• Journal of Information Technology Services
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• v.15 no.4
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• pp.1-24
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• 2016

With the innovation of information technology, non-face-to-face robo advisor with high accessibility and convenience is spreading. The current robot advisor recommends appropriate investment products after understanding the investment propensity based on the structured data entered directly or indirectly by individuals. However, it is an inconvenient and obtrusive way for financial consumers to inquire or input their own subjective propensity to invest. Hence, this study proposes a way to deduce the propensity to invest in unstructured data that customers voluntarily exposed during consultation or online. Since prediction performance based on unstructured document differs according to the characteristics of text, in this study, classification algorithm optimized for the characteristic of text left by financial consumers is selected by performing prediction performance evaluation of various learning discrimination algorithms and proposed an intelligent method that automatically recommends investment products. User tests were given to MBA students. After showing the recommended investment and list of investment products, satisfaction was asked. Financial consumers' satisfaction was measured by dividing them into investment propensity and recommendation goods. The results suggest that the users high satisfaction with investment products recommended by the method proposed in this paper. The results showed that it can be applies to non-face-to-face robo advisor.

• Knowledge Management Research
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• v.19 no.4
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• pp.59-76
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• 2018

With the arrival of the big data era, customer data and data mining analysis have gradually dominated the process of Customer Relationship Management (CRM). This phenomenon indicates that customer data along with the use of information techniques (IT) have become the basis for building a successful CRM strategy. However, some companies can not discover valuable information through a large amount of customer data, which leads to the failure of making appropriate business strategy. Without suitable strategies, the companies may lose the competitive advantage or probably go bankrupt. The purpose of this study is to propose CRM strategies by segmenting customers into VIPs and Non-VIPs and identifying purchase patterns using the the VIPs' transaction data and data mining techniques (K-means clustering and association rules) of online shopping mall in Korea. The results of this paper indicate that 227 customers were segmented into VIPs among 1866 customers. And according to 51,080 transactions data of VIPs, home product and women wear are frequently associated with food, which means that the purchase of home product or women wears mainly affect the purchase of food. Therefore, marketing managers of shopping mall should consider these shopping patterns when they build CRM strategy.

• Child Health Nursing Research
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• v.27 no.1
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• pp.34-42
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• 2021

Purpose: The purpose of this study was to identify the supportive care needs of parents of preterm children in South Korea using text data from a portal site. Methods: In total, 628 online newspaper articles and 1,966 social network service posts published between January 1 and December 31, 2019 were analyzed. The procedures in this study were conducted in the following order: keyword selection, data collection, morpheme analysis, keyword analysis, and topic modeling. Results: The term "yirundung-yi", which is a native Korean word referring to premature infants, was confirmed to be a useful term for parents. The following four topics were identified as the supportive care needs of parents of preterm children: 1) a vague fear of caring for a baby upon imminent neonatal intensive care unit discharge, 2) real-world difficulties encountered while caring for preterm children, 3) concerns about growth and development problems, and 4) anxiety about possible complications. Conclusion: Supportive care interventions for parents of preterm children should include general parenting methods for babies. A team composed of multidisciplinary experts must support the individual growth and development of preterm children and manage the complications of prematurity using highly accessible media.

• Journal of Korea Trade
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• v.25 no.2
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• pp.22-45
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• 2021

Purpose - This study aims to identify new attributes by analyzing reviews conducted by global automaker customers and to examine the influence of these attributes on satisfaction ratings in the U.S. automobile sales market. The present study used J.D. Power for customer responses, which is the largest online review site in the USA. Design/methodology - Automobile customer reviews are valid data available to analyze the brand personality of the automaker. This study collected 2,998 survey responses from automobile companies in the U.S. automobile sales market. Keyword analysis, topic modeling, and the multiple regression analysis were used to analyze the data. Findings - Using topic modeling, the author analyzed 2,998 responses of the U.S. automobile brands. As a result, Topic 1 (Competence), Topic 5 (Sincerity), and Topic 6 (Prestige) attributes had positive effects, and Topic 2 (Sophistication) had a negative effect on overall customer responses. Topic 4 (Conspicuousness) did not have any statistical effect on this research. Topic 1, Topic 5, and Topic 6 factors also show the importance of buying factors. This present study has contributed to identifying a new attribute, personality. These findings will help global automakers better understand the impacts of Topic 1, Topic 5, and Topic 6 on purchasing a car. Originality/value - Contrary to a traditional approach to brand analysis using questionnaire survey methods, this study analyzed customer reviews using text mining. This study is timely research since a big data analysis is employed in order to identify direct responses to customers in the future.

• Journal of the Korean Wood Science and Technology
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• v.50 no.6
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• pp.375-391
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• 2022

Improving public awareness of wood is crucial for expanding the use of wood and establishing a wood culture. In this study, the environment and trends of the public's wood utilization were analyzed using a questionnaire survey and online text mining at a time when eco-friendly practices are gaining popularity. As a result of reducing climatic and environmental concerns and its positive physical and psychological effects, the use of wood is predicted to rise in areas intimately connected to everyday living, such as wood furniture, wooden structures, and interior materials. Nonetheless, there was a negative awareness that wood was expensive, difficult to maintain, and associated with deforestation. The correlations between wood-related search terms on major Korean portal sites were analyzed and categorized into five groups: Wooden architecture, cultural education, woodworking, wood industry, and wood policy. As a building material, wood was seen as more traditional and friendly than reinforced concrete and stone. Eighty-six percent of respondents expected to utilize wood as a building material in the future, regardless of whether the wood is domestically produced or imported. Sixty-five percent responded favorably about the effects of wood on the health of wooden home inhabitants. It is believed that both active publicity and quantifiable value analysis of human and environmental friendliness are required to increase pro-environment awareness of wood utilization.

• The Journal of Society for e-Business Studies
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• v.16 no.4
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• pp.125-137
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• 2011

Product reviews in online shopping sites can serve as a useful guideline to buying decisions of customers. However, due to the massive amount of such reviews, it is almost impossible for users to read all the product reviews. For this reason, e-commerce sites provide users with useful reviews or statistics of ratings on products that are manually chosen or calculated. Opinion mining or sentiment analysis is a study on automating above process that involves firstly analyzing users' reviews on a product to tell if a review contains positive or negative feedback, and secondly, providing a summarized report of users' opinions. Previous researches focus on either providing polarity of a user's opinion or summarizing user's opinion on a feature of a product that result in relatively low usage of information that a user review contains. Actual user reviews contains not only mere assessment of a product, but also dissatisfaction and flaws of a product that a user experiences. There are increasing needs for effective analysis on such criteria to help users on their decision-making process. This paper proposes a model that stores various types of user reviews in a data warehouse, and analyzes integrated reviews dynamically. Also, we analyze reviews of an online application shopping site with the proposed model.

• Journal of Korean Society of Rural Planning
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• v.25 no.4
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• pp.13-26
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• 2019

The rural areas in South Korea have changed rapidly in the process of national land development. Rural landscapes have become discoloured, and their attractiveness has decreased as cities have expanded. But the attractiveness or multifunctional values of rural areas has become more important in contemporary society around the world. According to this social demand, the efforts of conserving the rural landscape are of high priority and the recovery of ruralism in the area is required. This study has tried to understand how the public image of ruralism in South Korea has been influenced by the news media. The study retrieved news articles using the web searching portal site from the six keywords, commonly used to refer to ruralism, including 'rural landscape', 'rural community', 'rural tourism', 'rural life', 'rural amenity', and 'rural environment'. News data from the six keywords were also collected respectively from within the year-period of 2004-05, 2007-08, 2012-13, and 2016-17. In the text mining analysis, the nouns with high Degree Centrality were figured out, and the changes by year-period were identified. Then, LDA topic analysis was performed for text datasets of six keywords. As a result, the study found that the news articles gave an informed focus on only a handful of issues such as 'poor rural living condition', 'regional or village improvement projects', 'rural tourism promotion projects', and 'other government support projects'. On the other hand, nouns related to virtues and values in the rural landscape were less shown in news articles. These results have become more apparent in recent years. In the topic analysis, 35 topics were identified. 'village development projects', 'rural tourism', and 'urban-rural exchange projects' were appeared repeatedly in several keywords. Among the topics, there are also topics closely related to ruralism such as 'rural landscape conservation', 'eco-friendly rural areas', 'local amenity resources', 'public interest values of agriculture', and 'rural life and communities'. The study presented an image map showing ruralism in South Korea using a network map between all topics and keywords. At the end of the study, implications for Korean rural area policy and research directions were discussed.

• Journal of The Korean Association of Information Education
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• v.25 no.6
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• pp.947-960
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• 2021

In this study, we examine the AI ethics perception of university students to explore the direction of AI ethics education. For this, 83 students wrote their thoughts about 5 discussion topics on online bulletin board. We analyzed it using language networks, one of the text mining techniques. As a result, 62.5% of students spoke the future of the AI society positively. Second, if there is a self-driving car accident, 39.2% of students thought it is the vehicle owner's responsibility at the current level of autonomous driving. Third, invasion of privacy, abuse of technology, and unbalanced information acquisition were cited as dysfunctions of the development of AI. It was mentioned that ethical education for both AI users and developers is required as a way to minimize malfunctions, and institutional preparations should be carried out in parallel. Fourth, only 19.2% of students showed a positive opinion about a society where face recognition technology is universal. Finally, there was a common opinion that when collecting data including personal information, only the part with the consent should be used. Regarding the use of AI without moral standards, they emphasized the ethical literacy of both users and developers. This study is meaningful in that it provides information necessary to design the contents of artificial intelligence ethics education in liberal arts education.

• Journal of Service Research and Studies
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• v.13 no.4
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• pp.160-172
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• 2023

The metaverse, derived from the fusion of "meta" and "universe," encompasses a three-dimensional virtual realm where avatars actively participate in a range of political, economic, social, and cultural activities. With the recent development of the metaverse, the traditional way of experiencing services is changing. While existing studies have mainly focused on the technological advancements of metaverse services (e.g., scope of technological enablers, application areas of technologies), recent studies are focusing on evaluating the quality of experience (QoE) of metaverse services from a customer perspective. This is because understanding and analyzing service characteristics that determine QoE from a customer perspective is essential for designing successful metaverse services. However, relatively few studies have explored the customer-oriented approach for QoE evaluation thus far. This study conducted an online review analysis using text mining to overcome this limitation. In particular, this study analyzed 227,332 online reviews of the Roblox service, known as a representative metaverse service, and identified points for improving the Roblox service based on the analysis results. As a result of the study, nine service features that can be used for QoE evaluation of metaverse services were derived, and the importance of each feature was estimated through relationship analysis with service satisfaction. The importance estimation results identified the "co-experience" feature as the most important. These findings provide valuable insights and implications for service companies to identify their strengths and weaknesses, and provide useful insights to gain an advantage in the changing metaverse service environment.

• Journal of the Korean Society for Library and Information Science
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• v.58 no.2
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• pp.363-384
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• 2024

This study was conducted to examine the user's experiences with the public library in Daejeon using big data analysis, focusing on the text mining technique. To know this, first, the overall evaluation and perception of users about the public library in Daejeon were explored by collecting data on social media. Second, through analysis using online news articles, the pending issues that are being discussed socially were identified. As a result of the analysis, the proportion of users with children was first high. Next, it was found that topics through LDA analysis appeared in four categories: 'cultural event/program', 'data use', 'physical environment and facilities', and 'library service'. Finally, it was confirmed that keywords for the additional construction of libraries and complex cultural spaces and the establishment of a library cooperation system appeared at the core in the news article data. Based on this, it was proposed to build a library in consideration of regional balance and to create a social parenting community network through business agreements with childcare and childcare institutions. This will contribute to identifying the policy and social trends of public libraries in Daejeon and implementing data-based public library operations that reflect local community demands.