• Journal of the Korean Data and Information Science Society
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• 제16권4호
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• pp.899-911
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• 2005

This paper conducts an explanatory analysis of the web sphere produced by National Assemblymen in South Korea, using some statistical methods. First, some descriptive metrics were employed. Next, the traditional methods of multi-variate analyses, multidimensional scaling and corresponding analysis, were applied to the data. Finally, cross-sectional data were compared to examine a change over time.

• 한국컴퓨터정보학회:학술대회논문집
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• 한국컴퓨터정보학회 2008년도 제38차 하계학술발표논문집 16권1호
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• pp.85-89
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• 2008

웹상에서 자동 데이터 추출과 분석기법은 최근 검색분야의 주요이슈이다. 본 논문은 웹상의 자동 설문조사 시스템에 관한 연구이다. 그리고 기존의 Corpus의 성향을 분석하고 검색 및 분석 시스템의 항목들을 정의하였다. 또한 Corpus를 이용한 웹 검색 및 분석 시스템의 활용 분야를 기술하고 향후 개발 방향을 기술하였다.

• 농촌계획
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• 제20권1호
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• pp.77-89
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• 2014

This study intends to establish a system to investigate and analyze various impacting factors to Rural Housings such as the relationship of characteristics of Rural Housings located in a Rural Village to the Village and a Unit Housing, to the External and Internal Spaces inside the Unit Housing and the Village, and to Living Characteristics of the Residents and Space from an integrated point of view. The results of this study are largely summarized as following four kinds. Rural Housing Survey System can be largely classified into three stages, and they are a Preliminary Survey, Basic Survey and In-depth Survey. Along with these, the scope of the survey contents can be divided into a survey result by a unit of village, of land, of housing, and of resident's opinion survey. Secondly, the surveys by village unit are on location properties, Village Identity, Street Network, Land Use, Landscape Features and Public Facilities, and consist of Literature, Discussion and Field Survey. Thirdly, the land Unit Surveys are on a Driveway, Gate Location, Housing Placement, Outer Space Design in a Yard and Outer Space Use Characteristics, and consist of Questionnaire and Field Surveys. For the fourth, the Housing Unit Surveys are on an Internal Space Design and Placement, and consist of Questionnaire and Field Surveys. Finally, the Resident Questionnaire Survey consisted of Entire Discussion Survey and a Household one, and then the Entire Survey was on the Village's History, Village's Characteristics, Cultivation Characteristics and Community Activities while an individual one was on Main Living Characteristics, Satisfaction and Utilization Characteristics.

• 한국조사연구학회지:조사연구
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• 제4권1호
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• pp.1-29
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• 2003

모바일 조사방법은 유선전화조사와는 달리 응답대상자에 대한 접촉가능성이 높기 때문에 새로운 조사방법으로 활용되기 시작하였다. 그러나 모바일 조사방법의 표본 대표성을 확보할 수 있는 방법론이 아직 정립되지 않았다. 이 연구는 성향지수를 이용한 가중치를 사용하는 것이 모바일 조사의 표본편향을 제거해 줄 수 있는지 검토해 보았다. 성, 연령, 학력 등의 인구학적 속성과 기타 태도변인을 이용하여 성향지수를 산출하여 가중치로 사용하였다. 그 결과 선거예측조사와 과학 여론조사 등에서 표본의 편향이 감소되는 것으로 나타났다. 그러나 이러한 본 연구의 결과가 일반성을 어느 정도 가지는가는 좀더 검토되어야 할 것이다.

• 보건교육건강증진학회지
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• 제28권2호
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• pp.1-13
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• 2011

Objectives: This study investigated beliefs of Koreans on the usefulness of various resources they use to alleviate depressive symptoms and to identify factors affecting the beliefs on different approaches to depressive symptoms. Methods: A household survey was conducted on a stratified sample of adults of age 18~74 (N=1,607) in 2009. The participants were asked to read a case vignette of depression and to provide their opinion about usefulness of 39 types of resources as ways of addressing the symptoms. Factors affecting opinions on usefulness of various resources were examined with logistic regression. Results: The three approaches identified via factor analysis were believed to be useful in the order of 'psychological/relational/activity-oriented', 'lifestyle/cultural', and 'physical/medical' approaches. The logistic regression analyses revealed that correct recognition of symptoms increased the likelihood of positive opinion about psychological and physical approaches, and so did having current symptoms about physical and popular approaches. Past help-seeking experience increased the likelihood of negative opinion about physical approach, however. Conclusions: Strategies to adopt various types of resources need to be developed, including rigorous use of psychosocial methods, mechanisms to control service quality, and the integration of diverse resources into the current community mental health services.

• 한국콘텐츠학회논문지
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• 제13권6호
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• pp.137-147
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• 2013

본 연구에서는 타인의 트윗을 볼 때 어떠한 변인이 트윗 신뢰도와 태도에 영향을 주는지 살펴보고자 내용(정보/의견), 기능(없음/URL/RT) 그리고 관여도(저/고)를 독립변인으로 하여 실험연구를 했다. 설문지, 인터뷰 그리고 유저빌리티 테스팅 소프트웨어 등 세 가지 연구방법을 이용한 결과, 유저빌리티 소프트웨어를 통한 직접관찰에서는 실험 참여자들이 트윗 내용, 기능 그리고 관여도가 읽는 순서, URL 클릭여부, RT시 원래 트윗 작성자 확인여부 등에 영향을 주지 않음을 확인하였고, 트윗 신뢰도에서는 내용에서만 유의미한 차이를 그리고 트윗 태도에서는 트윗 내용, 기능 그리고 관여도 간에 유의미한 상호작용 효과가 있는 것으로 나타났다. 마지막으로 인터뷰를 통해서 의견 보다는 정보가, 그리고 URL>RT>아무 것도 없는 정보나 의견 순으로 더 신뢰할 만하다는 결과가 나왔는데, 그 이유는 개인 의견에 대한 한계와 URL과 RT 등을 통한 정보원에 대한 신뢰 때문인 것으로 보인다. 수많은 트윗 가운데 제한된 트윗에 노출될 수밖에 없는 상황에서 이러한 결과는 트윗 송신자들의 메시지 작성 형태에 대한 중요한 함의를 보여준다.

• 동아시아식생활학회지
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• 제19권4호
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• pp.533-543
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• 2009

The objective of this study was to compare the differences of opinion, purchasing behavior, and recognition of food labeling and nutrition labeling of frozen processed food between employees and non-employees in the frozen food industry. The results of this survey study showed that the group working in the frozen food industry had a positive opinion of frozen processed food compared to the non-employee group who was not working in the food industry. The main reason for the positive opinion of frozen processed food was because it was convenient and easy to prepare while the main concern with consuming frozen processed food was that it was bad for one's health. The most popular menu was western style. Sixty one percent of employees in the frozen food industry preferred the microwave-cooking method, while only 37.9% of non-employees preferred the microwave-cooking method followed by cooking in boiling water (27.6%). There was a significant (p<0.001) difference in the preference of cooking method between these two groups. Most of the respondents considered 'taste' as the most important factor and 32.9% of the respondents selected 'sanitation/health' as the most serious concern for the consumption of frozen processed food. Both groups checked the food & nutrition label to verify the expiration date and the presence of food additives. The non-employee group recognized the need for nutritional information on total calorie, carbohydrate, protein, fat, saturated fat, cholesterol, minerals, vitamins, sodium, and fiber on the nutrition label of frozen processed food.

• 복식문화연구
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• 제30권1호
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• pp.121-144
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• 2022

This study analyzed the effects of fashion creators' innovativeness and attractiveness on consumer response and orientation toward a sustainable relationship in personal media. A survey was conducted with consumers aged in their 20s and 30s who had experience in sharing video content or writing comments and participating in fashion creators' real-time broadcasting of personal media. The results show that the innovativeness of fashion creators was classified into originality, opinion leadership, variety, and adventurous spirit, while attractiveness was classified into physical, social, and professional attractiveness. Consumer responses were classified into either emotional or cognitive responses, and sustainable relationship orientation was classified into communication, sharing, and relationship sustainability. The originality and variety of the fashion creators positively affected the emotional and cognitive responses of consumers. Adventurous spirit positively affected emotional response, whereas opinion leadership positively affected cognitive response. In addition, the social and professional attractiveness of fashion creators positively affected consumers' emotional and cognitive responses. Emotional and cognitive responses positively affected consumers' sustainable relationship orientation. The originality and opinion leadership of the fashion creators positively affected the three factors of sustainable relationship orientation, while variety positively affected communication and relationship sustainability. Fashion creators' social and professional attractiveness positively affected the three factors of sustainable relationship orientation, and physical attractiveness positively affected relationship sustainability. The results of this study are expected to provide useful data on the direction of fashion startups using personal media and marketing as well as distribution strategies in the fashion industry.

• 한국컴퓨터정보학회논문지
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• 제29권6호
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• pp.211-221
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• 2024

라이브 스트리밍 커머스는 혁신적인 전자상거래 모델이 된다. 본 연구는 정교화 가능성 모델(ELM)에 기반하여 라이브 스트리밍 커머스에서 키 오피니언 소비자(KOCs)의 속성이 짧은 동영상 플랫폼에서 구매 의도에 미치는 영향을 탐구하는 것을 목적으로 한다. 411명의 소비자를 대상으로 설문 조사를 실시하고, SPSS 24.0과 AMOS 23.0 소프트웨어를 사용하여 데이터 분석과 가설 검정을 수행한다. 연구에 따르면 소비자의 정보 처리 능력 차이는 경로 선택에 영향을 미친다. 중심 경로의 추천 동질성, 제품 관여도, 전문성 및 주변 경로의 추천 시효성은 소비자 구매 의도에 모두 긍정적인 영향을 미치는 반면, 주변 경로의 시각적 단서는 유의미한 영향을 미치지 않는다. 본 연구는 라이브 스트리밍 커머스 산업의 발전을 위해 이론적 지원과 실질적인 지침을 제공하고, 소비자 정보 처리의 차이에 따라 기업이 홍보 전략을 조정하여 구매 전환율을 향상시키는 데 도움을 주는 것을 목표로 한다.

• 가정과삶의질연구
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• 제27권2호
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• pp.11-28
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• 2009

This study is intended to make a tool which can identify how consumers consume by presenting a concept of "consumption style" and by developing the scale to measure it. In order to study the scope and meaning of consumption for modern consumers, "the meaning of consumption" was theoretically considered. Based on it, the concept and perspective of 'consumption style'was formed and then the scale for measuring it was developed. To develop the scale, the scale was formed by extracting questions through a literature survey, and verifying validity through experts' opinion. Then, the final scale was developed by conducting a questionnaire survey for consumers. A preliminary 150- item scale was developed through a literature review. 1000 consumers responded to an online survey using the preliminary scale. This research was made with the intention of not only supplying the academic data on the consumer's "consumption style" but also understanding the consumer's basic behavior patterns. Then A series of tests, such as test-retest, item-to-total correlation, Cronbach's reliability coefficient and factor analysis, were conducted using the survey data. The final scale with 68-items was constructed in the end. The "consumption style" Scale for Consumers consisted of 4 factors.