• Title/Summary/Keyword: Online-to-offline

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The Impact of Public Lectures on the Development of Engineering Education in the New Media Environment (새로운 미디어 환경의 대중강연이 공학교육 발전에 미치는 영향)

  • Han, Kyong Hee
    • Journal of Engineering Education Research
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    • v.20 no.6
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    • pp.52-60
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    • 2017
  • This study analyzes the public lecture conducted by a university in Seoul and examined how a public lecture on the emergence of a new media environment could influence the actual field of engineering education. The current public lecture is changing away from past patterns which have been conducted on a daily, irregular and offline basis. Online lectures such as Mooc programs, as well as broadcast programs in the Internet media environment, are becoming increasingly popular with mainstream education. This study focuses on exploring how public lecture experiences of engineering professors have affected the improvement of learner centered education and their communication skills. It also examines how public lecture in the field can affect to enhance public understanding of engineering. The advent of a new media environment is likely to inject new vitality into a college lecture that seems to fall behind in the past. It is highly likely that the reliance on the teaching capabilities of professors become higher according to the emphasis on active learning environment. The genre of public lecture is expected to greatly helpful to expand future engineering education methodologies.

The Revitalization Schemes for Virtual Communities in Apartment Complex II -Residents' Needs of the Virtual Community Contents in Apartment Complex- (아파트 단지 내 사이버 공동체 활성화 방안 연구II -사이버 공동체 콘텐츠에 대한 거주자 요구도-)

  • Lee, Young-Ae;Kang, Soon-Joo
    • Proceeding of Spring/Autumn Annual Conference of KHA
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    • 2008.04a
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    • pp.349-353
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    • 2008
  • With the development of the internet and the spread of 'digital home', the communities in cyber space have been especially revitalized since the information-oriented society. Apartment houses provided networks that are well equipped with internet websites, which build up the houses as a virtual space unit. This study attempted to conducted the questionnaire research for apartment occupants in order to investigate their recognition of and participation in the virtual community and demand for the classified contents The results are as follows. 1) First of all, some easy-access programs are necessary to be groped while aggressive promotional strategies for virtual community that create interests of residents are required to make progress to increase the participation for virtual community 2) 'Gender', 'the form of ownership' and 'level of using the Internet' show significant differences in the case of 'needs in the like-minded people's association', the participation of residents that is induced by both online and offline can cause positive effects on community activity 3) Needs in community enrichment are generally high so that various contents development related to those are necessary. 4) Effects of virtual community on the residential community are on the whole affirmative.

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The Qualitative Study on Outdoor Sportswear Purchase Behavior -Focusing on Functional Fabric Awareness Level and Benefits Sought- (아웃도어 스포츠웨어 구매행동에 관한 질적 연구 -기능성 인지수준과 추구 혜택을 중심으로-)

  • Rhee, Young-Ju;Lee, Eun-Ok
    • The Research Journal of the Costume Culture
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    • v.19 no.5
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    • pp.1088-1101
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    • 2011
  • The purpose of this study was to examine the outdoor sportswear purchase behavior, outdoorwear sportswear brand preference, functional fabric awareness, and benefits sought. The research was performed through in-depth interview during February to March 2011. Data were collected from 10 consumers who had purchased outdoor sportswear and experienced camping in 6 months. First, the results from study showed that functionality/comfortability, design, color, and brand name were important factors in selecting outdoor sportswear. Offline stores were the main place to purchase, however, internet shopping mall and portal online community were another shopping channel as well. Second, respondents preferred imported outdoor sportswear brand to national brand. According to the study, the respondents trusted the imported outdoor sportswear quality based on the brand name, value, and brand history more than national brand. Third, consumers who had low functional fabric awareness were more likely to evaluate apparel products based on the brand name. Knowledge levels for textile functions were high in elastic, UV protection, air permeable, and antibacterial properties. The essential features for camping were water absorbing and quick dry, water resistance, wind proof, UV protection, and fire retardant properties. Finally the results showed that there were two sportswear benefit soughts: functionality and status ostentation.

A Study on the Factors for Violation of Information Security Policy in Financial Companies : Moderating Effects of Perceived Customer Information Sensitivity (금융회사 정보보안정책의 위반에 영향을 주는 요인 연구 : 지각된 고객정보 민감도에 따른 조절효과)

  • Lee, Jeong-Ha;Lee, Sang-Yong Tom
    • Journal of Information Technology Applications and Management
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    • v.22 no.4
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    • pp.225-251
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    • 2015
  • This paper analyzed factors for employees to violate information security policy in financial companies based on the theory of reasoned action (TRA), general deterrence theory (GDT), and information security awareness and moderating effects of perceived sensitivity of customer information. Using the 376 samples that were collected through both online and offline surveys, statistical tests were performed. We found that the perceived severity of sanction and information security policy support to information policy violation attitude and subjective norm but the perceived certainty of sanction and general information security awareness support to only subjective norm. Also, the moderating effects of perceived sensitivity of customer information against information policy violation attitude and subjective norm were supported. Academic implications of this study are expected to be the basis for future research on information security policy violations of financial companies; Employees' perceived sanctions and information security policy awareness have an impact on the subjective norm significantly. Practical implications are that it can provide a guide to establish information security management strategies for information security compliance; when implementing information security awareness training for employees to deter violations by emphasizing the sensitivity of customer information, a company should make their employees recognize that the customer information is very sensitive data.

A Study on the Successful Operation of B2B e-Marketplaces in the Korea Industry (한국산업의 B2B e-Marketplace 성공적 운영 관한 연구)

  • Lee, Jae-Kyu;Shin, Seung-Man
    • International Commerce and Information Review
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    • v.9 no.3
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    • pp.59-79
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    • 2007
  • This paper is to identify whether the mechanism of the real market as an off-line market developed from the transaction cost theory from previous research is applied to on-line market, such as usiness to Business e-marketplaces. With three factors(parties, product, environments) selected from previous research, four cases picked up from all B2B e-marketplace sites as of April 2007, in the view of Business to Business Matrix which presented by Kaplan & Sawhney(2000), were studied. They were accompanied by interview with CEO and team manager, and they explained their business and revenue model of the company. From the interview, the relation between three factors and usiness to Business e-marketplace was observed by taking sub-factors into consideration; parties -asset specificity, information asymmetry, product factors - standardization, price stability, and environments factors - competition, market uncertainty. The implications of this study are to analyze the relation of the transaction theory in offline and online. Also, this is the first study that analyzed it. In the future, another research based on this research will be studied.

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Implementation of 'Eye View' Application for book information providing service using Marker technology and AR (마커 기술 및 AR을 이용한 도서 정보 제공 서비스를 위한 'Eye View' 어플리케이션의 구현)

  • Cho, Young-Ju;Kim, Jin-Hyuk;So, Yoon-Jeong;Chung, Il-Yong
    • Journal of Digital Contents Society
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    • v.18 no.2
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    • pp.257-266
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    • 2017
  • Recently, a variety of books have been published in various fields, and the range of selection for both online and offline bookstores have been widened. However, there is a vinyl packaging phenomenon to prevent damage being made to the books in bookstores. This makes it difficult to have a look through on the contents of the book, affecting consumers' purchasing decisions. These factors causes the annual average reading volume to decrease. Therefore, in this paper, we would like to propose a "bookmark" application to provide consumers with book information service using AR and Marker technology, tackling the decrease in sales caused by the problem.

Exploring Self-Presentation Behaviors in SNS : Focusing on Personal Characteristics and Social Influences (소셜네트워크 서비스(SNS)에서의 자아노출 행위탐색 : 개인적 속성과 사회적 영향효과를 중심으로)

  • Moon, Yun Ji;Um, Hyemi
    • Journal of Information Technology Applications and Management
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    • v.25 no.2
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    • pp.1-21
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    • 2018
  • This study aims to investigate the usage patterns of users in Social Network Services (SNS) where is an upsurge. Specifically, the paper considers the reason why young people more and more prefer online (or mobile) SNS activities rather than offline face-to-face social relationship. Furthermore, the drivers which affect SNS usages are considered from users' personal characteristics and social influences. User's personal characteristics include their personalities (extraversion and introversion), narcissism, and life satisfaction. Social influences involve subjective norm, visibility, and image. Affected by personal and social factors in SNS, users intend to show positive self-presentation, which refers to a behavior to selectively expose his/her goodness to others. As one of the most influential drivers affecting SNS usage, the positive self-representation has an effect on the level of SNS usage. Thus, this paper suggests the hypothesized research model focusing on positive self-representation in the relationship among personal characteristics, social influence, and user's behavior in SNS. Empirical data analysis with 100 questionnaires suggests that all hypotheses were adopted except for the effect of visibility among social influence factors on positive self-representation.

Online Dead Time Effect Compensation Algorithm of PWM Inverter for Motor Drive Using PR Controller

  • Park, Chang-Seok;Jung, Tae-Uk
    • Journal of Electrical Engineering and Technology
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    • v.12 no.3
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    • pp.1137-1145
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    • 2017
  • This paper proposes the dead time effect compensation algorithm using proportional resonant controller in pulse width modulation inverter of motor drive. To avoid a short circuit in the dc link, the dead time of the switch device is surely required. However, the dead time effect causes the phase current distortions, torque pulsations, and degradations of control performance. To solve these problems, the output current including ripple components on the synchronous reference frame and stationary reference frame are analyzed in detail. As a results, the distorted synchronous d-and q-axis currents contain the 6th, 12th, and the higher harmonic components due to the influence of dead time effect. In this paper, a new dead time effect compensation algorithm using proportional resonant controller is also proposed to reduce the output current harmonics due to the dead time and nonlinear characteristics of the switching devices. The proposed compensation algorithm does not require any additional hardware and the offline experimental measurements. The experimental results are presented to demonstrate the effectiveness of the proposed dead time effect compensation algorithm.

Analysis of Leakage Current Diagnosis According to Online and Offline Conditions (On-Line 및 Off-Line 상태에 따른 누설 전류 진단 분석)

  • Han, Kyung-Chul;Lee, Gyeong-Seop;Choi, Yong-Sung
    • Journal of the Korean Institute of Electrical and Electronic Material Engineers
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    • v.31 no.4
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    • pp.261-266
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    • 2018
  • When the clamp meter approaches the electric path where current is flowing, leakage current can be measured at a distance from the electric current because the induced current increases as the magnitude of the current increases and approaches nearer to the electric path. Therefore, measurements were carried out from a distance to avoid this effect. In addition, the measured values differ depending on the location of the power line that penetrates the ZCT of the clamp meter, thus measurements were performed at a location where this effect was minimized. The fraction of compliant branch circuits, whose leakage current was lower than 1.00 mA, was found to be 69.0% out of the total of 439 branch circuits, while the percentage of compliant branch circuits having an insulation resistance higher than $0.20M{\Omega}$ was found to be 93.2%. The reason why the percentage of compliant branch circuits with low leakage current was low might be due to the inclusion of capacitive leakage current in the total measured leakage current.

Time Lost forever: Relational bonds of watch manufacturers with retailers in India

  • AMAWATE, Vibhas
    • Journal of Distribution Science
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    • v.19 no.5
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    • pp.23-34
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    • 2021
  • Purpose: This study identifies the critical elements of relationship management required to be studied in distribution sciences to create a relational bond of watch manufacturers with their retailers in India. The offline watch retail market is undergoing a rapid transformation due to technology intervention in the product portfolio and the advent of online retailing. The study identifies the interrelationships amongst the constructs of interdependence, trust, affective commitment, and information exchange to form long-lasting relational bonds in the watch industry. Research design, data and methodology: We used a path analysis to investigate the relationship between interdependence, trust, affective commitment, and information exchange. Data has been collected from 143 watch retailers using judgmental sampling method. Results: The data analysis suggested the establishment of measurement and structural model. The absolute and relative goodness of fit models in the causal analysis are 0.628 and 0.959 suggesting a sufficient fit index. Based on the analysis of direct and indirect effects, the results indicate that trust fully mediates the effect of interdependence and information exchange of retailers with the manufacturer. Conclusions: Trust plays an important role in driving commitment and information exchange between watch manufacturers and retailers. Interdependence in the manufacturer-channel relationships would lead to affective commitment only when trust exists in the relationship. [AMAWATE, Vibhas.] in Web of Science and Scopus).