• 한국패션뷰티학회지
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• 제6권1호
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• pp.1-15
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• 2008

Beauty Art typically has been viewed as the best way to represent women's beauty. Specifically, nail art is a mean for the new generation to unveil their individuality. Nail-shop customers usually feel refreshed, and that emotional change gives them aesthetic and emotional satisfaction. The popularization of nail art and the growth of nail-art market arises the people's concern to the necessity of marketing strategy as part of the beauty industry, as well as the importance of service quality and customer satisfaction. The purpose of this study is to examine women's changing view of nail care and relevant consumption behavior. Also to analyze the voice of customers about the quality of services provided by nail shops, and to have the right understanding of the industry and as well as to determine some of the right directions for marketing.

• 한국융합학회논문지
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• 제13권3호
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• pp.301-307
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• 2022

현대인의 네일숍 방문과 시술 빈도 증가에 따른 지나친 업무강도와 네일숍 방문고객으로부터 받는 스트레스는 네일 미용인의 직무 심리에 부정적 영향을 미치고 있다. 이에 네일 미용인의 네일 시술기법을 통한 직무 효능감과 직무 만족도를 상승시킬 현실적이고 구체적인 방안 마련 필요성에 따라 네일 케어, 젤 매니큐어, 프렌치 스컬프쳐, 네일 그라데이션 등의 네일기법 시술 시 지각하게 되는 직무 효능감과 직무 만족도에 대한 연구모형과 가설을 바탕으로 연구하였다. 연구 결과 네일 그라데이션기법이 네일 미용인의 직무 효능감을 가장 높게 유발하는 것으로 나타났으며, 젤 매니큐어기법을 시술할수록 네일 미용인의 직무 만족도가 증가하는데 유의적 영향을 미치는 것으로 나타났다. 본 연구를 통해 다양한 네일기법 간 복합적인 응용이 가능해지고 네일 미용인의 직무 심리 양상에 대한 좌표를 제시함과 동시에 직무환경 개선과 새로운 네일 시술기법 개발을 위한 기초자료로 작용하리라 사료한다.

• 한국산업융합학회 논문집
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• 제20권5호
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• pp.365-375
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• 2017

The purpose of this study is to establish the basement of nail industries and suggest a direction for the future of the specialized nail service. besides looks at characteristics of the aged 20's to 50's, who is expected as nail shop's main customers. The results of this study are briefly summarized as follows: First, the answer wanting professional hand care was more than half (53.3%). It turned out that customers prefer basic manicure such as hand massage(43.4%) and cuticle removal(31.1%) than nail art(15.2%) and nail improvement care(10.3%) in professional nail care. The basic manicure are in remarkably high demand which are often received with nail art and nail improvement care. There were more interests in nail services and better hand health condition in the 30's group than 40's. Also significantly higher in a unmarried group than married. this results show that professional hand care is highly related to a good condition of hands and additionally life satisfaction of customers. We were convinced of the direction of inner beauty and satisfaction beyond the visible. At the same time, exploring specific methods to internally satisfy customers remains to be a challenge.

• 한국산업융합학회 논문집
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• 제25권1호
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• pp.1-10
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• 2022

This study is a marketing tool for securing loyal customers and increasing sales by developing a customizing manual according to the change of segmented nail art consumption pattern due to the development of the nail industry and performing art to meet the needs of various customers and increase satisfaction. This was done to demonstrate the possibility of use. In order to develop a manual for the study, we conducted a survey that combined an online survey and in-person survey for ordinary citizens in their 20s and 50s living in Busan and Gyeongnam. Taste (50.0%) was the highest, and personal preference (62.9%) was also the highest for items related to nail art color selection, suggesting that the consumption pattern is changing to require a variety of personal art preferences rather than recommendations or recommendations from practitioners. Could know. As a result of performing nail art by applying the customizing manual developed based on customer selection, opinions were shown in the order of reliability (39.1%), attachment (39.1%), and rarity (26.1%). Utilization (73.9%) was also high in the question of 'If customizing manual was developed as an app', and overall satisfaction with the art selected by the customer was high, indicating that the customer had a high degree of attachment to the nail art design decided by the customer. As for the improvement points of the manual, it was possible to confirm the necessity of developing the app with the majority opinion that handwriting was inconvenient. Based on the nail art customizing manual of this study, the follow-up research proceeds with the app production and utilization process, and it is hoped that it will be used as a basic data for sales promotion by increasing customer satisfaction according to the rapidly changing consumption patterns of nail customers.

• 한국의류산업학회지
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• 제21권3호
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• pp.318-325
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• 2019

This study analyzes current self-nail tips and nail-tip satisfaction. The study method selected from 3 domestic and 3 overseas companies analyzed current self-nail tips based on brand recognition and sales rate. A questionnaire was conducted on 261 adult women in their 20s and 50s about the satisfaction of nail care and self-nail tips. The results are as follows. As a result to analyze the current nail tips, there were products that did not contain the type of nail tip or the composition and ingredients of the glue. An online survey of the sizes of the current nail tips indicated differences in the sizing system method and that the presented sizes are different. The response rate was the highest for the survey results on why self-nail tips were preferred for respondents who prefer self-nail tips because the price was cheap. The reason why they did not prefer self-nail tips was that the degree of completeness was lower and the fitness was not good. In addition, it showed a high response rate in that the adhesive strength was poor and the size did not fit the nails. Therefore, it is necessary to develop a size for nail types by ergonomic design and develop a self-nail tip that can reduce nail damage.

• 융합정보논문지
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• 제11권1호
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• pp.225-235
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• 2021

본 연구는 20대-50대의 네일샵 이용 여성고객 257명을 대상으로 네일샵 SNS 정보인식과 네일서비스 품질인식이 네일서비스 만족도에 미치는 영향을 연구하고자 설문을 시행하였다. 네일샵 SNS 정보인식을 이해도, 활용도, 충성도로 구성하였고 네일서비스 품질인식을 외적서비스, 내적서비스, 직원서비스로 구성하여 요인들의 타당성 및 신뢰도 검정을 진행하였다. 네일 관련 정보는 인터넷 또는 SNS가 가장 높은 것을 확인하였다. 네일샵 SNS 정보인식은 SNS 이용 만족도에 양(+)의 영향을 미쳤고 네일서비스 품질인식은 네일서비스 만족도에 양(+)의 영향을 미쳤다. 결론적으로 SNS 이용 만족도가 네일서비스 만족도에 양(+)의 영향을 미치는 것을 확인하였고 체계적인 고객서비스 제공을 통한 다양한 SNS 활용은 네일샵 홍보마케팅에 긍정적인 영향을 줄 수 있을 것으로 사료된다.

• 한국생활과학회지
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• 제18권2호
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• pp.547-555
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• 2009

The lifestyle of customers visiting nail shops is categorized into four such as the types of 'pursuit of fashion', 'pursuit of brand', 'conservative frugality', 'premeditated pursuit'. Subjects are divided into 3 groups such as a 'pragmatist group', an 'achievement-oriented group' and a 'brand-oriented group'. Customers satisfaction level was measured in the subcategories of a 'personal service', a 'technical service', a 'facility service' and an 'after-sales service'. Their satisfaction levels depending on the types of customers' lifestyle have meaningful differences in a 'technical' and an 'after-sales' service. The 'pragmatist group' shows the highest mark in a 'personal service' and an 'achievement-oriented', it prefers the 'personal' and 'facility service' evenly. The 'brand-oriented' group shows high concern in the 'technical service'. Concludingly, the types of customers' lifestyle which influence their revisiting of the nail shop have deep relation to customers' satisfaction level in the 'personal', 'technical', 'facility', and 'after-sales service' of nail shops. Especially the 'facility service' is highly influential in customer's revisiting.

• 미래기술융합논문지
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• 제1권2호
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• pp.83-88
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• 2022

본 네일미용 교육에 관심을 가지고 참여하는 학생이 늘어나면서 오프라인 교육을 통한 상호작용 속에서 강사와 학생들의 유대관계 형성과 새롭게 등장한 4차 산업혁명에 따른 매체를 통한 교육과의 관계가 매우 중요하다고 판단되어, 네일미용 교육의 온·오프라인 서비스 품질과 만족도를 살펴보는 것도 매우 중요하다고 사료된다. 본 연구는 네일미용 온·오프라인 교육실태 및 서비스 품질과 교육 만족도에 관하여 조사하였으며, 연구 대상자로는 대전, 세종, 충남, 충북 그 외 지역의 10대에서 50대 이상의 남·여로 불특정 다수 319명을 대상으로 조사 도구는 설문지로 하였다. 수집된 자료 통계프로그램인 SPSS 27.0과 SPSS Macro 3.4를 이용하여 분석하였다. 연구 결과를 종합해보면, 네일미용의 온·오프라인 교육 인식이 서비스품질과 교육 만족도에 상관관계가 있는 것으로 나타났다. 이 연구 결과를 일반화하기에는 정확한 측정의 한계점이 있어 추후 연구에서는 조사지역을 확대하고 온·오프라인 네일미용 교육 수업의 만족도에 교사들의 만족도를 추가하여 비교 및 분석한다면 더 좋은 연구 결과가 있을 것으로 기대한다.

• 대한족부족관절학회지
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• 제23권2호
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• pp.52-57
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• 2019

Purpose: An ingrown nail is common in military trainees who are exposed to highly demanding activities. Although the matrixectomy procedure has been the main treatment modality, several drawbacks may follow after the procedure, such as infection, periostitis, and continued pain that causes a delayed return to duty. This study examined the outcomes of a simple partial nail extraction with the hypothesis that this procedure may bring an earlier return to duty, lower the perioperative complications, and produce a comparable recurrence rate. Materials and Methods: The medical records of patients who had surgical treatment for an ingrown nail in the authors' institution between April 2016 and December 2017 were reviewed retrospectively. Under the inclusion and exclusion criteria, 28 patients with a simple partial nail extraction (group A) and 29 patients with a partial nail extraction with matrixectomy (group B) were investigated. As the clinical outcome, the visual analogue scale (VAS) and satisfaction score, time to return to duty, complications, and recurrence rate were checked and compared between the groups. Results: The VAS scores of group B were significantly higher during the first (p<0.001) and second (p=0.026) follow-up week than group A. The time to return to duty was shorter in group A (7.8 days) than group B (10.1 days), and this difference was significant (p<0.001). Group B had five patients with complications, whereas group A had none (p=0.028). No differences in the recurrence rate (p=0.197) and patient satisfaction (p=0.764) were found between the groups. Conclusion: In this study, simple partial nail extraction in military trainees resulted in lower postoperative pain, lower complication rates, and earlier return to duty than the procedure with matrixectomy. Military trainees are temporarily exposed to highly demanding activities. Thus, a satisfactory outcome would be expected with simple partial nail extraction without performing a radical procedure, such as a matrixectomy.

• 미래기술융합논문지
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• 제1권2호
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• pp.89-93
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• 2022

이 연구의 목적은 SNS와 소셜커머스를 통한 네일 서비스의 고객 이용 실태와 인식과 전문성 및 만족도와의 관계를 파악함으로써 좀 더 나은 서비스의 방향을 제시해 보고자 했다. 본 조사는 SNS와 소셜커머스를 통한 네일 서비스를 이용해본 대전·세종·충청 지역 중심의 10대에서 50대 이상의 여성을 대상으로 2021년 10월 1일부터 2021년 10월 20일까지 설문 조사를 진행한 총 326부를 자료로 사용하였다. 회수한 설문조사는 SPSS 27.0을 이용하여 분석하였다. 연구 결과를 종합해보면 이에 본 연구는 SNS와 소셜커머스를 통한 네일 서비스의 고객 이용 실태와 인식과 전문성 및 만족도와의 관계를 파악하고 이 분야의 기초자료 제공에 도움이 되고자 한다.