Journal of Fashion Business (패션비즈니스)

The Korean Society of Fashion Business (한국패션비즈니스학회)
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Changes in Consumer Perception of One Mile-Wear and Home Wear: The Impact of Covid-19 Outbreak

원마일웨어와 홈웨어에 대한 소비자 인식 변화: 코로나19 발생의 영향

  • Choi, Yeong-Hyeon (Dept. of Clothing and Textiles, Hanyang University) ;
  • Lee, Kyu-Hye (Human-Tech Convergence Program, Dept. of Clothing and Textiles, Hanyang University)
  • 최영현 (한양대학교 의류학과) ;
  • 이규혜 (한양대학교 의류학과 휴먼테크융합 전공)
  • Received : 2021.03.22
  • Accepted : 2021.04.20
  • Published : 2021.05.30
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Abstract

This study aims to explore consumers' perception regarding "one-mile wear" and "home wear" fashion, an emerging trend during the Coronavirus disease (COVID-19) pandemic, and to identify the changes in consumers' perception of this style before and after the pandemic. The data collection period was set as one year before and after the outbreak as of January 1, 2020, and blog posts with keywords "one-mile wear" and "home wear" were collected. Further, textual data crawled and refined using Python 3.7 libraries, and centralities were measured and visualized through NodeXL 1.0.1 and Ucinet 6. According to the results, first, consumers' perception regarding one-mile wear fashion was divided into the following eight categories: wearing situation, expected attribute, style, item, color, textile, shape, and target wearer. Second, before the pandemic, home wear was recognized as pajamas or indoor wear; after the pandemic, home wear was recognized as one-mile wear, outdoor wear, and daily wear. Moreover, keywords, such as "telecommuting", "social distancing", "untact", and "upper body", appeared after the pandemic. It was confirmed that consumers' perception of home wear was affected by the pandemic.

Keywords

References

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