Korean Journal of Human Ecology (한국생활과학회지)
- Volume 15 Issue 4
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- Pages.585-595
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- 2006
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- 1226-0851(pISSN)
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- 2234-3768(eISSN)
A Study of Design Preference and Purchase Behavior by Segmentation of Fashion images on Sportive style
스포티브 스타일의 패션 이미지 세분화에 따른 선호도 및 구매행동 분석
- Park, Sook-Hyun (Dept. of Fashion Design and Merchandising, Kyungsung University) ;
- Lee, Jeong-Min (Dept. of Fashion Design and Merchandising, Kyungsung University)
- Published : 2006.08.31
Abstract
The purpose of this study is to classify the fashion images on sportive style, to find out the difference between the image of sportive style which consumers prefer and the image of sportive style which they want to show and, finally, to analyze their purchase behavior. This research is done with survey method. The subjects of the survey are 835 females in their twenties or their thirties in Pusan area. The data are analyzed with factor analysis, Cronbach's alpha,
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