• Journal of Korean Institute of Industrial Engineers
• /
• v.22 no.2
• /
• pp.189-207
• /
• 1996

In this paper, a market share competition model for two firms with asymmetric conditions is considered with. In the model, the asymmetry between two firms is given by the difference of market shares In the existing market and the change of market share is supposed to be occurred only through pioneering a new market. Since the timing decision of market pioneering is based on the continuous time domain, a super game structure which has infinitely many numbers of subgames is employed for the modeling. In the course of equilibrium finding, we show that there exists no subgame-perfect pure strategy equilibrium In this game. So, we apply a mixed strategy concept and find a unique subgame-perfect equilibrium behavior strategy. As a result of equilibrium analysis, we know that the relative sizes of pioneering Incentives between two firms are varying with parameter conditions. However, the global speed of market pioneering is proven to be independent with the level of asymmetry between two firms.

• Agribusiness and Information Management
• /
• v.3 no.2
• /
• pp.1-8
• /
• 2011

The main goal of this study is to show promising future food market of Northeast Asia countries, including China, Japan, and South Korea. Drinks market, including soft and alcoholic drinks is selected to show global food companies new opportunities for next strategic movements. Market Attractiveness Matrix is developed based on BCG matrix as a main framework for this study. CDI (Category Development Index) is also used. It is found that Asia-pacific has fast-growing markets and it has strong potential for future investment. Northeast Asia countries (China, Japan, and South Korea) turned out to be ones of the most attractive regional markets. However, European drinks market is saturated even though its size is still big. This study suggests that Northeast Asian market be considered a market for the next strategic movement and investment.

• Journal of Electrical Engineering and Technology
• /
• v.5 no.1
• /
• pp.1-7
• /
• 2010

Recently, smart grid has been considered a very important new energy delivery technology, and one that can help ensure a cleaner environment by making use of information and communication technology (ICT) in countries around the world. The many technological benefits smart grid offers is expected to bring about a huge change in the electric energy supply chain. In particular, smart grid with advanced ICT is likely to allow market agents to participate in the decision-making process in the restructured electricity industry, easily facilitating Homeostatic Utility Control. In this paper, we examine smart grid as a market externality, and then illustrate issues from the commercial market perspective as it relates to electricity market design. Finally, our paper identifies some of the impacts of smart grid on electricity market design, which may possibly be incorporated into the evolution of the electricity market, thus ensuring market efficiency.

• Journal of Korea Technology Innovation Society
• /
• v.4 no.3
• /
• pp.291-310
• /
• 2001

This is a study on the success factors of Korean CDMA industry through a new analytical framework. Korean CDMA industry is a sample for successfully developing technologies and securing competitive advantages in the world market. The new analytical framework is based urn technological innovation model and competitive advantage model. The success factors of CDMA are analyzed from policy. technology, corporation and market paint of view and the causality between them is studied.

• Journal of the Microelectronics and Packaging Society
• /
• v.6 no.4
• /
• pp.73-77
• /
• 1999

Revolutionary changes on multimedia, network and PDA(Personal digital assistants) causes PCB(Printed circuit beard) manufacturers to change their attitudes to product. Traditional idea for current market such as price, market, and service has collapsed down and new digitalization urges PCB manufacturers to deal with new technologies, shorter lead time with reasonable price, high qualities. Therefore PCB manufacturers have an effort to develop new marketing, products, processes for low cost to keep up pace with assembly makers.

• Asia Marketing Journal
• /
• v.7 no.2
• /
• pp.71-92
• /
• 2005

Given the rapid changes in consumer tastes, technology, and competition, companies must develop a steady stream of new products and services. To be a successful product or service and explore the available market, the target market consumers need to be fully acknowledged a new product or service's value or benefit. And at the same time, the presented benefit should satisfy the customer's needs and wants. Therefore, a firm must investigate the target consumers' needs and wants before launching the new product or service. In this paper, we suggest the marketing strategy for newly developed WiBro service in telecommunication industry. We focus on consumer-oriented marketing strategy as well as the technology development process. To explore the customer's value scheme, we employ a self-explicated approach for estimating the customer's part-worth of the different target market in the process of market development stage. And we present the marketing strategy for each market development stages as well.

• Journal of the Korean Solar Energy Society
• /
• v.39 no.6
• /
• pp.137-151
• /
• 2019

This study estimated the available renewable market potential based on Levelized Cost Of Electricity and then assessed the renewable derived energy self-sufficiency for the unit of local government in South Korea. To calculate energy self-sufficiency, 1 km gridded market renewable generation and local government scale of final energy consumption data were used based on the market costs and statistics for the recent three years. The results showed that the estimated renewable market potentials were 689 TWh (Install capacity 829 GW, 128 Mtoe), which can cover 120% of power consumption. 55% of municipalities can fully replace the existing energy consumption with renewable energy generation and the surplus generation can compensate for the rest area through electricity trade. However, it was confirmed that, currently, 47% of the local governments do not fully consider all renewable energy sources such as wind, hydro and geothermal in establishing 100% renewable energy. The results of this study suggest that energy planning is decentralized, and this will greatly contribute to the establishment of power planning of local governments and close the information gap between the central government, the local governments, and the public.

• Asia Marketing Journal
• /
• v.13 no.3
• /
• pp.265-274
• /
• 2011

The objective of this case study is to analyze how effectively KIA K5, which is a leading mid-size car brand, has positioned itself into the mid-size car market. Before KIA launched the K5, Sonata and SM5 were the leading brands in the mid-size car market. They had loyal customers who like their similar images. As many competitors keep launching new brands or new designs into the car industry, Sonata and SM5 were pressured to introduce new versions. But, the YF Sonata and the New SM5 failed to catch up with the new trends in the market. Whilst YF Sonata was perceived as too innovative, the New SM5 was treated as an old car by the target customers of the mid-size car. While the two leading brands struggled to attract customers, KIA K5 found a new market space by identifying and focusing on the lucrative replace and up-grade demand segment and filling the gap between the current product category values and the emerging mid-size car category values. The K5 found the right values that customers need and successfully articulated the values to the customers. This case study illustrates that a successful positioning strategy can be effectively employed to attract customers in the saturated car manufacturing industry. This case can be summarized as the successful positioning strategy of KIA K5 is comprised of four primary pillars: design innovation, market analysis, STP (segmentation, targeting, and positioning), and launch strategy. The KIA K5 case study provides valuable insights and implications for many other companies that are planning to find a proper positioning strategy for their own business.

• Journal of the Korean Society of Surveying, Geodesy, Photogrammetry and Cartography
• /
• v.35 no.5
• /
• pp.329-338
• /
• 2017

This study attempts to classify 1008 alley markets in Seoul through cluster analysis using Dynamic Time Warping, one of the methods used to analyze the similarity of time series, and evaluate the possibility of opening new stores. The sequence of the gross sales of an alley market and that of gross sales per store stand for the potential of growth and profitability of the market, respectively and are used as variables for cluster analysis. Five clusters are obtained for the gross sales and four clusters for the gross sales per store. These two types of clusters are again classified as rising and falling trends, respectively, and the combination of these trends produces four categories. These categories are used to evaluate the possibility of opening new stores in alley markets. The results show that the southeast which is relatively wealthy inferior to other regions in opening new stores. Alley markets in the northeast and the southwest are better than other regions such that opening a new store is justified. In the northwest, there are many markets with trend of gross sales and that of gross sales per store moving in opposite directions, and new store openings in these markets should be postponed.

• International Journal of Costume and Fashion
• /
• v.18 no.2
• /
• pp.65-83
• /
• 2018

The purpose of this study was to explore the dynamics of the newly emerging designer fashion market and examine how startup designers reacted to the tension between creativity and business, and how they grew within such dynamics. In-depth interviews were conducted with 22 DFE entrepreneurs and 7 fashion industry experts. The grounded theory was used to analyze data and yield results. Korean new generation of DFEs, attracted by the growing online market opportunities are directly distributing through online channels, targeting the millennial consumers who are pursuing new values at new distribution channels. They show new growth pattern, start with a few key items in the middle and lower price segments, then upscale their design, quality, and price. This study further investigated designers' enterprise orientation shift, which was explored by Mills. Some creativity-oriented designers encountered difficulties in the orientation shift, while designers who demonstrated business characteristics from the startup stage restored the balance by trying to improve both creativity and business. This study discovered a new way for the designer to enter the growth stage. This growth approach is one of the success strategies applicable to designers launching a brand on online platforms in the global market.