• Journal of Information Technology Applications and Management
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• 제15권1호
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• pp.117-137
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• 2008

Using the service innovation system model, the development of Korean online game industry is analyzed. The model proposed by Gallouj (2002) is modified in order to reflect IT service characteristics such as network externalities. Success factors and innovations patterns of Korean online game industry are examined. First, at the early stage of her growth, Korean online game industry was not supported or coordinated by any Government policies unlike DRAM, CDMA or TFT-LCD. Many parts of technical and service innovations were unintentionally initiated by online game developing ventures without predeterminde strategies. Second, the online game industry is basically a service industry so that users' needs and technical and service characteristics are intertwined to produce innovation. The innovation system of the online game industry is quite different from conventional product technological innovation systems in a sense that there are no blueprints for innovation as well as major players in the system. Third, Government's policies for promotion of IT industry such as the broadband infrastructure installation policy, the hi-tech venture promotion policy and the military exemption policy contributed greatly to development of the online game industry. However, these policy tools were not intended for online game industry but in the end gave a great impact on the service innovation system of the online game industry.

• 한국멀티미디어학회논문지
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• 제9권12호
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• pp.1657-1668
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• 2006

The last few years have represented a boom for the online gaming industry. Internet-based online games have been an increasingly popular form of entertainment. The gaming industry estimates there will be over 26 million online gaming participants in 2002. The rapid development of online game content and related information technology will increase the size of the industry and have a profound impact on many aspects of our lives and our society. This paper develops the exploratory LISREL model for identifying the factors affecting the players' loyalty to a specific brand of online game. The concepts of flow, word of mouth, feedback, challenge, social norms, and online community activities, etc, are all introduced into the model, as the independent variables directly and indirectly affecting loyalty. Based on data collected from an online survey, the validity of the model has been tested and interesting conclusions have been developed concerning the relationships between loyalty and flow, word of mouth, and other independent variables. It is hoped that this result might provide useful guidelines for developing successful online game content.

• 디지털융복합연구
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• 제7권3호
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• pp.123-135
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• 2009

The considerable progress of IT industry has changed the industrial structure and lifestyle of our society. One of the remarkable fields of IT industry is online game industry. It showed rapid growth for the past decade. But in recent years online game industry faced with the limit of its growth for a number of reasons. To overcome such situation, online game companies should improve functions of game and analyze their customer's needs for sustainable growth through increasing customer satisfaction and loyalty. The purpose of the study is to investigate and evaluate the factors of online game service quality and the relation of customer satisfaction and loyalty. SPSS 14.0 and AMOS 7.0 are used for experimental research. Through reliability and validity test, service quality factors influencing the customer satisfaction are appeared to be 5 latent variables(reliability, responsiveness, assurance, empathy, tangibles). In addition, by structural equation model and covariance structural model, the result showed that empathy is the most influenced factor to customer satisfaction and customer satisfaction has positive effect on customer loyalty. The results of this research have important implications for explaining an mechanism for service quality of online game, customer satisfaction and loyalty and they might provide operational guidelines to the online game service company.

• 대한산업공학회지
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• 제42권2호
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• pp.138-150
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• 2016

This study aims to analyze the structure and characteristics of the domestic online game industry using network analysis. In particular, two-mode network analysis is employed to measure the network structure, centrality, and cluster for two types of online game platforms, online games and mobile games, from 1996 to 2014. We also conduct a dynamic analysis to capture the structural changes in the ecosystem by internal and external environmental changes before and after turning point for each online game platform. It is revealed that the online game econsystem has the higher number of clusters and higher concentration ratio than those of mobile game ecosystem. In dynamic analysis, both platforms exhibit similar trends over time with the increasing number of clusters, enlargement of largest cluster's size, and decreasing concentration ratio. This study is expected to provide fruitful implications for strategic decision making of online game companies and policy making for the online game industry.

• 벤처창업연구
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• 제4권4호
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• pp.71-88
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• 2009

The Korean online gaming industry has seen rapid growth since the boom of information technology (IT) related industries, especially Internet and PC-bang or local area network (LAN) use, throughout the country. Online games are real-time games in which two or more players meet, compete, and cooperate in the same game space using the same communication network. Even though the growth rates of IT-related industries have recently slowed, the growth of the online gaming industry has increased, and Korean firms are expanding their businesses to countries all over the world. However, the online gaming industry is becoming an oligopoly, in which 4-5 leading companies occupy most online gaming markets. This situation presents a disadvantage to the Korean online gaming industry, since online players usually seek a diversity of online gaming contents and high quality online game services. Therefore, small- and medium-sized game developers must survive in this market by upgrading the quality of their online gaming services in an effort to provide differentiated goods and services in monopolistic competition markets. However, most venture companies in the online game industry, whether new or previously existing, are not able to obtain adequate financing. The objective of this paper is to examine the management environment for medium- and small-sized game developers in the Korean online gaming industry. By introducing the case of Grigon Entertainment, we try to identify the source of difficulty obtaining external financing for Korean venture firms in the online gaming industry.

• 디지털산업정보학회논문지
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• 제12권3호
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• pp.167-179
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• 2016

Online games, by a massive influx of many players, it has diverse situations in which emotion is generated. Emotion plays an important role that helps players to interact and immerse in game. In the previous games, simple structures are used to express emotion. By increasing the user's needs of emotion in the game, it is necessary to structure a various type of emotion. In this paper, the game components were classified as background, object, and character in order to analyze emotion structurally in game. We defined how to use the rule of emotion, and applied to League of legend, Cyphers and World of Warcraft which belong to the AOS genre. The AOS game is well-suited for analyzing emotion structure, because a various emotional changes and situations can arise in the game. Through this paper, it was discovered similarities emotion to be used in online games. It is expected to generalize the emotion in the game by analyzing the emotional structure of more games in future.

• 한국게임학회 논문지
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• 제11권1호
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• pp.69-78
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• 2011

중국의 온라인게임 산업은 2010년까지 10여 년이라는 길을 걸어왔다. China joy전시행사는 중국 온라인게임의 발전과정의 수요에 따라 게임발전을 위해 만들어졌고 2004년부터 China joy는 7년 동안 8번(2004년 2번 조직)이라는 개최 과정을 거쳐 아세아에서 제일 큰 게임엑스포로 성장하였고 중국 온라인게임업계의 기준을 상징하는 축제로 자리매김을 하게 되었다. 본문은 발전하고 있는 china joy를 세계적인 E3, TGS와 비교 분석하면서 중국 온라인게임 산업의 국제적 위치와 직면하게 될 문제점을 6가지 요소로부터 분석해본다. 1) 참여한 인원 수 2) 외국인의 참여인원 수 3)게임엑스포의 또 다른 매력: 기업 참여수와 기업종류 다양성 4) 참여 기업의 다소와 상품 품질 5) 게임엑스포의 콘셉트 6) China joy 세계적 영향력이다.

• 한국게임학회 논문지
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• 제11권2호
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• pp.69-79
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• 2011

2000년대 온라인 게임이 급격하게 성장하면서부터 온라인 게임 및 아이템 거래가 사이버 범죄 등을 발생시키는 주요 요인이라는 견해가 존재하였다. 그러나 정말로 온라인 게임 및 아이템 거래가 범죄 증가와 관련이 있는가에 대해서는 그동안 실증적 연구가 이루어지지 못하였다. 본 연구에서는 온라인 게임 및 아이템 거래가 범죄 증가와 실증적인 관계가 존재하는가를 검증하였다. 분석결과, 온라인 게임 및 아이템 거래는 사이버 범죄, 재산 범죄 증가와 통계적으로 유의미한 관계가 있는 것으로 확인되었다. 그러나 온라인 게임 및 아이템 거래는 범죄 행위를 절대적으로 증가시키는 것은 아니며, 기존 범죄에 대한 새로운 대체 수단으로 활용되고 있음이 밝혀졌다. 즉 온라인 게임 및 아이템 거래는 기존의 비재산 범죄를 재산 범죄로 대체하는 역할을 하는 것으로서 추정된다.

• 과학기술학연구
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• 제11권2호
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• pp.1-30
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• 2011

이 논문은 한국 온라인게임 산업의 시스템 구축가들과 그들의 인적 네트워크를 분석하였다. 1990년대 중반까지 한국에서는 텍스트 머드 게임의 개발을 통해 온라인게임 개발인력이 형성되었다. 이 시기의 한국 게임 개발자들의 게임개발 경험은 이 후 2000년대 온라인 게임 산업의 기술과 인력의 기초적 자산이 됐다. 1990년대 말 이 인력들에 의해 MMORPG로 대표되는 새로운 유형의 한국적 온라인게임이 만들어졌다. 이 기술적 발전은 때마침 초고속 통신망의 보급과 PC방의 확산이라는 IT 산업 전반의 변화와 <스타크래프트> 열풍 등이 연계되면서 산업적 성장으로 연결되었다. 그 결과 2000년대 초 한국은 세계 최대의 온라인 게임 산업 대국으로 변모했다. 이 시기 한국 게임 산업의 형성과정에서 강조되어야 할 중요한 요소는 소수의 시스템 구축가들의 존재와 그들의 견고한 인적 네트워크다. 온라인게임 산업 발전의 돌파구를 만든 소수의 혁신가들은 대학과 IT기업에서 인적 네트워크를 형성했다. 이들은 이 과정에서 최신 정보를 습득하면서 기업환경에 적응했고 유사한 문화를 공유하며 성장했다. 이들의 업적을 놓고 판단해 볼 때 10여 년 전 이들 사이에 이미 완성되어 있었던 인적 네트워크는 주목할 만한 것이다. 이 시기의 게임 산업에 대한 역사적 분석은 한국 온라인 게임 산업의 성공요인을 온라인 게임이 유행할 당시의 시대 상황에서 원인을 찾는 기존연구의 한계들을 보완해 줄 수 있을 것이다.

• 한국경영과학회지
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• 제26권2호
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• pp.85-97
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• 2001

Online games have become the focus of entertainment and multimedia industries as the developments in computer technologies are accelerated and the use of the Internet diffuses broadly. In spite of such growth of online games, academic discussions regarding online games are relatively limited. This research examines several factors that affect player loyalty to online games. In this research, the loyalty is classified into two categories, the behavioral loyalty measured by the intensity, volume, and frequency of use, and the cognitive loyalty measured by the degree of immersion in online games. In this research, an integrated model to explain and predict player loyalty to online games in proposed. Two studies are conducted to test to research model. Throughout analyzing 334 respondents, the first study finds that the impulsive personality of individual players significantly affects both behavioral loyalty and cognitive loyalty. Additionally, it finds that, whereas the behavioral loyalty is influenced by the convenience of online game playing, the cognitive loyalty is influenced by the motive of game playing and the playfulness of games. The second study finds that the behavioral loyalty differs across demographic differences of players (age and occupation), preferred online games of players, and online game playing locations, but the cognitive loyalty differs across only age differences of players. This research has opened a forum for social awareness about the online game culture, provided information to guide online game producers to prepare customer-oriented online games, and created a foundation for academic research on online game industry.