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A Study on the Intergenerrational Consumption-oriented attitude and consumer role performance (세대별 소비지향태도와 소비자역할수행에 관한 연구)

  • 김인숙
    • Journal of the Korean Home Economics Association
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    • v.33 no.5
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    • pp.39-49
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    • 1995
  • The purpose of this study is to understand the characteristics of intergenerational consumption-oriented attitude and consumer role performance. Major findings are as follows; 1) There is significant difference between the consumption-oriented attitudes of respective generations. The means of New generation are higher than the other generations especially in amusemental consumption-oriented attitude and tenacious consumption-oriented attitude. Baby-boomer generation is more interested in consumption than any other generation and has a rational consumption-oriented attitude. The older generation is passive to consumption and their consumption-oriented attitudes are those of amusement. 2) There is also the significant gap between the consumer role performance of generations. The means of new generation and older generation are higher in consumer role performances than other generations and are especially doing better in the roles of estimator and manager. 3) consumption-oriented attitudes illustrate the variation of consumer role performance and the stronger the rational or tenacious consumption-oriented attitude, the higher the consumer role performance and the higher the rational or tenacious consumption-oriented attitude, and the lower the passive consumption-oriented attitude, the higher the consumer performance. In purchaser and manager role, the more positive the consumption and the higher the rational consumption-oriented attitudes, the better the consumer role performance.

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A Study on the Baby's Wear Purchase Behavior according to the Shopping Orientation of Missy Women (신세대 주부의 쇼핑성향에 따른 유아복 구매행동에 관한 연구)

  • Ha, Jong-Kyung
    • Korean Journal of Human Ecology
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    • v.14 no.5
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    • pp.805-812
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    • 2005
  • The purpose of this study is to analyze the shopping orientation and purchase behavior of missy women who are the main consumers of baby's wear and to identify the differences between decision criteria for baby's wear purchase and purchase behavior by their types of shopping orientation. The results of this study are as followings: 1. The analysis of shopping orientation shows that there are five factors; pleasure-oriented, practicality-oriented, impulse-oriented, store-devoted, and individual-oriented shopping. The group analysis shows that there are five groups; store-devoted shopping group, individual-oriented shopping group, impulse-oriented shopping group, practicality-oriented shopping group and pleasure-oriented shopping group. 2. The analysis of the differences in decision criteria for baby's wear purchase by the types of shopping orientation demonstrates that there are significance differences in all variables except price and design variables. The results show that store-devoted shopping group puts an emphasis on the quality and practicality. Individual-oriented shopping group emphasizes practicality. Impulse-oriented shopping group considers brand image and fashionableness. Practicality-oriented shopping group focuses on practicality. And pleasure-oriented shopping group regards brand image and fashionableness. 3. In order to find out the purchase behavior by the types of shopping orientation, several variables, such as favored images by the types, information resources, store selection behavior, purchase expanses, purchase frequency, and the ratio of purchasing imported baby's wear, are analyzed. The results show no significant differences among them.

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Impact of Nursing Organizational Culture Types on Innovative Behavior and Job Embeddedness Perceived by Nurses (간호사가 지각한 간호조직문화 유형이 혁신행동과 직무착근도에 미치는 영향)

  • Mun, Mi Yeong;Hwang, Seon Young
    • Journal of Korean Academy of Nursing Administration
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    • v.22 no.4
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    • pp.313-322
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    • 2016
  • Purpose: The aim of this study was to determine the impact of nursing organizational culture types on innovative behavior and job embeddedness among clinical nurse. Methods: For this study a descriptive correlational study design was used. Participants were 293 nurses who had more than one year work experience. They were recruited from two university hospitals, one in Seoul and one in Gyeonggi province in 2016. Collected data were analyzed using SPSS/WIN 21.0 statistics program. Results: Hierarchy-oriented culture was the highest type of organizational culture perception and innovation-oriented culture, the lowest. Multiple linear regression analyses showed that, when age and total clinical experience were adjusted for, innovation-oriented culture perception was the most significant factor influencing innovative behavior, followed by task-oriented culture and relation-oriented culture in that order ($R^2$=.33, F=24.50, p<.001). Relation-oriented culture perception was the factor most influencing job embeddedness, followed by task-oriented culture and innovation-oriented culture in that order ($R^2$=.48, F=55.98, p<.001). Conclusion: More systematic and sustained organizational efforts are required to improve the hierarchy-oriented culture highly perceived by nurses and to emphasize innovation-oriented, relation-oriented and task-oriented organizational culture to increase innovative behavior and job embeddedness among clinical nurses.

The Relation between the Perception of Price and the Propensity to Conspicuous Consumption in the Purchase of Clothing of College Students (대학생 소비자들의 가격지향과 과시소비 성향의 관계 -의복구매를 중심으로-)

  • Park, Sang-Mi;Lee, Eun-Hee
    • Korean Journal of Human Ecology
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    • v.16 no.2
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    • pp.367-380
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    • 2007
  • This study investigates the perception of price and the propensity to conspicuous consumption in the purchase of clothing among college students and the relation between the perception of price and the propensity to conspicuous consumption. The data for this study were collected from 1,015 Korean college students. In order to analyze the data, statistical methods such as frequency, percentage, mean, standard deviation, factor analysis, ANOVA, scheffe-test, Pearson's correlation, and Cronbach's a were used with the SPSS statistical package program. The major study findings were as follows. 1. The perception of clothing price among college students was classified into five factors: high price-oriented, discount-oriented, high quality-price rate-oriented, low price-oriented, and effectiveness-oriented. 2. The propensity to conspicuous consumption of clothing among college students was classified into four factors: brand name conspicuousness, conspicuous pursuit of vogue, symbol of their social position, and imported goods conspicuousness. 3. High price-oriented and discount-oriented were different significantly according to sex, age, father's educational level, monthly income, monthly allowance amount. High quality-price rate-oriented and low price-oriented were different significantly according to sex, father's educational level, monthly income, monthly allowance amount. Effectiveness-oriented was different significantly according to sex, age. 4. Brand name conspicuousness, conspicuous pursuit of vogue and imported goods conspicuousness were different significantly according to sex, age, father's educational level, monthly income, monthly allowance amount. Symbol of their social position was different significantly according to sex, age, father's educational level, monthly income. 5. High price-oriented, discount-oriented and high quality-price rate-oriented have the highly positive correlation with four factor of propensity to conspicuous consumption of clothing. Low price-oriented has the negative correlation with four factor of propensity to conspicuous consumption of clothing. Effectiveness-oriented has the lowly positive correlation with four factor of propensity to conspicuous consumption of clothing.

The Effect of the Perception of Organizational Culture of Employees on Organizational Effectiveness in a Newly Established General Hospital (일개 신설종합병원 구성원의 조직문화인식이 조직유효성에 미치는 영향)

  • Shin, Eulsook;Park, Byeungtae;Jang, Sungjin;Yoon, Youngok;Jeun, Keumsook;Kim, Minhee
    • Korea Journal of Hospital Management
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    • v.25 no.2
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    • pp.25-44
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    • 2020
  • Purposes: This study was to analyze the effects of organizational culture attributes on organizational effectiveness in newly established general hospital. Method: For this purpose, this study sampled 981 hospital employees working for E hospital opened on Apr. 1, 2019 in Seoul. A total of 981 questionnaires were distributed to them, and 888 ones responded to the survey, which had been conducted from Oct. 17, through Oct. 25, 2019. 793 responses were used for the final analysis. The data collected were processed using the SPSS 19.0K for descriptive statistics, T-test, ANOVA, Pearson's correlation coefficient and regression analysis. Findings: First, The type of organizational culture perceived most by hospital employees was 'hierarchy-oriented' (3.53) followed by 'relation-oriented'(3.33), 'task-oriented'(3.23), 'innovation-oriented'(3.19) and job satisfaction scored 3.13, organizational commitment scored 3.28 on their order. Second, 'Relation-oriented', 'task-oriented' and 'innovation-oriented' was positively correlated with job satisfaction and organizational commitment. hierarchy-oriented' was negatively correlated with job satisfaction and organizational commitment. Third, Factors that significantly influencing on organizational effectiveness in a newly established general hospital were as follows. Factors influencing job satisfaction included 'innovation-oriented', 'relation-oriented' and factors influencing organizational commitment included 'relation-oriented', 'innovation-oriented' and age. Practical Implications: In order to increase the organizational effectiveness of the E-General Hospital, it is necessary to gradually move from a hierarchica l-oriented culture to an innovation-oriented and relationship-oriented culture. Since age also affects organizational commitment, it is necessary to promote stability and growth by promoting the mentor-menti system for new members with a low level of experience and experience.

Efficient Class Identification based on Event (이벤트 기반의 효율적인 클래스 식별)

  • Choi, Mi-Sook;Lee, Jong-Suk
    • Journal of Digital Contents Society
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    • v.9 no.2
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    • pp.165-175
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    • 2008
  • Currently, software development methods have been advanced to service-oriented from component-oriented, to component-oriented from object-oriented. The component-oriented and service-oriented software development methods are analyzed by object-oriented UML model. So, the efficient analysis method for object-oriented UML model needs. In this paper, we suggest the analysis guideline and process based on event using Input Data-Process-Output Data Table for identifying use cases and classes efficiently. And the suggested method complements the problems depending the developer's perspective and experience.

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Care- and Justice-Oriented Morality : Relationships to Gender, Sex Role Identity, and Age (배려지향적 도덕성과 정의지향적 도덕성에 관한 연구 : 성과 성역할 정체감 및 연령과의 관계를 중심으로)

  • Chung, Ock Boon;Kwag, Kyung Hwa
    • Korean Journal of Child Studies
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    • v.24 no.1
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    • pp.1-20
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    • 2003
  • This study investigated the relationships of care- and justice-oriented morality by gender and sex role identity among adolescents, and young and middle-aged adults. The subjects were 115 males and 125 females between 16 and 59 years of age. Instruments were the Ethic of Care Interview(ECI), the Korean Defining Issues Test(DIT), and the Korean Sex Role Inventory(KSRI). Age was found to be a significant factor in both care-and justice-oriented morality; that is, young and middle-aged adults demonstrated higher care-oriented morality than adolescents. While, adolescents and young adults demonstrated higher justice-oriented morality than middle-aged adults. Females exhibited higher levels of care- and justice-oriented morality. A significant interaction effect was found between gender and age for justice-oriented morality.

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A study on the Environment Oriented Consumer Behavior of Housewives -As Related to Wives in Cheju City- (환경지향적 소비자 행동에 관한 연구 -제주시 주부를 대상으로-)

  • 김영재;김정숙
    • Journal of the Korean Home Economics Association
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    • v.37 no.3
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    • pp.157-174
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    • 1999
  • The purpose of this study is to investigate かe factors related to the environment-oriented consumer behavior, and to analyze the effects of environmental knowledge, perception of environmental problems, and environment-oriented attitude on the environment-oriented consumer behavior. The data used in this study were collected through questionnaires on 535 wives living in Cheju City. The data were analvzed by using SPSS WIN program. The summaries of this study are as follows. Using behaviors was influenced by age and family income, but buying and disposing behavior are not influenced by socio-economic variables of wives. Environmental knowledge only has effects on disposing behaviors, and environment-oriented attitude behavior has effects on buying, using, and disposing behavior. But the perception of environmental problems hasn't effects on them. Wives' environment-oriented behavior are more effected by environment-oriented attitude than perception of environmental problems. In buying behavior, environment-oriented attitude is the most influential factor, and the reference group is the second influential factor. But in disposing behavior, the reference group is the most influential factor, and environment-oriented attitude is かe second influential factor.

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Korean Food Market Segmentation Strategies and Applied Food-related Lifestyles (식생활라이프스타일을 적용한 한식 시장세분화전략)

  • Kim, Kyung-Min;Kim, Kyung-Hee
    • Journal of the Korean Society of Food Culture
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    • v.25 no.4
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    • pp.466-472
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    • 2010
  • This study divided consumer food-related lifestyles into five types: health-oriented, convenience-oriented, safety-oriented, economics-oriented, and taste-oriented. According to this grouping, we separated the lifestyles into low-interest, safety and economics-oriented, taste-oriented, and high-interest. The results showed that the safety and economics-oriented group was the largest, whereas the taste-oriented group was the smallest. The results also showed that Korean food consumer behavior and satisfaction differed significantly among the groups, and that the high-interest food-related life group exhibited the highest satisfaction. This study is significant because it segmented the local Korean food market, applied food-related lifestyles, and examined submarket characteristics.

Differences in Purchase Behavior of Men's Suits among Male Consumption Value Groups (남성 소비자의 소비가치에 따른 신사복 구매행동의 차이)

  • Kang, Yurim;Park, Kwanghee
    • Journal of the Korean Society of Clothing and Textiles
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    • v.42 no.4
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    • pp.584-598
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    • 2018
  • This study classified respondents by consumption value and analyzed differences in the purchase behavior of men's suits among consumption value groups. Frequency analysis, factor analysis, cluster analysis, and analysis of variance were conducted in order to analyze research problems. Factor analysis results showed that male consumption values included safety-oriented value, individuality-oriented value, others-oriented value, pleasure-oriented value, aesthetic-oriented value, low price-oriented value, community-oriented value, utility-oriented value, innovation-oriented value, and self-expression oriented value. The study divided respondents into personal satisfaction pursuit group, beauty & functionality pursuit group, individuality pursuit group, and others-oriented & low cost preference group according to consumption value. There were significant differences in selection criteria for men's suit (product image, physical properties of product, and brand name), selection reasons of brand (fashion & ostentation, individuality, and refinement), store attributes (store environment/salesperson service, reputation/additional service, and product assortment/shopping convenience).