• The Journal of the Korea Contents Association
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• v.19 no.12
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• pp.376-388
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• 2019

One important online marketing practice to emerge in recent years is online behavioral advertising. Online behavioral advertising entails a range of issues, including the following: personal information collection and usage agreements (three conditions: no agreement, agreement, or agreement with a reward), consumers' levels of perceived personalization (low vs. high), and consumers' level of online privacy concerns (low vs. high). The effects of all these is what this study is designed to examine, as it evaluates online behavioral advertising. Study findings suggest that types of information collection and usage agreement play a pivotal role in the evaluation of online behavioral ads. Individuals who provided the informed consent form with the possible reward had a more favorable attitude toward the brand than individuals who provided the informed consent form without a possible reward. In terms of personalization, the level of perceived personalization of the advertising message impacted consumers' attitudes toward the online behavioral ad and toward the brand. Finally, online privacy concerns appear to impact consumers' attitudes toward the online behavioral ad and toward the brand. Theoretical and practical implications are also discussed.

• The Journal of the Korea Contents Association
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• v.17 no.2
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• pp.404-414
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• 2017

With the development of smartphones and online social networks, users produce a lot of contents and share them with each other. Therefore, users spend time by viewing or receiving the contents they do not want. In order to solve such problems, schemes for recommending useful contents have been actively studied. In this paper, we propose a contents recommendation scheme using collaborative filtering for users on online social networks. The proposed scheme consider a user trust in order to remove user data that lower the accuracy of recommendation. The user trust is derived by analyzing the user activity of online social network. For evaluating the user trust from various points of view, we collect user activities that have not been used in conventional techniques. It is shown through performance evaluation that the proposed scheme outperforms the existing scheme.

• The Journal of the Korea Contents Association
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• v.20 no.7
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• pp.429-437
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• 2020

In this study, we examine the satisfaction and dissatisfaction factors on the perceptions of online lecture content among open and distance university learners, especially focusing on age groups differences. The result of the study shows that clear differences exist between age groups in regards to the factors which insure excellent course in online learning. For example, young adults in their 20s and 30s determined 'useful for practical life, 'screen sensitive to audiovisual', and 'recently created lectures' as the most influential factors for online learning content satisfaction. However, older age groups in their 40s and above apparently showed a high preference for factors such as 'instructor's enthusiasm and attitude', and 'clear and easy-to-understand explanations.' The findings of the study imply that learners' recognition concerning content satisfaction may differ depending on age groups. Moreover, this study suggests that considering the growing importance of online learning in relation to the COVID-19 pandemic, age groups should be considered in developing online course content.

• The Journal of the Korea Contents Association
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• v.14 no.6
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• pp.513-528
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• 2014

The landscape of Christian higher education is changing. Students once spent most of their time in a traditional classroom with a professor, but now they take online and hybrid courses (face to face and online). Some students complete their entire degree in a fully online program. Nearly every type of college in the United States offers online courses. Online learning has clearly moved from a fad to a fixture, and nowhere is that more apparent than at one of the largest universities in the country. As the demand for online course and programs increase, teachers and administrators in Christian universities and colleges face new challenges. Even though some teachers and administrators still believe online education is inferior to traditional face-to-face learning, we found no statistically significant differences in standard measures of learning outcomes between students in the traditional classes and students in the hybrid-online format classes. In this situation, since online education will develop continuously, Christian universities should utilize it variously through complete understanding and research about it predicting the future of online education style.

• Journal of Digital Convergence
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• v.9 no.1
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• pp.89-106
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• 2011

With the development of the Internet, the media market is experiencing rapid change. The traditional form of offline newspaper markets, which has created the mainstream news delivery market, have been losing large amounts of power due to the emergence of online media. On the other hand, online media armed with its ability to post breaking news almost as it occurs has increased its influence and popularity at a rapid speed. However, since the exposure time and readership of online newspapers are less than their offline counterparts online media has a high dependence on sensational titles and somewhat exaggerating headlines rather than the objective and recapitulative headlines which are preferred. This paper will examine the function and significance of headlines, and conduct a comparative analysis on contents and forms of the headlines in offline newspaper and online newspaper in order to identify the characteristics of each newspaper. Through comparisons, it examines the types of headlines and the transference of headlines. In addition, it examines the differences in recognition of copy editors according to media in determining the headline, and it illuminates which type of headlines is preferred in order to instigate readers to read online newspapers. The analysis results of title-transferring cases in offline newspaper and online newspapers are that offline newspapers try to convey the contents accurately by making use of an information-transferring headline, while attention-attracting headline or subject-hiding headlines tend to be used for attracting the eye of readers. In addition, analysis results of headlines that are put on the top with a click counts in online newspapers are that attention-attracting headlines are the majority, while subject-hiding headlines that are hardly used in offline newspapers, are well-used in online newspapers. In an interview with copy editors, they responded that offline editors focus on the fact-transference in determining the title, while online editors put the weight on immediacy in the delivery of news and the function of guiding readers.

• Journal of Creative Information Culture
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• v.7 no.4
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• pp.257-264
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• 2021

As online classes started in 2020 due to the COVID-19 outbreak, the use of online content in classes such as e-books, Google tools, and videos has increased. Accordingly, the need for textbooks made by teachers is emerging so that students can learn effectively even in an online environment. In addition, as online classes and student-participatory classes using various online contents expand, teachers are actively using online content-using textbooks as well as book-type textbooks. In other words, it is a time not only to prepare for online classes, but to establish the concept of online textbooks and to think about the system and direction of current textbooks in order to transform into a future education system. Therefore, in this paper, the basic data for establishing the concept of online content utilization textbooks that are currently being introduced have been analyzed and theoretical contents for the development direction of future textbooks to be developed in the future are explored.

• Digital Contents
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• no.1 s.68
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• pp.131-133
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• 1999

Online Information Meeting은 명실공히 콘텐트나 정보 산업 부문에 있어서 세계 최대의 전시 이벤트이다. 금년도로 22회째 맞는 Online Information Meeting은 한국데이터베이스진흥센터가 국내관련 업계의 종사자들과 함께 수년전부터 매해 참관단을 파견하여 온 국제 전시 및 컨퍼런스이다. 국내 경제가 어려워 부득이 참관단은 구성하지 못하고, 마침 영국의 DTI(Department of Trade&Industry)방문 계획이 있어 일정을 Online Information Meeting 개막일에 맞추었다.

• The Journal of the Korea Contents Association
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• v.9 no.8
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• pp.272-284
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• 2009

In this paper, we proposed the methodology for analyzing online customer reviews by using text mining technologies. We introduced marketing segmentation into the methodology because it would be efficient and effective to analyze the online customers by grouping them into similar online customers that might include similar opinions and experiences of the customers. That is, the methodology uses categorization and information extraction functions among text mining technologies, matched up with the concept of market segmentation. In particular, the methodology also uses cross-tabulations analysis function which is a kind of traditional statistics analysis functions to derive rigorous results of the analysis. In order to confirm the validity of the methodology, we actually analyzed online customer reviews related with tourism by using the methodology.

• The Journal of the Korea Contents Association
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• v.14 no.6
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• pp.119-128
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• 2014

This study analyzes how to support social economic organizations financially -with online donation system. Two methods of online donation system is compared that vouchers contribute to the creation of sound market in damaged area by giving options of selecting service of social economic organization to service beneficiaries while civil fund for these organizations create employment and improve cooperative relationship between givers and receivers through online donation system. It is important for Korean government to improve donation system not only for victim directly but also for social economic organization through voucher and civil fund method of online donation system.

• The Journal of the Korea Contents Association
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• v.13 no.11
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• pp.1014-1023
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• 2013

Rapid developments of Information and Communication Technologies(ICT) have made people learn with online contents allowing learning at onilne universities. The environments of offering educational contents at online universities differ from those at offline-based ones, so that alternative variables need to be considered in order to enhance learning effectiveness in online settings. In this study, the effects of Self-Regulated Learning(SRL) and motivation on learner-instructor interactions and academic performance in an online university were addressed. As a result, SRL and motivation not only directly affected both interactions and achievements, but also indirectly affected achievements via interactions. Also, learner-instructor interactions were directly effective on learning achievements. The implications of the research included comprehensive understandings of the structural relationships of teaching- and learning-related variables on learning. Suggestions were made based on the results.