• 한국비블리아학회지
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• 제27권4호
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• pp.63-84
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• 2016

본 연구는 미국 주립기록관 페이스북에 게시된 이용자 댓글을 분석하여 이용자 참여도와 게시물에 대한 이용자 반응의 유형을 조사하는 것을 목적으로 하였다. 이를 위해 페이스북을 지속적으로 운영하고 있는 27개 주립기록관에서 2016년 8월 1일부터 9월 30일 사이에 생성된 페이스북 데이터를 수집하여 분석에 활용하였다. 이용자 댓글 수, 개별 이용자 수 및 게시물 당 평균 댓글 수를 토대로 이용자의 참여도를 측정하였으며 이용자 참여도가 높은 순서대로 상위 10개의 주립기록관을 선정하였다. 이들 중 최상위인 오하이오 주립기록관과 5위권의 플로리다 주립기록관, 10위권의 아칸소 주립기록관 페이스북에서 이용자 댓글 687개와 댓글이 달린 게시물 132개를 수집하여 내용 분석을 실시하였다. 분석 결과 이용자의 감성적 의견판단, 게시물에 대한 설명 추가 및 개인이야기 공유와 관련된 댓글이 다수를 차지하였다. 또한 질문을 통한 이용자 간 또는 이용자와 아키비스트 간 상호작용도 확인할 수 있었다. 게시물의 경우 소장자료와 관련된 정보와 지식을 공유하는 유형이 높은 비율을 차지하였다. 분석 결과를 바탕으로 국내 기록관에서 이용자의 삶과 연결되는 역사적 사실 및 관련 기록물을 발굴하여 제시하고 소셜 미디어에서 이용자와 효과적인 상호작용을 수행할 수 있는 방법을 모색하며 온라인 이용자 커뮤니티를 구축 유지하여 소셜 미디어를 통한 기록관 홍보 및 확장 서비스를 강화할 것을 제안하였다.

• 보건의료산업학회지
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• 제12권4호
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• pp.1-15
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• 2018

Objectives: We analyzed the importance and performance of hospital social responsibility (HSR) according to the characteristics of hospitals, and presented strategies for HSR activities. Methods: An online HSR questionnaire was sent to hospitals nationwide from October 12 to 26, 2018. The 206 responses received were analyzed in accordance with the IPA to assess the performance and importance of HSR. Results: There was a statistically significant difference between the employees and hospitals regarding the importance and performance of HSR activities. In the area of "sustained maintenance", items related to consumer issues such as "compliance with personal information processing policy", "patient confidentiality", "fair information provision", and "system for patient safety and infection prevention" were derived. In the area of "'high priority for improvement", there were three common items between hospitals and general hospitals: "regular donations and support from local communities", "active cooperation with related institutions", and "compliance with process-related laws and regulations". In the area of "low priority", four items were derived: "support for employee participation in community activities", "efforts to hire local residents", "education and cultural programs for local communities", and "transparent support for political activities". In the area of "sublation of excessive efforts", two items of "employee welfare efforts" and "efforts to improve labor relations", were commonly found in hospitals and general hospitals. Conclusions: It is necessary to improve the management efficiency of hospitals by the systematic allocation of manpower and resources through the establishment of four regional strategies based on the results of IPA analysis.

• 한국콘텐츠학회논문지
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• 제13권3호
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• pp.456-467
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• 2013

본 연구는 온라인 수업의 학업성취를 높이기 위하여 학습도구의 개발과 자기조절학습 강화를 위한 기초자료를 제공하기 위한 것이다. 이를 위해 사이버대학의 온라인 수업에서 사용되는 학습도구-강의, 과제, 참여도구-와 자기조절학습, 학업성취 간의 관계를 실증적으로 분석하였다. 사이버대학교에서 인간복지학부 수강생들을 대상으로 수집된 설문지 226개를 구조방정식모형을 이용하여 분석하였다. 연구결과, 강의, 과제, 참여도구는 모두 자기조절학습-인지, 초인지, 관리-전략에 긍정적 영향을 보였고, 자기조절학습도 학업성취에 유의미한 영향을 나타내었다. 그러나 학습도구는 학업성취에 대한 직접적 영향을 나타나지 않았고, 초인지전략을 매개로 하여 학업성취에 영향을 보였다. 즉 학습도구의 개발은 학습자들의 자기조절학습의 강화전략과 연계된 개발이 필요함을 알 수 있다.

• 한국IT서비스학회지
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• 제21권5호
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• pp.29-49
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• 2022

Consumers are now no longer satisfied with using a single channel to shop and then desire a smooth and consistent purchasing experience across channels. By integrating different channels and services, an omni-channel strategy allows consumers to choose their preferred channel to complete their shopping tasks. Therefore, large retailers in China have recently been transforming into omni-channel retail formats to secure their competitive advantage. To better implement this strategy and optimize its effectiveness, it is important to understand how consumers respond to the quality of channel integration. Based on social exchange theory (SET), the main purposes of this study are to explore the impact of channel integration quality on consumer engagement in the Chinese omni-channel retailing environment and to further examine whether there is a moderating effect of consumer empowerment on this relationship. To test this research model, we collected data from 330 respondents by conducting an online questionnaire in China. The results indicated that the two dimensions of channel integration (breadth of channel-service choice and transparency of channel-service configuration) positively affected two dimensions of customer engagement (conscious attention and enthusiastic participation), respectively. The findings also show that consumer empowerment only positively moderates the relationship between breadth of channel service choice and conscious attention, whereas it negatively moderates the relationship between transparency of channel-service configuration and conscious attention/enthusiastic participation. Given these results, this study deepens our understanding of the impact of the quality of channel integration on customer engagement in the context of omni-channel retailing in China and sheds light on how retailers can attract consumers with different levels of empowerment.

• 보건교육건강증진학회지
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• 제32권4호
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• pp.13-23
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• 2015

Objectives: his study was performed to examine whether a community organization strategy had been driven by core values explicit in Ottawa Charter and to give some suggestions for using values in health promotion practice in Korea. Methods: We searched literature online with key words of 'values', 'health promotion', and/or 'Ottawa Charter', etc, and reviewed published papers on design, implementation, and evaluation of Health Plus Happiness Plus Projects in Gyeongsangnam-Do, a community organization strategy. Results: Evident core values since Ottawa Charter had been holistic definition of health, empowerment, community participation, addressing the impact of broader determinants of health, reducing social inequities and injustice, and intersectoral collaboration. A community organization strategy was good at realization of most values. Some ways for value-driven health promotion practice were suggested. Conclusions: More discussion and debate on values in health promotion are needed in Korea.

• Human Ecology Research
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• 제56권4호
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• pp.361-375
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• 2018

This study recognizes the changes of the father's role and the importance of family mealtimes as well as examines the individual, family and social contexts surrounding the father's family mealtime. This study analyzed the trend of the father's family mealtime frequency and factors affecting them in order to explore the current conditions of their father's work and family balance through family mealtimes. Data from 492 fathers who have school aged children were collected through an online survey. The overall trend of the frequency of father's family meals showed an average of 2.4 breakfasts and an average of 3.2 dinners per week. The frequency of the father's family meals showed statistically significant differences according to the father's age, children's school age, dual income, weekly working hours, working flexibility, leaving on-time and the priority of work and family. The analysis of hierarchical linear regressions was conducted to determine factors affecting the frequency of father's family mealtime to show that the frequency of father's family mealtime was best explained by father's working conditions and perception variables. Working conditions such as working hours, leaving work on time, working flexibility were significant variables in regards to the father's family mealtime frequency. The father's perception towards parental efficacy, wife's support, and work-family priority were significant factors in regards to the father's family mealtime frequency. This study is meaningful in that it provides basic data on policy making for the compatibility of the father's work and family.

• Journal of Information Science Theory and Practice
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• 제5권2호
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• pp.6-16
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• 2017

Populating information-rich online environments through crowdsourcing is increasingly becoming popular. One approach to motivate participation is via games. That is, a crowdsourcing game offers entertainment while generating useful outputs as byproducts of gameplay. A gap in current research is that actual usage patterns of crowdsourcing games have not been investigated thoroughly. We thus compare content creation patterns in a game for crowdsourcing mobile content against a non-game version. Our analysis of 3,323 contributions in both apps reveal 10 categories including those that conform to the traditional notion of mobile content created to describe locations of interest, and those that are social in nature. We contend that both types of content are potentially useful as they meet different needs. Further, the distribution of categories varied across the apps suggests that games shape behavior differently from non-game-based approaches to crowdsourcing.

• International Journal of Internet, Broadcasting and Communication
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• 제11권3호
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• pp.95-105
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• 2019

A great deal needs to be learned about why and how users participate and consume information on various online sites. The design of socio-technical systems especially for promoting engagement in terms of maximum user participation is both a theoretical and real-world challenge that researchers strive to understand. At present, most of the research on the motives of Internet video users' behavior focuses on the user's "viewing motivation" and "sharing motivation", and lacks the analysis of the factors affecting users' "subscription motivation". This study will attempt to compensate for this gap. Based on the YouTube platform, we take Chinese video users as the research object and uses the "Censydiam user motivation analysis model" to make assumptions about user subscription motivation from the two levels of social needs and personal needs, using regression analysis. Validate the hypothesis and get the influencing factors that may be available in the user's subscription motivation based on the assumptions. Built on survey data from 215 respondents, the study found that Enjoyment, Vitality, Power, and Conviviality are four factors that influence user motivation.

• 한국IT서비스학회지
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• 제23권2호
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• pp.1-12
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• 2024

This study aims to find ways to increase the declining donation intention by using machine learning techniques. To this end, in order to predict factors that affect donations between the MZ generation and the senior generation, various machine learning algorithms, including logistic regression analysis, are applied to build a model to determine variables that affect donation intention, and provide statistical verification and evaluation indicators. In this study, differences in donation intention by generation were expected as a variable affecting donation intention, and the senior generation was expected to show a higher donation intention tendency than the younger generation. However, although the research results were not statistically significant, the younger generation showed a higher intention to donate, and these results are interpreted to mean that value consumption and ethical consumption, which are important to today's MZ generation, also influenced donations. However, there were differences between generations in the amount of donations, and higher donation amounts were confirmed among the senior generation (those in their 50s or older) than the younger generation. In addition, the results of the logistic regression analysis showed that previous donation experience had a positive effect on future donation intention, and the more motivation and importance of donation and various social participation activities online and offline, the more active one became in donating.

• Journal of Public Diplomacy
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• 제3권1호
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• pp.1-19
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• 2023

연구목적: 본 연구의 목적은 한류의 다양화와 함께 이루어진 K-POP의 확산이 한국의 국가 명성에 어떤 영향을 미치는지 알아보는 데 있다. 해외 시장에서의 K-POP 열풍은 기대 이상의 성과와 긍정적인 평가로 대내외적인 경제적 파급효과를 가져왔고, 디지털 매체를 통한 온라인 시장의 확대로 인해 더욱 가속화되었다. 뿐만 아니라, K-POP 스타들은 그들과 관련된 다양한 상품과 서비스를 소비하고 팬 활동을 펼칠 수 있는 온라인 공간을 만드는 등 팬덤과의 상호작용이 다양해지고 있다. 이러한 점에 착안하여 본 연구에서는 팬덤이 공동체를 형성하고 미디어를 활용함으로써 이루어지는 K-POP 스타와의 준사회적 관계를 통해 국가 명성에 대한 K-POP의 관련성을 검토하고자 한다. 연구방법: 미국에 거주하고 있는 BTS 팬을 대상으로 아마존 설문조사회사인 Mechanical Turk를 이용하여, 영어로 온라인 설문조사를 진행했다. 불성실한 응답을 제외한 총 195명의 데이터를 분석에 사용했다. 연구결과: 한국의 국가 명성에 대한 BTS 팬의 소셜미디어 이용의 영향력을 상정한 <연구문제 1>의 분석결과, BTS팬의 소셜미디어 참여 활동 그 자체만으로는 한국의 국가 명성에 영향을 미치지 않았다. BTS 팬의 준사회적 상호작용의 매개효과를 전제한 <연구문제 2>의 분석결과, BTS 팬의 소셜미디어 참여 활동은 BTS와의 준사회적 관계에 긍정적인 영향을 미치고, BTS와의 준사회적 관계는 국가 명성에 긍정적인 영향을 미치는 것으로 나타났다. 결론 및 제언: 한국의 국가 명성에 대한 BTS 팬의 소셜미디어 이용과 참여는 그 자체로는 유의한 영향이 없으나 준사회적 관계를 형성하여 국가 명성에 영향을 미치는 것으로 나타났다. 연구결과를 통해 볼 때, K-POP 팬의 준사회적 관계는 국가이미지를 제고하고, 한국의 국가 명성을 높이는 전략적 기제로 활용할 수 있다. 미디어 효과 차원에서 다양한 팬덤 연구가 이루어져 왔고, 국제커뮤니케이션의 영역에서 국가이미지에 대한 다양한 논의가 이루어져 왔지만, 공공외교의 관점에서 팬덤과 국가 명성의 관련성을 실증적으로 연구한 경우는 매우 드물다. 따라서 본 연구는 인접 학문의 학제간 연구를 시도함으로써 국가 명성에 대한 전략적 방향을 제안하고자 한 점에 학문적 의미와 실용적 의미가 있다.