• Title/Summary/Keyword: Opportunity Evaluation

Search Result 356, Processing Time 0.026 seconds

Suggestions for Brand Marketing Strategies through Market Opportunity Analysis of Traditional Fashion Products (전통 패션상품의 시장기회분석을 통한 브랜드 마케팅 전략 제안)

  • Ko Eunju
    • Journal of the Korean Society of Clothing and Textiles
    • /
    • v.29 no.5 s.142
    • /
    • pp.692-702
    • /
    • 2005
  • The purpose of this study was to explore global consumer behavior with fashion products, Korean fashion products, and Korean traditional fashion products (i.e., Han-Bok). Clothing selection criteria for fashion products and Korean fashion products were included as major constructs far the comparison among global consumers based on their nationality. Other consumer behavior variables were shopping place, buying frequency, purchase experience/plan, preferred brand, purchase items, information source, purchasing usage, and the product evaluation of Hanbok. A convenience sample of 236 global consumers was selected for this study. A questionnaire was pilot tested, and the revised questionnaire was used for the interview survey. Descriptive statistics and ANOVA were used for data analysis. Various nationality were existed such as Europe, North America, Japan, China, South East Asia. The results indicated that the most important criteria for fashion buying were design, fit, and size in order. Fit, size, and color item from buying criteria were significantly different among global consumers by nationality. Country of origin was found as less important factor among global consumers. Department store was most favorable shopping place, and once a month is the most mentioned category in buying frequency. Preferred brands were Levi's, Polo, Gucci, and Prada, etc. Secondly, regarding the evaluation of Korean fashion products, textile quality was highly evaluated. Significant difference except design/style category were existed among global consumers by nationality. Thirdly, regarding the evaluation of Hanbok, the product evaluation of Hanbok highly represented as special event clothing, unique image, beautiful details and oriental beauty in order. Significant difference in good quality of textiles, oriental beauty, coordination with good colors and fabrics, beautiful details and unique style and design were existed among global consumers by nationality. Managerial implications were discussed.

A basic study on the animal welfare evaluation in Korean zoos (국내 동물원의 동물복지 평가에 관한 기초 연구)

  • Cho, Kyung Uk;Choe, Byung-In;Kim, Hwi Yool;Han, Jin Soo;Kim, Jin Suk
    • Korean Journal of Veterinary Research
    • /
    • v.49 no.1
    • /
    • pp.91-99
    • /
    • 2009
  • The concept about zoo is changing from the animal exhibition which simply contained the animals to the ecological zoo which has the function of preserving the animal species. At the central point of maintaining such role, the basic principle called the animal welfare lies obviously. Korea has applied the animal welfare principles such as carrying out the enrichment in the zoos since 2003, but there has not been any institutional device to evaluate and examine the application of the animal welfare so far. This study aims to confirm the level of animal welfare in Korea and suggest a developmental direction. For the purpose of the study, 12 zoos in Korea were evaluated according to 68 evaluating categories. 'Five Principles of Animal Welfare' in the Secretary of State's Standards of Modern Zoo Practice were selected and carried out as the evaluation categories, and the result, from the highest to lowest score given, was 'provision of food and water', 'provision of protection from fear and distress', 'provision of health care', 'provision of an opportunity to express most normal behaviours', and 'provision of a suitable enrichment' with the overall score of the entire Korean zoos being 2.86 (${\pm}$ 0.56). It was also confirmed that in order to improve the animal welfare of the Korean zoos, the animal management system must be standardized and organized. The evaluation and feedback, the active practice of animal welfare and its legislative support should be provided to establish an effective institutional device as well.

Evaluation of Problem-Based Learning in an Undergraduate Nursing Course (간호학 문제 중심 학습 효과 평가 - 일개 교과목을 중심으로 -)

  • Kim Hee-Soon;Ko Il-Sun;Lee Won-Hee;Bae Seong Yeon;Shim Joung Ohn
    • Child Health Nursing Research
    • /
    • v.10 no.4
    • /
    • pp.395-405
    • /
    • 2004
  • Purpose: The purpose of this research was to evaluate the application of the Problem-Based Learning(PBL) in nursing with regard to the learning process and learning outcomes. Method: PBL modules were provided to the students so that they could identify the nursing problems related to nutrition, regulation, and elimination, and implement appropriate nursing interventions according to the problems. PBL was also used to develop ability to use self-evaluation for nursing intervention outcomes. The modules were developed by the authors for the course, Nursing 1(3 credits) at Y university, and used during one semester, March to June 2003. Evaluation of the learning process and learning outcomes was done by self-report questionnaires and a semi-structured self -report developed by the authors. Result: The PBL evaluation included role of the facilitators, group work process, and self-directed learning attitude. The students evaluated the facilitator's role positively in fostering positive interactions and cooperative study among students and stimulating students to apply various problem-solving strategies. Students evaluated their own group work performances as a good opportunity to improve their group work participation, contribution, cooperation, and leadership through the PBL session. Their responsibility for their own learning and develop self-directed learning attitudes to connect present learning to long-term goals. Conclusion: Critical thinking, problem solving skills, self-directed learning and group work accomplishments in undergraduate student nurses were fostered and improved through the PBL program.

  • PDF

Feasibility Evaluation of High-Tech New Product Development Projects Using Support Vector Machines

  • Shin, Teak-Soo;Noh, Jeon-Pyo
    • Proceedings of the Korea Inteligent Information System Society Conference
    • /
    • 2005.11a
    • /
    • pp.241-250
    • /
    • 2005
  • New product development (NPD) is defined as the transformation of a market opportunity and a set of assumptions about product technology into a product available for sale. Managers charged with project selection decisions in the NPD process, such as go/no-go choices and specific resource allocation decisions, are faced with a complicated problem. Therefore, the ability to develop new successful products has identifies as a major determinant in sustaining a firm's competitive advantage. The purpose of this study is to develop a new evaluation model for NPD project selection in the high -tech industry using support vector machines (SYM). The evaluation model is developed through two phases. In the first phase, binary (go/no-go) classification prediction model, i.e. SVM for high-tech NPD project selection is developed. In the second phase. using the predicted output value of SVM, feasibility grade is calculated for the final NPD project decision making. In this study, the feasibility grades are also divided as three level grades. We assume that the frequency of NPD project cases is symmetrically determined according to the feasibility grades and misclassification errors are partially minimized by the multiple grades. However, the horizon of grade level can be changed by firms' NPD strategy. Our proposed feasibility grade method is more reasonable in NPD decision problems by considering particularly risk factor of NPD in viewpoints of future NPD success probability. In our empirical study using Korean NPD cases, the SVM significantly outperformed ANN and logistic regression as benchmark models in hit ratio. And the feasibility grades generated from the predicted output value of SVM showed that they can offer a useful guideline for NPD project selection.

  • PDF

A Study on Improvement of User Interface(UI) based on Multi-Point Replay System (다시점 리플레이 시스템을 기반으로 사용자 인터페이스(UI) 개선방안 연구)

  • Seo, Chang Ho;Lee, Ji Eun;Choi, Seong Jhin
    • Journal of Broadcast Engineering
    • /
    • v.24 no.2
    • /
    • pp.341-352
    • /
    • 2019
  • The inconvenience of using the product weakens the competitiveness of the product and makes it difficult to obtain various users. This study proposes a 5-step evaluation method that is derived from a formal usability evaluation to suggest improvement directions for easier and more convenient manipulation of complex or inconvenient user interface. The 5-step usability evaluation method can not be applied to all broadcasting equipments, but it is expected to improve the user interface of broadcasting equipments. In addition, it is expected to provide an opportunity to more flexible access to user interface development to be applied to new application services in a variety of telecommunication convergence equipment industry, while leading the era of convergence of broadcasting industry throughout broadcasting equipment industry.

Reflections in Peer Evaluation: Is the Attended Teacher Training Program the Implemented Training program?

  • Delice, Ali;Sevimli, Eyup;Aydin, Emin
    • Research in Mathematical Education
    • /
    • v.13 no.2
    • /
    • pp.141-150
    • /
    • 2009
  • This study gives opportunity for investigating how student teachers view the teaching profession and how they transfer their pedagogical knowledge into practice. The aim of the study is to investigate the teaching skills student teachers gained in the assessment of micro teaching of their peers. The participants are 30 mathematics student teachers enrolled in the teacher training program in a state university. Document analysis and semi-structured interviews are the research instruments and inferential & descriptive statistics are used for the data analysis. The findings suggest that the qualitative and quantitative peer assessments of student teachers were graded differently which results from the difference of perceptions about teaching and different conceptualizations of the teaching qualifications.

  • PDF

Comparison of 2D and 3D visual effects (2D와 3D 영상 효과 비교)

  • Chung, Dong Hun
    • Journal of Korea Society of Digital Industry and Information Management
    • /
    • v.6 no.3
    • /
    • pp.141-149
    • /
    • 2010
  • The success of movie 'Avatar' make people be interested in 3D stereoscopic movie, and government and 3D industry acknowledge that it is another opportunity to develop 3D market since 1920s. However, despite much interest little research to evaluate the effect of 3D stereoscopic exists. The present research aimed to disclose 3D effect compared to 2D by assumption of the importance of 3D stereoscopic and little evaluation to that as well. When audience are exposed to 3D stereoscopic, many outcomes are supposed to be differentiated from when to 2D. From this hypothesis, this paper examined mood, attitude, and presence as dependent variables. Using polarized stereoscopic projection display, 30 participants watched 2D and another 30 watched 3D stereoscopic movie which were the same content. On conclusion, the two groups were not significantly different and this involved much insight.

Performance Evaluation of SME Banking in Bangladesh using Stochastic Frontier Analysis

  • Hossain, M.K.;Hossain, M.A.;Baten, M.A.
    • Asia-Pacific Journal of Business
    • /
    • v.7 no.1
    • /
    • pp.31-42
    • /
    • 2016
  • Small and Medium Enterprises (SMEs) are suitable to provide employment with lower investment in densely populated countries like Bangladesh. A stochastic frontier model is used to evaluate performance of SME Banking of the commercial banks in Bangladesh. Input (Total Deposit, Cost of Fund and Salary Expenditure) and output (Finance to SME) data are collected on 45 banks which are dealt with SME for 13 quarters from $1^{st}$quarter of 2010 to $2^{nd}$quarter of 2013. Average performance of the SME banking is 0.716 in Bangladesh. That is, banks have opportunity to increase 30% performance in SME banking from the same inputs. Bangladesh Development Bank has lowest performance (0.540) while Eastern bank has the highest performance (0.753). Highest (0.743) and lowest (0.662) performance is observed during the second quarter of 2013 and fourth quarter of 2010 respectively. Inefficient Bank might be benefited by following the rules of efficient banks.

  • PDF

Evaluation of Genetic Diversity among Korean Wild Codonopsis lanceolata by Using RAPD

  • ///
    • Korean Journal of Plant Resources
    • /
    • v.10 no.3
    • /
    • pp.258-264
    • /
    • 1997
  • The introduction of molecular biology methodologies to plant improvement programs offers an invaluable opportunity for extensive germplasm characterization. We have applied the developed technique of random amplification of polymorphic DNA(RAPD)to the analysis of evaluating genetic diversity among Korean wild Codonopsis lanceolata. A total of 340 polymorpic hands were gernerated on agarose- and polyacrylamide-gel by 19 primers of abitrary sequence. grouped by cluster analysis using sample matching coefficients of similarity. Among of the samples. the minimum genetic distance value was obtained between sample no. 1(Girisan) and no. 2(Girisan), and the largest value between sample no. 11(Sulaksan) and no. 17(Sulaksan).In separate cluster dendrograms based on agareose - and polyacryamide-gel. some differences were observed; In the case of agarose gel,41 samples could be devided into 7 groups at below about 0.44 level of distance. However they were divided into 6 gourps at below about 0.40 level of distance in the case of polyacrylamide gel. These results showed that polymophic data in agrose were not grouped to wild plant selected from each mountainous district except for wild plants selected from Sulaksan and Chiaksan. We believe that polyacrylamide-RAPD is a superior method for detecting DNA polymorphism compared to agarose-RAPD method.

  • PDF

A Study on the Vocational Competencies of Rural Youths (농촌청소년의 직업능력분석)

  • Lee, Chae-Shik;Park, Eun-Shik
    • Journal of Agricultural Extension & Community Development
    • /
    • v.13 no.2
    • /
    • pp.251-263
    • /
    • 2006
  • The purpose of this study was to analyze vocational competencies of rural youths. The study was carried out by focus group interview and questionnaire. The data were collected from 200 rural youths by stratified random sampling. The SPSSWIN / ver13 was used for analyzing data with t-test, ANOVA, and factor analysis. The major findings of this study were as follows; Firstly, rural youths showed higher competencies in handling and fixing machines, selecting seeds, where as rural youths showed lower competencies in goal setting, envisioning, acquiring agricultural policy information, management evaluation. Secondly, rural youths predicted optimistic future of their own farming even though the future of national farming should get smaller. Lastly, rural youths who are higher education, extending farming size, establishing farm had higher vocational competencies than other youths. Conclusionally, the study suggests adult-farmers give rural youths an opportunity to participate in decision making and farming.

  • PDF