• 한국의류학회지
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• 제37권8호
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• pp.1044-1059
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• 2013

The fashion industry has become more interested in sustainable fashion design due to the demand for environmental action based on increased social responsibility awareness and environmentalism. In the current sustainability fashion industry, guidelines for sustainable fashion design are essential. This study suggests guidelines for a sustainable design process based on a theoretical and practical approach. An analysis of several global fashion brands will be applied to the whole apparel design process. This paper will explore the sustainable fashion design process and deal with LCD, as an important factor, by analyzing three global fashion brands: 'H&M', 'NIKE', and 'Levi's'. These three companies are the most active in the area of sustainable performance. The sustainable fashion guidelines will be controlled based on a strategy of practical use in design for sustainable (DFS) fashion industry. The results indicate that the fashion industry has to invest heavily in the future rather than focus on short-term profits; consequently, sustainability is a new growth direction for fashion companies. In addition, the fashion industry should work towards sustainable design under a clear understanding of its goals.

• 경영과정보연구
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• 제17권
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• pp.215-242
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• 2005

Although shoes industry in Korea is superior in global competition in terms of material, parts, and developmental ability, it has declined due to the lack of design in consideration of OEM production and marketing ability. Shoes industry in Korea has aimed at making inroad to North American market centered with the United States, but it has not focused on Europe market that much. However, as Europe transformed into EU, which is a large economic community, European market is being considered as a great potential for Korean shoes industry, which we can never neglect of. So far, there have been researches of marketing strategic methods to make inroad to the United States and South-East Asian markets, but there has been almost no marketing approach to European shoes market. Therefore, in this study I prepare strategic marketing plans for Korean shoes enterprises to make inroads to European markets, so that they can enter the market successfully, and this is the purpose of this study. In case that Korean shoes industry makes inroads to European market, there are important terms to examine. The strategic terms for consideration to examine are as follows. First, shoes companies such as Nike and Adidas are aware of India. Turkey, and Rumania as new footholds for production, as they have accounted continuous wage claim and labor dispute. Especially Turkey and Rumania are expected to have much competitive strength in price, as they are expected countries for joining EU. Second, we need to shift our understanding of the importance of design for European shoes market. We should pay close attention to the fact that the role of leading companies is to design. Third, Germany, England, and Italy have global-level of specialize institutions and organizations for shoes education and have been succeeded in knowledge industrialization. Fourth, we should consider that the concepts for shoes are changing from innovation in production to in products. Fifth, we should develop specialized concept centered in individualized categories. Sixth, we should open up new markets actively by connecting large shopping centers and multi-shops. Seventh, we should look for the opportunities to expand market through the utilization of BIFOS. Lastly, we should expand our support for opening up markets and participating fairs in foreign countries.

• 한국의류학회지
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• 제30권6호
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• pp.829-839
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• 2006

Sustainable development is generally defined as an approach that 'meets the needs of the present without compromising the ability of future generations to meet their own needs' (World Commission on Environment and Development: WCED, 1987, p. 43). The sustainable development is a holistic concept that encompasses three aspects: environmental protection, economic development, and social contribution. From the sustainable development perspective, environmental management must consider contributions to other economic and social aspects. In this sense, it differs from narrowed environmental management which focuses on only environmental impacts, and a well-being concept in Korea that mainly appeals to health. Recently, leading apparel firms, such as Nike, Otto, and Marks & Spencer, are increasingly adopting the environmental management to achieve the future competitive advantage. The environmental management can be achieved through integrated supply chain management. Despite of flowing importance of environmental supply chain management in practice, academic attention to this area has been seriously lacking. This study regards the environmental management by the sustainable development perspective as a solution for Korean apparel firms to solve their current sluggish growth. The purpose of this study was to provide Korean apparel firms with guidelines toward the environmental management based on extensive literature reviews and case studies. The paper started with two important research frameworks, the sustainable development and the environmental supply chain. Within the frameworks, the leading cases of the environmental management of Korean and foreign apparel firms were analyzed. Both macroscopic and microscopic applications of the environmental supply chain management for Korean apparel firms were suggested based on the analyses.

• 한국생활과학회지
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• 제15권4호
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• pp.585-595
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• 2006

The purpose of this study is to classify the fashion images on sportive style, to find out the difference between the image of sportive style which consumers prefer and the image of sportive style which they want to show and, finally, to analyze their purchase behavior. This research is done with survey method. The subjects of the survey are 835 females in their twenties or their thirties in Pusan area. The data are analyzed with factor analysis, Cronbach's alpha, $X^2$-test, and frequency analysis. The results of this study are as follows: first, sportive style is classified into Sexy, Romantic, Active and Modem image. Second, the results of analysis on consumers' preferring image and their wanting-to-show image to the above-mentioned image classification are as follows: firstly, the subjects' most preferring image and the image which they most want to show is Modem in1age. The second is Sexy image. But the subjects preferred having Modem image. Secondly, consumers' Individuality and apparel's Function are the important reasons to choose the sportive style. Thirdly, Modem image is the most preferred in the images of street wear. Sexy image and Active image are the preferred in the images of sports wear. Third, It is a vivid tone and a dark tone that is the color tone of sportive wear which consumers prefer. They prefer a logo- patterned sports wear, too. The consumers obtain most information on sports wear from sports wear stores. Silhouette is the most decisive design element in consumers' purchasing. The sports wear brands which the subjects prefer are Adidas and Nike.

• 한국의류산업학회지
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• 제16권2호
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• pp.228-234
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• 2014

The purpose of this study is to analyze the differences in fashion attitudes between adolescents and the parents of adolescents. 562 adolescents and 163 parents' responses in South Korea are used for the analysis. Survey questionnaires specifically designed for the adolescents and parents are used to compare the differences of the two populations. The results suggest that adolescents and parents in South Korea have different evaluation values for adolescents' fashion goods and school uniforms. The Adolescents placed a premium on 'Comfort' and 'Design' for fashion goods and school uniforms. However, the parents placed a premium on 'Practicality' and 'Price' values for fashion goods and school uniforms. The school uniform items which were most accepted in Korean middle and high schools need the change in composition of items for four seasons. In purchasing behavior, the adolescents answered that they have more than one item of preferred fashion brand. The Korean adolescents prefer famous sportswear brand like Nike, Adidas and etc. The fashion market for adolescents in Korea is closely related with the parents in shopping behaviors. The comparison of the fashion attitude between parents and their children is more practical method for developing the adolescents' fashion items and young fashion market.

• 복식문화연구
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• 제24권4호
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• pp.417-430
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• 2016

This study had two aims. First, the study intended to identify the influences of product benefits and product identification on consumers' purchase intention, Second, it wanted to assess the moderating effects of consumers' aesthetic seeking tendency on their decision-making process. Based on the stimulus-organism-response (S-O-R) paradigm and the product personality-brand identification-purchase intention model, this study proposed a research model, the benefits-product identification-purchase intention model. To test the model, a survey was conducted of female college students; a total of 298 questionnaires were analyzed. The stimulus used was a popular model of Nike running footwear: the Luna Eclipse+2. Factor analysis and structural equation analysis were conducted to analyze the research model. The results indicate : (1) The aesthetic benefit influenced product identification positively. The aesthetic benefit, functional benefit and product identification were all positively related to purchase intention. (2) The aesthetic seeking tendency mediated the influences of product benefits on consumers' purchase intention in the decision-making process. For consumers in the 'high' level group of aesthetic seeking tendency, aesthetic benefit and social benefit affected purchase intention and for consumers in the 'low' level group of aesthetic seeking tendency, the functional benefit only affected purchase intention. Based on this study, we find evidence that product benefits and aesthetic seeking tendency play important roles in consumers' decision-making process in product purchase.

• 한국콘텐츠학회논문지
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• 제19권12호
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• pp.121-128
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• 2019

본 연구는 2019 칸 국제광고제에서 수상한 작품들을 분석하여, 다섯 개의 주제를 가지고 크리에이티브 트렌드를 제시하였다. 다감각 경험, 크리에이티비티와 데이터와의 결합, 진정한 휴머니즘, 행동하는 브랜드, 그리고 사회 약자에 대한 배려라는 주제들이 글로벌한 크리에이티브 트렌드로서 많은 기업들이 소비자들에게 전달하고자 하는 메시지임을 확인했다. 단순한 시각적 자극에서 벗어나 소리 및 향기를 이용해 적극적으로 브랜드를 알리고자 하는 노력들은 기존에도 있었지만, 어떻게 새롭게 보여줄 것인가를 고민한 캠페인이 눈에 띄었다. 데이터들 속에서 의미 있는 소비자 인사이트를 찾아내 그것에 크리에이티비티를 더해 소비자들에게 감동을 주고, 결국 행동의 변화를 일으키고자 하는 캠페인들 역시 칸 국제광고제에서 호평을 받았으며, 진정한 휴머니즘을 바탕으로 한 광고들도 좋은 평가를 받았다. 기업의 철학 그리고 브랜드의 목적을 져버리지 않고 옳은 것을 행하는 '행동주의'에 앞장선 나이키의 사례는 큰 반향을 일으켰다. 마지막으로, 사회 약자인 장애인들을 배려한 프로젝트들 역시 2019 칸 국제광고제에서 수상했다.

• 융합보안논문지
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• 제15권7호
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• pp.119-124
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• 2015

본 연구에서는 건강유지 및 증가를 위한 스포츠와 ICT 융합 기술의 유형별 분류를 통해 현황과 향후 전망을 살펴보고자 하였다. 스포츠와 ICT 융합 기술은 스포츠와 가상현실, 웨어러블 기기, 그리고 애플리케이션과 플랫폼의 개발의 세 가지 유형으로 분류할 수 있었다. 첫째, 가상현실 기술의 적용은 다양한 동작인식 센싱 기술을 통해 사용자에게 현실감과 재미, 그리고 몰입을 경험하게 함으로써 실제 스포츠를 즐기는 것과 같은 느낌을 주었으며, '게이미피케이션' 개념으로 확장되어 '나이키플러스'의 게임화 적용은 웨어러블 디바이스 시장의 확산에 기폭제가 되었다. 둘째, 웨어러블 디바이스 영역에서 가장 빠르게 성장하고 있는 분야는 건강과 스포츠 분야로, 글로벌 ICT 기업뿐만 아니라 중국 업체와 스타트 업 등 다양한 사업자들이 피트니스 관련 웨어러블 디바이스 출시하여 저변확대를 위한 경쟁을 하고 있다. 셋째, 애플리케이션을 통해 모아진 건강과 운동 관련 데이터를 활용할 수 있는 플랫폼 구축과 영향력이 확대되고 있다. 향후 웨어러블 디바이스와 플랫폼 경쟁이 더욱 본격화 될 것으로 예상되며, 향후 지속적 발전을 위해서는 충분한 데이터 라이브러리 확보와 기술력 개발 등의 과제를 풀어나가야 할 것이다.

• 한국정보통신학회:학술대회논문집
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• 한국정보통신학회 2021년도 추계학술대회
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• pp.609-612
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• 2021

다양한 산업영역에 대하여 정부기관, 기업들은 디지털 트랜스포메이션 전략 수립 및 추진하고 있으며 성공적인 기술 혁신을 통한 4차 산업혁명시대를 선도하고 있다. 이런 변화의 시기에 디지털 트랜스포메이션의 성공사례로 글로벌 기업 나이키, 스타벅스의 이야기를 많이 접할 수 있다. 이 두 기업은 디지털 트랜스포메이션을 통하여 성공적인 결과를 보여 주고 있다. 국내 기업들 또한 모바일, 클라우드, IoT, 인공지능, AR·VR 기술을 기반으로 디지털 혁신을 진행하고 있으며 고효율 높은 생산성을 위한 RPA (Robotic Process Automation)프로세스를 구축 하고 있다. 본 논문에서는 건설 산업의 설계, 시공, 유지관리의 시공 전주기 데이터를 활용하여 3차원 디지털 트윈 공간 구축 자동화 프로세스 기법을 소개하고 앞으로 건설 산업영역의 디지털 트랜스포메이션 전략에 대하여 알아본다.

• 한국의상디자인학회지
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• 제26권1호
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• pp.45-60
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• 2024

This study analyzes the athleisure wear purchase status, wearing conditions, and design preferences of men in their 20s and 30s and provides basic data for the development of men's athleisure wear that reflects consumer preferences. An online survey was conducted on 200 men from August 23 to August 27, 2023. The questionnaire consisted of a total of 48 questions, including 8 questions about the respondent's general information, 19 questions about the purchase status of athleisure wear, 6 questions about the status of wearing athleisure wear, and 15 questions about athleisure wear design preferences. The survey results are as follows. The most common motive for exercise participation was 'maintaining health.' 'Nike' was the most preferred and purchased brand among athleisure wear brands, and the main place of purchase of athleisure wear was 'Internet and mobile shopping malls', reflecting the recent purchasing trend of the MZ generation. When purchasing athleisure wear, the most common selection criterion was 'design', followed by 'fitting comfort', 'possibility to use as daily wear', and 'price'. The most common route to obtain purchase information was 'Internet search', and the 'overall satisfaction' with athleisure wear was found to be satisfactory with an average of 3.83. The most common reason for wearing athleisure wear was 'because it is comfortable to do activities', followed by 'because it can be used as everyday wear'. Lastly, 'black', 'short-sleeved t-shirt', 'short length' sleeve, 'round neckline', 'waist length', and 'relaxed loose fit' were preferred for the top design, and 'black', 'shorts', 'full elastic type' waistband, 'regular fit that fits the body well' were preferred for the bottom design.