• Journal of Fashion Business
• /
• v.27 no.4
• /
• pp.38-49
• /
• 2023

Fashion vertical platforms offer various content and events to consumers and have established a strong customer base. Especially, they cater to the sensibilities of young customers. This study analyzed the characteristics of a sensuous fashion vertical platform, which enhances expertise and provides customized services. In addition, this study aimed to find out whether consumer innovation modulates the relationship between fashion vertical platform, platform satisfaction, and continuous shopping intention. An online survey was conducted targeting consumers in their 20s and 30s who had experience using fashion vertical platforms, and 222 samples were analyzed. Factor analysis and structural equation model were analyzed using the SPSS 29.0 and Smart-PLS. Smart-PLS analysis results showed that exclusivity, convenience and informativeness did not directly affect continuous shopping intention but showed a complete mediating effect through platform satisfaction. Both the high and low innovative groups demonstrated significant effects of exclusivity on platform satisfaction, and platform satisfaction showed significant effects on continuous shopping intention. A high level of innovation among the consumers showed significant mediating effects on exclusivity, personalization, and continuous shopping intention, as reflected by information on platform satisfaction, and low level of innovation among the consumers showed significant effect on convenience. This study's findings highlight the importance of enhancing exclusivity, convenience, informativeness, and esthetics in fashion vertical platforms, and improving platform satisfaction. These findings will be used to develop marketing strategies that can lead to continuous shopping intentions and provide opportunities for the industry.

• Human Ecology Research
• /
• v.61 no.3
• /
• pp.389-399
• /
• 2023

Sustainable fashion products have different characteristics from typical fashion products. Therefore, this study focuses on shoes while exploring the expansion and development of sustainable fashion consumption as well as consumers' perceptions of the sustainability approaches practiced by shoe companies. In-depth interviews were conducted with 24 consumers, who had purchased sustainable shoes, in order to understand their purchase decision-making process and consumption characteristics, using the seven stages of the EBM model. In the "need recognition" stage, the survey participants' social background and family influences were categorized as macro factors, while their personal background influences were categorized as micro factors. In the "evaluation of alternatives" stage, participants reconfirmed whether or not to make a purchase based on the product's properties, such as price, brand value, and offered services. In the "purchase" stage, participants' purchase channels were determined according to their preferences as well as the selection pattern they followed until the final purchase within the chosen channel. In the "consumption" stage, the start of product ownership coincides with the start of using the products after making a purchase. In the "post-purchase assessment" stage, higher positive experiences led to a higher repurchase intention of sustainable shoes, while negative experiences caused participants to defer consumption and made them experience a sense of guilt for failing to consume sustainably. During the "post-purchase behavior" stage, which focused on the categories that the customers prioritized, many participants spread information about sustainable fashion to specific individuals through active online WOM behavior.

• Journal of Korean society of Dental Hygiene
• /
• v.23 no.4
• /
• pp.261-268
• /
• 2023

Objectives: In this study, we aimed to examine the dysphagia knowledge, preventive attitudes toward dysphagia, and educational needs concerning geriatric oral health, of dental hygienists, and to provide fundamental information for recognizing the necessity of knowledge and education concerning geriatric oral health and for increasing educational needs. Methods: From April 1 to June 30, 2022, a questionnaire survey was administered to 198 dental hygienists via an online link. SPSS Statistics ver. 22.0 was used to conduct the frequency analysis, t-test, one-way ANOVA, Pearson's correlation coefficient, and multiple regression analysis. Results: Regarding the difference in knowledge of dysphagia depending on general characteristics, the study participants had more knowledge of dysphagia when they were more interested in dysphagia and had a higher geriatric treatment frequency. The preventive attitudes toward dysphagia were strong in those who graduated from graduate school or higher, had more prevention and education at work, became more interested in dysphagia, received more education about dysphagia, had intention to receive additional education on dysphagia, and had a higher geriatric treatment frequency. Positive correlations were observed between knowledge of dysphagia, preventive attitudes toward dysphagia, and educational needs related to geriatric oral health. The educational needs related to geriatric oral health were found to be, significantly and positively influenced by preventive attitudes toward dysphagia, having master's degree or higher, knowledge of dysphagia, and intention to receive additional education on dysphagia. Conclusions: It is necessary to improve the quality of oral health services offered to older patients by having accurate knowledge of dysphagia implementing appropriate prevention practices for dysphagia, and understanding the educational content needed by the oral hygienists and developing an effective education program to enhance their professionalism.

• Journal of Industrial Convergence
• /
• v.21 no.5
• /
• pp.133-142
• /
• 2023

In recent years, the problem of academic credential falsification is not simply the manipulation of certificates generated by educational institutions, but also the difficulty of trusting automated relationship verification and verification itself, such as falsely recording completion as graduation while still in school. This is due to the lack of sharing of educational background databases among university institutions and the establishment/operation of independent systems that make it difficult to track educational backgrounds. This study designs and implements an E-AV model for academic credential verification centered on university institutions. It summarizes and stores the linked information on the existing academic background in an encrypted database and implements it with web standard technology considering the compatibility and scalability of the existing system. The results of sample data verification show that it improves safety against forgery and complies with storage space and execution performance. This study aims to contribute to the improvement of online verification services such as academic records management in domestic universities.

• Smart Media Journal
• /
• v.11 no.2
• /
• pp.63-69
• /
• 2022

As the use of various IoT devices increases, the importance of IoT platforms is also rising. Recently, artificial intelligence technology is being combined with IoT devices, and research applying a neuromorphic architecture to IoT devices with low power is also increasing. In this paper, an application scenario is proposed based on NA-IDE (Neuromorphic Architecture-based autonomous IoT application integrated development environment) with IoT devices and FPGA devices in a GUI format. The proposed scenario connects a camera module to an IoT device, collects MNIST dataset images online, recognizes the collected images through a neuromorphic board, and displays the recognition results through a device module connected to other IoT devices. If the neuromorphic architecture is applied to many IoT devices and used for various application services, the autonomous IoT application integrated development environment based on the neuromorphic architecture is expected to emerge as a core technology leading the 4th industrial revolution.

• Asia-pacific Journal of Multimedia Services Convergent with Art, Humanities, and Sociology
• /
• v.7 no.1
• /
• pp.177-186
• /
• 2017

Recently, Autonomous vehicles are getting hot attention. Amazon, the biggest online shopping service provider is developing a delivery system that uses drones. This kinds of platforms are need accurate attitude information for navigation. In this paper, a structure design of AHRS using low-cost inertia sensor is proposed. To estimate attitudes a Kalman filter which uses a quaternion based dynamic model, bias-removed measurements from MEMS Gyro, raw measurements from MEMS accelerometer and magnetometer, is designed. To remove bias from MEMS Gyro, an additional Kalman filter which uses raw Gyro measurements and attitude estimates, is designed. The performance of implemented AHRS is compared with high price off-the-shelf 3DM-GX3-25 AHRS from Microstrain. The Gyro bias was estimated within 0.0001[deg/s]. And from the estimated attitude, roll and pitch angle error is smaller than 0.2 and 0.3 degree. Yaw angle error is smaller than 6 degree.

• Asia-pacific Journal of Multimedia Services Convergent with Art, Humanities, and Sociology
• /
• v.6 no.2
• /
• pp.35-44
• /
• 2016

MICE industry is emerging as a new growth engine recently. Most of the domestic MICE events are carried out at low cost on a small scale. The event organizers want to cut down on costs of prints such as brochures and other promotional printed materials, as well as the personnel costs for the simple guide job needed on site, which are generated repeatedly and wastefully. The existing mobile web has a defect that the participants can't easily earn the information in the fixed menu, but have to search by themselves wasting lots of time. Therefore, it is necessary to develop the solution enables providing information efficiently at low cost for short-term use during the events. In this study, we implemented specific total management system for exhibitions and convention using beacon. The information system for exhibitions and events using beacon can raise the management efficiency, and the digital brochure function based on CMS heightens the information retrieval ability and also reduces costs. Organizers can manage their event efficiently in a small exhibition and convention event by running an online website and operate a site management system by them selves.

• Asia-pacific Journal of Multimedia Services Convergent with Art, Humanities, and Sociology
• /
• v.7 no.9
• /
• pp.317-325
• /
• 2017

In this paper, we try to classify Korean hedge sentences, which are regarded as not important since they express uncertainties or personal assumptions. Through previous researches to English language, we found dependency information of words has been one of important features in hedge classification, but not used in Korean researches. Additionally, we found that word embedding vectors include the word usage information. We assume that the word usage information could somehow represent the dependency information. Therefore, we utilized word embedding and neural networks in hedge sentence classification. We used more than one and half million sentences as word embedding dataset and also manually constructed 12,517-sentence hedge classification dataset obtained from online news. We used SVM and CRF as our baseline systems and the proposed system outperformed SVM by 7.2%p and also CRF by 1.2%p. This indicates that word usage information has positive impacts on Korean hedge classification.

• Journal of Industrial Convergence
• /
• v.21 no.7
• /
• pp.1-8
• /
• 2023

There have been more demands for the culture and leisure activity services in the industry friendly to older adults. Of these culture and leisure activities, the activity of their watching TV programs and online media content has been on the increase. High-resolution display devices have become popular and are cheaper than before, and hardware for realizing multi-dimensional images can be easily configured. However, it is not easy to view high-resolution multi-dimensional images that reflect the physical and mental characteristics of the elderly. It is expected that the results of this study contributes to developing a variety of content for older adults' culture and leisure activities with the use of reality image technology and promoting the industry friendly to older adults by developing.

• The Korean Journal of Franchise Management
• /
• v.9 no.2
• /
• pp.17-29
• /
• 2018

Purpose - The environment surrounding the franchise industry in recent years is a big threat to the franchise business. In this perspective, this study examines the effect of franchise CEO's Innovation, CSR Passion, and customer orientation(CO) on customers' perceived service quality(PSQ), affection, and commitments in the context of food-service franchise industry. This study suggests the guidelines on how franchisor uses their passion and customer orientation on customer to maintain and increase the commitments. Research design, data, and methodology - In order to achieve these purposes, research model and hypotheses were developed. Out of 500 respondents received through online survey, 449 respondents were used, because of 51 incomplete respondents. The data were analyzed using frequency analysis, confirmatory factor analysis, correlation analysis, and structural equational modeling with SPSS 23.0 and AMOS 23.0 statistical program. Result - The results of the study are as follows. First, innovation passion has a significant impact on PSQ and customer affection. And CSR passion have a significant impact on PSQ. Second, customer orientation has a significant impact on PSQ and customer affection. Third, PSQ has a significant impact on customer affection and sustainable commitment. Fourth, customer affection has a significant impact on behavioral commitment. Fifth, behavioral commitment has a significant impacts on sustainable commitment. Conclusions - The implications of this study are following as: Restaurants franchisor and CEOs should have a passion for innovation to continuously identify consumer needs and develop new menus and services that meet their needs. Second, franchisor and CEOs need to demonstrate the importance of creating the right environment, creating a fair business, and trying to create products in a given environment. Finally, franchisor and CEOs should demonstrate how to build relationships with customers and how to maintain positive feelings. In addition, it is necessary to appeal to the customers with enthusiasm and a customer-oriented tendency of the entrepreneur of the franchise head office in order to maintain the relationship with the customer and feelings.