• The Journal of Information Systems
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• v.17 no.3
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• pp.79-109
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• 2008

Cyworld was successful where others have foiled because of its unique and profitable business model that relies on the purchase of digital items and its ability to mimic and recreate aspects of face-to-face interpersonal relationships among the members of the online community. The purpose of this study is to understand how the needs for self-presentation and needs for affiliation influence digital item purchase intention, and to analyze the moderating roles of gender and purchase experience in those relationships. Based on the theoretical framework including self-presentation theory and theory of affiliation, we developed the research model and proposed ten hypotheses. A survey was conducted with 225 members of Cyworld. The research model and the related hypotheses were tested using Amos. As the result of the analysis, eight hypotheses out of ten hypotheses were supported. In particular, digital item purchase intention in virtual world was found to be affected by both members' needs for self-presentation and needs for affiliation. We also found that the needs for self-presentation is significantly influenced by innovativeness of members, self-efficacy, and group norm. Also, needs for affiliation is significantly affected by self-efficacy, group norm and perceived value. Furthermore, the results indicate that 1) moderating effects of gender on those relationship is supported; and 2) moderating effects of purchase experience is partially identified. This study provides several implications for academic community and practitioners to understand why the community members pay real money for their digital items as well as how the sales of digital items can be increased in online communities. Some study limitations and future research directions are also discussed.

• The Journal of the Korea Contents Association
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• v.14 no.9
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• pp.513-528
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• 2014

This study examined effects of self-esteem, life satisfaction and gender on the sign needs which included self-presentation(presenting true-self and ideal-self) and social interaction (feeling connected and gaining approval) for Facebook use. Due to the significant interaction effects of gender, further statistical analyses were conducted. While there were negative relationships between self-esteem and self-presentation for male respondents, there were positive relationships between self-esteem and social interaction for female respondents. In addition, there were positive relationships between life-satisfaction and self-presentation for male respondents, but there was the only positive relationship between life satisfaction and presenting true-self for female respondents. Based on the study results, the study implications, limitations and future study were discussed.

• Asia Marketing Journal
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• v.25 no.3
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• pp.126-147
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• 2023

This study investigates the effects of the fulfillment of self-motivation including self-development, self-therapy, and self-presentation on the outcomes such as subjective quality of life, omnivorous cultural engagement, and visitor loyalty via visitor satisfaction in art museums. The analyses on 285 valid survey responses demonstrated that fulfillment of self-development and self-therapy needs have significant positive influence on visitor satisfaction. The effect of fulfilling self-presentation need on visitor satisfaction was found to be moderated by attitude toward SNS posting, while the age factor, based on generations, did not show a significant moderation effect. It was also found that visitor satisfaction positively influences visitor loyalty, including intentions of revisit and recommendation. Increased satisfaction also enhances subjective QOL and omnivorous cultural engagement among art museum visitors, implying promising collaboration among cultural arts institutions. The findings have both theoretical and practical implications for enhancing visitor experiences and promoting diverse cultural engagement. Limitations and future research directions are also discussed.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.10 no.3
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• pp.1429-1441
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• 2016

While Facebook and Twitter get worldwide attention, these popular SNSs are not available in China. As the leading local SNS, Sina Weibo has garnered much of the attention in China. The purpose of the study was to explore why Chinese college students use Sina Weibo and if gender differences exist in the motivations for using it. The results from a survey of 360 respondents show that Chinese students used Sina Weibo mainly for information-gathering, followed by accessibility to celebrity, social connection, self-presentation and entertainment. Among them the most dominant reason for using Sina Weibo was found to be information-gathering. This finding suggests that Sina Weibo functions as a platform to search for information on social issues and interests. The study also found that these motivations were significantly different between male and female users. Interestingly, female respondents used Sina Weibo much more broadly than male counterparts, accessing it to satisfy all needs such as information gathering, accessibility to celebrity, social connection, self-presentation and entertainment. Based on these findings limitations and direction for future studies are discussed.

• Journal of Digital Convergence
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• v.18 no.7
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• pp.149-156
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• 2020

This study investigated the key factors affecting online relational intimacy in the context of SNS. Based on the use and gratification theory, self-presentation, relationship formation and information searching were identified as the main needs of SNS usage. These needs were expected to influence online relational intimacy through user satisfaction, subjective well-being, and disclosing information behaviors. The theoretical framework was validated by a longitudinal method. Hypotheses were tested by using the partial least squares to data from 199 Facebook users. Self-presentation and information searching had a significant impact on both user satisfaction and subjective well-being. However, relationship formation did not significantly affect both user satisfaction and subjective well-being. User satisfaction had a significant direct effect only on online relational intimacy. Subjective well-beings played a significant role in enhancing both disclosing information behaviors and online relational intimacy. Finally, it has been found that disclosing information behaviors are a key factor in enhancing online relational intimacy. The results of this study are expected to provide academic and practical implications for the key antecedents of online relational intimacy.

• Research in Community and Public Health Nursing
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• v.18 no.1
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• pp.156-164
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• 2007

Purpose: This study was to investigate adequate strategies of PBL in community health nursing for learning in the real community situation. Method: Data were collected in a PBL class of 14 third-year students who solved problems and assessed PBL in community health nursing related to visiting nursing and chronic diseases. Results: The students guessed situations diversely, chose learning issues widely and mapped the learning concepts specifically. In the assessment of the presentation, the peers of the same group gave the highest score $29.00{\pm}3.36$, the tutor lowest score $22.83{\pm}5.15$. In 5-point Likerts scale, the group dynamic was highest ($4.18{\pm}.61$) and the presentation was lowest ($3.59{\pm}.84$). Conclusion: The group needs to include students who have experiences in the practice at the health centers. The PBL class should be managed by the block system along with the conventional learning. Students needs to practice the self-directed learning and the presentation in a first semester and then PBL. The introduction of community health nursing begins with the conventional lecture and the programs on life circle and health centers through PBL in the comprehensive curriculums.

• Journal of Engineering Education Research
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• v.18 no.5
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• pp.22-31
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• 2015

The purpose of this study is to suggest the general education contents for undergraduate students at engineering related departments through need analysis in order to develop creative and integral talents. For this study, the need analysis was conducted by using focus group interviews, Borich's educational need equation and the Locus for Focus Model, and highly ranked priorities on both methods proposed as the highest priorities. As a result, 'drawing up a letter of self-introduction and a portfolio', 'understanding fields', 'understanding careers related to the major', 'presentation skills', 'knowledge for certificated exams', 'method to deduct creative ideas' were high on the list of top five priorities. The selected items by Locus for Focus Model show that undergraduate students at engineering related departments need general education contents associated with career development and communication by priority.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.14 no.2
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• pp.73-82
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• 2019

As the importance of entrepreneurship education has increased, universities are conducting various programs related to entrepreneurship for university students. Despite these efforts, however, the demand for a competency-oriented entrepreneurship education program to realize the entrepreneurial idea is not fully reflected. Therefore this study is conducted to provide strategies for the development, management, and facilitation of the entrepreneurship education program of university through the analysis of difference between the level of importance and level of performance for the development of entrepreneurship of university student. Through the literature review, entrepreneurship is classified the step of confirming entrepreneurial intention, drawing up a start-up model, and planning a venture start-up. This study is analyzed through the t-test to identify difference between level of importance and level of performance with the 15 items of 7 competencies. This study is used Borich needs analysis and the Locus for Focus Model to know the priority of education needs for the development of entrepreneurship of university student. As the result of study, university students' entrepreneurial competences between level of importance and level of performance are shown significantly different among 15 items, the first priority is 6 items and the second priority is 2 items using Borich needs analysis and the Locus for Focus Model. Four competence clusters such as self-analytic competence, ability of eliciting entrepreneurial idea, ability of analyzing idea validity, and business-plan presentation competency are suggested with the combination of first and second priority competence. In order to develop each competence, ability of eliciting entrepreneurial idea and ability of analyzing idea validity are the key of education, self-analytic competence is needed to strengthen the intention of entrepreneurship, and business-plan presentation competence is cultivated as the ability of persuading investors to realize business ideas and is applied to business situation.

• Journal of Engineering Education Research
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• v.24 no.1
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• pp.34-45
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• 2021

This research is a case study about "Critical Thinking and Debate Education" class which was done for freshmen at the engineering college of "S" Women's University. Real time remote classes through LMS and ZOOM were the most effective tools under on-line circumstances, considering the fact that video lectures only cannot cultivate students' capabilities of critical thinking and communication. Throughout the analysis on students' self-reflection journals and lecture evaluations, this paper examined considerable future points and the pros and cons of "Critical Thinking and Debate Education" under online presentation and discussion situation. As research outputs, students told they could feel less nervousness and anxiety when they exercise and have a presentation because they could choose familiar space for them. In addition, students also told that they feel comfortable about both self-feedback and peer evaluation, repeatedly seeing the recorded video clip. However, on the contrary, sometimes students felt uncomfortable due to unstable internet connection through the online classes, and they also were regretful about the missing chances of interaction between a teacher and students and of intimate exchanges among students. They also told they had felt a kind of limit of enhancing their presentation skills just in front of the monitor. Considering these outcomes, this research paper points out that online education needs to be proceeded by strengthening multi layered feedback to students with the build-up of a non-face-to-face stable educational infrastructure, application of online instructional strategy, and utilization of YouTube platform and video contents. Through this research paper, I hope the new system of encompassing on/off line "Critical Thinking and Debate Education" and effective teaching and learning method can be developed soon by strengthening the strength of online education.

• The Journal of Korean Academic Society of Nursing Education
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• v.5 no.1
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• pp.133-141
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• 1999

Recently there are increasing concerns on quality improvement activities related to difficult economic situations, more competitive environment, health professional's emphasis on quality, and customer's needs in health care. The purpose of this study was to identify educational needs in the quality improvement for staff nurses. Study setting was an acute care hospital having more than 1000 bed in Seoul, Korea. The subjects were 40 staff nurses who participated in the first Quality Assurance(QA) inservice education. Data were collected by self-administered questionnaire which consisted of four parts : QA knowledge and attitude(ten items, by five Likert scale), contents of QA education(ten items, by setting the priority), evaluation of the program(structure, time allocation, place, educational method), and general characteristics of respondents (age, duration to work for hospitals etc.) The response rate was 85%(34/40), Most had positive perspective and attitude about QI/QA activities, but 9% had negative impression and knowledge about this activities. Also they'd like to know the plan of hospital-level QI/QA activities, QI/QA current practice, general hospital system, the role of QA specialist and so on. Consequently, for building the quality improvement activities that is customer-focused, coordinated, outcome-oriented, resource-efficient, collaborative in Korea, at first the education about philosophy, theory, and implementation process of QI/QA should be conducted, and then that on QI/QA terminology, quality indicators development, the analysis and presentation of quality-related data and so forth be followed.