• The Journal of Asian Finance, Economics and Business
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• v.6 no.2
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• pp.135-145
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• 2019

The paper aims to investigate the factors of brand equity affecting the purchase intention of car buyers in Ho Chi Minh City. The authors use qualitative method and quantitative research to study the matters, specifically using scales and data collected for Cronbach alpha reliability testing, analysizing the discovery factor of EFA, CFA and verifying the regression models through AMOS software with SEM linear modeling. The study proposes four factors: (1) brand awareness, (2) self-expression value, (3) perceived quality, (4) brand psychology impacting on the brand loyalty and intention to buy cars of customers. The results show that all four factors are statistically significant for positive brand loyalty and purchase willing. The results showed that brand loyalty positively affects consumers' intention to buy cars. Among the factors included in the study, the brand psychology is a new factor which developed by experts in the context of Vietnam. This is the first study in Vietnam to quantify clearly the element of "crowd psychology" affecting the interests and habits of Vietnamese consumers. This explains why Vietnamese consumers prefer brands that are familiar in the market and some new cars with nice models and colors suitable for Vietnamese psychology.

• Journal of Communications and Networks
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• v.18 no.6
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• pp.975-988
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• 2016

Large access providers (ISPs) are seeking for new types of business agreements and pricing models to manage network costs and monetize better the provision of last-mile services. A typical paradigm of such new pricing norms is the proliferation of paid peering deals between ISPs and content providers (CPs), while on top of this, some ISPs are already experimenting with usage-based tariffs, usually through data-plans, instead of the typical fixed-based charging. In this work we define as common platform, the infrastructure in which a single ISP transacts with several CPs through peering agreements. In this context, we examine whether, and under which market conditions, the profitability of the involved stakeholders improves when the establishment of this platform is accompanied by a monetary compensation from the CPs to the ISP (paid peering), v.s. a scenario where their deal is a typical settlement-free one. In both cases, we assume that the ISP implements a usage-based access pricing scheme, implying that end-users will pay more for higher transaction rates with the CPs. Our framework captures some of the most important details of the current market, such as the various business models adopted by the CPs, the end-users' evaluation towards the ISP's and CPs' level of investments and the traffic rates per transaction for the offered services. By analysing the equilibrium derived by a leader-follower game, it turns out (among other practical takeaways) that whether or not the profitability of a CP improves, it highly depends on whether its business model is to sell content, or if it obtains its revenue from advertisements. Finally, we extract that consumer surplus is considerably higher under paid peering, which in turn implies improved levels of social welfare.

• Asia Marketing Journal
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• v.9 no.2
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• pp.23-47
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• 2007

A new chi-square test is proposed to assess significance of attributes for nonparametric conjoint models. The key idea is to form subsets of rankings and test the dependence between the attribute levels and the sets of rankings. The null hypothesis states that the rankings for profiles with the focal attribute are distributed randomly among the sets of rankings. The approach is simple, easy to use, and can be applied at the individual level as well as at the aggregate level. It can be used for the trade-off approach as well as for the full profile approach.

• Journal of the Korea Society of Computer and Information
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• v.10 no.3 s.35
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• pp.275-286
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• 2005

Interest of Business Model has been increased continuously in the enterprise ever since IT(Information Technology) is introduced in the Business sector. Though lots of company's effort to build Business Model which expected to give profit to company, there are no guarantee of Business Model's success. In the situation of shortest lifecycle of new technology, it's hard to guarantee Business Model based new technology will return profit with the result of excellent evaluation of technology. After find Timmers model, Julta model, Rappa model, Electronic Commerce Profit model, B2E Model and Affliation, Affliated B2E Business Frame, will propose advantage and disadvantage of these models. Comraded B2E Business Model will be extracted for Mobile Solution Company to achieve success in the market through analysis of relationship between Technology appraisal and business model.

• Korean small business review
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• v.42 no.2
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• pp.117-137
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• 2020

We examine the current status of smart factory deployment and diffusion programs in Korea, and seek to promote manufacturing innovation from the perspective of SMEs. The main conclusions of this paper are as follows. First, without additional market creation and supply chain improvement, smart factories are unlikely to raise profitability leading to overinvestment. Second, new business models need to connect "manufacturing process efficiency" with "R&D" and "marketing" in value chain in smart factories. Third, when introducing smart factories, we need to focus on the areas where process-embedded technology is directly linked to corporate competitiveness. Based on the modularity-maturity matrix (Pisano and Shih, 2012) and the examples of U.S. Manufacturing Innovation Institute (MII), we establish the new smart factory deployment policy measures as follows. First, we shift our smart factory strategy from quantitative expansion to qualitative upgrading. Second, we promote by each sector the formation of industrial commons that help SMEs to jointly develop R&D, exchange standardized data and practices, and facilitate supplier-led procurement system. Third, to implement new technology and business models, we encourage partnerships, collaborations, and M&As between conventional SMEs and start-ups and business ventures. Fourth, the whole deployment process of smart factories is indexed in detail to identify the problems and provide appropriate solutions.

• Journal of Korean Society for Quality Management
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• v.41 no.2
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• pp.197-208
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• 2013

Purpose: This study proposed a systematic approach to measure eco-efficiency of products based on the concept of quality function deployment(QFD). QFD method has been used to convert customer's subjective requirements to design specifications. A extension of QFD to environmental issues is known as quality environmental function deployment(QEFD). QEFD includes environmental requirements into customer's demand for quality, and incorporates them to design specifications of a product. Methods: In this study, we compared eco-efficiency of old and new models through application of QEFD. Results: The result revealed that the new model's eco-efficiency improved 24% better than the old model. Also, we found that user's Factor X of the new model has been improved to 1.178, which is about 18% better than that of the old model. Conclusion: This study implied that we can systematically use QEFD to determine eco-efficiency of two comparable products in any industries.

• Journal of Distribution Science
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• v.21 no.8
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• pp.23-34
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• 2023

Purpose: To examine the economic effects of logistics under the influence of policies. Research design, data and methodology: This study is the first to use the panel data of 31 provinces and municipalities in China from 2012 to 2021, and use the OLS and DID models to evaluate whether the New Western Land-Sea Corridor (NWLSC) has promoted the economic development of the regions along the corridor. Results: The NWLSC has stimulated local economic growth by promoting the development of transportation, postal, and telecommunications industries along the corridor. Further, considering the locational differences of the regions along the NWLSC, we examined the differences in economic effects between regions along the Yangtze River and those not along the Yangtze River under the background of NWLSC implementation. We found that waterway and airway transport located along the NWLSC and in the Yangtze River Economic Belt (YREB) region can significantly promote economic growth. However, for regions located along the NWLSC but not in the YREB region, the impact of roadway, railway, and airway transport in these regions on economic growth is more significant. Conclusions: This study has important reference value on how to use logistics to promote the economic and cross-border commerce development of landlocked countries or regions.

• The Journal of the Convergence on Culture Technology
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• v.7 no.4
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• pp.653-658
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• 2021

Convergence of ICT technology and various industry have been proliferated. It makes human life affluent pulling existing industry paradigm down while they do not realize. Also, it impacts on personal life and becomes a driving force which strengthen the state level and its competitiveness. Complexity is increasing, knowledge is expanding and ICT technology is evolving in the present industrial society. Thus, new business model is being created, established business without competitiveness is eliminated and new ecosystem is constructed for industry change or creation. The new business and its competitive order driving in current convergence environment is apt to be exposed to uncertainty risk. These changes promote the collapse of existing industry or create new business models. There are digital transformation and ICT convergence in the center of the changes. The change of society and industry caused by this phenomenon will be analyzed. Also, development direction, strategy and execution method for securing industry competitiveness of ICT convergence will be researched.

• The Journal of the Korea Contents Association
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• v.11 no.1
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• pp.302-316
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• 2011

Despite steady economic growth of e-learning industry, manpower is lacking in e-learning industry. In this study, We developed a new e-learning business model including open market portal system to solve this problem. The existing e-learning business models required complicated procedure for creating contents. Therefore it took long time and great expense. But in this study we developed the business model with open market portal system, it can support to make easily for e-learning contents. We analysed usefulness our program and other popular programs with thirty lecturers. As a result of survey, usefulness of our system is presented. The study suggests differently the student-centered business model and the lecturer-centered business model than existing e-learning business model had the manufacturing company-centered business model and the services-centered business model. We anticipate the new business model invigorate the e-learning industry.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.23 no.2
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• pp.139-148
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• 2019

The paper proposes an analytical framework for the impact of technical change on business model innovation. Based upon the examination of the relationship between the mission of business and technology, it introduces classification of technology-based business models such as problem-solving model, production model and network model, respectively employing intensive technology, interlinked technology and mediating technology as a key technology. The discussion of various cases of business model innovation shows that the impact of digital technology is first translated into the value generation in terms of efficiency or effectiveness. These new values then enable a new business model which is based on a different key technology through business model shift, expansion, unbundling, or platform. Quite often those business model changes involves system-wide innovation. The framework for the analysis of the impact of technical change on business model innovation is presented with directions for future research.