• Fashion, Industry and Education
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• v.16 no.2
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• pp.30-39
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• 2018

This study investigates the importance of brand and retailer associations when consumers evaluate a product category extension in the context of brand and retailer collaborations. Although brand extensions are considered to reduce costs for introducing a new product category, limited study has focused on the role of brand and retailer associations in the context of brand and retailer collaborations. Using a total of 440 participants, a hypothesized model was tested using a structural equation modeling (SEM). The results show that brand and retailer associations influence the perceived fit between a brand and a retailer. In addition, the image fit and quality fit are significantly related to brand and retailer attitudes as well as brand extension evaluation. Since consumers may use their associations with brands or retailers when they perceive product differentiation, market position, and brand extensions, the role of brand or retailer associations is important to marketers, retailers, and consumers. Given the importance of brand and retailer collaborations as a brand positioning strategy in the global branding and retail setting, the findings of this study contribute to brand and retail management by providing empirical evidence on how consumers perceive new products from extended brands in the marketplace when a brand collaborates with a retailer.

• Korean Management Science Review
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• v.15 no.2
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• pp.177-200
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• 1998

One of organization's generic functions is the interpretation of events to carry out decision-making activities. In intelligent Data Interpretation System(IDIS), Interpreting is computationally modeled as classification of new data into categories having similar features. We define the Extensional Object Model(ExOM) as a formalism for IDIS. In ExOM, objects and categories are loosely coupled to provide flexibility for both object description and category definition in data gathering and interpretation process. Objects are classified inductively based on exemplars of categories as well as deductively based on category structures.

• Proceedings of the IEEK Conference
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• 1999.06a
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• pp.1001-1004
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• 1999

We study on machine learning method for automatic document categorization using back propagation algorithm. Four categories are classified for the experiment and the system learns with 20 documents per a category by this method. As a result of the machine learning, we can find that a new document is automatically classified with a category according to the predefined ones.

• East Asian mathematical journal
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• v.25 no.4
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• pp.469-479
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• 2009

Temperley-Lieb algebras had been generalized to web spaces for rank 2 simple Lie algebras which led us to link invariants for these Lie algebras as a generalization of Jones polynomial. Recently, Geer found a new generalization of Jones polynomial for some Lie superalgebras. In this paper, we study the quantum sl(1|1) representation theory using the web space and find a finite presentation of the representation category (for generic q) of the quantum sl(1|1).

• Journal of Information Technology Services
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• v.13 no.4
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• pp.19-43
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• 2014

Categorization means the process labeling or identifying an object based on what people already know or its similarity for people to be easily perceptible in external environment. If it is categorized, it is schematically conjectured from typical characteristic of the category. In this sense, the categorization of new products has an important effect upon the market performance. Nevertheless, the categorization of innovative new products is not easy and occasionally very ambiguous. In this study, we discuss how to strengthen the categorization strategy of new hybrid IT products through complementary bundling. The model of this study is based on Technology Acceptance Model (TAM) with resistance variable and verifies the statistical significance by undertaking a survey on consumers' awareness. In addition, we review the moderating effects of prior knowledge in the adoption process of complementary bundling. Through this analysis, we find out the structural relationship among the factors affecting adoption of complementary bundling. Also, it show that the influence of prior knowledge in respect of the adoption process is greater than others in case that there exists significant heterogeneity among strategic categories and complements. In conclusion, these findings suggest the following managerial implication. The categorization strategy of new hybrid IT product can be enhanced by complementary bundling, but the suitability among strategic category and complements should be evaluated exhaustively.

• Fashion & Textile Research Journal
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• v.12 no.2
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• pp.139-148
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• 2010

As a designer, Rei Kawakubo had become one of the most influential woman of the 20th century. Comme des Garçons, which means "like boys"-what women in the early 1980s were least supposed to be-expressed criticism of the prevailing social construct of women and, importantly, of the very concept of fashion. The press had a field day with the so-called post Hiroshima look, with its aesthetic of destruction, poverty, and hunger and with its depressing mood engendered by the use of the color black. This research divided the change of design transition on Kawakubo's fashion by the three categories. The first category was experimental pattern, the second category was esthetics of omission and the third category was innovation of body consciousness. The costume messages through these design works of Kawakubo could summarize 5 items, punk sprit, beyond sex, reality, proposal of new body consciousness and representation of black.

• Proceedings of the Safety Management and Science Conference
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• 2012.04a
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• pp.139-155
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• 2012

A fundamental concepts of business environment changes and the importance of stakeholder's value creation is changing in the business. This study ISO9004: 2009 quality management system of Category 5: Strategy and Policy, Category 10: improvement, innovation and learning (Note) SBK target was to develop a model that is the company's sustained success. Three concepts of the new revision of ISO9004" in response to environmental changes," "learning", "innovation" (Note) SBK applied to the project settings and talent establish long-term vision was to establish the process as the organization's learning content was TDR for the creation of exceptional and innovative programs were introduced. As a result, (Note) SBK three years of continuous business performance indicator has grown dramatically to more than 50% continued success is going to create business models. But 100 years to accomplish the vision, ISO9004 model needs to extends the entire category as a management system to achieve the optimization needed.

• Knowledge Management Research
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• v.6 no.2
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• pp.105-118
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• 2005

The future will see all industries become technology-driven in the competitive global market place. Firms with deep technological roots and innovation strategies have some advantages. Business valuation of technology is critical to the future of firm's business. In this situation widely used scoring valuation is not enough to evaluate relative business competitiveness associated with technology and to assign its relative ranking category. Therefore, a more useful and comprehensive new valuation approach, which is called business composite index, is needed to complement and to enhance the existing scoring valuation approach. In this research, statistical factor analysis is applied to determine the common factors and to estimate associated weights. And business composite index, which is a kind of weighted scoring method, is derived based on the results of factor analysis. This research shows that business composite index is considered very useful to measure the business relative strength of individual technology and also to assign its relative ranking category instead of absolute ranking based on scoring valuation approach.

• Journal of KIISE:Software and Applications
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• v.37 no.3
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• pp.214-221
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• 2010

The search-results clustering problem is defined as the automatic and on-line grouping of similar documents in search results returned from a search engine. In this paper, we propose a new search-results clustering algorithm specialized for a paper search service. Our system consists of two algorithmic phases: Category Hierarchy Generation System (CHGS) and Paper Clustering System (PCS). In CHGS, we first build up the category hierarchy, called the Field Thesaurus, for each research field using an existing research category hierarchy (KOSEF's research category hierarchy) and the keyword expansion of the field thesaurus by a word clustering method using the K-means algorithm. Then, in PCS, the proposed algorithm determines the category of each paper using top-down and bottom-up methods. The proposed system can be used in the application areas for retrieval services in a specialized field such as a paper search service.

• Health Policy and Management
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• v.9 no.1
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• pp.156-177
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• 1999

The current method of rate adjustment for inflation is based on the evaluation of the financial performance of hospitals. The method has the disadvantage such as too complicated, expensive process as well as low reliability. This study, therefore, develops the 'Korean Medical Insurance Economic Index(MIEI)' as a new model for the rate adjustment with the use of the macro economic indices. In addition, we calculate the 1992∼1998 rate adjustment with the MIEI, and examines the validity of the MIEI by comparing with the conventional method. Medical costs are classified into nine categories : physician salaries, nurse·pharmacist·medical technician salaries, assistants & others salaries, material cost(by imports), material cost(by domestics), depreciation & rent paid(by imports), depreciation & rent paid(by domestics), power utilities, other administrative costs. Then the category weight which is the ratio of category in the total cost is calculated. Macro economic indices are selected for each cost category in order to reflect the concept of the each cost category and inflation during the year of 1992∼1998. Finally MIEI which integrate all category according to the category weight and selected macro indices is calculated. The mean of hospital MIEI which weighting by amount paid by insurers was cacluated. The result from the application of empirical data to the MIEI model is very similar to that of the current method. Furthermore, this method is very simple and also easy to get social consensus. This MIEI model can be replaced the current method based on the analysis of the financial performance for the adjustment of medical fees.