• 제목/요약/키워드: Opinion Research

검색결과 1,300건 처리시간 0.028초

아파트 소음환경에 대한 거주자의 주관적 평가 (A Research of the residents′ subjective opinion on the apartment noise)

  • 곽경숙;박병전
    • 한국주거학회:학술대회논문집
    • /
    • 한국주거학회 1996년도 학술발표대회논문집
    • /
    • pp.95-101
    • /
    • 1996
  • The purpose of this study is to research the residents' subjective opinion the apartment noise. To attain this purpose. we investigated 182 residents' responses at “Da” apartment in Chonju. . Analysis showed the following results. The residents which are living in the building next to the road strongly felt the external traffic noise. The residents living on the first to fifth above the sixth to fifteenth also are suffering from the internal noise. Generally speaking. the apartment residents' life are considerably disturbing with noises. Especially this disturbance was serious in summer.

  • PDF

무점포 판매 및 프랜차이즈 서비스 관련 품질 시스템 (Service Quality Systems Related Nonstore Selling and Franchise)

  • 최성운
    • 대한안전경영과학회:학술대회논문집
    • /
    • 대한안전경영과학회 2007년도 추계학술대회
    • /
    • pp.463-467
    • /
    • 2007
  • This paper deals with service quality systems such as nonstore selling service, telemarketing services, call center services, market and opinion research service, franchise service, and, institutional feeding service. These service quality systems include process, infrastructure, and, requirements for the training and development of agents and staffs.

  • PDF

Crowdfunding Research in the Information Systems Discipline and Beyond: Development and Outlook

  • Sunghan Ryu;Keongtae Kim;Jungpil Hahn
    • Asia pacific journal of information systems
    • /
    • 제31권4호
    • /
    • pp.575-581
    • /
    • 2021
  • In this opinion article, we review the current streams of the information systems (IS) literature on crowdfunding and discuss how the literature has contributed to expanding our understanding of crowdfunding. Reflecting on the review, we propose avenues for future research to expand the existing knowledge on this impactful topic for the benefit of researchers and practitioners.

감정분석과 오피니언 마이닝: 2007-2016 (Sentiment Analysis and Opinion Mining: literature analysis during 2007-2016)

  • 이가베;이효맹;유효문;강선경;이현창;신성윤
    • 한국정보통신학회:학술대회논문집
    • /
    • 한국정보통신학회 2017년도 춘계학술대회
    • /
    • pp.160-161
    • /
    • 2017
  • 감정 분석 및 의견 마이닝은 지난 15 년 동안 연구 분야가 등장하면서 사람들의 의견, 감정, 평가, 태도 및 감정을 글쓰기 언어의 광산 및 감정 분석 (OMSA)에서 분석하고 계산 방법론을 제공하는 분야입니다 주로 비 구조화 된 데이터를 처리하여 의견을 추출하고 그들의 감정을 파악합니다. 상대적으로 새롭지 만 빠르게 성장하는 연구 분야는이 기간 동안 많이 바뀌 었습니다. 이 논문은 2007-2016 년 동안 OMSA에서 수행 된 연구 작업의 과학적 분석을 제시합니다. 문헌 분석을 위해 Web of Science (WoS) 데이터베이스에서 색인 된 연구 출판물을 입력 자료로 사용합니다. 출판 데이터는 계산 방식으로 분석되어 연도 별 출판 패턴, 출판물, 연구 분야의 성장률을 파악합니다. 이 간행물에서 사용되는 대중적 접근법 (기계 학습 및 어휘 기반), OMSA의 주요 응용 분야 및 정서 분석 작업의 수준 (문서, 문장 또는 측면 수준)을 식별하기 위해 데이터에 대한보다 상세한 수동 분석도 수행됩니다.

  • PDF

인터넷의 양방향.공개 커뮤니케이션 장을 창출한 적극적 발신행위자의 속성에 관한 연구: 오피니언 리더의 속성을 중심으로 (A Study on the Characteristics of Active Information and Opinion Giver in the Interactive-Public Communication Space of Internet: Focused on the Characteristics of Opinion Leader)

  • 김관규
    • 한국언론정보학보
    • /
    • 제31권
    • /
    • pp.51-84
    • /
    • 2005
  • 이 연구의 목적은 인터넷의 양방향 공개 커뮤니케이션 장에서 정보와 의견을 적극적으로 발신하는 이용자의 특성을 밝히는 것이다. 구체적으로는 오피니언 리더의 속성으로 알려진 주제에 대한 관여도, 개인화성향, 사회적 활동성, 정보원과 영향원, 인구 통계학적 특성 측면에서 적극적 발신자와 소극적 발신자 사이에 차이가 있는지를 분석하였다. 인터넷 카페의 게시판을 통해 모집한 응답자에게 이메일 설문조사를 실시하여 최종적으로 175명으로부터 회신을 받았다. 분석결과는 정보와 의견을 적극적으로 발신하는 정도는 오피니언 리더의 특성과 관련성이 있음이 입증되었다. 먼저, 적극적 발신집단은 주제에 대한 관여도와 개인화 성향이 소극적 발신집단보다 높았다. 둘째, 적극적 발신집단은 사회적 활동성에서도 소극적 발신 집단보다 높은 적극성을 나타냈다. 셋째, 적극적 발신집단은 대인채널을 통해 정보와 의견을 더 많이 발신하고, 더 많이 수신하였으며, 전문 분야의 정보를 제공하는 잡지를 이용하는 정도도 높았다. 그러나 성별을 제외한 인구통계학적 특성에서는 두 집단 사이에 차이가 검증되지 않았다.

  • PDF

Paranormal Beliefs: Using Survey Trends from the USA to Suggest a New Area of Research in Asia

  • Kim, Jibum;Wang, Cory;Nunez, Nick;Kim, Sori;Smith, Tom W.;Sahgal, Neha
    • Asian Journal for Public Opinion Research
    • /
    • 제2권4호
    • /
    • pp.279-306
    • /
    • 2015
  • Americans continue to have beliefs in the paranormal, for example in UFOs, ghosts, haunted houses, and clairvoyance. Yet, to date there has not been a systematic gathering of data on popular beliefs about the paranormal, and the question of whether or not there is a convincing trend in beliefs about the paranormal remains to be explored. Public opinion polling on paranormal beliefs shows that these beliefs have remained stable over time, and in some cases have in fact increased. Beliefs in ghosts (25% in 1990 to 32% in 2005) and haunted houses (29% in 1990, 37% in 2001) have all increased while beliefs in clairvoyance (26% in 1990 and 2005) and astrology as scientific (31% in 2006, 32% in 2014) have remained stable. Belief in UFOs (50%) is highest among all paranormal beliefs. Our findings show that people continue to hold beliefs about the paranormal despite their lack of grounding in science or religion.

Uncovering Income Class Heterogeneity in Self-Reported Anxiety Levels among Indonesians Before and During the COVID-19 Pandemic

  • Indera Ratna Irawati Pattinasarany
    • Asian Journal for Public Opinion Research
    • /
    • 제12권2호
    • /
    • pp.75-101
    • /
    • 2024
  • This study investigates the variation in anxiety levels across income classes in the wake of the COVID-19 pandemic in Indonesia. The research is based on data from nationally representative surveys conducted in 2017 and 2021, and it employs a multilevel mixed-effects ordered logistic model. The unique aspect of this investigation lies in its utilization of the Cantril ladder, a commonly employed tool in public opinion research, to gauge anxiety levels. Participants are prompted to assess their present life circumstances concerning their daily worries and anxieties. The empirical findings provide evidence that individuals in provinces with higher exposures to COVID-19 reported heightened anxiety levels. Furthermore, the results highlight a consistent association between higher household income and lower levels of anxiety. Notably, individuals from the highest income group experienced a substantial decline in anxiety levels during the pandemic. When examining specific income classes, the study reveals heightened anxiety among women in higher-income brackets and among lower-income households residing in urban areas. Furthermore, regarding macroeconomic circumstances, the results illustrate a positive correlation between economic prosperity and anxiety levels among members of low-income households. The study also uncovers a positive connection between income inequality and self-assessed anxiety within upper-middle and high-income brackets.

소비자불매운동에 대한 소비자와 기업 근로자 간의 인식 차이 및 불매운동 참여 영향요인 분석 (The Difference in Consumers' and Company Employees' Perceptions of Consumer Boycotts and Analysis of the Factors Affecting Boycott Participation)

  • 홍지형;황혜선
    • Human Ecology Research
    • /
    • 제58권4호
    • /
    • pp.517-537
    • /
    • 2020
  • This study investigated how consumers and company employees differ in their perceptions of boycotts based on the co-orientation model. Regarding the reasons of boycotts, consumers take both consumer damage cases and unethical conduct equally seriously, while company employees take consumer damage cases more seriously than unethical conduct. Consumer perceptions of the necessity for boycotts was higher than company employees, while employees were more aware of the negative impact of boycotts than consumers. Based on the co-orientation model, we examined how consumers and employees estimate differences in their perceptions of boycotts. The results showed that consumers and company employees are not accurately aware of each other's perceptions. Lastly, logistic regressions were conducted to identify the factors affecting three types of participation: online opinion expression, personal non-purchasing, and persuading other people to join the boycotts. The results showed that male consumers are more likely to participate in online opinion expression; consumer perceptions of effectiveness of boycotts and the perceived severity of consumer damage increase the likelihood of participation in online opinion expression. Consumer perceptions of the necessity of boycotts and their opinion leadership increased the likelihood of non-purchasing. Finally, consumers with higher opinion leadership and female consumers were more likely to encourage others to take part in boycotts. In addition, consumers are more likely to persuade others to join the boycotts if they have stronger beliefs that companies will not seriously consider consumer problems.

온톨로지 시각화를 활용한 사용자 리뷰 분석 기반 영화 추천 시스템 (Movie Recommended System base on Analysis for the User Review utilizing Ontology Visualization)

  • 문성민;김기남;최경철;이경원
    • 디자인융복합연구
    • /
    • 제15권2호
    • /
    • pp.347-368
    • /
    • 2016
  • 최근 소비자 구전정보에 대한 연구들은 소비자가 제품 구매 과정에서 다른 소비자의 구전에 의한 정보를 활용한다는 연구 결과를 시사하고 있다. 본 연구는 제품에 대한 소비자의 의견을 파악하고 활용할 수 있도록 오피니언 마이닝과 시각화를 통해 도움을 줄 수 있는 방법을 제안하고자 한다. 이를 위해 최근 들어 관람할 영화를 선택할 때 인터넷 상의 영화리뷰를 참고 하는 상황이 증가함을 고려하여 "영화" 도메인의 온톨로지를 구축하고 오피니언 마이닝을 수행하여 시각화 한 후 그 결과에 대해 논하고자 한다. 온톨로지를 구축하는 과정에서 평가요소에 대한 속성 분류뿐만 아니라 평가요소에 대한 서술어 사전을 구성하였다는 점에서 기존의 연구와 차별성이 있으며 분석 결과를 통해 이러한 방법이 오피니언 마이닝에 유효함을 증명하고자 한다. 연구를 통해 도출한 결과는 크게 세 가지로 나누어 볼 수 있다. 첫째, 본 연구에서는 기존에 구축된 온톨로지를 활용하지 않고 키워드 추출과 토픽모델링을 활용하여 영화 도메인에 대한 온톨로지를 구축하는 방법에 대해 서술하였다. 둘째, 개별 영화에 대한 시각화 분석을 시행하여 영화에 대한 관객의 종합적인 의견을 한눈에 파악할 수 있도록 하였다. 셋째, 제품에 대한 평가 결과에 따라 유사한 평가를 받은 제품끼리 군집화 되는 것을 발견하였으며 본 연구의 분석에 사용된 130개의 영화는 크게 3개의 집단으로 군집화 됨을 보였다.

체형과 신체이미지가 의복유행성향에 미치는 영향 (The Effects of Somatotype and Body Image on Apparel Fashion Orientation)

  • 정수진;추미선
    • 한국의류산업학회지
    • /
    • 제12권6호
    • /
    • pp.764-773
    • /
    • 2010
  • The purpose of this study was to analyze the difference in body image and apparel fashion orientation according to gender and somatotype. And the paths for the apparel fashion orientation affected by these variables were also analyzed. The data for this research were collected from questionnaires of 210 male and 180 female college students. The results of this research are as follows: It was found that subjective somatotypes of male and female college students were different from objective somatotypes and that female college students showed high degree of somatotype distortion compared to male college students. The body image was composed of three factors, interest in appearance', concern about weight' and satisfaction in appearance'. Female college students were highly interested in appearance and weight with exhibiting high interest in appearance for the persons who have a thin somatotype and in weight for the persons who have an obesity somatotype, respectively. Female college students were more closely associated with fashion than male students. The higher interest in appearance, concern about weight and satisfaction in appearance persons have, the higher degree of leadership in fashion opinion, fashion innovativeness and confidence in apparel the persons showed. Thus, female students, thin somatotypical persons or standard somatotypical persons were highly interested in appearance. The persons who are more concerned about appearance showed the high degree of leadership in fashion opinion, fashion innovativeness and confidence in apparel. And the persons who are satisfied with their appearance exhibited high leadership in fashion opinion and confidence in apparel.