• Title/Summary/Keyword: Online-to-offline

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Comparisons of Perception on Direct-to-Consumer Advertisements of Prescription Drugs between Healthcare Providers and Consumers (전문의약품 대중광고에 대한 의약전문인과 일반인간의 인식 비교 연구)

  • Oh, Jiwun;Kim, Kitai;An, Sook Hee;Gwak, Hye Sun
    • Korean Journal of Clinical Pharmacy
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    • v.25 no.1
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    • pp.42-49
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    • 2015
  • Objective: The aim of this study was to investigate the difference of perception on direct-to-consumer advertisement (DTCA) of prescription drugs between healthcare providers and consumers. Methods: The online and offline survey was conducted from May 26th to June 5th, 2013. The questionnaire was composed of 15 items about perception on DTCA of prescription drugs. Results: A total of 215 healthcare providers and 202 consumers responded to the questionnaire. Consumers had an overall positive attitude on permitting DTCA of prescription drugs and carried favorable views about the influence of the DTCA of prescription drugs on providing drug information, promoting communications between healthcare providers and consumers, and improving images of healthcare providers. Healthcare providers displayed negative perception for the needs of permitting the DTCA of prescription drugs compared to consumers. They showed somewhat skeptical perception about the influence of the DTCA of prescription drugs on necessities and efficiencies of delivering drug information, promoting communications between healthcare providers and consumers, and improving images of healthcare providers. Both healthcare providers and consumers were concerned about the increase of drug prices following the increase in advertisement expenses of pharmaceutical products. Conclusion: This study identified the perception differences on direct-to-consumer advertisements of prescription drugs between healthcare providers and consumers. This study could be of much help in the process of review on permitting DTCA of prescription drugs in Korea.

A Study on the Points of Improvement through the Survey Analysis of Strawberry Package Elements (Shape, Material, Design) and IPA MAP Analysis (딸기패키지 구성요소(형태, 소재, 디자인) 조사 분석 및 IPA MAP분석을 통한 개선점 연구)

  • Lee, Seung-Yong
    • The Journal of the Korea Contents Association
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    • v.16 no.1
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    • pp.42-51
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    • 2016
  • For changes in the distribution structure these days, consumer demand is moving rapidly from offline to online. The consumers' mentality to purchase products conveniently is reflected in this phenomenon. Also for agricultural products, safety to protect contents, brand and design which can provide credibility to consumers are recognized as most important than ever. Especially, strawberry is thin-skinned so that the quality of product may deteriorate even with weak impact and shaking, so it is significantly influenced by the structural packaging or material. Also, strawberry is frequently distributed through direct trading, it is the reality that the package design of strawberry is less competitive than that of other products due to inadequate environments of commercial farms. That is, the demand of strawberry increases everyday but the strawberry package cannot fulfill the needs of producers and consumers. In order to reinforce competitiveness in strawberry sales, it is urgent to carry out fundamental studies regarding the development of package. Therefore, the purpose of this study is to supplement and improve issues arising from the usage of current strawberry package. Through the analysis of strawberry package elements (shape, material, design) and understand the points of improvement sought by producers and consumers through IPA MAP (importance, satisfaction level) analysis.

A Study on Genre Classification for Fictions in School Libraries (학교도서관을 위한 소설장서의 장르 분류 방안에 관한 연구)

  • Park, Eunhee;Lee, Mihwa
    • Journal of the Korean BIBLIA Society for library and Information Science
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    • v.31 no.1
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    • pp.115-136
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    • 2020
  • It is necessary to find a genre classification by reflecting the needs of users since a subject that makes up the highest proportion of books in the school library is fictions in literature and KDC cannot accept user's need to access fiction in school libraries. This study suggested the genre classification for fictions in school libraries through surveying classification of fictions in domestic and foreign libraries, and comparing between classification systems of online/offline bookstores, KDC and DDC. For developing the genre classification system, it is to collect genre terms for fictions, to extract 14 genre headings among them, and to assign the acronym of English genre terms as classification notation. For applying the newly developed genre classification, KDC number of one middle school library was converted as the 3 methods such as combination of KDC, genre term before 800 and only genre terms. This study could contribute to suggest the genre classification of fiction to reflect user needs and to overcome the limitation of hierachical classification in KDC.

The influence of fashion lifestyle and consumption value on the difficulty of discarding unused fashion products (패션제품 버리기 어려움과 패션라이프스타일 및 소비가치의 효과)

  • Ji, Hye Kyung
    • Journal of the Korea Fashion and Costume Design Association
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    • v.21 no.2
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    • pp.27-41
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    • 2019
  • This study aimed to investigate the influence of fashion lifestyles and consumption values on the difficulty of discarding unused fashion products. To achieve this purpose, this study surveyed female consumers aged 20s-50s to gain empirical analysis in July 2018. Data were analyzed for 236 subjects who were selected through online and offline sampling. The results were as follows. First, consumers tend to have difficulties discarding unused fashion goods. Consumers that have a higher income tend to have greater difficulty when choosing to discard items. Factors influencing the difficulty in discarding items were emotional attachment, usefulness in the future, economic value, and the lack of organizing skills. Usefulness in the future and the lack of organizing skills are the most significant factors influencing the discarding difficulty. Second, discarding difficulty had a significant relationship with fashion lifestyle, indicating that consumers seeking a fashion lifestyle that purchase more expensive brands tend to have more difficulty when discarding items. Third, each factor had a meaningful relationship with fashion goods consumption values. Those pursuing conspicuous value showed a greater difficulty discarding items due to emotional attachment, economic value, and lack of organizing skills. Pursuance of situational value showed a higher discarding difficulty than economic value factors. Pursuance of practical value showed a higher difficulty than both usefulness in future situations and economic value factors. Pursuance of differentiation value showed a higher discarding difficulty than emotional attachment and usefulness in the future factor. This study will help understanding consumers psychological mechanisms that experience difficulty in terms of the discarding of unused fashion goods.

A Study on the Tenant Mix Plan Considering the Interrelationship of Spatial Configuration and users' Behavior - Focused on Coex Mall - (공간구조와 이용행태의 상호관련성을 고려한 테넌트 믹스 계획에 관한 연구 - 코엑스 몰을 중심으로 -)

  • Kim, In-Sook;Kim, Young-Ook
    • Journal of the Architectural Institute of Korea Planning & Design
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    • v.35 no.3
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    • pp.3-12
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    • 2019
  • Since offline contact becomes a strong differentiator as online market expands, the shopping mall calls for more complex and diverse tenant combinations and deployment plan strategies. There is, however, few practical research and causal verification of Tenant Mix, i.e., the combination and placement of tenant and users' behavior, has been conducted which is a key factor in spatial configuration. In practice, Tenant Mix is limited in prediction of consumption behavior of customers by the MD planners's experience and depends only on qualitative arbitrary plan. The purpose of this study is to find out the interrelationship between the spatial configuration and the users' behavior of Tenant Mix in shopping mall, and to present an objective basis in MD planning. According to the analysis, it was possible to know that there are differences in the relationship between the spatial configuration and the users' behavior dependent on the Tenant Mix, which is the space planning of shopping mall. It was also possible to find out the characteristics and differences in the users' behavior which is dependent on the spatial configuration for each tenant. Through this study, it was possible to know the impact of space organization on the users' behavior and the interrelationship between the use's behavior and spatial configuration by tenant together with their characteristics. We prove that the current MD planning has limitation due to lack of objective research on the combination and arrangement of space in the commercial space and only done empirically. This analysis can show the practical plan of combination and placement of tenant which is emphasized in complex and larger shopping malls, and contribute to the revitalization of shopping mall by better use of tenant.

A Study on Priority of Teacher Librarians' Competencies Using AHP (Analytic Hierarchy Process) (계층분석방법을 활용한 사서교사 역량의 우선순위에 관한 연구)

  • Lim, Jeong-Hoon;Lee, Seung-Min;Kang, Bong-Suk;Lee, Byeong-Kee
    • Journal of Korean Library and Information Science Society
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    • v.52 no.2
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    • pp.127-144
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    • 2021
  • The purpose of this study is to redefine the competencies of teacher librarians and to derive implications for training and re-educating teacher librarians by analyzing the priorities of competencies. A questionnaire survey targeting teacher librarians based on analytic hierarchy process has been conducted. The results indicate that in terms of the upper-level areas of competencies, it was found that they prioritized teacher librarians' competencies in the following order: information specialists, teachers, administrators, and cooperative leaders. Analysis of the lower levels of competency indicates that the priorities of the required competencies are listed in the following order: collection development, management and preservation, teaching and learning, media production, information service, library cooperative instruction, library assisted instruction, content curation. Therefore, being able to provide information resources by developing a collection of books to support the educational process in school libraries was found to be a critical competency. It seems necessary to cultivate the capacity to manage online and offline collections and produce and provide various teaching media and services by utilizing school library resources. It seems to give implications for the education of teacher librarians.

The Effect of Compulsive Hoarding of Consumers on Product Type(Hedonic/Utilitarian) Purchase Intention (소비자의 저장강박이 제품유형(쾌락적/실용적)에 따른 구매의도에 미치는 영향)

  • Na-Ye Kim;Jung-Ho Bae
    • Asia-Pacific Journal of Business
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    • v.14 no.1
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    • pp.247-263
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    • 2023
  • Purpose - The purpose of this study is to examine the influence of the compulsive hoarding behavior of consumers on the intention to purchase hedonic and utilitarian types of products. Design/methodology/approach - The online and offline survey was conducted and a total of 210 domestic data were collected. Simple and multiple regression analysis and ANOVA were conducted to analyze the data. Findings - First, the consumers'compulsive hoarding behavior had a significantly positive influence on the purchase intention. According to the analysis results of the sub-factors, however, only 'Difficulty Discarding' had a significant influence on the purchase intention, while 'Clutter' and 'Acquisition' did not. Second, as the results of identifying the moderating effect by product type in the purchase intention in accordance with the consumers'compulsive hoarding behavior, their compulsive hoarding behavior had a significant influence on only the intention to purchase hedonic products but not on the intention to purchase utilitarian ones. Similarly, the results of analyzing the sub-factors showed that only'Difficulty Discarding' significantly influenced the intention to purchase hedonic types of products, but 'Clutter' and 'Acquisition' were not significantly influential to both the hedonic and utilitarian types of products. Research implications or Originality - First, this study is meaningful in that it expanded the research discussion on compulsive hoarding behavior by conducting empirical research on this behavior in the general public, which is unlike the previous studies that focused on only severe pathological compulsive hoarding behavior. Second, it identified that the consumers'compulsive hoarding behavior could cause purchase behaviors that were different depending on the type of product by searching the purchase intention with divided types of products (hedonic and utilitarian).

Awareness of using chatbots and factors influencing usage intention among nursing students in South Korea: a descriptive study

  • So Ra Kang;Shin-Jeong Kim;Kyung-Ah Kang
    • Child Health Nursing Research
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    • v.29 no.4
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    • pp.290-299
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    • 2023
  • Purpose: Artificial intelligence (AI) has had a profound impact on humanity; in particular, chatbots have been designed for interactivity and applied to many aspects of daily life. Chatbots are also regarded as an innovative modality in nursing education. This study aimed to identify nursing students' awareness of using chatbots and factors influencing their usage intention. Methods: This study, which employed a descriptive design using a self-reported questionnaire, was conducted at three university nursing schools located in Seoul, South Korea. The participants were 289 junior and senior nursing students. Data were collected using self-reported questionnaires, both online via a Naver Form and offline. Results: The total mean score of awareness of using chatbots was 3.49±0.61 points out of 5. The mean scores of the four dimensions of awareness of using chatbots were 3.37±0.60 for perceived value, 3.66±0.73 for perceived usefulness, 3.83±0.73 for perceived ease of use, and 3.36±0.87 for intention to use. Significant differences were observed in awareness of using chatbots according to satisfaction with nursing (p<.001), effectiveness of using various methods for nursing education (p<.001), and interest in chatbots (p<.001). The correlations among the four dimensions ranged from .52 to .80. In a hierarchical regression analysis, perceived value (β=.45) accounted for 60.2% of variance in intention to use. Conclusion: The results suggest that chatbots have the potential to be used in nursing education. Further research is needed to clarify the effectiveness of using chatbots in nursing education.

Preparatory Research prior to the Development of Consumer-Tailored 3D Printing Service Platform (소비자 맞춤형 삼차원 프린팅 서비스 플랫폼 개발을 위한 탐색)

  • Lee, Guk-Hee;Choi, Hye-Kyong
    • Science of Emotion and Sensibility
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    • v.20 no.1
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    • pp.3-16
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    • 2017
  • With the development and proliferation of three-dimensional(3D) printers, consumers in modern society can now print products of what they want three-dimensionally at home. However, consumers themselves would have to produce digital design maps that are compatible with 3D printers and to set up the optimum printing quality and temperature, as well as to pay for maintenance and repair of 3D printers and to respond to any possible lawsuits related to intellectual property right about designs in order to make possible consumer-tailored manufacturing through 3D printing. However, in reality, since it is very difficult for consumers to respond to these issues, it is necessary to develop services that perform 3D printing on behalf of consumers in the desired direction. Motivated by this objective, this study investigated user experiences on Shapeways(www.shapeways.com), which is a global online 3D printing product and sales companies, from many viewpoints in order to obtain insight into 3D printing services and modes which were preferred by consumers. The study result showed that quantitative evaluations on usability, search process, price adequacy, re-visit intention, diversity of design, and satisfaction of design was scored low overall. Furthermore, this study acquired insight about consumer-tailored 3D printing services through constructive suggestions on multi-language support, openness of manufacturing process, simultaneous operation of online and offline sites, design-oriented consumer-tailored manufacturing service, services that ensure delivery safety and product durability, and surface finishing services. This study is expected to provide a wide range of opinions not only on 3D printing service platform development but also on related industry and research.

A Study on the Network and Space Planning of the Public libraries in Daegu City for Construction of Knowledge-Information infrastructure (지식정보 인프라 구축을 위한 대구시 공공도서관의 지역네트워크 및 공간계획에 관한 연구)

  • Hwang, Mee-Young
    • Korean Institute of Interior Design Journal
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    • v.20 no.5
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    • pp.236-244
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    • 2011
  • As the digital information infrastructure is established for the public library system in the contemporary age, expectations and demands surrounding the public library system are growing rapidly as the place of exchange and enjoyment of information and culture, and as the place of life-long learning. In addition, a new kind of information & culture services are needed to meet the demands of contemporary men and women, who are exploring information as the information environment undergoes rapid changes - from increase in the volume of digital publications, to increase in the usefulness of online information resources, to strides made in the media industry. The public library will continue to play its role and function by providing to all users all available information, whether it's available online or offline, whether it's in a physical format or in a digital format. As such, design and management of a space appropriate as a new information environment are needed. It is deemed that an information infrastructure for Daegu that can improve the quality of life in the region and can increase user accessibility to information in this information age is needed, as well as reorganization of the pertinent environment. Therefore more public libraries have to be built in Daegu as a necessity, and it is urgently needed that the information services be expanded through an organic linkage between local libraries such as between the central library and the branch libraries. This paper aims to provide basic data for building of public libraries in Daegu. To establish an information infrastructure for Daegu, a direction is given for the establishment of a local network of public libraries and ways for improvement are explored. This paper is significant in that, first, it helps in the planning of a local network of public libraries, which plays a crucial role in improving accessibility to information as well as the level of their use; and second, it helps in setting up guidelines for spatial configuration of the user space. As for the method, quantitative review of the information environment is to be done by analyzing the present situation of the public library network in Daegu from the perspectives of region, facility, and space, in order to present a method of user-centered spatial configuration that meets the changes in social roles and forms of information in the contemporary society.