• The Journal of the Convergence on Culture Technology
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• v.7 no.1
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• pp.364-368
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• 2021

This study was conducted to investigate the relationship between performance level and ego orientation and task orientation, which are sub-factors of achievement goal orientation, targeting the Korean youth badminton national team. Accordingly, two null hypotheses were established and tried to verify that there would be no difference in ego orientation and task orientation according to the performance level of the badminton youth representative players. A total of 92 middle and high school students were divided into upper and lower performance groups, and the differences between ego orientation and task orientation were investigated, respectively. For the measurement, We used sports achievement goal orientation (task and ego orientation in a sports questionnaire, TEOSQ). Data were analyzed by performing frequency analysis, reliability analysis, and independent t-test. As a result, there was no statistically significant difference in both the ego orientation and task orientation between the upper and lower groups of performance. We discussed based on the research results.

• Fibers and Polymers
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• v.2 no.1
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• pp.163-172
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• 2001

To determine three-dimensional fiber orientation states in injection-molded short fiber composites a CLSM (Confocal Laser Scanning Microscope) is used. Since the CLSM optically sections the composites, more than two cross-sections either on or below the surface of the composite can be obtained. Three dimensional fiber orientation states can be determined with geometric parameters of fibers on two parallel cross-sections. For experiment, carbon fiber reinforced polystyrene is examined by the CLSM. Geometric parameters of fibers are measured by image analysis. In order to compactly describe fiber orientation states, orientation tensors are used. Orientation tensors are determined at different positions of the prepared specimen. Three dimensional orientation states are obtained without the difficulty in determining the out-of-plane angles by utilizing images on two parallel planes acquired by the CLSM. Orientation states are different at different positions and show the shell-core structure along the thickness of the specimen.

• THE INTERNATIONAL COMMERCE & LAW REVIEW
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• v.77
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• pp.305-327
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• 2018

Export Intermediaries engage in an exporter's side transaction with an importer's side, both of which are customers of these intermediaries. Therefore, dyadic perspectives implied in conventional theories of customer orientation should be revised to apply to a triadic relationship systemin indirect export settings. The present manuscript proposed that customer orientation of export intermediaries consists of total customer orientation toward both the exporter and importer sides and customer orientation asymmetry, which is customer orientation in favor of the exporter relative to the importer side, and examines the antecedents and outcomes of these orientations. It is posited that each side attention increases total customer orientation and customer orientation asymmetry toward exporters or importers. These positive effects would be weaker when importers and exporters interact directly versus indirectly and would be stronger when the offering prices vary versus remain stable during negotiations. Lastly, total customer orientation would increase export intermediaries' performance by itself and in interaction with customer attention. Nonetheless, orientation asymmetry would increase their outcomes in line with customer attention.

• Journal of Korean Society for Quality Management
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• v.30 no.2
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• pp.11-25
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• 2002

This paper is to find how does service orientation of organization and human resource job satisfaction affect its customer orientation, that is, its service attitude and behavior toward customer. Purpose of this study is also to measure the level of employees' customer orientation more systemic. Consequently, the correlation between service orientation and performance can be identified and more effective guideline for service quality management can be draw through this study. The findings of this paper are as followings; Firstly, it is found that reward system and CEO's vision toward service orientation affect employee's job satisfaction positively, It's analyzed on Gap analysis model of PZB. Secondly, in point of inner marketing, employee who is satisfied with his job shows higher customer orientation. Thirdly, strategy change of organization in response to environment change in hospital industry influences on performance positively.

• Korea Journal of Hospital Management
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• v.14 no.1
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• pp.1-22
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• 2009

The purpose of this study is to find how does market orientation of specialty hospital affects customer orientation, professionalism, job satisfaction and performance. Consequently, the correlation between market orientation and performance can be identified and more effective guideline for marketing strategy can be draw through this study. Data were collected from 302 employees in 6 hospitals using a standardized questionnaire. This study analyzed the research model using structural equation model. The findings of this paper are as followings; 1. Customer orientation and professionalism had been affected directly by market orientation. 2. Performance has been affected directly by customer orientation and job satisfaction. 3. Job satisfaction has been affected directly by professionalism. 4. Performance has been affected indirectly by professionalism via job satisfaction.

• Korean Journal of Human Ecology
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• v.3 no.1
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• pp.40-50
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• 2000

The purpose of this study is to investigate the influential variables related to the value orientation and environmental preservation behavior. This study is also to provide data for environment education. The subjects were 538 children, in June. 1998, in Kwangju. The data obtained were analyzed by Pearson's correlation. Cronbach's u coefficient. multiple regression. and Path analysis. The major findings were as follows : 1) The influential variables for childrens'egoistic value orientation were grade level of children and education level of mother The influential variables for childrens'altruistic orientation were the frequency of contact for environmental information and age of mother. The influential variables for childrens'biospheric orientation were education level of mother and the frequency of contact for environmental information. 2) The influential variables for the childrens'behavior on the environmental preservation were the frequency of contact for environmental information. biospheric orientation. grade level of children and education level of mother.

• Journal of Fashion Business
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• v.14 no.2
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• pp.27-41
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• 2010

The purpose of this study is to investigate the relationship between service orientation of fashion organization and employee's customer orientation. For this study, salespersons in clothing stores were selected as the subjects. We used 4 factors SERV*OR Scale: service leadership, human resource management, employee's empowerment, service system as an organizational service orientation. The results are as follows: First, Service Orientation of the company in fashion field affects the employee's customer orientation. In other words, a fashion company with a higher service orientation will have employees with a higher customer orientation. Second service orientation factors revealed differences depending on the store. Department stores had no effect on factors such as employee's empowerment, service system, but agency stores and outlet stores had effects on all factors. This influential factor is created due to the difference in fashion distribution. Human resource management especially seemed to carry weight among the factors in all stores. So, first and foremost fashion companies should make efforts on education, training of employee.

• The Research Journal of the Costume Culture
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• v.9 no.4
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• pp.602-615
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• 2001

The purpose of this study was to investigate the relationships between life style and clothing purchase intention and purchase criteria in internet shopping-mall of male and female consumers. The subjects were 275 internet users (male: 164, female: 111). The results of the study were as follows. Five factors of life style derived by factor analysis:'Digital Orientation','Economy Orientation','Positive Activity','Fun Orientation', and'Home Orientation'. The dress types to be based on the purchase intention in internet shopping-mall was classified into four dimensions by factor analysis: Casual Wears & Single Item Clothes','Formal Wears','Miscellaneous Goods', and'Underwears ＆ Night Clothes'. Internet users showed relatively high purchase intention in casual wears & single item clothes and miscellaneous goods. Clothing purchase intention in internet shopping correlated significantly with home orientation in males, and with digital orientation in females. Subjects high in fun orientation placed importance on design as clothing purchase criteria. Males high in positive activity placed importance on price, color, sewing, brand, and wearing appearance. Females high in digital orientation believed design, color, material, refundment condition, and fashionability were important as purchase criteria. The level of digital orientation of dress purchasers in internet shopping-mall was higher than that of non-purchasers in case of males, and that of fun orientation was higher than that of non-purchasers in case of females. The present findings suggest that life style such as digital orientation and home orientation appeared to be important in predicting the clothing purchase intention in internet shopping mall.

• The Journal of Information Systems
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• v.28 no.4
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• pp.131-153
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• 2019

Purpose This study examines the roles of firm-level IT competence in the relationship between marketing orientation and marketing performance in the context of Chinese SMEs. To achieve this goal, this study presents and empirically tests a model of how competitor orientation and customer orientation can be exploited to positively influence marketing performance through IT competence. Design/methodology/approach The competitor orientation and customer orientation are based on the market orientation construct developed by Trainor et al. (2011). IT competence re based on the market orientation construct developed by Reitz et al. 2018) and the marketing performance are based on the performance construct developed by Hooley et al., (2005). To complete the investigation, we conducted a survey in China from February 2019 to April 2019. Randomly contacted 150 Chinese SMEs, including SMEs of all sizes and types. To test our hypotheses, partial least squares (PLS) method was employed. Findings The findings indicate that customer orientation is antecedent to IT competence, while competitor orientation has no significant relationship with IT competence. This study provides a better understanding of the connection between IT competence and firm performance. So companies should focus on shaping customer-oriented culture and training IT competence.

• Fashion & Textile Research Journal
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• v.1 no.2
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• pp.109-118
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• 1999

The purpose of this study is to investigate the effects of clothing shopping orientations on consumers emotions in clothing stores based on level of clothing involvement. For this purpose, factor analysis was used to identify shopper types by clothing shopping orientation and factors of consumers' emotions and multiple regression analysis was used in each level of upper 25% and lower 25% of clothing involvement to find out the effects of clothing shopping orientations on consumers' emotions. The results of this study can be summarized as follows; 1. 4 factors were found in clothing involvement. 2. 6 factors were found in clothing shopping orientations but 'recreational shopping orientation' 'economic shopping orientation' of high loading factors were used for multiple regression analysis, 3. 4 factors were found in consumers' emotions but 'pleasure' arousal' 'enervation' were selected for multiple regression analysis. 4. In the upper 25% group of clothing involvement level; it is founded that 'recreational shopping orientation' influenced 'pleasure' and 'economic shopping orientation' did not influence 'pleasure'; it is founded that 'recreational shopping orientation' influenced 'arousal' and 'economic shopping orientation' did not influence 'arousal'; 'recreational shopping orientation' and 'economic shopping orientation' did not influence 'enervation'. 5, In the lower 25% group of clothing involvement level; it is founded that 'recreational shopping orientation' and 'economic shopping orientation' influenced 'pleasure' and did not influence 'arousal'; it is founded that only 'economic shopping orientation' influenced 'enervation' negatively.