• Journal of Internet of Things and Convergence
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• v.8 no.2
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• pp.41-48
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• 2022

This study tried to empirically explore which issues related to the social service agency for public(as below SSA), that is, social perceptions were formed, by using mess media related to the SSA. This study is meaningful in that it identifies the overall social perception and trend of SSA through public opinion. In order to extract media trend data, the search used the big data analysis system, Textom, to collect data from the representative portals Naver News and Daum News. The collected texts were 1,299 in 2020 and 1,410 in 2021, for a total of 2,709. As a result of the analysis, first, the most derived words in relation to the frequency of text appearance were 'SSA', 'establishment', and 'operation'. Second, as a result of the N-gram analysis, the pairs of words directly related to the SSA 'SSA and public', 'SSA and opening', 'SSA and launch', and 'SSA and Department Director', 'SSA and Staff', 'SSA and Caregiver' etc. Third, in the results of TF-IDF analysis and word network analysis, similar to the word occurrence frequency and N-gram results, 'establishment', 'operation', 'public', 'launch', 'provided', 'opened', ' 'Holding' and 'Care' were derived. Based on the above analysis results, it was suggested to strengthen the emergency care support group, to commercialize it in detail, and to stabilize jobs.

• The Journal of the Korea Contents Association
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• v.22 no.6
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• pp.319-328
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• 2022

The purpose of this study was to investigate the relationship between depression due to the COVID-19 pandemic and park use behaviors using on line posts. During the period of the pandemic prevention activities, text data containing both 'park' and 'depression' were collected from blogs and cafes in the search engine of Naver and Daum, then analyzed using Text Mining and Social Network techniques. As a result, the main usage behaviors of park users who mentioned depression were 'look', 'stroll(walk)' and 'eat'. Other types of behaviors were connected centering around 'look', one of the communication behaviors. Also, from CONCOR analysis, as the cluster referred from communication behavior and dynamic behavior was formed as a single behavior type, it was considered park users with depression perceived the park as the space for communication and physical activities. As the spread of COVID-19 caused the restriction of communication activities, the users might consider parks as one of the solutions. In addition, it was considered that passive usage behaviors have prevailed rather than active ones due to the depression. Resulting outcomes would be useful to plan helpful urban park for citizens. It is necessary to further analyze the park use behavior of users in relation to the period of before/after the COVID-19 pandemic and the existence/nonexistence of depression.

• Journal of Korea Entertainment Industry Association
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• v.15 no.4
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• pp.369-381
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• 2021

Artificial Intelligence(AI) technology can be used in arts exhibitions ranging from planning exhibitions, filed progress, and evaluation. AI has been expanded its scope from planning exhibition and guidance services to tools for creating arts. This paper focuses on chatbots that utilize exhibition and AI technology convergence to provide information and services. To study more specifically, I developed a chatbot for exhibition services using the Naver Clova chatbot tool and information from the National Museum of Modern and Contemporary Art(MMCA), Korea. In this study, information was limited to viewing and exhibition rather than all information of the MMCA, and the chatbot was developed which provides a scenario type to get an answering user want to gain through a button and a text question and answer(Q&A) type to directly input a question. As a result of evaluating the chatbot with six items according to ELIZA's chatbot evaluation scale, a score of 4.2 out of 5 was derived by completing the development of a chatbot to be used to deliver viewing and exhibition information. The future research task is to create a perfect chatbot model that can be used in an actual arts exhibition space by connecting the developed chatbot with continuous scenario answers, resolving text Q&A-type answer failures and errors, and expanding additional services.

• Journal of Korea Society of Industrial Information Systems
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• v.27 no.5
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• pp.13-24
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• 2022

SNS has become a very close service to our daily life. As marketing is done through SNS, places often called hot places are created, and users are flocking to these places. However, it is often crowded with a large number of people in a short period of time, resulting in a negative experience for both visitors and service providers. In order to improve this problem, it is necessary to recognize the congestion level, but the method to determine the congestion level in a specific area at an individual level is very limited. Therefore, in this study, we tried to propose a system that can identify the congestion level information and the characteristics of visitors to a specific tourist destination by using the data on the SNS. For this purpose, posting data uploaded by users and image analysis were used, and the performance of the proposed system was verified using the Naver DataLab system. As a result of comparative verification by selecting three places by type of tourist destination, the results calculated in this study and the congestion level provided by DataLab were found to be similar. In particular, this study is meaningful in that it provides a degree of congestion based on real data of users that is not dependent on a specific company or service.

• Journal of Environmental Impact Assessment
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• v.31 no.5
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• pp.310-320
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• 2022

This study aimed to identify the change in the public perception of "bats" after the outbreak of the coronavirus (COVID-19) infection. Text mining and network analysis were conducted for blog posts, the largest social network in Korea. We collected 9,241 Naver blog posts from 2019 to 2020 just before the outbreak of COVID-19 in Korea. The data were analyzed with Python and NetMiner 4.3.2, and the public's perception of bats was examined through the relationship of keywords by period. Findings indicated that the frequency of bat keywords in 2020 increased more than 25 times compared to 2019, and the centrality value increased more than three times. The perception of bats changed before and after the outbreak of the pandemic. Prior to COVID-19, bats were highly recognized as a species of wildlife while in the first half of 2020, they were strongly considered as a threat to human society in relation to infectious diseases and health. In the second half of 2020, it was confirmed that the area of interest in bats expanded as the proportion of ecological and cultural types ofresearch increased. This study seeks to contribute to the expansion and direction of future research in bats by understanding the public's interest in the potential impact of the species as disease hosts post the COVID-19 pandemic.

• Journal of the Korea Convergence Society
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• v.13 no.5
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• pp.313-325
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• 2022

The purpose of this study is to examine the changes in the elderly healthcare app market through text mining analysis and to present basic data for activating elderly healthcare apps. Data collection was conducted on Naver, Daum, blog web, and cafe. As for the research method, text mining, TF-IDF(Term frequency-inverse document frequency), emotional analysis, and semantic network analysis were conducted using Textom and Ucinet6, which are big data analysis programs. As a result of this study, a total of six categories were finally derived: resolving the healthcare app information gap, convergence healthcare technology, diffusion media, elderly healthcare app industry, social background, and content. In conclusion, in order for elderly healthcare apps to be accepted and utilized by the elderly, they must have a good diffusion infrastructure, and the effectiveness of healthcare apps must be maximized through the active introduction of convergence technology and content development that can be easily used by the elderly.

• Journal of the Korea Convergence Society
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• v.13 no.2
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• pp.177-183
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• 2022

This study investigated through eye tracking what gaze path the audience searches through portal sites (Naver, Daum, Zoom, and Nate). As a result of the layout analysis according to the gaze path of the search engine, the four main pages, which can be called to be the gateway to information search, appeared in the form of a Z-shaped layout. The news and search pages of each site use an F-shape, which means that when people's eyes move from top to right in an F-shape, they read while moving their eyes from left to right(LTR), which sequentially moves to the bottom. As a result of analyzing through the heat map, gaze plot, and cluster, which are the visual analysis indicators of eye tracking, the concentration of eyes on the photo and head copy was found the most in the heat map, and it can be said to be of high interest in the information. The flow of gaze flows downward from the top left to the right, and it can be seen that the cluster is most concentrated at the top of the portal site. The website designer should focus on improving the accessibility and readability of the information desired by the user in the layout design, and periodic interface changes are required by investigating and analyzing the tendencies and behavioral patterns of the main users.

• Journal of the Korea Society of Computer and Information
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• v.27 no.2
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• pp.53-60
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• 2022

YouTube realistically shows fake news and biased content based on facts that have not been verified due to low entry barriers and ambiguity in video regulation standards. Therefore, this study aims to analyze the influence of the media and YouTube on individual behavior and their relationship. Data from YouTube and Twitter are randomly imported with selenium, beautiful soup, and Twitter APIs to classify the 31 most frequently mentioned keywords. Based on 31 keywords classified, data were collected from YouTube, Twitter, and Naver News, and positive, negative, and neutral emotions were classified and quantified with NLTK's Natural Language Toolkit (NLTK) Vader model and used as analysis data. As a result of analyzing the correlation of data, it was confirmed that the higher the negative value of news, the more positive content on YouTube, and the positive index of YouTube content is proportional to the positive and negative values on Twitter. As a result of this study, YouTube is not consistent with the emotion index shown in the news due to its secondary processing and affected characteristics. In other words, processed YouTube content intuitively affects Twitter's positive and negative figures, which are channels of communication. The results of this study analyzed that YouTube plays a role in assisting individual discrimination in the current situation where accurate judgment of information has become difficult due to the emergence of yellow media that stimulates people's interests and instincts.

• Journal of Intelligence and Information Systems
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• v.28 no.4
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• pp.365-385
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• 2022

The easy payment service is a payment and remittance service that uses a simple authentication method. As online transactions have increased due to COVID-19, the use of an easy payment service is increasing. At the same time, electronic financial industries such as Naver Pay, Kakao Pay, and Toss are diversifying the competition structure of the easy payment market; meanwhile overseas fintech companies PayPal and Alibaba have a unique market share in their own countries, while competition is intensifying in the domestic easy payment market, as there is no unique market share. In this study, the participants in the easy payment market were classified as electronic financial companies, mobile phone manufacturers, and financial companies, and a SWOT analysis was conducted on the representative services in each industry. The analysis examined the user reviews of Google Play Store via a topic modeling analysis, and it employed positive topics as strengths and negative topics as weaknesses. In addition, topic modeling was conducted by dividing news articles into political, economic, social, and technology (PEST) articles to derive the opportunities and threats to easy payment services. Through this research, we intend to confirm the service capabilities of easy payment companies and propose a service activation strategy that allows gaining the upper hand in the market.

• Journal of the Korean Society for Library and Information Science
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• v.56 no.1
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• pp.47-65
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• 2022

This study investigated college students' demand for academic information portals and conducted an improvement plan to help ScienceON become an eco-friendly portal for college students. To this end, an academic information portal similar to ScienceON was investigated and analyzed, and FGI interviews were conducted with college students to derive improvements based on the problems ScienceON felt by college students. The improvement measures proposed based on the research results are as follows. First, it is necessary to strengthen the integrated search function and instill confidence that college students can obtain all the information they want from ScienceON. Second, it is necessary to have UIs such as Google and Naver, which are preferred by college students, and improve the current hard design. Third, it is necessary to make ScienceON familiar by promoting it targeting lower grades of the university. Currently, college students belong to the MZ generation, and the MZ generation is expected to become a generation that forms a social core in the future, and related research on the MZ generation is increasing. Therefore, this study can be used as basic data for research on MZ generation, and in particular, it seems that it can be used as a reference for the demand for information search and services of MZ generation.