it makes a prototype to present the improved design method. Third, it presents the establishment of a design system that considers green growth and the concrete measures practical for the system. It established the design system and made the prototype of functional jacket equipped with solar cells, LED, and digital devices as a measure of design for green growth based on the improvement plan of the design that the problems had been supplemented for. Previous studies were mainly about prototypes that attempted to equip mobile digital devices as a study of smart wear; however, this study leaves the issue of power supply for a follow-up study that is different from preceding studies.

현대의상 직물 문양에 조명된 신인상주의 색채 표현에 관한 연구 -1987년부터 1991년까지- (A Study on the Color of Neo-Impressionism on the Fabric Pattern of Modern Fashion - From 1987 To 1991-)

  • 이효진;정흥숙
    • 한국의류학회지
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    • 제16권3호
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    • pp.209-221
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    • 1992
  • A standpoint art's style, present-day Western dress was establishing a systematic, theoritical value in sphere of fine art's meaning & it's expression on the modern fashion. For this reason, I selected Impressionism (a broad senes: be included Impressionism, Neo-Impressionism, Post-Impressionism) that was designated 'the revolution of color'. In the previous paper, 1 already discussed about the modern fashion under the influence of the color of Impressionism, from this study, Neo-Impressionism's techniques & it's influence on the modern fashion was investigated. The Impressionists had purposely used uneven brushwork & a vivid palette to transmit the intensity & immediacy of nature, whereas the Neo-Impressionists utilized methodically applied dots, a technique commonly described as Pointillism, to achieve their rationalist goal of eliminating the fugitive & the casual in order to seize a more fundamental reality. Of all them, Seurat had already become interested in the posible analogies between science, music & psychology on the on hand & art on the other, and scientist's books & articles offered a wealth of theoretical support. 1'articulary, it was corroborated that effects of sadness, calm, or happiness could be achieved through manipulation of color & design. The conclusions are as follow: 1. Through the modern fashion, a space between pattern & pattern was reflected unstable balances & harmonies, that, Neo-Impressionist emphasized the distinction between outdoor & subject, between elaborately clothed & nude figures, corresponded to modern fashion's pattern. 2. The modern fashion was presented a small border or band within the pattern itself which colors complemented those of the adjacent pictorial surface and mediated between the painted image & its enclosure.

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그리스 시대의 남성복과 여성복에 표현된 젠더(gender) 특성 분석 (Analysis on Gender Characteristics Expressed in Male and Female Costume During the Ancient Greek Age)

  • 이명희;최윤미
    • 복식
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    • 제63권4호
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    • pp.84-100
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    • 2013
  • Ancient Greece was a patriarchal society that distinguished gender roles between men and women. Although their costumes were composed of simple rectangular fabric without any technical complications in itself, the Greeks did try to express gender differences in their clothing. The final look of the Greek costume was dependent on the way the cloth draped onto its wearer as well as the wearer's identity. Greeks costume could just be seen as a rectangular fabric when it was not draped on a person's body. The purpose of this study is to examine how the gender differences were expressed in the ancient Greek drapery costume, which was made by using a completely different technical process, compared with the modern tailored costume. There are four elements of the costume that give the costume its formative shape, which are the wearer's body, the rectangular fabric (material as the first formative costume), the way the fabric is draped, and the final appearance as the second formative costume (the relationship between the wearer's body and the costume) and this study analyzes these elements individually. It is intended to analyze the gender characteristics and how each element appears in a different way from the perspective of Structuralism, an analytical method that considers a phenomenon as a total sum of the elements. Literature research was conducted and representative sculpture, painting and pottery, were used between the Archaic Period (B.C. 800~500) and the Classical Period (B.C. 500~323). The results show that the gender differences appear in each formative element of costume: First, the body was distinguished by the ancient Greek custom. The man's nudity was accepted while the woman's body was concealed. Second, in regards to the first formative costume, which was the rectangular fabric, men's were made with thick high quality wool because their involvement in outdoor activities meant that they needed clothes to stay warm, while the women wore clothes made of thin wool or hemp cloth, because their most of their activities were at home. Third, the way to drape the fabric shows the gender differences by changing the length of the clothing and its design ; men's short khiton was practical for big movement and at the same time the clothing exposed the man's body. The woman's doric khiton diversified its decoration by the size of the apotigma and by using the belt. Finally the second formative costume reflected the Greeks' social distinction between a man's body and a woman's body. The man's costume naturally exposed the man's body. On the other hand, the woman's long costume has a variety of shapes on the ground, that concealed her lower body, while the ornamental function was more accentuated than the man's costume. The gender differences expressed in Greek costume fundamentally reflected the point of view of the male and female body and their social roles in society.

Protective Measures From Solar Ultraviolet Radiation for Beach Lifeguards in Tuscany (Italy): Shade and Clothing Strategies

  • Daniele Grifoni;Giulio Betti;Andrea Bogi;Lucia Bramanti;Alessandra Chiarugi;Bernardo Gozzini;Marco Morabito;Francesco Picciolo;Francesco Sabatini;Lucia Miligi
    • Safety and Health at Work
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    • 제13권4호
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    • pp.421-428
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    • 2022
  • Background: The exposure to solar ultraviolet radiation is a significant risk factor generally underestimated by outdoor workers and employers. Several studies have pointed out that occupational solar exposure increased eye and skin diseases with a considerable impact on the lives and productivity of affected workers. The main purpose of this study was to evaluate the effectiveness against ultraviolet radiation of some measures recently undertaken for the protection of lifeguards in a coastal area of Tuscany. Methods: Different shading structures (gazebos and beach umbrella) were tested during a sunny summer's day on a sandy beach by means of two radiometers; the UV protection offered by some T-shirts used by lifeguards was also tested in the laboratory with a spectrophotometer. Results: The analysed shading structures strongly reduced the ultraviolet radiation by up to 90%, however a not always negligible diffuse radiation is also present in the shade, requiring further protective measures (T-shirt, sunglasses, sunscreen, etc.); the tested T-shirts showed a very good-excellent protection according to the Australian/New Zealand standard. Conclusion: Results obtained in this study suggest how the adoption and dissemination of good practices, including those tested, could be particularly effective as a primary prevention for lifeguards who are subjected to very high levels of radiation for long periods.

하계 항만열환경정보 제공을 위한 열환경 평가 및 예보시스템 구축 (Heat Stress Assessment and the Establishment of a Forecast System to Provide Thermophysiological Indices for Harbor Workers in Summer)

  • 황미경;윤진아;김현수;김영준;임연주;이영미;김영남;윤의경;김유근
    • 한국환경보건학회지
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    • 제42권2호
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    • pp.92-101
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    • 2016
  • Objectives: Outdoor workers are exposed to thermally stressful work environments. In this study, heat stress indices for harbor workers in summer were calculated to evaluate thermal comfort based on a human heat balance model. These indices are Physiological Subjective Temperature (PST), Dehydration Risk (DhR), and Overheating Risk (OhR) according to respective stage of cargo work in a harbor. In addition, we constructed a forecast system to provide heat stress information. Methods: Thermophysiological indices in this study were calculated using the MENEX model (i.e. the human heat balance model), which used as inputs the meteorological parameters, clothing insulation, and metabolic rate for each stage of cargo work in the harbor of Masan over the course of seven days, including a four-day heat wave. The forecast heat stress information constructed for Masan harbor was based on meteorological data supported by the Dong-Nae Forecast from the KMA (Korea Metrological Administration) and other input parameters. Results: According to higher metabolic rate, thermophysiological indices showed a critical level. In particular, PST was evaluated as reaching the 'Very hot' or 'Hot' level during all seven days, despite the heat occurring over only four. It is important in a regard to consider the work environment conditions (i.e. labor intensity and clothing in harbor). On a webpage, the forecast thermophysiological indices show as infographics to be easily understand. This webpage is comprised of indices for both current conditions and the forecast, with brief guidance. Conclusion: Thermophysiological indices show the risk level to health during a heat wave period. Heat stress information could help to protect the health of harbor workers. Further, this study could extend the applicability of these indices to a variety of outdoor workers in consideration of work environments.

기계 산업 분야의 통합 환경 조화와 안전을 위한 작업복 색채 배색 평가 (Color Arrangement Evaluation on Working Clothes for Safety and Integrated Environment Harmony in Machinery Industry Fields)

  • 박혜원;양정희
    • 패션비즈니스
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    • 제16권5호
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    • pp.207-219
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    • 2012
  • It is intended to study the colors of work environment and the working clothes colors between humans and environment with application of the arrangement of working clothes colors to domestic machinery companies that play pivotal roles in the industry of Korea. The purpose of this study is to provide the foundation of color plan for the integrated environmental harmonization and the safety of industrial sites by analyzing the photographs of working clothes in the sires in consideration of the functions of colors (clearness, attention-getting, and safety) using the Faber Birren's Color Harmony and by analyzing the result of a questionnaire survey. The study was conducted by the method to shoot a worksite using a digital camera after wearing 24 sets of uniforms, which were developed by the color plan established in a previous study, in the same worksite. The shooting place was an outdoor steel sheet inspection site of D company, a machinery company in Changwon-si, Gyeongnam, and the intensity of illumination was 2400lux. 24 pieces of images were printed in 5x7 inch size and a questionnaire survey was performed at 5-point scale. The questionnaire survey was performed for 13 subjects consisting of 6 field professionals having more than 30 years of experiences, 4 clothes color professionals, and 3 industrial engineering professionals. The result of the survey was statistically analyzed by the method of frequency analysis using IBM SPSS Statistics 20 Program. As the result of assessment of basic four colors (yellow green, sky blue, blue, and violet) of working clothes, yellow green, sky blue, and blue showed high mean values in (Tint)+(Shade)+(Tone)+(Gray) equation indicating that its is a harmonized equation.