• Title/Summary/Keyword: Online-to-offline

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Production and Pricing of Digital News (디지털 뉴스의 생산 및 가격 전략에 관한 연구)

  • Kim, Eun-Jin;Lee, Byung-Tae
    • Asia pacific journal of information systems
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    • v.17 no.4
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    • pp.97-112
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    • 2007
  • Most traditional newspaper publishers provide online editions to counter the competition of online news providers. However, the relationship between the online and print editions of the same newspaper has not been clearly defined. Some see the online newspaper as a substitute, while others consider it a complement. A 2002 NAA online newspaper consumer survey indicated that one-third of its respondents said they were now using the print newspaper less. Others have argued that the online edition will not wipe out print consumption, and may even complement it. While the print edition offers particular advantages such as portability, less eye strain, and the tactile experience of a printed page, the online edition also offers specific advantages such as access to breaking news, continually updated information, access to old archives, etc. All these factors would tend to lower the degree of interchangeability between the products. However, recent empirical studies show that the online edition is a substitute for rather than a complement of the print edition. Still, to some print readers, the online edition provides additional value. In this paper, by capturing the two different aspects of online editions the substitute aspect and the additional value added aspect as well as other available online alternatives, we develop an analytical model to derive the optimal production and distribution strategies of both online and print editions. Confronting the "free versus fee" issue, we show that it is optimal to provide an online version of the print newspaper for free to non-print subscribers. However, the amount of free news content that the publishers need to put on the Web depends on the available alternatives on the online market. The "fee" and "free" options both have merits and demerits as well. If the publisher charges for the online version of the print newspaper, she can generate revenue from the fee charged to online readers. However, doing so will limit the size of the online audience and further reduce online advertising revenue. At the same time, by providing a high-quality online version and charging for it, the price of the print newspaper must stay low in order to lure high valued readers. On the contrary, if the publisher provides an online version of the print newspaper for free, she can obtain a larger audience for the online version. At the same time, by providing a low-quality online newspaper, the publisher can increase the print newspaper price to get more revenue from high valued offline readers, although no revenue is incoming from online version readers. Through systematic measuring of all the pros and cons, our analysis shows that the optimal option is not "fee" but "free."

Effects of Initiation and Perceived Similarity on the Evaluation of Online Communities (온라인 커뮤니티 속 가입절차 및 지각된 유사성에 따른 평가의 차이)

  • Yoo, Jihyun;Kang, Hyunmin;Han, Kwanghee
    • Science of Emotion and Sensibility
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    • v.21 no.4
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    • pp.25-36
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    • 2018
  • Nowadays, it is hard to imagine one's life without smart phones or the internet. Furthermore, not only do people form groups offline, but also online. Based on the cognitive dissonance theory, there have been many studies about how an offline group's initiation affects attitudes toward the group. However, there has not been a study about how an online group's initiation can affect attitudes toward the group. Therefore, this study aims to find out how cognitive dissonance aroused by initiation affects the attitudes toward the online community, which represents groups that are formed online. In addition, this study examined how perceived similarity affects changes in attitude aroused by cognitive dissonance. Participants were assigned to a group in three ways as follows: without a registration process, with a simple registration process, and/or with a complex registration process. Perceived similarity was calculated by the difference between the current body mass index (BMI) and the target BMI of the participant. Attitudes toward the online group were measured by perceived source credibility, perceived information quality, satisfaction, information usefulness, and continuance intention. Contrary to the cognitive dissonance theory, the results showed that when applied to offline social groups, there were conflicting results. There were cases where there was no difference in the evaluation between initiation conditions. However, other cases showed that groups with the most complex registration process were found to have the worst evaluation. People were more favorable toward the group when the perceived similarity was larger. Interestingly, people who had higher perceived similarity had more positive attitudes toward the groups that had been assigned with a registration process compared to the group formed without a registration process. Conversely, people with lower perceived similarity had more positive attitudes toward the group when there was no initiation process. Online communities may use the results of this study to design more suitable registration processes for their communities.

Offline University and Cyber University Analysis of the Current State of the Curriculum Related to the Department of Counseling (오프라인대학교와 사이버대학교의 상담학과 관련 커리큘럼 현황 분석)

  • Yun, Suk-Ju
    • Industry Promotion Research
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    • v.7 no.3
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    • pp.93-102
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    • 2022
  • The purpose of this study is to analyze the curricula of counseling-related departments in 35 offline colleges and 20 cyber colleges to analyze improvement points and development directions. Curriculum was analyzed with educational goals, open subjects, practice, and operation process. As a result of the study, the terms 'professional counselor, psychologist, and professional counselor' were used the most frequently in the educational goals of the department using the term 'counseling'. In the subjects, the most frequently opened courses were in the first year in counseling basics, in the second year in counseling theory and technique, in the third in psychological evaluation, in the second in statistics and research, and in the fourth in counseling practice. Counseling theory and practice, counseling process and interview technique are operated in the lower grades, and counseling practice, supervision, counseling practice and case study, and domestic and foreign internships were mostly operated in the fourth grade. Based on the above, we will discuss the improvement points and development direction of the curriculum of departments that use the term 'consultation' in offline and online universities.

Empirical Research on the Causal Effect of Implementation of "With-COVID19" Policy on the Viewer Engagement of Online Fitness Contents (위드코로나 정책이 온라인 피트니스 콘텐츠의 시청자 참여도에 미치는 영향에 대한 실증 연구)

  • Byoung-Hyuk Ahn;Jiye Baek
    • Information Systems Review
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    • v.25 no.4
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    • pp.1-25
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    • 2023
  • The online fitness industry has experienced rapid growth in recent years, overcoming physical constraints of conventional fitness programs. The COVID-19 pandemic accelerated the trend as social distancing policies were implemented. However, as financial distress of offline gyms worsened, the Korean government implemented the "With-COVID19" policy, which lifted most of the restrictions and regulations on offline gyms, on November 1st, 2021, raising concerns about the loss of drivers for the growth of the online fitness industry. Using regression discontinuity design in time (RDDiT), this study investigates the causal effect of the "With-COVID19" policy on the viewer engagement of online fitness content. Contrary to expectations that viewer engagement would decrease, it increased by 21%. Additionally, subgroup analysis based on opportunity cost reveals heterogeneity, and the high-cost group experienced a greater increase of 32% compared to low-cost group. Based on these findings, the study provides possible mechanisms of the increase, theoretical contributions on using RDDiT in the Information Systems, and practical implications for guidelines on managing online fitness platforms and content in the era of digital transformation.

A Case Study on the Intensive Semester Operation of Online-based Project Learning Using Python : Focusing on S Women's University (파이썬을 활용한 온라인 기반 프로젝트의 집중학기제 운영사례 : S 여대를 중심으로)

  • Kyun, Suna;Jang, Jiyoung
    • Journal of Engineering Education Research
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    • v.24 no.5
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    • pp.3-14
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    • 2021
  • This study deals with the case of online-based project learning, which was designed for the purpose of university educational innovation and enhancing learners' competencies required by society, operated during the COVID-19 pandemic. The course was applied Python programming language, team-based project learning, and intensive course system, which is required by our society and companies in the era of the 4th industrial revolution. Also it was operated as a non-face-to-face online class, which would have been operated in an offline class if it had not been for Covid 19 pandemic, to explore the possibilities and educational effects of online learning. To do this, 32 university students participated in online-based project learning during 8 weeks, and then conducted a survey. The survey results were analyzed in terms of i) non-face-to-face online learning, ii) team-based project learning, and iii) application of the intensive course system. Results say that most of the learners were satisfied with the online learning, team-based project learning, and the intensive semester system applied in this course at a high level, and also they clearly presented the reasons. Thereby, it has been confirmed that the learners were already well aware of the pros and cons of each learning method. Based on these results, the implications were discussed.

The Effects of Institutional Mechanisms on the Trust of Online Business in e-Commerce (전자상거래에서 온라인 업체의 신뢰에 미치는 제도적 메커니즘의 영향)

  • Roh, Yoonho;OK, Seok-Jae
    • The Journal of Information Systems
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    • v.28 no.2
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    • pp.73-92
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    • 2019
  • Purpose This study conducted an empirical study on the influence of institutional mechanisms on the formation of customer trust among leading online businesses. This study focused on the construct of PEEIM(Perceived Effectiveness of e-Commerce Institutional Mechanisms) which is the perceived recognition of institutional mechanisms for e-Commerce in general and the construct of PEIS which is the perceived recognition of institutional mechanisms that are implemented by vendors. Design/methodology/approach The online and offline surveys were conducted for the leading online shopping vendors in Korea and 292 data were used for the empirical analysis. The research model was tested using partial least squares structural equation modeling (PLS-SEM) in this study. The full measurement model including the formative second-order constructs was examined with the exploratory factor analysis. The structural model was analyzed via a two-stage approach. To analyze the research model this study used Smart PLS 2.0 program. Findings The findings showed that PEEIM negatively moderates the relationship between satisfaction in vender and trust in vender, but had no moderating effect between trust in vender and repurchase intention. In addition, the institutional mechanisms of vendors(PEIS) have been shown to have a direct impact on the vender's trust.

A Study on the Website Structures and Content Types of Online Graduation Exhibitions For 2020 domestic Visual Communication Design major cases (온라인 졸업전시 웹 사이트 구조와 콘텐츠 분석 2020년 국내 시각디자인 전공 사례를 중심으로)

  • Yoo, Yoon Seok
    • Journal of the Korea Convergence Society
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    • v.12 no.3
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    • pp.99-106
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    • 2021
  • This study aims at analyzing the web sites for 2020 art college graduation exhibitions to derive implications that should be considered for future online exhibitions. Fifteen web sites for graduation exhibitions of domestic visual design majors will be selected to analyze the usability of the web sites in the stages of arrival-search-appreciation-communication. The spread of online exhibitions accelerated by the coronavirus pandemic presents issues that were not covered in offline exhibitions. Based on the commonalities and peculiarities of graduation exhibitions by college, implications for mature and rational graduation exhibitions will be suggested.

Design of a Control Architecture for an Internet-based Robot Control System

  • Nguyen, To-Dong;Oh, Sang-Rok;You, Bum-Jae;Myung Hwangbo;Lee, Brian-Kwang-Ho
    • 제어로봇시스템학회:학술대회논문집
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    • 2002.10a
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    • pp.92.5-92
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    • 2002
  • $\textbullet$ Introduction to the concept of the Mobile Robot working mode(online and of offline mode) $\textbullet$ Introduction to the Issac Robot Specification $\textbullet$ Discussion on the technology selection $\textbullet$ Description of the system and software architecture $\textbullet$ System implementation result. $\textbullet$ Conclusion and future work

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Auto-Scrolling Prompter System using Speech Recognition Technology (음성인식 기반의 자동 프롬프터 시스템)

  • Kim Kil-Youn;Kim Jin-Woo
    • Proceedings of the KSPS conference
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    • 2006.05a
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    • pp.95-98
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    • 2006
  • A prompter software is used, behind the camera, to scroll the script for a TV narrator. So far it has been manually operated by an assistant, who scrolls the caption following narrator's speech. Automating this procedure using a speech recognition technology has been investigated in this project. The developed auto-scrolling software was tested in offline and online, which shows performance good enough to replace an existing prompter software. This paper describes the whole development process and concerns to be cared.

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Online Product Planning in a Fashion Brand -Focused on the Brand of Women's Clothing Run by the Company's Mall- (패션브랜드의 온라인 상품기획 -자사몰 운영의 여성복 브랜드를 중심으로-)

  • Lee, Soojin;Lee, Keumhee
    • Journal of Fashion Business
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    • v.24 no.3
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    • pp.69-84
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    • 2020
  • The purpose of this study is to analyze examples of online fashion product planning of domestic fashion brands, to grasp the characteristics and step-by-step problems in product planning, and to suggest product planning methods. This study consists of a literature study and a case study. The results of th study are as follows. First, in the information analysis and product planning, product planning according to analysis and targeting of online consumers should be conducted separately from offline, and the proportion of online-only products should be expanded. Second, in the design planning and product development stages, it should be possible to secure the quantity through the pre-planning of fabrics, a to acquire the novelty of the material through the preemption of good fabrics and the pre-planning of colors to secure competitive design. Third, in the convention, a systematic review process involving company members and customer review teams should be conducted to ensure product quality and sales-ability Fourth, in the production stage, the production period must be to reduce cost. Fifth, differentiated services according to the characteristics of their products for each brand in the promotion and sales stages. Based on this analysis, a desirable approach online product planning should first run promotion phase, increasing pre-planning for the product, and organizing specialize work and manpower issues.