• Title/Summary/Keyword: On-site experience

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A Study on the Characteristics of Vocational Experience Facilities in Accordance with Experience Marketing - Focused on Vocational Experience Facilities for Children - (체험 마케팅에 의한 직업체험관의 특성에 관한 연구 - 어린이 직업체험 중심으로 -)

  • Joo, Hee-Moon;Byun, Dae-Joong
    • Korean Institute of Interior Design Journal
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    • v.22 no.3
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    • pp.108-116
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    • 2013
  • This study has the purpose to review the way of experience element and property of space design appearing in vocational experience space and accumulate basic study material for children's vocational experience space and build systematic and specialized modules. Analysing the marketing elements of experience space through pilot research to arrange frame of analysis, and in a determined range, experimental marketing's property appearing in children's vocational experience center is analysed. This researcher analysed experimental displaying space's function of recognition, emotional, behavior, sense marketing and experimental marketing induced from pilot research on space design expressive elements of experimental marketing when it is applied to spaces through the frame of analysis with the combination of total 8 kind's experience display space function such as investigative, conceptional, aesthetic, entertaining, logical, relative, participating, and comprehensive experience based on 5 vocational experience spaces located in Seoul and Gyeonggi, opened after 2010, being operated at present with more than 500 pyeong (about 1,650 square meter) and targeted for children, after this researcher visited the site directly to make check list with the frame of analysis together with the staff and administrator in charge of vocational experience education. As a conclusion, vocational experience center is a space of edutainment helping children experience various profession more easily to find their interest and to bring up their dream. By analysing current vocational experience center through the element called experimental marketing, current status of vocational experience center could be known. the experience itself in vocational experience center becomes a merchandise. Instead of mere experience, so as to get professional experience and new information, new experiences should be provided by incessant variation and development. This study is to build basic research data for children's vocational experience space, however not only drawing specialty of vocational experience center through the connection of enterprises based on the contents arranged above but also systematic and specialized modules are expected to be built in next researches.

Direction Presentation of Development of Web-based Architectural Design Site (웹 기반의 건축설계 사이트 개발의 방향 제시)

  • Ahn, Seong-Hye;Choi, Jang-Myung
    • The Journal of the Korea Contents Association
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    • v.8 no.2
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    • pp.132-139
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    • 2008
  • The aim on this thesis is to develop virtual construction designing experience web-site in order to help non-professional to predict the actual construction working result by self-construction design, provided by virtual reality program, sharing knowledge of architectural design and materials on internet to solve certain problems. The way of study is using case of virtual reality technology which is practically using in architecture era recently; in construction design, deducting realizable virtual reality technology of limitation and its solution; analyze case of construction designing program which is currently used by professionals; constitute required essential functions as UI(User Interface) when constructing. Followed by result of study, as a proposal, in service, technical, and UI sectors are the way to construct its objectives for internet based virtual construction experience web-site.

The Measuring Method of Web-Site Flow and Its Simulation Analysis (웹 사이트 플로우(Flow) 측정 방법론 및 시뮬레이션에 대한 연구)

  • Kwon, Soon-Jae
    • Knowledge Management Research
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    • v.10 no.2
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    • pp.49-63
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    • 2009
  • In this study, sub domain of flow was investigated on literature survey, and suggested of the measuring method of web-site flow and its simulation analysis. Constructing of measuring method of flow, and using this method what-if analysis was simulated when several condition changed. Using causal map approach to extract knowledge from web-site domain experts and to derives a causal relationship of knowledge. Specially, in our study, describes method of developing and building causal map, and suggests guide line of this method on practical application. This research results show that web-site flow starts "direct searching" or "interesting of special issue(domain)", and when challenges of web-site were accorded with user's skills web-site flow grows. Further, in the web-site, information searching intention results in increase of user's duration time and experience flow to discovery new interesting issues in this process. If user's web-site of interaction is increased, awareness of environment conditions decreased, finally, user's telepresense results in increased web-site flow. This paper contained thai this method make used of measuring flow in the web-site and developing of practical strategy.

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Comparison of audience response between virtual exhibition and on-site exhibition contents in non-face-to-face situations (비대면 상황에서 가상 전시와 현장 전시 콘텐츠의 관객 반응 비교)

  • Jeong, Ye-Eun;Nam, Geurin;Kwon, Koojoo
    • Journal of the Korea Institute of Information and Communication Engineering
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    • v.26 no.12
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    • pp.1838-1845
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    • 2022
  • Due to COVID-19, the face-to-face on-site exhibitions were not held. With this opportunity, technologies such as virtual reality/augmented reality are increasing attention, and these technologies are being used in many fields. In this study, we made a virtual exhibition content which was produced using virtual reality technology. Our virtual exhibition was held in parallel with the on-site exhibition that included the same contents. Also this exhibition provided an opportunity to realistic experience using the head mounted display. In order to provide a high sense of presence, we created an open virtual space and used realistic 3D objects and textures. Although it is a virtual exhibition, the audience can experience a sense of realism like an on-site exhibition. After the exhibition was over, a survey was conducted on the audience who participated in both the on-site exhibition and virtual exhibition to analyze their responses. As a result of the survey, the similarity and immersion of the virtual exhibition were highly evaluated.

The Effects of Brand Experience on Brand Loyalty according to Emotional Responses - Focused on Brand Experience with Fashion Brand - (브랜드체험이 감정적 반응을 통해 브랜드충성도에 미치는 영향력에 관한 연구 - 패션브랜드를 중심으로 -)

  • Chang, Geunghae;Lee, Ene-Sook
    • Journal of the Korea Fashion and Costume Design Association
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    • v.18 no.1
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    • pp.105-120
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    • 2016
  • The purpose of this study is to verify the effects of brand experience on Brand Loyalty according to Emotional Responses. For this study, data were collected through Google questionnaires site. The survey ran from March to May, 2015, the total of 329 respondents was used in analysis. The subject consisted of adults living in domestic region, and convenience sampling. For statistical analysis, AMOS were used to verify the study model. The major results of the research are as follows. First, as to the relation between brand experiences and affectional responses, all of experience dimensions positively affect affectional responses. Second, regarding the relation between brand experience and brand attitude, partially experience dimensions affect brand attitude. Third, affectional responses affect positively brand attachment. Forth, brand attitude affect positively brand attachment. Fifth, brand attachment positively affect attitudinal brand loyalty and behavioral brand loyalty. Finally, with regard to the relation between brand experiences and brand attitude, consumer need for uniqueness has partially moderating effects when behavior experience affect brand attitude.

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A Study on Awareness and Experience of Extramarital relations (혼외관계의 인식과 경험에 관한 연구)

  • Kim, Byung-Su
    • Korean Journal of Human Ecology
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    • v.10 no.2
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    • pp.19-35
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    • 2007
  • The purpose of this study was to examine the awareness and experience of extramarital relations across individual and familial variables of married men and women. Data for this study were 600 married men and women who were recruited the respondents through internet site. Results of this study were as follows; 1) Most of married men and women were regarded extramarital relations types(emotional connections, short-term relationship such as prostitution, sexual intercourse except a prostitution, one-night stands, physical connections, letter chatting with multimedia, video chatting with multimedia), By gender men had more permissiveness attitudes about extramarital relations type than women, 2) There were significant differences in the awareness and experience of extramarital relations types across variables(sex, age, education level, income, occupation, religion, marriage duration). 3) Married men reported that they experience(emotional connections, sexual intercourse, physical connections, letter chatting with multimedia, video chatting with multimedia, infidelity ideation, infidelity attempts) more extramarrital relations types than married women. There were significant differences in the experience extramarital relations types across variables.

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Determinants.influencing Consumer Perceptions of Web Site Trust and Outcomes (웹사이트 신뢰에 대한 소비자 지각과 성과에 영향을 미치는 요인에 관한 연구)

  • Ha, Hong-Youl
    • Journal of Global Scholars of Marketing Science
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    • v.15 no.2
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    • pp.1-25
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    • 2005
  • Unlike the traditional bricks-and-mortar marketplace, the online environment includes several distinct factors that influence Web site trust. As consumers become more savvy about the Internet, the author contends they will insist on doing business with web companies they trust. This study examines 1) how Web site trust is affected by the following web purchase-related factors: security, privacy, brand name, word-of-mouth, good online experience, and quality of information, and 2) how it influences outcomes. Unlike Urban and colleagues' study (2000), the author argues that not all e-trust bUilding programs guarantee success in building Web site trust. In addition to the mechanism depending on a program, building e-brand trust requires a systematic relationship between a consumer and a particular web site. The findings show that Web site trust does not build one or two components but are established by the interrelationships of complex components. By carefully investigating these variables in formulating marketing strategies, marketers can cultivate brand loyalty and gain a formidable competitive edge.

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Process Progress Pattern Analysis based on Daily Work Report Analysis (작업일보 데이터 분석 기반 공정 진척 패턴 분석)

  • Ko, Yong-Ho;Shin, Young-Keun;Han, Seung-woo
    • Proceedings of the Korean Institute of Building Construction Conference
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    • 2016.05a
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    • pp.156-157
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    • 2016
  • Construction projects have shown a dramatic increase in size and complexity during the recent years that precise management has been recognized as one of key factors leading the project to success. It has been investigated that management in construction sites is generally done based on the experience of site engineers. Such experience based decision making lacks reliability that could bring disastrous results such as delay and cost overruns. The purpose of this study is to suggest a process progress pattern analysis method that is expected to be used as an objective reference for site managers to aid the decision making done regarding process progress management.

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Effect of Deluxe Hotels Wedding Web-Site Quality on Web-Site Satisfaction, Trust and Purchase Intention; Deluxe Hotels in Seoul (특급호텔 예식 웹사이트 품질이 웹사이트 만족, 신뢰 및 구매의도에 미치는 영향: 서울지역 특급호텔을 중심으로)

  • Song, Young-Seok;Kim, Yeon-Sun
    • The Journal of the Korea Contents Association
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    • v.11 no.6
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    • pp.459-471
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    • 2011
  • This study attempts to identify the effects of the perceived quality of the web-site of Deluxe Hotels Wedding on the satisfaction of web-site, trust of web-site, and purchasing intention of wedding products. For data analyses, a total of 300 questionnaire were distributed to those who had experience of web searching for Deluxe Hotels Wedding. Among them, 244 survey data were used for analyses. This study obtained following results. First, it found that information quality and service quality of web-site had the positive effects on the satisfaction and trust of web-site. Second, the service quality of web-site had the positive effect on purchasing intention of wedding products while information quality had no influences on it. Third, the satisfaction of web-site had the positive effect on trust of web-site and purchasing intention of wedding products. Fourth, trust of web-site had the positive effect on purchasing intention of wedding products. Therefore, Deluxe Hotels, Should be prepared the Various Strategy for the web-site Visit Guest.

Analysis of Biotope Structure of Grade Classification in terms of Nature Experience and Recreation Value - In case of Gwangmyeong-Siheung Bogeumjari Housing District - (자연체험 및 휴양가치 등급 설정을 위한 비오톱 구조분석 - 광명시흥 보금자리 주택지구를 대상으로 -)

  • Ra, Jung-Hwa;Cho, Hyun-Ju;Lee, Hyun-Taek;Kim, Jin-Hyo;Park, Cheon-Jin
    • Journal of Korean Society of Rural Planning
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    • v.17 no.3
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    • pp.27-41
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    • 2011
  • This research The main focus of this research is to provide basic data for concrete recreation planning of future site by selecting Gwangmyeong-Siheung housing district, large residential development district focused on rural areas, by evaluation of recreation value and detailed biotope type classification. The main results of analysis are as follows. As a result of basic survey of the research area, total 79 family and 307 taxonomic groups are identified and also naturalization index and urbanization index were estimated 16.6 % and 17.6% respectively. Also, as a result of biotope type classification, it is divide into 12 biotope type gorups including forest biotope type group and its subordinate 53 biotop types. As a result of first value evaluation, there are total 13 biotope types such as vegetation-full artificial rivers in I grade. In addition it is analyzed as 9 types of II grade, 5 types of III grade, 8 types of IV grade, 18 types of V grade. Lastly, as a result of second evauation, it is analyzed that there are 21 special meaningful areas for recreation and natural experience(1a, 1b), and 50 meaningful areas for recreation and natural experience(2a, 2b, 2c). It is regarded that the results of biotope types classification and recreation value from this research play roles of analyzing the Suitable site for recreation area before development in terms of large residential development district, and then these results provide important basic data to secure recreational and natural experience area in development planning.