• Title/Summary/Keyword: New Product Performance

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Study on the Effect of Product Line Pricing on Loading Efficiency and Logistics Cost (상품라인별 가격결정이 적재효율 및 물류비에 미치는 영향에 관한 연구)

  • Jung, Sung-Tae;Yoon, Nam-Soo;Han, Kyu-Chul
    • Journal of Distribution Science
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    • v.12 no.8
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    • pp.55-69
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    • 2014
  • Purpose - Despite the importance of price, many companies do not implement pricing policies smoothly, because typical price management strategies insufficiently consider logistics efficiency and an increase in logistics costs due to logistics waste. This study attempts to examine the effect of product line pricing, which corresponds to product mix pricing, on logistics efficiency in the case of manufacturer A, and analyzes how logistics performance changes in response to these variables. Research design, data, and methodology - This study, based on the case of manufacturer A, involved research through understanding the current status, analyses, and then proposing improvement measures. Among all the products of manufacturer A, product group B was selected as the research object, and its distribution channel and line pricing were examined. As a result of simulation, for products with low loading efficiency, improvement measures such as changing the number of bags in the box were suggested, and a quantitative analysis was conducted on how these measures influence logistics costs. The TOPS program was used for the Pallet loading efficiency simulation tool in this study. To prevent products from protruding out of the pallet, the maximum measurement was set as 0.0mm, and loading efficiency was based on the pallet area, and not volume. In other words, its size (length x width) was focused upon, following the purpose of this study and, then, the results were obtained. Results - As a result of the loading efficiency simulation, when the number of bags in the box was changed for 36 products with low average loading efficiency of 73.7%, as shown in

    , loading efficiency improved to 89.9%. Further, from calculating logistics cost based on the cost calculation standard of manufacturer A, the amount of annual logistics cost reduction amounted to 101,458,084 KRW. Given that the sum of the logistics cost of the product group B of manufacturing enterprises A is 400,340,850 KRW, it can be reduced by 25%, to 298,882,766 KRW. Although many methods improve loading efficiency, this study proved that logistics cost could be reduced by changing the number of bags within boxes. If this measure is applied to other items, visible logistics cost reduction effects will be realized through improvements in loading efficiency. Conclusions - Future pricing policies should consider their correlation with quality, loading efficiency, product specifications, and logistics standardization to prevent logistics waste, enabling management to improve earnings for companies. Thus, when companies decide pricing policies for new products, the aspects of merchandising and marketing should take priority; however, the aspect of logistics also needs to be considered as significant. Measures revealed by the study results are not only the responsibilities of manufacturing enterprises. Pricing policy agreements between manufacturing enterprises and distribution companies, and logistics factors related to price determination should be considered; further, governments should also support them for their collaborations. This will enable consumers to purchase quality products with low prices.

  • Effect of Exploration and Exploitation Activities on Technology Innovation Capacity and Innovation Performance : Mediating Effect According to Absorption Capacity and Innovation Strength (탐험과 활용활동이 기술혁신역량과 혁신성과에 미치는 영향 : 흡수역량과 혁신강도에 따른 매개효과)

    • Park, Eun-Mi;Seo, Joung-Hae
      • Journal of Convergence for Information Technology
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      • v.11 no.8
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      • pp.73-83
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      • 2021
    • Due to the rapid development of technology compared to the past, it is becoming difficult for companies to survive in a fiercely competitive environment if they do not innovate. In order for a company to carry out innovative activities, it is very important to find new knowledge, digest it, and secure its own technological capabilities. In this study, the causal relationship between exploration and exploitation activities, technology innovation capacity, innovation performance(technical performance, product performance), absorptive capacity, and innovation performance was identified. As a result of the analysis, exploration and exploitation activities were found to affect technology innovation capacity, and technology innovation capacity, absorptive capacity, and innovation strength were found to affect innovation performance. In addition, it was found that absorptive capacity and innovation strength play a mediating role between technology innovation capacity and innovation performance. The results of this study are expected to be useful as guidelines when planning or carrying out innovation activities in companies.

    Using Analytic Network Process to Establish Performance Evaluation Indicators for the R&D Management Department in Taiwan's High-tech Industry

    • Liu, Pang-Lo;Tsai, Chih-Hung
      • International Journal of Quality Innovation
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      • v.8 no.3
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      • pp.156-172
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      • 2007
    • The high-tech industry is the economic lifeline for Taiwan. Its characteristics are short product life cycle, rapid changes in the market, and a high obsolescence rate for new products. Under globalization, the high-tech industry has adopted Information Technology (IT) to shorten the manufacturing process, reduce costs and conduct product research and development (R&D) to increase the core competence of enterprises and achieve the goal of sustainable operations. Enterprises should actively strengthen their integration with internal and external resources and lead in R&D management to increase industrial operating performance. Effectively managing operations and R&D management evaluation in Taiwan's High-tech Industry has become a critical subject. This study adopted 4 major Balanced Scorecard (BSC) perspectives to establish the Total Performance Evaluation Indicators for the R&D management department in Taiwan's High-tech Industry. The Analytic Network Process (ANP) was applied to evaluate the overall performance of the R&D management department. The research framework is divided into 2 phases. The first phase is combined with the 4 major perspectives, Financial, Customer, Internal Business Process and Learning and Growth, as the related indicators for each measurement perspective. The Key Performance Indicators (KPI) were selected using Factor Analysis to identify the key factor from the complicated indicators. The relationship between the characteristics of each BSC's evaluation perspective is dependence and feedback. This study applied ANP to conduct the calculation and adjustment of correlation between each KPI, and determine on their relative weights for the objective KPI. The "Financial Perspective" for R&D management department in Taiwan's High-tech Industry focused on the budget achievement rate of R&D management. The weight indicator value is (0.05863). The "Customer Perspective" focused on problem-solving satisfaction. The weight value of this indicator is (0.17549). The "Internal Business Process Perspective" focused on the quantity and quality of R&D. The weight value of this indicator is (0.13506). The "Learning and Growth Perspective" focused on improving competence in the research personnel's professional techniques. The weight value of this indicator is (0.02789). From the total weighting indicators, the order of the Performance Indicators for the R&D management department in Taiwan's High-tech Industry is: (1) Customer Perspective; (2) Internal Business Process Perspective; (3) Financial Perspective; and (4) Learning and Growth Perspective.

    Performance Analysis of IT Enterprise for the New-growth System Construction (IT기업의 신성장 체계 구축을 위한 성과분석)

    • Kim Yoon-ho;Kang Hee-jo;Park Kyong-ryol
      • Journal of the Korea Institute of Information and Communication Engineering
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      • v.8 no.8
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      • pp.1796-1801
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      • 2004
    • IT Technology Paradigm Sift from hardware, software, networking to digital contents. In year 2001, IT small and medium size manufacture occupied 3.8% of gross domestic product(GDP). In the mean time, owing to the acceleration of global competition in information and communication technology, life cycle is reduced and global M&A is increased. The aim of this research is to analyze the performance of potential small and medium sized IT enterprise which can be adapt the change of new paradigm. and Also to work out a program of government's supports plan. Finally, It is to study a better plan that promote a new shape enterprise, which aimed to reform the industrial system. Some kinds of investigation, namely, ground investigation as well as questionnaire are performed in order to analyze not only the results of potential small and medium sized IT enterprise but also it's promoting plans.

    Research Framework for International Franchising (국제프랜차이징 연구요소 및 연구방향)

    • Kim, Ju-Young;Lim, Young-Kyun;Shim, Jae-Duck
      • Journal of Global Scholars of Marketing Science
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      • v.18 no.4
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      • pp.61-118
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      • 2008
    • The purpose of this research is to construct research framework for international franchising based on existing literature and to identify research components in the framework. Franchise can be defined as management styles that allow franchisee use various management assets of franchisor in order to make or sell product or service. It can be divided into product distribution franchise that is designed to sell products and business format franchise that is designed for running it as business whatever its form is. International franchising can be defined as a way of internationalization of franchisor to foreign country by providing its business format or package to franchisee of host country. International franchising is growing fast for last four decades but academic research on this is quite limited. Especially in Korea, research about international franchising is carried out on by case study format with single case or empirical study format with survey based on domestic franchise theory. Therefore, this paper tries to review existing literature on international franchising research, providing research framework, and then stimulating new research on this field. International franchising research components include motives and environmental factors for decision of expanding to international franchising, entrance modes and development plan for international franchising, contracts and management strategy of international franchising, and various performance measures from different perspectives. First, motives of international franchising are fee collection from franchisee. Also it provides easier way to expanding to foreign country. The other motives including increase total sales volume, occupying better strategic position, getting quality resources, and improving efficiency. Environmental factors that facilitating international franchising encompasses economic condition, trend, and legal or political factors in host and/or home countries. In addition, control power and risk management capability of franchisor plays critical role in successful franchising contract. Final decision to enter foreign country via franchising is determined by numerous factors like history, size, growth, competitiveness, management system, bonding capability, industry characteristics of franchisor. After deciding to enter into foreign country, franchisor needs to set entrance modes of international franchising. Within contractual mode, there are master franchising and area developing franchising, licensing, direct franchising, and joint venture. Theories about entrance mode selection contain concepts of efficiency, knowledge-based approach, competence-based approach, agent theory, and governance cost. The next step after entrance decision is operation strategy. Operation strategy starts with selecting a target city and a target country for franchising. In order to finding, screening targets, franchisor needs to collect information about candidates. Critical information includes brand patent, commercial laws, regulations, market conditions, country risk, and industry analysis. After selecting a target city in target country, franchisor needs to select franchisee, in other word, partner. The first important criteria for selecting partners are financial credibility and capability, possession of real estate. And cultural similarity and knowledge about franchisor and/or home country are also recognized as critical criteria. The most important element in operating strategy is legal document between franchisor and franchisee with home and host countries. Terms and conditions in legal documents give objective information about characteristics of franchising agreement for academic research. Legal documents have definitions of terminology, territory and exclusivity, agreement of term, initial fee, continuing fees, clearing currency, and rights about sub-franchising. Also, legal documents could have terms about softer elements like training program and operation manual. And harder elements like law competent court and terms of expiration. Next element in operating strategy is about product and service. Especially for business format franchising, product/service deliverable, benefit communicators, system identifiers (architectural features), and format facilitators are listed for product/service strategic elements. Another important decision on product/service is standardization vs. customization. The rationale behind standardization is cost reduction, efficiency, consistency, image congruence, brand awareness, and competitiveness on price. Also standardization enables large scale R&D and innovative change in management style. Another element in operating strategy is control management. The simple way to control franchise contract is relying on legal terms, contractual control system. There are other control systems, administrative control system and ethical control system. Contractual control system is a coercive source of power, but franchisor usually doesn't want to use legal power since it doesn't help to build up positive relationship. Instead, self-regulation is widely used. Administrative control system uses control mechanism from ordinary work relationship. Its main component is supporting activities to franchisee and communication method. For example, franchisor provides advertising, training, manual, and delivery, then franchisee follows franchisor's direction. Another component is building franchisor's brand power. The last research element is performance factor of international franchising. Performance elements can be divided into franchisor's performance and franchisee's performance. The conceptual performance measures of franchisor are simple but not easy to obtain objectively. They are profit, sale, cost, experience, and brand power. The performance measures of franchisee are mostly about benefits of host country. They contain small business development, promotion of employment, introduction of new business model, and level up technology status. There are indirect benefits, like increase of tax, refinement of corporate citizenship, regional economic clustering, and improvement of international balance. In addition to those, host country gets socio-cultural change other than economic effects. It includes demographic change, social trend, customer value change, social communication, and social globalization. Sometimes it is called as westernization or McDonaldization of society. In addition, the paper reviews on theories that have been frequently applied to international franchising research, such as agent theory, resource-based view, transaction cost theory, organizational learning theory, and international expansion theories. Resource based theory is used in strategic decision based on resources, like decision about entrance and cooperation depending on resources of franchisee and franchisor. Transaction cost theory can be applied in determination of mutual trust or satisfaction of franchising players. Agent theory tries to explain strategic decision for reducing problem caused by utilizing agent, for example research on control system in franchising agreements. Organizational Learning theory is relatively new in franchising research. It assumes organization tries to maximize performance and learning of organization. In addition, Internalization theory advocates strategic decision of direct investment for removing inefficiency of market transaction and is applied in research on terms of contract. And oligopolistic competition theory is used to explain various entry modes for international expansion. Competency theory support strategic decision of utilizing key competitive advantage. Furthermore, research methodologies including qualitative and quantitative methodologies are suggested for more rigorous international franchising research. Quantitative research needs more real data other than survey data which is usually respondent's judgment. In order to verify theory more rigorously, research based on real data is essential. However, real quantitative data is quite hard to get. The qualitative research other than single case study is also highly recommended. Since international franchising has limited number of applications, scientific research based on grounded theory and ethnography study can be used. Scientific case study is differentiated with single case study on its data collection method and analysis method. The key concept is triangulation in measurement, logical coding and comparison. Finally, it provides overall research direction for international franchising after summarizing research trend in Korea. International franchising research in Korea has two different types, one is for studying Korean franchisor going overseas and the other is for Korean franchisee of foreign franchisor. Among research on Korean franchisor, two common patterns are observed. First of all, they usually deal with success story of one franchisor. The other common pattern is that they focus on same industry and country. Therefore, international franchise research needs to extend their focus to broader subjects with scientific research methodology as well as development of new theory.

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    The Impact of Characteristics of Communication Media and Instruction Behavior on Collaborative Interaction and Project Performance (커뮤니케이션매체 특성과 교수행위 특성이 협력적 상호작용과 프로젝트 성과에 미치는 영향)

    • Ko, Yun-Jung;Chung, Kyung-Soo;Ko, Il-Sang
      • Asia pacific journal of information systems
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      • v.18 no.4
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      • pp.83-103
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      • 2008
    • In the new web based learning environment which has recently emerged, a variety of new learning objectives and teaching methods suited to this learning environment have been adopted. Recently, web based project-based learning methods have received a great deal of attention from those wishing to improve learning performance. The objective of this study is to identify the impact of characteristics of communication media and instruction behavior on collaborative interaction and project performance through web based group projects. The characteristics of communication media were divided into richness, flexibility, and ease of use, and the characteristics of instruction behavior were divided into support and expression, which are independent variables. Collaborative interaction as a mediate variable, was divided into information sharing and negotiation. Project performance was the dependent variable. To verify the proposed research model empirically, an experiment was conducted in which learners participated in on-line and off-line courses with group projects. The group project was conducted virtual product development(VPD), and designed a web-site about the VPD. At the end of the project, a survey was conducted. Of the 270 students, 239 responded. The students were assigned to groups of 3 or 4 members, and represented different genders and levels of computer competence. The reliability, validity, and correlation of research variables were analyzed using SPSS 14.0, and the measurement model and the structural goodness-of-fit of the research model were verified through SEM analysis using Lisrel 8.54. We found important results as follows; First, richness and ease of use has positive impacts on each of sharing information and negotiation. This suggests that richness and ease of use are useful in sharing information which is related to the task and agreeing in opinions among group members. However, flexibility has not positive impacts on sharing information and negotiation. This implies that there is no great difference in performance of PC and information literacy of user. Second, support and expression of instructor have positive impacts on sharing information and negotiation. This indicates that instructors play an important role in encouraging learners to participate in the project and communicating with them, sharing information related to the project, making a resonable decision and finally leading them to improve a project performance. Third, collaborative interaction has a positive impact on project performance. This result shows that if the ability to share information and negotiate among students was improved then a project performance would be improved as well. Recently, in the state of revitalized web based learning, it is opportune that web-based group project is practically conducted, and the impact of characteristics of communication media and characteristics of instruction behavior on sharing information, negotiating among group members and improving a project performance is verified. On the basis of these results, we propose that forms of learning, such as web based project, could be one of solution which is to enforce interaction among learners, and ultimately improve learning performance. Moreover web-based group project is able to make up for a weakness which makes it difficult to make interpersonal relations or friendship among learners in computer mediated communication or web based learning.

    DEX2C: Translation of Dalvik Bytecodes into C Code and its Interface in a Dalvik VM

    • Kim, Minseong;Han, Youngsun;Cho, Myeongjin;Park, Chanhyun;Kim, Seon Wook
      • IEIE Transactions on Smart Processing and Computing
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      • v.4 no.3
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      • pp.169-172
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      • 2015
    • Dalvik is a virtual machine (VM) that is designed to run Java-based Android applications. A trace-based just-in-time (JIT) compilation technique is currently employed to improve performance of the Dalvik VM. However, due to runtime compilation overhead, the trace-based JIT compiler provides only a few simple optimizations. Moreover, because each trace contains only a few instructions, the trace-based JIT compiler inherently exploits fewer optimization and parallelization opportunities than a method-based JIT compiler that compiles method-by-method. So we propose a new method-based JIT compiler, named DEX2C, in order to improve performance by finding more opportunities for both optimization and parallelization in Android applications. We employ C code as an intermediate product in order to find more optimization opportunities by using the GNU C Compiler (GCC), and we will detect parallelism by using the Intel C/C++ parallel compiler and the AESOP compiler in our future work. In this paper, we introduce our DEX2C compiler, which dynamically translates Dalvik bytecodes (DEX) into C code with method granularity. We also describe a new method-based JIT interface in the Dalvik VM for the DEX2C compiler. Our experiment results show that our compiler and its interface achieve significant performance improvement by up to 15.2 times and 3.7 times on average, in Element Benchmark, and up to 2.8 times for FFT in Smartbench.

    Review of Mathematical Models in Performance Calculation of Screw Compressors

    • Stosic, Nikola;Smith, Ian K.;Kovacevic, Ahmed;Mujic, Elvedin
      • International Journal of Fluid Machinery and Systems
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      • v.4 no.2
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      • pp.271-288
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      • 2011
    • The mathematical modelling of screw compressor processes and its implementation in their design began about 30 years ago with the publication of several pioneering papers on this topic, mainly at Purdue Compressor Conferences. This led to the gradual introduction of computer aided design, which, in turn, resulted in huge improvements in these machines, especially in oil-flooded air compressors, where the market is very competitive. A review of progress in such methods is presented in this paper together with their application in successful compressor designs. As a result of their introduction, even small details are now considered significant in efforts to improve performance and reduce costs. Despite this, there are still possibilities to introduce new methods and procedures for improved rotor profiles, design optimisation for each specified duty and specialized compressor design, all of which can lead to a better product and new areas of application. A review of methods and procedures which lead to modern screw compressor practice is presented in this paper. This paper is intended to give a cross section through activities being done in mathematical modelling of screw compressor process through last five decades. It is expected to serve as a basis for further contributions in the area and as a challenge to the forthcoming generations of scientists and engineers to concentrate their efforts in finding future and more extended approaches and submit their contributions.

    A Numerical Study on the Flame Arrestor for Safety Valve of Hydrogen (수소 안전밸브용 역화방지기의 성능 평가에 대한 수치해석 연구)

    • OH, SEUNG JUN;YOON, JEONG HWAN;KIM, SI POM;CHOI, JEONGJU
      • Transactions of the Korean hydrogen and new energy society
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      • v.33 no.4
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      • pp.391-399
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      • 2022
    • Hydrogen is one of the energy carriers and has high energy efficiency relative to mass. It is an eco-friendly fuel that makes only water (H2O) as a by-product after use. In order to use hydrogen conveniently and safely, development of production, storage and transfer technologies is required and attempts are being made to apply hydrogen as an energy source in various fields through the development of the technology. For transporting and storing hydrogen include high-pressure hydrogen gas storage, a type of storage technologies consist of cryogenic hydrogen liquid storage, hydrogen storage alloy, chemical storage by adsorbents and high-pressure hydrogen storage containers have been developed in a total of four stages. The biggest issue in charging high-pressure hydrogen gas which is a combustible gas is safety and the backfire prevention device is that prevents external flames from entering the tank and prevents explosion and is essential to use hydrogen safely. This study conducted a numerical analysis to analyze the performance of suppressing flame propagation of 2, 3 inch flame arrestor. As a result, it is determined that, where the flame arrestor is attached, the temperature would be lowered below the temperature of spontaneous combustion of hydrogen to suppress flame propagation.

    Steam Reforming of Toluene over Ni/Ru-K/Al2O3 Catalyst (Ni/Ru-K/Al2O3 촉매를 이용한 톨루엔 수증기 개질)

    • Oh, Kun Woong;Park, Seo Yoon;Lee, Jae Goo;Yoon, Sang Jun
      • Transactions of the Korean hydrogen and new energy society
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      • v.25 no.5
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      • pp.459-467
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      • 2014
    • The catalytic steam reforming of toluene, a major component of biomass tar, was studied using several catalysts at various temperatures $400-800^{\circ}C$, kind of metal, and metal loading content. Ru and K promoted Ni-base catalyst were prepared, and used for steam reforming of toluene with steam/toluene molar ratio of 25. Concentration of toluene in reactant flow is $30g/Nm^3$ that is usual content of tar from biomass gasifier. The result from experiments showed that $H_2$ content in product gas and toluene conversion increased with temperature. Where in high temperature range, CO and $CO_2$ content in product gas were affected mainly by Boudouard reaction. Ni/Ru-K(3wt%)/$Al_2O_3$ catalyst showed best performance on steam reforming of toluene than used catalysts in this study at whole temperature. Catalysts have been characterized by XRD, TG. XRD analysis displayed that Ni particle size on Ni/Ru-K (3wt%)/$Al_2O_3$ catalyst was 29.4nm. Activation energy of Ni/Ru-K (3wt%)/$Al_2O_3$ catalyst was calculated 36.8kJ/mol by Arrhenius plot.


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