• Journal of the Korea Academia-Industrial cooperation Society
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• v.9 no.6
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• pp.1856-1868
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• 2008

This paper is about what is the effect of cultural marketing - which is affecting business ethics and social responsibility - on corporate image and formation of brand asset, and about which is getting more influence by cultural marketing among factors that is forming corporate image and brand asset. The results are like below. First, cultural marketing activities had an indirect influence on the corporate brand asset. Second, cultural marketing had an direct influence on the corporate brand image. Third, cultural marketing had a positive impact on reminding of the brand image. Fourth, social responsibility and business ethics had an indirect influence on the brand loyalty. Fifth, corporate social responsibility and business ethics had a positive impact on the brand image. Sixth, among the corporate social responsibility, community activities played a control variables. Seventh, regarding the characteristics of the respondents it showed that there's perception gaps among marketing, responsibility and ethics as well as brand assets. All in all, cultural marketing had an indirect effect on formulating corporate brand asset by the means of corporate image. The result is pointing out the importance of establishing a strategic marketing plan that is taking harmony between the character of cultural marketing and media, continuous and long-term plan, connection with the type of the brand asset into account. Moreover, as people realized that corporate business activities are brining not only economic consequences, such as providing goods and services but also social consequences, such as uneven distribution of wealth, dirty links between business and politics, consumers' security, pollution, and etc., companies are reconsidering its own role in society. This reconsideration is called corporate social responsibility and this pushed the company to keep business ethics together with their business.

• Journal of Korean Society of Environmental Engineers
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• v.35 no.2
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• pp.84-93
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• 2013

The aims of this study were to investigate and confirm the occurrence and distribution patterns of perfluorinated compounds (PFCs) in Nakdong River basin (mainstream and its tributaries). 7 (PFOS, PFHpA, PFOA, PFNA, PFDA, PFUnDA and PFDoDA) out of 11 PFCs were detected in 29 sampling sites and PFOA and PFHpA were predominant compounds in upstream, but PFUnDA, PFDoDA and PFOS were predominant compounds in middle stream of Nakdong River basin. The total concentration levels of PFCs on February 2009 and on August 2009 in surface water samples ranged from 4.3. to 1168.2 ng/L and 16.4 to 627.8 ng/L, respectively. The highest concentration level of PFCs in the mainstream and tributaries in Nakdong River were Goryeong and Jincheon-cheon, respectively. The sewage treatment plants (STPs) along the river affect the PFCs levels in river and the PFCs levels decreased with downstream because of dilution effects.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.17 no.5
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• pp.697-708
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• 2016

As the needs for fast wireless communication technology in various fields, including companies, individuals, etc., grows, many research projects related to the coverage of propagation are being carried out for plaining optimized communication services. On the other hand, there are some limitations in surveying and analyzing propagation in highland areas. To provide a better communication service of a new service, a range of radio environment conditions based on a wide radio bandwidth (selection of propagation model, correction of value in accordance with radio bandwidth, etc.) should be considered. In particular, radio environment conditions are becoming increasingly sophisticated. By the early detection of real-time changes in the radio spectrum, which is based on an examination and research of regional occupied band width condition, proper measures should be established. To make a proper solution of above, the basic real-time analysis of spectrum distribution status by regional groups is necessary. In addition, the establishment of prompt measures should be enable by stored or analyzed radio data. In an attempt to predict reliable propagation coverage, this thesis examines the limited propagation data with HTZ Warfare, which were collected from domestic high land sites faced with limited access. Furthermore, a comparative result value evaluation for an optimized propagation model was performed through testing simulations, and frequency-dependent and propagation model-dependent analysis.

• Korean Journal of Plant Resources
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• v.28 no.2
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• pp.279-289
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• 2015

Genetic diversity and genetic differentiation of thirteen Pinus densiflora populations in South Korea were estimated using nine ESTP (Expressed Sequence Tag Polymorphism) markers. The numbers of allele and the effective allele were 2.2 and 1.8, respectively. The percentage of polymorphic loci (P) was 98.8%. The observed and the expected heterozygosity were 0.391 and 0.402, respectively, and the eleven populations except for Ahngang and Gangneung population were under Hardy-Weinberg equilibrium state. The level of genetic differentiation (Wright’s F_ST = 0.057) was higher than those of isozyme or nSSR markers. We could not find out any relationship between the genetic distance and geographic distribution among populations from cluster analysis. Also, the genetic differentiation between populations was not correlated with the geographic distance (r = 0.017 and P = 0.344 from Mantel test). From the result of F_ST-outlier analysis to identify a locus under selection, six loci were detected at confidence interval of 99% by the frequentist’s method. However, only three loci (sams2+AluⅠ, sams2+RsaⅠ, PtNCS_p14A9+HaeⅢ) were presumed as outliers by Bayesian method. The sams2+AluⅠ and sams2+RsaⅠlocus were originated from the sams2 gene and seemed to be the loci under balancing selection.

• Journal of the Korea institute for structural maintenance and inspection
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• v.25 no.6
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• pp.19-26
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• 2021

The seismic isolation system have been applied in order to protect the collapse of bridge by seismic load and the vertical load transmitted from the superstructure. However, the failure and damages of non-shrinkage mortar, isolator and wedge in total 12 bridge were reported by Pohang Earthquake. In this study, the damage mechanism and behavior characteristics of elastomeric bearing by an earthquake were evaluated to consider the seismic isolation system including non-shrinkage mortar and the seat concrete of pier. To discuss the effect of installed wedge and damage mode of elastomeric bearing, the compressive-shear tests were carried out. Also, the mechanical behaviors and damage mechanism for each component of elastomeric bearing were evaluated by using finite element analysis. From the test results, the cracks were created at boundary between non-shrinkage mortar and seismic isolator and the shear loads were rapidly increased after bump into wedge. The cause for damage mechanism of seismic isolation system was investigated by comparing stress distribution of anchor socket and non-shrinkage mortar depending on wedge during earthquake.

• Applied Chemistry for Engineering
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• v.30 no.1
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• pp.62-67
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• 2019

This study was focused on the design and the performance analysis of integral Hot BoP for recovering waste heat from high-temperature exhaust gas in 2 kW class solid oxide fuel cell (SOFC). The hot BoP system was consisted of a catalytic combustor, air preheater and steam generator for burning the stack exhaust gas and for recovering waste heat. In the design of the system, the maximum possible heat transfer was calculated to analyze the heat distribution processes. The detail design of the air preheater and steam generator was carried out by solving the heat transfer equation. The hot BoP was fabricated as a single unit to reduce the heat loss. The simulated stack exhaust gas which considered SOFC operation was used to the performance test. In the hot BoP performance test, the heat transfer rate and system efficiency were measured under various heat loads. The combustibility with the equivalent ratio was analyzed by measuring CO emission of the exhaust gas. As a result, the thermal efficiency of the hot BoP was about 60% based on the standard heat load of 2 kW SOFC. CO emission of the exhaust gas rapidly decreased at an equivalent ratio of 0.25 or more.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.20 no.4
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• pp.580-589
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• 2019

Indonesia has a very short supply of electricity. As a solution to this problem, plans for construction of thermal power plants are increasing. Thermal power plant require the cooling water system to cool the overheated engine and equipment that accompany power generation, and the circulation water pump chamber among the cooling water system are generally designed according to the ANSI (1998) standard. In this study, the design criterion $20^{\circ}$ for the spreading angle of the ANSI (1998) of the layout of the circulating water pump chamber can not be satisfied on the K-coal thermal power plant site condition in Indonesia. Therefore, 3-D numerical model experiment was carried out to obtain a hydraulically stable flow and stable structure. The Flow-3D model was used as numerical model. In order to examine the applicability of the Flow-3D model, the flow study results around the rectangular structure of Rodi (1997) and the numerical analysis results were compared around the rectangular structures. The longitudinal velocity distribution derived from numerical analysis show good agreement. In order to satisfy the design velocity in the circulating water pump chamber, a rectangular baffle favoring velocity reduction was applied. When the approach velocity into the circulating water pump chamber was occurred 1.5 m/s ~ 2.5 m/s, the angle of the separation flow on the baffle was occurred about $15^{\circ}{\sim}20^{\circ}$. By placing the baffle below the separation flow angle downstream, the design velocity of less than 0.5 m/s was satisfied at inlet bay.

• Journal of Digital Convergence
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• v.20 no.2
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• pp.241-250
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• 2022

Due to the COVID-19 pandemic, with increased 'untact' services and with unstable household economy, the bike insurance fraud is expected to surge. Moreover, the fraud methodology gets complicated. However, the fraud detection model for bike insurance is absent. we deal with the issue of skewed class distribution and reflect the criterion of fraud detection expert. We utilize a balanced random-forest algorithm to develop an efficient bike insurance fraud detection model. As a result, while the predictive performance of balanced random-forest model is superior than it of non-balanced model. There is no significant difference between the variables used by the experts and the confirmatory models. The important variables to detect frauds are turned out to be age and gender of driver, correspondence between insured and driver, the amount of self-repairing claim, and the amount of bodily injury liability.

• Journal of the Korean Geotechnical Society
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• v.22 no.8
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• pp.119-127
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• 2006

Granulated Blast Furnace Slag (GBFS) is produced in the manufacture process of pig-iron and shows a similar particle formation to that of natural sea sand and also shows light weight, high shear strength, well permeability, and especially has a latent hydraulic property by which GBFS is solidified with time. Therefore, when GBFS is used as a backfill material of quay or retaining walls, the increase of shear strength induced by the hardening is presumed to reduce the earth pressure and consequently the construction cost of harbor structures decreases. In this study, using the model sand box (50 cm$\times$50 cm$\times$100 cm), the model wall tests were carried out on GBFS and Toyoura standard sand, in which the resultant earth pressure, a wall friction and the earth pressure distribution at the movable wall surface were measured. In the tests, the relative density was set as Dr=25, 55 and 70% and the wall was rotated at the bottom to the active earth pressure side and followed by the passive side. The maximum horizontal displacement at the top of the wall was set as ${\pm}2mm$. By these model test results, it is clarified that the resultant earth pressure obtained by using GBFS is smaller than that of Toyoura sand, especially in the active-earth pressure.

• KSCE Journal of Civil and Environmental Engineering Research
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• v.28 no.1A
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• pp.89-94
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• 2008

The problem of interaction between the structures interconnected at discrete points as like composite structures, has a attracted considerable attention for a prolonged period of time. Recently, mixed structures are applied for overcoming structural limits by developed countries. In this paper, advanced connection type of mixed structures are presented by numerical approach. Also it is performed on extensive literature review from theoretical method to numerical analysis. For analysing behaviors of mixed structures according to connection type, 2 different connections and 1 reinforced connection are compared by 3D nonlinear numerical analysis. Nonlinear analysis of mixed structures is carried out by utilizing contact elements of a general purpose structural analysis computer program(ABAQUS). By using 6 criteria, each connections are investigated. From this result, proper reinforcing and well designed connection type are proposed. And results also show that the deflections which are induced by discontinuity on mixed structures, has a linear distribution that should decrease as applying proposed connection type.