• 한국HCI학회논문지
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• 제13권3호
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• pp.55-63
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• 2018

현대인들은 인터넷을 통해 구매하고 싶은 재화와 서비스에 대한 정보를 검색한 후, 그 재화와 서비스를 경험해 본 사람들이 기술한 댓글을 확인한다. 이 댓글은 현대인들의 구매의사결정에 영향을 미칠 수 있는 중요한 참조점으로 작용한다. 댓글은 크게 두 가지 유형으로 구분할 수 있는데, 하나는 댓글이 재화나 서비스에 지불한 가격에 부합하는 (혹은 그 이상의) 만족감을 경험했는지(긍정), 아닌지(부정)와 같은 시장규범적 관점의 댓글이고, 다른 하나는 재화와 서비스 공급자가 그것을 공급하여 수익을 얻을 도덕적 자격이 있는지(긍정), 아닌지(부정)와 같은 비시장규범적 댓글이다. 그러나 댓글에 대한 기존 연구는 시장 규범적 관점의 댓글(음식이 맛있는지)에만 관심을 가졌고, 비시장규범적 댓글(경영자가 도덕적으로 훌륭한지)의 효과에 대한 연구는 거의 이루어지지 않았다. 본 연구는 선행 연구들이 확인한 시장규범적 댓글의 효과를 맛집 방문의도 평가 상황에서 재검증(실험-1)한 후, 기존에 연구가 이루어지지 않았던 비시장 규범적 댓글의 효과를 검증(실험-2)하며, 시장규범적 댓글과 비시장규범적 댓글의 효과를 비교(메타분석)하려는 목적으로 이루어졌다. 결과적으로 시장규범적 댓글이 긍정적일 때(맛있다)가 부정적일 때(맛없다)보다 맛집 방문의도가 강해졌다(실험-1). 또한 비시장규범적 댓글이 긍정적일 때(운영자가 도덕적임)가 부정적 일 때(운영자가 부도덕함)보다 맛집 방문의도가 강해졌다(실험-2). 한편 시장규범적 댓글이 긍정적일 때보다 비시장규범적 댓글이 긍정적일 때 맛집 방문의도가 더 강해졌고, 시장규범적 댓글이 부정적일 때보다 비시장규범적 댓글이 부정적일 때 맛집 방문의도가 더 약해지는 상호작용을 확인하였다. 이는 사람들이 시장규범적 댓글보다 비시장규범적 댓글에 더 큰 영향을 받을 가능성을 시사한다. 아울러 본 연구는 시장규범 댓글을 확인하기 전과 후의 기분변화보다 비시장규범적 댓글을 확인하기 전과 후의 기분변화가 더 크며, 이 차이로 인해 사람들이 시장규범적 댓글보다 비시장규범적 댓글에 더 큰 영향을 받을 수 있다고 제안하였다.

• 한국의류학회지
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• 제20권1호
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• pp.66-75
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• 1996

The purpose of the present study was to investigate relation.;hip between normative influence on clothing conformity and authoritarian personality, fashion interest, and clothing importance. The sample of this study consisted of 756 subjects assigned to eight groups according to sex, age and residence. In this study normative influence on clothing conformity, fashion interest, and clothing importance were measured by 20 Likert type questions adopted from previous research or developed for this study. Authoritarian personality was measured by Min's 35 Likert type questions. The data were analyzed by ANOVA, multiple regression and correlation. The results showed that 1) authoritarian personality, fashion interest, and clothing importance was positively related to normative influence on clothing conformity. Among these, fashion interest was the most significant varible. 2) Normative influence on clothing conformity varied by sex and age: that is, females conformed more than males, and younger sample conformed more than older sample.

• 전기학회논문지
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• 제57권12호
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• pp.2336-2344
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• 2008

In this paper, muscular activity and muscle fatigue of FDI(first dorsal interosseous muscle) and thenar muscle of hand was analyzed with surface EMG signal based on four kinds of attitudes(grip, tip, key and palmar) to measure grip strength and pinch strength after hand operation and rehabilitation treatment. The normative data are needed to interpret evaluation data to assess a patient's ability to return to labor environment. The preceding researchers proposed the standard data only by studying on maximum grip strength and the maximum pinch strength followed by each attitude of subjects' hands. But in this study, the muscle activity and muscle fatigue were considered under the various attitude to propose normative data. As a results, the muscle fatigue may be used only for presentation of normative data in labor environment.

• 가정과삶의질연구
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• 제22권1호
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• pp.45-54
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• 2004

To examine group differences among four groups divided by asgression/victimization status, 655 4th graders living in Seoul reported their perceptions of peer aggression, peer victimization, personality traits, parent attachment, and their parents' marital conflict. Peers of the subjects also reported their perceptions of peer aggression and peer victimization. Based on the scores of peer aggression and peer victimization, each child was classified into one of the four groups: nonvictimized aggressors, aggressive victims, passive victims, and normative contrasts. For boys, nonvictimized aggressors were more sociable/active than both aggressive and passive victims. Aggressive victims were more shy/emotional than nonvictimized aggressors and normative contrasts, and were exposed to the highest parental marital conflict. For girls, passive victims were the least sociable/active among the four groups, and showed lower attachment to fathers than normative contrasts. Both aggressive and passive victims were more shy/emotional than nonvictimized aggressors and normative contrasts, and normative contrasts were exposed to the lowest parental marital conflict.

• 한국의류학회지
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• 제24권2호
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• pp.245-256
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• 2000

The purpose of this study was to examine the influence of stress, body satisfaction, academic record, and demographic variables on the normative conformity toward clothing and clothing satisfaction of high school students. The subjects were 389 high school students(boys: 169, girls: 220) in Seoul, Korea. The normative conformity toward clothing measured by the degree of wearing of unsuitable clothes for school clothing and private clothing norm of students. The school clothing was influenced by allowance, gender, stress of home life, academic record(-), mother's education(R2=.270). The private clothes was influenced by allowance, gender, stress of home life, body satisfaction, and geographical region(R2=.200). The clothing satisfaction was influenced by body satisfaction, gender, allowance, geographical region, and stress of home life(-)(R2=.325). The present findings provide that stress of home life, gender, and allowance had effect on the normative conformity toward clothing, and the higher the stress of home life, the lower the degree of clothing satisfaction.

• 가정과삶의질연구
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• 제26권5호
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• pp.419-432
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• 2008

The purpose of this study was to examine that marital conflict, maternal parenting behavior, and a child's friendship quality varied as a function of bully/victim groups. A sample of 227 elementary school children and their mothers participated in the study. Children answered questionnaires regarding maternal parenting behavior, friendship quality, and bullying/victimization and mothers rated their marital conflict. The data were analyzed by frequencies, factor analysis, one-way ANOVAs, and Duncan's post-hoc analyses. The bully/victim distribution was 8.4% bullies, 7.9% victims, 4.4% bully-victims, and 79.3% normative contrasts when reported by children themselves and 9.3% bullies, 4.8% victims, 5.3% bully-victims, and 80.6% normative contrasts when reported by peers. Bullies and bully-victims experienced higher marital conflict than normative contrasts. Bully-victims perceived higher maternal warmth than bullies and both bullies and victims perceived higher maternal rejection/punishment than normative contrasts. Victims perceived their mothers to be more permissive/neglected than normative contrasts, and bully-victims perceived them to be more overprotective than both bullies and normative contrasts. Both bullies and bully-victims showed higher negative function of friendship quality than victims.

• 한국정보컨버전스학회논문지
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• 제7권2호
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• pp.1-5
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• 2014

본 연구에서는 스마트폰 특성과 서비스 품질이 몰입에 미치는 영향을 분석하고, 편리성, 오락성, 편재성으로 구성된 스마트폰 특성과, 상호작용성, 개인화로 구성된 서비스 품질이 정서적 몰입 및 규범적 몰입에 유의한 영향을 미치는 가를 검증하였다. 실증분석결과 스마트폰 특성 중 오락성은 정서적 몰입 및 규범적 몰입에 모두 유의한 영향을 미치고 있으며, 편재성은 규범적 몰입에 유의한 영향을 미치고 있다. 서비스 품질 중 개인화는 정서적 몰입 및 규범적 몰입에 유의한 영향을 미치는 것으로 분석되었다. 이는 스마트폰 특성 중 오락성과 서비스 품질 중 개인화 기능을 강조하면, 정서적으로 규범적으로 몰입을 증가시킬 수 있음을 알 수 있다.

• 아동학회지
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• 제37권6호
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• pp.57-68
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• 2016

Objective: The purpose of this study was to explore whether there are gender differences in the influences of paternal parenting behavior on the relational aggression of adolescents and to examine the mediating effects of internal attribution and normative beliefs about aggressive behaviors. Methods: This study assessed 492 fifth to sixth graders from an elementary school (237 males and 255 females). Results: The results of this study were as follows: First, the effect of paternal affectionate parenting behavior on girls' reactive aggression was partially mediated by internal attribution. Second, the effect of paternal coercive parenting behavior on boys' proactive aggression was completely mediated by normative beliefs about aggressive behavior. Third, girls' proactive aggression was partially mediated by normative beliefs about aggressive behavior. Conclusion: These results suggest the need to further examine relational aggression and to help children gain positive relationships with peers.

• 보건교육건강증진학회지
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• 제31권1호
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• pp.27-43
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• 2014

Objectives: The purpose of this study was to evaluate depression of mothers with children in early childhood and to identify predictors by income level. Methods: The research was conducted with 1,761 data from the 3rd wave of the Panel Study of Korean Children(PSKC) data. Independent variables were socio-demographic data, self-esteem, normative life-events, non-normative life events, parenting stress, marital conflict, social support. Data were analyzed by t-test, ANOVA, hierarchical multiple regression analysis were conducted. Results: Significant factors of depression of female in low-income were non-normative life events, parenting stress, marital conflict. In middle class, significant factors were education, birth order of children, self-esteem, normative and non-normative life events, parenting stress, marital conflict, sociable support. At last, we found that marital conflict was the biggest factor for depression of female in low-income and parenting stress was the most powerful predictor in middle class. Conclusions: Mother's depression has a enormous impacts on development of children in early childhood. Therefore It is required to prevent depression in mothers and it is important to intervene at the early stage of depression. Results of this study showed a different pattern of predictors by income level. Therefore, Intervention and services for a mother's depression should change the direction depending on the level of income.

• 품질경영학회지
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• 제47권2호
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• pp.315-325
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• 2019

Purpose: The purpose of this study was to propose useful standards evaluation method using standards networks by analyzing the relationship between normative references citation information list. Methods: The collected data through the survey were analyzed using social network analysis. The measurement tools used for this study were divided into three dimensions such as certificate standard, normative reference and degree centrality. Results: The results of this study are as follows; regarding the influence of standard information, It is meaningful that the research using normative reference item among the bibliography information that the standard itself possesses. The analysis of social network analysis data of population standard, normative reference and the correlation analysis with sales, a variable representing actual utilization performance, suggested the importance of the standard and how to evaluate it. Conclusion: In prioritizing standard maintenance, more efficient management will be possible if centrality figures of standard network information are analyzed and used for standard maintenance.