• Journal of Industrial Convergence
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• v.17 no.4
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• pp.33-38
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• 2019

Regional tourism is an effective means of revitalizing the local economy and improving the image of the region. In order to revitalize this, efforts should be made to create regionally specialized tourism products and to preserve the unique culture and traditions. Among them, gathering information about visitors and securing the quality competitiveness of the contents of tourism contents are very important to increase the potential of cultural tourism festival. This paper collects, refines, and processes the festival-related data in a specific area in order to enhance the visitor's tourism needs and satisfaction. In particular, negative words and positive words raised during the festival were analyzed through big data visualization using word cloud.

• The Journal of the Korea Contents Association
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• v.20 no.2
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• pp.499-510
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• 2020

This study aims to analyze the causes of Internet hate speech, which has recently been emerging as a serious social problem and to seek for countermeasures. The experiences of hate speech are examined through the analysis of college students' essays and the causes and solutions of hate speech are suggested through the in-depth interviews with the experts. College students experience hate speech on the Internet on the basis of attributes such as age, gender, sexual orientation, and regionalism. Online comments on news, social media and online games are the main sources in spreading hate speech. On a personal level the lack of awareness of human dignity and the absence of media education are diagnosed as the reasons for online hate speech. The social reasons for online hate speech lie in the lack of human rights education and the problems of the media. In order to improve the problems of Internet hate speech, various suggestions are proposed on the legal, social and educational levels.

• The Journal of the Korea Contents Association
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• v.13 no.1
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• pp.366-375
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• 2013

Recently, management of Newspaper developmet of the internet news, broadcasting and free newspapers escalated competition between newspaper companies and other media companies as well as competition among newapaper companies. This paper analyzes the efficiency of Korean Newapaper using DEA model. We evaluate the CCR-O, BCC-O efficiency, SE and RTS of 30 Newspaper. We also suggest the Newpaper which can be benchmarked based on analyzed information. The result shows that ten Nespaper whose values of CCR-O efficiency are 1, and Fourteen Nespaper whose values of BCC efficiency are 1. RTS indicates IRS of 1 firms, DRS of 16 firms and CRS of 13 firms. To variables on the effectiveness of newspaper publishing companies for the understanding and performance analysis.

• The Journal of the Korea Contents Association
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• v.13 no.11
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• pp.138-147
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• 2013

This study aims to explore how journalistic norms are practiced in journalists tweets by analyzing journalists' twitter. The study found that journalists consider using twitter as an extension of journalistic practice rather than a private space. In other words, journalists use twitter without a clear distinction about the nature of the twitter. In terms of journalistic norms, journalists expressed actively their opinion rather than keeping the traditional notion of objectivity. There are not much tendency of sharing the gatekeeping role. Also, journalistic use of twitter does not increase transparency as much as expected. However, there is a positive sign of practicing the newly expected journalistic role, conversation with news users. Finally the relationships between journalistic use of twitter and journalistic norms are not straightforward but diverse depending on the size and type of press, and gender of journalists.

• Hwankyungkyoyuk
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• v.21 no.2
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• pp.51-67
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• 2008

The purpose of this study is to develop and applicate the elementary environmental textbook in order to solve its problem and to improve attitude related to the Asian dust. The results in this research are as follows. First, it was showed that three groups who composed of teachers, parents and students in the elementary school had recognized the serosities and problems caused by the Asian dust form TV, and that such problems was associated with increase of the desertification and the global warming. Especially the student group insist that the cause in Asian dust is due to the natural phenomena or industrialization. Second, as a result in analysis on the Asian dust through both textbooks on the 7th elementary curriculum and subsidiary textbooks, contents concerning Asian dusts was little or noting. In addition, in the subjects of Science, Society and Health for the 5th and 6th grade students in the elementary school, they were explained partially as one of the air pollutants. Third, the elementary environmental textbook on the Asian dust was developed for the 5th and 6th grade students. The textbook is composed of four contents on the material which is harmful of the human health and life in Asian dust, the special news of Asian dust, and the best answer to solve Asian dust as well as the cause and the source of Asian dust. Forth, as a result in classes using the environmental textbook developed by four themes about the Asian dust, its application is meaningful in the level of p value in the view of knowledge, awareness and attitude of the experiment group. They was more improved in 37%, 14%, and 15%, respectively, than the comparative group. In conclusion, the environmental textbook related to Asian dust will play an important role in useful tool to understand the right knowledge, awareness, and attitude which makes an effort on its effective management in the elementary school.

• The Journal of the Korea Contents Association
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• v.21 no.6
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• pp.494-504
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• 2021

The spread of Over-The-Top (OTT) service, which represents Netflix, and the social distancing caused by COVID-19, acted as an overall bad news for domestic multiplex movie theaters. In addition to this, the phenomenon of digital shifting was added, and the need for domestic offline movie theaters to seek a new market for growth emerged. This study focused on the concept of consumer value perception amid this problem consciousness, and attempted to investigate the relationship between the brand image of multiplex movie theaters and purchase satisfaction according to the type of consumer value perception. After data was sampled through a questionnaire survey to a total of 350 subjects, the results of empirical analysis according to the study model are as follows. Among the types of value perception of offline movie viewers, practicality had the strongest influence on brand image construction, and self-faithfulness had the strongest influence on purchase satisfaction of offline movie watching. In addition, the brand image of offline movie theaters had a positive(+) effect on the purchase satisfaction of moviegoers. Based on this, this study suggested a new survival strategy in the new normal era of offline Multiplex Cinemas.

• The Journal of the Korea Contents Association
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• v.22 no.6
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• pp.541-556
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• 2022

Exercise programs conducted for people with stroke disabilities tend to be monotonous as they are mainly focused on therapeutic effects in the form of physical therapy performed in hospitals. However, the news sports program conducted in this study is thought to deform the intensity and difficulty of exercise in consideration of the exercise ability of each subject and to participate safely and interestingly to use equipment made of special materials. The purpose of the present study was to understand new sports program participation experiences in people with stroke. The qualitative data on eleven participants' new sports program participation experiences were acquired through in-depth interviews. As a result of the study, four subcategories (expectations for the program, experience in participating in the program, and program improvement plan) and ten core concepts were derived. Based on the results of this study, the new sports program for people with stroke living in the community after discharge is expected to be the basis for the development of community-based exercise programs considering the characteristics of stroke.

• The Journal of the Korea Contents Association
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• v.22 no.6
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• pp.194-207
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• 2022

Amid growing social interest in child abuse, and announced the seriousness of child abuse crimes and aroused public interest in related issues. Based on true stories and characters, both films created unique narratives about child abuse cases, but drew on the traditional representation and discursive construction of child abuse news articles. By setting the stepmother as the perpetrator and the father as the neglecter, the gender role of women as primary caregiver was reconfirmed and the stereotypical image of the 'evil stepmother' in popular narratives was exploited. The cinematic reenactment of the evil stepmother not only highlighted the normative family discourse, but also reinforced the maternal myth by emphasizing the binary opposition between the evil stepmother and the lost birth mother.

• The Journal of the Korea Contents Association
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• v.22 no.1
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• pp.86-98
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• 2022

This study explored the agenda of conservative and liberal media in reporting COVID-19, and observed the effects of each media's partisan agenda-setting on the public with the same political orientation. To this end, researchers collected 5,286 articles on COVID-19 from five newspapers, and analyzed the survey data of 1,067 respondents. Next, the researchers extracted main agenda using LDA topic modeling and analyzed the correlation between newspapers' agenda and survey respondents' agenda. As results, 15 topics such as infection, vaccine, and economic crisis appeared as the media agenda, and the difference in major agenda between conservative and liberal media was found. On the other hand, the conservative media exerted an agenda-setting influence not only on the conservatives but also on the liberals, but the liberal media did not have a significant influence on the liberals. This study contributes to the methodological expansion of agenda-setting research by introducing a new way to confirm the effectiveness of agenda-setting by combining topic modeling and survey.

• Journal of the Korea Convergence Society
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• v.11 no.6
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• pp.145-151
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• 2020

'Hansik', or Korean cuisine is one of Korea national brands. To understand the domestic consumer awareness of Korean cuisine, data was gathered under the keyword search, 'Hansik.' Textom 3.5 was used to gather data from blogs, news media found on Naver from November 1, 2018, to October 31, 2019. The results from frequency and TF-IDF analysis indicate that the 'buffet' had the largest proportion in terms of consumer awareness to Hansik. Also, broadcasting contents starring star chefs had a great influence. The Hansik awareness did not remain in the domains of its traditionality, but also branched into extents into areas such as fusional and gourmet cuisine. UCINET6 and NetDraw were used to conduct CONCOR analysis. Four cluster formations have been found; various food cultural cluster, high-end restaurant cluster referring to aired restaurants on media, Hansik brand cluster, and Hansik buffet cluster. This study proposes presenting a various menu of Hansik which use a multiple number of ingredients. Also, a promotion that introduces fine Hansik and a development of marketing views and media contents about the convenient HMRs make the associated imagery of Hansik to be strengthen.