• Title/Summary/Keyword: Nature of Purchase

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Who Are Domestic Travel Agency Users and Who Buys Full Package Trips? A Study of Korean Outbound Travelers

  • AHN, Young-Joo;LEE, Seul Ki;AHN, Yoon-Young
    • The Journal of Asian Finance, Economics and Business
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    • v.6 no.4
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    • pp.147-158
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    • 2019
  • The purpose of this study is to identify differences based on demographic characteristics and travel-related characteristics: first, whether travelers used a domestic travel agency and second whether travelers purchased a full-package travel program. A sample selection probit model was used to provide simultaneous evaluation of the different characteristics of outbound travelers. The present study investigates how tourists make decisions based on two travel-pattern choices. It then goes on to explore the characteristics of outbound travelers from South Korea. The data is drawn from a nationwide survey in South Korea, and a total of 859 surveys were used for analysis. Due to the interdependent nature of the choices, a sample selection probit model was used to estimate outbound tourists' use of domestic travel agency and purchase of full travel package. Significant determinants of domestic travel agency use are identified as age, gender, marital status, party size, children, length of travel, and travel distance, while those of full travel package purchase are age, marital status, and travel purpose. Estimated results provide manifestations of differing travel needs of outbound travelers. the results of this study demonstrate differences between travel-agency users and full-package travel-program consumers and provide determinants that affect the purchase of full-package travel.

Analysis of Determinants of Eco-Friendly Food Purchase Frequency Before and After COVID-19 Using the Consumer Behavior Survey for Food (식품소비행태조사를 이용한 COVID-19 전후 친환경식품 구매빈도 결정요인분석)

  • Sung-tea Kim;Seon-woong Kim
    • The Korean Journal of Food And Nutrition
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    • v.36 no.4
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    • pp.222-235
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    • 2023
  • In this research, we examined the shifts in determinants influencing the frequency of eco-friendly food purchases pre- and post-COVID-19. Our analysis utilized filtered 2019-2021 Consumption Behavior Survey data from the Korea Rural Economic Institute Food, excluding any irrational responses. Given the nature of the dependent variable, a multinomial logistic regression model was employed with demographic factors, variables pertaining to food consumption behavior, and variables concerning food consumption awareness as predictors. Following the onset of the COVID-19 pandemic, an individual's level of education was observed to positively influence the frequency of eco-friendly food purchases. In contrast, income level and fluctuations in food consumption expenditure did not appear to have a discernible impact on the purchasing frequency of such eco-friendly products. Irrespective of the advent of COVID-19, variables such as the frequency of online food purchases, the utilization of early morning delivery services, dining out frequency, and the intake of health-functional foods consistently demonstrated a positive correlation with the propensity to purchase eco-friendly foods. Overall, consumers prioritizing safety, quality, and nutrition over price, taste, and convenience in their procurement decisions for rice, vegetables, meat, and processed foods exhibit an increased inclination toward the acquisition of eco-friendly food products.

Linkage between Value of Digital Fashion Products and Purchase Behavior of Potential Consumers on the Metaverse Platform

  • Jae-Min LEE
    • The Journal of Industrial Distribution & Business
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    • v.14 no.8
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    • pp.1-8
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    • 2023
  • Purpose: This research aims to identify positive connections between digital fashion product value and consumer purchase behavior. The research tries to offer valuable insights and implications for fashion industry practitioners, enabling them to harness the power of the Metaverse to enhance customer engagement, drive sales, and stay ahead in this ever-evolving digital landscape. Research design, data and methodology: The research design for this study is a systematic literature review. A systematic and rigorous approach was adopted to ensure the reliability and validity of the research findings. By conducting this kind of approach to achieve the purpose of the study, this research aims to comprehensively analyze existing academic articles, peer-reviewed journals, and relevant publications related to the topic. Results: According to various academic search engines, the results revealed several dimensions of value associated with digital fashion products on the Metaverse platform, which significantly influence consumer perceptions. These dimensions of value extend beyond traditional tangible attributes and are uniquely shaped by the immersive and interactive nature of the virtual environment. Conclusions: All in all, the findings highlighted the significance of experiential value in driving purchase behavior. Creating immersive and interactive virtual shopping experiences emerged as a crucial strategy for fashion industry practitioners to engage potential consumers effectively.

Factors Influencing the Consumer Trust and Mediating Roles of Trust on Purchasing Intention in B2C Electronic Commerce (B2C 전자상거래에서 고객신뢰의 영향요인과 구매의도에 대한 신뢰의 매개 역할)

  • Ryu, Il;Choi, Hyuk-Ra
    • Asia pacific journal of information systems
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    • v.13 no.4
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    • pp.49-72
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    • 2003
  • Despite the phenomenal growth of Internet users in recent years, the penetration rate of B2C electronic commerce(EC) is still low. According to previous studies, one of most often cited reasons is the lack of consumers' trust. Although trust is an important concept in B2C EC, there is a lack of theory-based empirical research in this area. In this paper, influencing factors are proposed for investigating the nature of trust in the specific context of B2C EC. Thirteen hypotheses are empirically tested. The results show that most of hypotheses are supported except for perceived size, perceived competence, perceived reputation, familiarity and third party recognition. In addition trust was found to have a strong positive effect on intention to purchase. Finally, trust was found to have a mediation effect between on influencing factors and intention to purchase. Implications of these findings are discussed for researchers and practitioners.

A Theoretical Study on Time Variable Influences in Clothing Purchase Behavior (시간변수기 의복구매 행동에 미치는 영향에 대한 이론적 연구)

  • 임경복;임숙자
    • Journal of the Korean Society of Clothing and Textiles
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    • v.18 no.3
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    • pp.355-367
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    • 1994
  • In consumer behavior, money and time have been considered as two important resources as purchase means. Money was treated as an important research variable, but time resource was neglected as an input variable due to lack of well-defined concept and complexity of its nature. Nontheless as industralization and urbanization progress, the importance of time has in- creased. The main objective of this study was to suggest framework of time and time research methodology in clothing and textiles field. This study reviewed both theoretical and empirical research which were performed in diverse research fields. It was suggested that time facotrs, (eg. point, interval, span), should be defined to each decision process as needed, and theoretical frame should be developed accordingly. Time pressure should be included in future for more reliable survey Finally, since clothing can be a personal object, the subjective feeling and environmental factors scold be considered in research.

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Survey on Purchase and Fitting of Menswear Suits according to Styles for Consumers in Their 30s (30대 남성 소비자의 수트 스타일에 따른 구매 및 맞음새 조사)

  • Kim, Myoung-Ok;Suh, Mi-A
    • The Research Journal of the Costume Culture
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    • v.19 no.1
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    • pp.191-199
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    • 2011
  • The purpose of this study was designed to investigate the purchasing considerations given and wearing fit according to suit styles in male consumers in their 30s by conducting questionnarie research with 410 persons. The research intended to give menswear manufacturers the scientific data to improve consumers' satisfaction when menswear brands produce jackets. The summary and conclusions in this study are as follows: First, male consumers have moderate interest in fashion and recognize the impact of fashion on their professional lives. Also, male consumers were aware that recent menswear fashion trends are being changed to slim-fit. Second, by examining the suit inventory and the purchasing consideration according to the suit styles, male consumers in their 30s had between 2 to 4 suits, both in slim-fit and classic-fit, respectively. When consumers purchase a suit, the most important consideration factors are size and wearing fit in both slim-fit and classic-fit. The reason to purchase a slim fit suit is that it seems slim due to its fitted silhouettes, while in a classic-fit suit, it is required because of job nature. Third, the result indicates the circumferences causing the most uncomfortable were the shoulder, chest, the back, and upper arm. Also, they mentioned the chest and the abdominal section including the shoulder as the most uncomfortable circumference to the question on what to be improved in jacket. Therefore, the research suggests that the menswear manufacturer should consider different consumers' desires which require different criteria based on the suit styles.

Analyzing Factors Affecting the Use of Landowner's Purchase Requisition Policy in Bukhansan National Park (북한산국립공원 내 토지매수 청구 제도 활용 요인 분석)

  • Chan Yong Sung;Young Jae Yi
    • Korean Journal of Environment and Ecology
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    • v.37 no.6
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    • pp.499-507
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    • 2023
  • This study conducted an empirical analysis on a land purchase requisition policy in Bukhansan National Park to draw the efficacy, limitations and implications of this policy. A logistic regression analysis was conducted to identify factors that affected the landowners' decision on applying for land purchase requisition using the government's records on acquisition of private lands in the park since 2006 when this policy began to be implemented. Results illustrate that the probability that a landowner applied for purchase requisition increased if the land was classified as forest, if a large proportion of the land was designated as the nature conservation district, if it was located farther from park boundary, and if it had higher appraised value per square meter. These results indicate that as the landowners had less chance to utilize their lands, they more likely apply for purchase requisition. These results also imply that the government can achieve a high conservation performance level if private lands are acquire by the land acquisition requisition policy. The logistic regression model also predict that 401m2 of the private lands in Bukhansan National Park will likely be purchase-requested in future. Despites its usefulness in mitigating landowners' complaints in national parks, the land purchase requisition policy has not been widely utilized. Based on these empirical results, this study provides policy implications to facilitate the ulitization of this policy.

A Study on the Influence of Digital Experience Factors on Purchase Intention and Loyalty in Online Shopping Mall - Focusing on the Mediating Effect of Flow - (온라인 쇼핑몰에서 디지털 경험요인이 구매의도에 미치는 영향에 관한 연구 : 플로우의 매개효과를 중심으로)

  • Jung, Sang-hee
    • Journal of Venture Innovation
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    • v.3 no.2
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    • pp.147-175
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    • 2020
  • This study analyzed the effects that digital experience factors influence on purchase intention and the purchase. The study targeted an online shopping mall with a strong digital experience value among industries. The research model was derived by adding variables to independent and mediating variables according to the industry context of online shopping which is based on the theoretical background and previous studies. Product variety, price efficiency, convenience and conversation were used by terms of digital marketing mix as independent variables. Personalization has been very important factor in online shopping malls, and therefore added as a independent variable. Flow has been added as a mediating variable. Purchase and purchase intention has been used as dependent variables. For empirical testing of established research models and generalization of research results, research was conducted on online shopping malls where digital experiences are important. To do this, a survey was conducted for existing users of online shopping malls. In hypothesis testing, the hypothesis was established that product diversity, price efficiency, convenience, conversation and personalization influenced the intention to purchase online shopping. In particular, the product diversity and conversation variable were tested as the most influential factors on purchase intention. For price efficiency and personalization there were no statistically significant effect. Flow has been shown to be a partial mediator between Product variety and purchase intention in online shopping. In particular, in the case of personalization, it was tested to have a significant influence on purchase intention only when there was a flow experience called pleasure and immersion. This is because the flow experience of pleasure and immersion has played a full mediating role and significantly has affected the purchase intention, because the consumers themselves have to carry out the overall purchase journey without human help due to the nature of online. In the digital experience economy, since consumers are mostly digital consumers, where communication and sharing are the basics, they have been conducting digital word-of-mouth communication and sharing naturally before purchasing. Based on these results, theoretical and practical implications were suggested.

A Brief Study on ICC's Uniform Rules for Forfaiting Adopted in 2012 (2012년 제정 ICC 포페이팅통일규칙(URF)에 관한 소고)

  • Heo, Hai Kwan
    • THE INTERNATIONAL COMMERCE & LAW REVIEW
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    • v.58
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    • pp.149-177
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    • 2013
  • This article introduces and briefly examines the Uniform Rules for Forfaiting (URF)(ICC Publication No. 800), which were prepared by a joint project of the Banking Commission of the International Chamber of Commerce (ICC) and the International Forfaiting Association (IFA), and became effective on January 1, 2013. Forfaiting is a kind of trade financing technic performed by way of a sale and purchase of payment claim between its seller and its buyer, the forfaiter, on a without recourse basis. URF is designed to facilitate global trade finance and embraces all the international payment instruments which are currently used and will be newly developed in the future. URF is expected to be a set of standardized terms and conditions for both the primary and secondary forfaiting markets. In this context, this article first looks into the concept of the forfaiting and certain features and structure of forfaiting transactions. Then this article moves to discussing URF itself. For this it examines (i) the nature and scope of URF and some important definitions provided in URF, (ii) some provisions of URF that apply to the delivery of documents to the forfaiter, the examination, and the acceptance or refusal, of such documents by the forfaiter, and (iii) the payment of purchase price by the forfaiter to its seller, including the matter of "payment under reserve" and repurchase by the seller from the forfaiter. Finally, this article examines liabilities of the parties concerned, before conclusion.

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A Study on the Impact of Consumption Value on Buying Behavior of Digital Convergence Product (컨버전스 제품의 소비가치 도출을 위한 탐색적 연구 - 로봇제품의 소비가치분석을 중심으로-)

  • Hur, Won-Moo;Kim, Jea-Yung;Park, Kyung-Do
    • Journal of Korea Technology Innovation Society
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    • v.10 no.3
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    • pp.458-485
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    • 2007
  • This study aims to examine the effects of consumption values on digital convergence products buying behavior. Especially, this study examines the nature of consumption values that differentiate incremental innovation products from radical innovation product. We first categorize the convergence products into incremental innovation products and radical innovation products based on the degree of innovation, and then study the differences of consumption values of each product group. The empirical research is conducted on the premise that the consumer's value can play an important role in the process of selecting convergence product types. Although some factors related to function value has been accounted much of, various consumer values have not been studied in the context of convergence product consumption behavior. This research assumes that consumer choice behavior is a function of multiple consumption values such as functional value, social value, emotional value, and epistemic value. The result shows that consumption values of digital convergence products are made up of 4 consumption values-emotional, epistemic, social and functional values. Also, these consumption values affect the purchase intention of consumers. Purchase intention of radical innovation convergence products is affected by emotional value, epistemic value, and functional values. Purchase intention of incremental innovation convergence products is affected only by functional value. Demographic variables such as sex, age and income don't have influence on purchase intention. Our findings suggest that choice behavior of digital convergence product is influenced by several consumption values. Managerially, our result emphasize that convergence products must satisfy the consumption values that consumers are seeking in order to be successful in the market. the theoretical and practical implications of these findings are discussed as well.

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