• 한국사회복지학
• /
• 제49권
• /
• pp.129-161
• /
• 2002

This study explores whether there are differences in financial structure and governmental support between social service organizations and other nonprofit organizations. In addition, it analyzes what factors are related to governmental supports for both types of nonprofit organizations. Guided by the argument that specific areas where nonprofits primarily operate can explain a difference of relations between nonprofit organizations and funders, this study compares revenue sources and expenditures of social service organizations and other nonprofit organizations in the United States. Also, based on resource dependence theory and taking some important indexes from financial ratio analysis, this study also identifies factors that affect governmental supports for nonprofit organizations. The study sample consists of 10,690 organizations that reported tax form 990 in 1996. Binary logistic regression analysis was conducted for the study. The results show that social service organizations obtained more revenue from government than other nonprofit organizations. Also, logistic regression analysis suggests that revenue diversification and financial characteristics were significantly associated with governmental supports for nonprofit organizations in the United States.

• Journal of Contemporary Eastern Asia
• /
• 제13권1호
• /
• pp.69-81
• /
• 2014

While much in the field of public management has emphasized the importance of nonprofit advocacy activities in policy and decision-making procedures, few have considered the relevance and impact of leading actors on structuring diverse patterns of information sharing and communication through social media. Building nonprofit advocacy is a complicated process for a single organization to undertake, but social media applications such as Facebook and Twitter have facilitated nonprofit organizations and stakeholders to effectively share information and communicate with each other for identifying their mission as it relates to environmental issues. By analyzing the Australian Marine Conservation Society's (AMCS) Twitter network data from the period 1 April to 20 April, 2013, this research discovered diverse patterns in nonprofit advocacy by leading actors in building advocacy. Based on the webometrics approach, analysis results show that nonprofit advocacy through social media is structured by dynamic information flows and intercommunications among participants and followers of the AMCS. Also, the findings indicate that the news media and international and domestic nonprofit organizations have a leading role in building nonprofit advocacy by clustering with their followers.

• 복식문화연구
• /
• 제24권2호
• /
• pp.119-131
• /
• 2016

With the increasing popularity of nonprofit thrift shopping, new marketing strategies are needed to respond to accelerated competition in the secondhand market. To help guide the development of marketing strategies for nonprofit thrift stores, this study aims to identify factors impacting consumers' buying behavior for secondhand fashion items sold in nonprofit thrift stores. Specifically, this study investigated 1) the effects of secondhand fashion selection criteria (i.e., design, brand name, lower price) and personal factors (i.e., gender, household income, beliefs about environment) on the secondhand fashion consumption experience in nonprofit thrift stores and 2) the moderating effects of point of purchase (POP) messages (i.e., "50% Off Sale," "New Arrivals," "Helping Others") on the relationships between purchase intention and impulsive buying in nonprofit thrift stores. An online survey was used to collect the data, and a total of 197 usable responses were received. The results showed that 1) gender, household income, beliefs about environment, and brand name affected the secondhand fashion consumption experience and 2) the POP message "Helping Others" negatively moderated the relationship between purchase intention and impulsive buying in nonprofit thrift stores. These results can help nonprofit thrift stores' managers to develop effective marketing strategies to increase their profits, which can be used to accomplish their mission of addressing social issues.

• Asia pacific journal of information systems
• /
• 제34권2호
• /
• pp.470-492
• /
• 2024

For nonprofit organizations to effectively conduct social media marketing, which is characterized by viral marketing, it is essential that members engage in voluntary and active social media marketing activities. The purpose of this study was to present and empirically analyze the factors that influence the social media marketing activities of nonprofit organization members. To this end, this paper presents a research model that combines social capital and social cognitive theory based on the theory of reasoned action. To test this research model, valid survey data were collected from 317 members of nonprofit organizations in Korea and analyzed with structural equation modeling. The main results suggest that reciprocity, shared goals, outcome expectations, and self-efficiency affect the social media marketing activity intentions of nonprofit organization members through attitude and subjective norms. These results provide practical guidelines for the revitalization of social media marketing in nonprofit organizations.

• 한국시스템다이내믹스연구
• /
• 제8권1호
• /
• pp.5-24
• /
• 2007

This study explores the partnership between government and human service nonprofits in the United States from the perspective of resource dependence theory and extends the theory with system dynamics in order to better explain government-nonprofit service delivery. The article is structured as follows. First, I introduce the historical development of the government-nonprofit partnership in service delivery in the United States. Second, I present an overview of resource dependence theory for government-nonprofit service delivery, including assumptions, key elements, claims, how well it explains the government-nonprofit service delivery, and limitations. Third, I highlight the advantages of system dynamics along with the limitations of resource dependence theory, as an attempt to revise the theory. Finally, I conclude with a summary and suggestions for the next steps in theoretical development and research.

• 한국정보시스템학회지:정보시스템연구
• /
• 제13권1호
• /
• pp.39-57
• /
• 2004

As a result of the fast development of Information communication technology, the competitive advantage of companies and the service quality of nonprofit organizations has been largely changed. Corresponding to this kind of change, companies have tried to make production improvement, competitive strengthening, and organizational innovation. Meanwhile, the nonprofit organizations directed by the government are pursuing the service innovation from general administration area to the public service for civilians. In relation to this, risk management of the company's information systems outsourcing has largely been studied until now. However, the study of risk management for nonprofit organization information systems outsourcing has rarely been made. In this paper, to provide the theoretical base for further research, we have attempted to develop the evaluation framework for risk management of information systems outsourcing considering the characteristics of nonprofit organizations.

• 한국시스템다이내믹스연구
• /
• 제9권1호
• /
• pp.199-218
• /
• 2008

Empirical studies have shown that government and human service nonprofit organizations have maintained active partnerships to deliver human services for the past several decades. However, the previous researches on resource dependent government-nonprofit service delivery have revealed serious methodological limitations to adequately demonstrate the dynamic relationship between both sectors over time. Since the dynamics underlying the government-nonprofit service delivery is a complex process, in which multiple factors dynamically interact over time, the assumptions of system dynamics can help improve these methodological drawbacks. This study aims to explore methodological issues and weaknesses observed in empirical studies on resource dependent government-nonprofit service delivery in the United States, and further attempts to provide insights on future research toward a dynamic approach, bringing the assumptions of system dynamics to the challenges of the previous researches.

• 한국산학기술학회논문지
• /
• 제10권10호
• /
• pp.2846-2856
• /
• 2009

경영학에서 비영리 분야에 대한 연구는 매우 미흡하며, 대부분의 연구들은 조직측면에서 진행되어 왔으므로, 비영리 부문의 교육과정에 대한 연구는 다루어지지 못하고 있었다. 그러므로 본 연구는 한국과 미국의 주요 대학에 개설되어 있는 경영학부 및 석사과정에서 비영리 관련 과목의 개설 정도를 조사하고 분석한 후, 국내 대학교의 비영리 관련 과목의 활성화 방안을 모색하고자 한다. Wish & Mirabella(1998)의 연구를 기반으로 비영리 분야를 제도화 수준, 교육수준, 커리큘럼 수준으로 분류하였으며, 한국과 미국의 경영학부 및 석사과정에 개설되어 있는 비영리 관련 교과과정을 분석하였다. 분석 결과, 미국 대학교에 비해 국내 대학교의 비영리 분야에 대한 제도화 수준, 교육수준, 커리큘럼 수준은 낮은 편이였다. 국내 대학교의 비영리 분야를 활성화시키기 위해서는 비영리 분야의 연구소 및 학위 과정 개설, 전문가 육성, 교과과정 개설 등이 필요하다.

• 한국사회복지학
• /
• 제58권3호
• /
• pp.5-26
• /
• 2006

본 연구는 어떠한 요인들이 비영리 사회복지조직의 자원동원활동의 효과성을 설명하는지를 살펴보기 위해 수도권 지역의 사회복지조직에서 자원동원활동을 수행한 적이 있는 종사자를 대상으로 설문조사를 실시하였다. 본 연구는 조직의 일반 특성과 자원동원관련 특성뿐만 아니라, 조직의 관리능력이라는 새로운 요인을 투입하여 계층적 회귀분석을 실시하였다. 비영리 사회복지조직에 있어서 자원동원활동의 효과성은 기존의 연구에서 제시하는 조직의 일반 및 자원동원관련 특성과 같은 객관적 조건보다 조직이 구체적인 기법을 활용하는지 그리고 조직이 이 활동을 어느 정도 지원하는지를 보여주는 조직의 관리능력이라는 주관적 조건이 영향을 미친다는 분석결과는 실천적 측면에서 효과적인 자원동원을 위해서는 조직의 적절한 지원과 관리의 중요성을 제시하는데 의의를 지닌다.

• 산경연구논집
• /
• 제11권3호
• /
• pp.19-28
• /
• 2020

Purpose: As nonprofit organizations have made strides in international development, ensuring financial resources has become pivotal to determine what nonprofits strive for and how they perform with the budget generated without efforts for profit-making. The purpose of this research aims to investigate the determinants of donation intention that are affected by television fundraising campaigns in order to improve financial sustainability. This study applied the effects of emotional sympathy, economic value, accountability, relevance, and sustainability on donation intention. Research design, data, and methodology: This study collected data via an online survey by classifying respondents based on donation experiences and applied statistical analyses such as factor analysis, regression, and ANOVA. This study selected television fundraising campaigns aligned with criteria of the Sustainable Development Goals (SDGs). Results: The results of this study showed that emotional sympathy was a dominant variable regardless of previous donation experiences, while economic value was significant for inexperienced donors. Conclusions: The results provide implications to nonprofit organizations for fundraising as to what aspects need to be addressed in order to draw donors' motivation for giving behavior. Given efforts for successful implementation of development agenda, it is fundamental to establish financial sustainability of nonprofit organizations and build up public awareness.