• The KIPS Transactions:PartC
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• v.9C no.5
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• pp.687-698
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• 2002

Together with the activation of wireless Internet, the interest for various integrated methods of the existing wired and wireless e-commerces is on the rise. For the integrated wired and wireless e-commerce, firstly, the optimized security and authentication under the radio communication environment should be decided. And also the user-friendly usage is important. In this paper, we designed and implemented wired and wireless interworking Mobile Wallet on terminal that can be used through both wired and wireless methods by developing electronic wallet module for electronic payment using MIDP (Mobile Information Device Profile) based on J2ME (Java 2 Micro Edition). The characteristics of mobile wallet implemented in this paper provide the stability through encoding/decoding payment information and on-line usage on wired/wireless environments through downloading electronic wallet. In addition, we also present safe and convenient payment method for e-commerce based on wired/wireless Internet.

• International Commerce and Information Review
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• v.15 no.4
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• pp.437-454
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• 2013

The information exchange becomes active in the online due to the rapid development of the Internet over the various fields. It is the tendency that it acquires not only information related to the on-line related to the off line depended on the traditional oral tradition but also information in the on-line. It is the competitive environment of the hospital more competitive over the time. The felt feeling for the hospital to the consumer plays the important role as to the assessment of hospital and choice. It is very the critical matter whether it approaches the consumer to any kind of way through the on-line information transfer, and the inappropriate feeling can be caused. That is, it can install whether any kind of point about one will be embossed through the e-business marketing, and the evaluation or useful feeling for choice can be caused in the hospital to the medical consumer in being the critical matter. This research compared and analyze the results expected with the Samsung Seoul Hospital, which was most active and uses the e-business marketing among the major hospital put through in the utilization by marketing view as the domestic Big 5 Severance hospital, and feature of SNS channels of Sungmo Hospital through the case analysis. How it tried to present each channels the individual, or, the strategic frame about the unificational it utilized and can maximize the marketing result and implication according to the marketing activity purpose and direction.

• Journal of Digital Convergence
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• v.19 no.10
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• pp.411-418
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• 2021

In this study, information search methods and user interface types provided to users were investigated for the top 100 e-commerce services selected by Statista and the National Retail Federation. And the characteristics of each type were derived by analyzing the interaction method of the user's manipulation with the visualization elements constituting the interface. The research results are as follows. First, as the information provision method, spread format was more often used as the number and hierarchy of information increased, and drop-down and mega menu methods were used more often as the number and hierarchy of information decreased. Second, as a visual classification method according to the information hierarchy, the background color, font change, and line were often used, and there were many cases where the background color and line were used at the same time. Third, there were various elements such as background color, text color, and line as an interaction method for user manipulation, and two or more of them were applied at the same time the most. This study is meaningful in that it defines the characteristics of each type through the analysis of the types of interfaces for e-commerce information search and items that can be the selection criteria for detailed elements.

• Journal of Intelligence and Information Systems
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• v.8 no.2
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• pp.159-175
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• 2002

Web mining is an emerging science of applying modem data mining technologies to the problem of extracting valid, comprehensible, and actionable information from large databases of web in e-Business environment and of using it to make crucial e-Business decisions. In this paper, we present the noble framework of data visualization system based on web mining for analyzing the characteristics of on-line customers in e-Business. We also propose the framework of forecasting system for providing the forecasting information of sales/purchase through the use of web mining based on artificial intelligence techniques such as back-propagation network, memory-based reasoning, and self-organizing map.

• Proceedings of the Korean Operations and Management Science Society Conference
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• 2001.10a
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• pp.265-268
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• 2001

As growing the electronic commerce there are significant changes in the products/services catalog into the on-line environment. Advertent of e-catalog business opportunity for their own product/services enlarges the market volume and there are diverse methods for the presentation of its product/services. A method for the presentation of product/services features one uses identification and classification system. This study constructs a classification system and database layout for the product/services classification system as a part of e-catalog system. We consider the specific method for the GDAS-based dataset and UNSPSC classification system in the distribution industry.

• The Journal of the Korea Contents Association
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• v.5 no.6
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• pp.301-308
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• 2005

Through the development of the Internet and multimedia systems, usage of cyber education with multimedia contents is increasing. On-line education differs from face-to-face education in that it overcomes the limits of the time and space, and supports a repeated self study at the student's study level while using several media and educational contents. In this paper, we will design and implement e-commerce educational content which is effective for students and useful for the process of cyber education. In addition, we will produce statistics from a questionnaire which questioned students on the effectiveness of the content.

• Journal of the Korea Society of Computer and Information
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• v.21 no.7
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• pp.1-8
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• 2016

Nowadays, distributed denial of service (DDoS) attacks on web sites reward attackers financially or politically because our daily lifes tightly depends on web services such as on-line banking, e-mail, and e-commerce. One of DDoS attacks to web servers is called HTTP-GET flood attack which is becoming more serious. Most existing techniques are running on the application layer because these attack packets use legitimate network protocols and HTTP payloads; that is, network-level intrusion detection systems cannot distinguish legitimate HTTP-GET requests and malicious requests. In this paper, we propose a practical detection technique against HTTP-GET flood attacks, based on the access behavior of inline objects in a webpage using NetFlow data. In particular, our proposed scheme is working on the network layer without any application-specific deep packet inspections. We implement the proposed detection technique and evaluate the ability of attack detection on a simple test environment using NetBot attacker. Moreover, we also show that our approach must be applicable to real field by showing the test profile captured on a well-known e-commerce site. The results show that our technique can detect the HTTP-GET flood attack effectively.

• Journal of the Korea Safety Management & Science
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• v.6 no.3
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• pp.109-120
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• 2004

As an information-oriented era arrives, an environmental change of Internet marketing is going with high speed and such open door around the countries is providing worldwide companies with a new business opportunity. Now, Internet is a new communication tool for global network and is emerging as a new e-commerce market. Also, this trend is having an effect upon online site that sell crafts. Hence, this study aims to select artshop, which simultaneously operate off line and online while sell crafts, to research the present status, and analyze the problems to suggest the activation plans for effective Internet commerce. Accordingly, this study suggested six models for the settlement of these problem s and the activation plans as following: offer of the various works and the contents, security of price competition, reinforcement of marketing, establishment of brand recognition, management of customers and settlement of payment ways etc. The commerce of crafts in the artshop is only early stage today, but it is expected to grow into an universal connection way of information and buying which transcend space and to be briskly used for securing the competition of crafts in 21century.

• Journal of the Ergonomics Society of Korea
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• v.23 no.3
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• pp.1-12
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• 2004

In recent years, with the advent of e-Commerce the need for personalized services and one-to-one marketing has been emphasized. To be successful in increasingly competitive Internet marketplace, it is essential to capture customer loyalty. In this paper, we provide an intelligent agent approach to incorporate human sensibility into an one-to-one recommendation service in cyber shopping mall. Our system exploits human sensibility ergonomics and on-line preference matching technologies to tailor to the customer the suggestion of goods and the description of store catalog. Customizing the system`s behavior requires the parallel execution of several tasks during the interaction （e. g., identifying the customer`s emotional preference and dynamically generating the pages of the store catalog）. The recommendation agent system composed of five modules including specialized agents carries on these tasks. By presenting goods that are consistent with user interests as well as user sensibility, the accuracy and satisfaction of the recommendation service may be improved.

• The Journal of Society for e-Business Studies
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• v.6 no.2
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• pp.87-99
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• 2001

Along with the rapid emergence of the Internet and e-commerce, online auctions are hitting the spotlights. The inconveniences found in off-line auctions, such as time and place restriction and limited number of items, are solved in the online auction. However, not so many auction sites have integrated auction information systems, which monitor the present status of auctions, resulting in greater inconvenience for the online auction users. Moreover, there is no auction site that suggests the appropriate starting or closing price that is useful for users when they make, their bids, What the online auction users need is an auction system that can solve such problems. This study is purported for solving the problems by designing and implementing a real time auction system that applies the comparison search functions and the agent functions. In other words, an integrated database system using a bidder-oriented agent for providing information is built so that the users can search and compare the information on the item they are interested in and make a faster and more accurate purchase. Also the appropriate starting and closing prices are offered to the sellers and bidders through the integrated system for a closer and more accurate comparison and analysis of the prices. For future work, the product recommendation service, which accurately reflects the bidding patterns, and the methods for studying the multi bidding pattern will be applied to the suggested system to realize a real time auction information system that supports CRM(Customer Relationship Management) .