• Journal of Families and Better Life
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• v.32 no.3
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• pp.65-84
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• 2014

This study was performed to explore the factors that affect the debt-reuse intention of defaulters. The focus of this study is on defaulters who used debt for stock investment. Debt-usage differences were considered since they had different psychological backgrounds. A total of 712 self-administered questionnaires (stock=131 and no-stock=581) were analyzed using SPSS. The major findings were as follows : First, the level of perceived behavioral control was the highest and the level of attitudes toward using debt was the lowest among the psychological factors in both groups. Second, perceived behavioral control was different according to age and income. No such significant association was found in attitudes toward using debt, subjective norms and behavioral intention in the stock group. Third, behavioral intention was explained by attitudes toward using debt and subjective norms in the stock group. However, in the no-stock group, behavioral intention was explained by attitudes toward using debt, subjective norms and perceived behavioral control. These findings have important pragmatical meaning in that they show the determinants of debt reuse by stock investment defaulters.

• Journal of the Korean Home Economics Association
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• v.36 no.7
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• pp.39-56
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• 1998

This paper concerned with the Honsu(婚需) norms of urban residents in Korea, and was designed to suggest a solution to solve the current problems of the extravagant Honsu with the changes int he customs related to Honsu. Data collected through interviews with questionaire were analyzed statistically by X2-test, ANOVA, Scheffe-test, factor analysis, cluster analysis and product moment correlation coefficients using SPSS PC+ program. Factors of HONSU norm, was characterized into 3 types, exchangabilities and focusing on groom's family, preparation of goods for housekeeping, and independence from parents and individualism. HONSU was found to be regarded as the basis for better life for the new family provided by their patents in terms of the family norm. The current problems of extravagant HONSU seems due to the family norm. Factors of HONSU norms could be grouped into 4 categories by the cluster analysis. They are 1)the preparation of basic house-keeping items for independent family, 2)an opportunity to secure an economic base for the new family, 3)an opportunity to show off their wealth by selecting easily exchangable goods, and 4)others who select items based on their personalities. An oppportunity to show off their wealth by selecting easily exchangable was the cultural norm of Honsu, and it was found that urban housewives had almost uniform thoughts about Honsu. Consideration of items for individuals' needs and independent life took place in deciding on Honsu for all four types of couples although the weight given to this consideration showed difference. Preparation for the new family and individual needs were the common grounds of HONSU norms in all categories through the weight was different.

• The Journal of Asian Finance, Economics and Business
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• v.8 no.5
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• pp.1011-1017
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• 2021

An effective measure to prevent the spread of COVID-19 is wearing masks in public places. This solution is highly recommended in many countries all over the world. The objective of this study is to identify the antecedents of citizens' intention to purchase masks during the COVID-19 pandemic. Based on the theory of planned behavior (TPB), the current study analyzes attitudes toward mask-purchasing, subjective norms, and perceived behavioral control, to assess their impact on intention to purchase masks. In total, six variables are examined: attitude toward mask-wearing, subjective norms, perceived behavioral control, perceived severity, perceived susceptibility, and the intention to wear masks. Data are collected from 243 respondents in Ho Chi Minh City, Vietnam. They were processed through by factor analysis and multiple regressions. The results report that all three factors positively affect citizens' intention to buy masks in the following ascending order: Attitude toward mask-purchasing, subjective norms, and perceived behavioral control. Our study is the first research that applies TPB to investigate citizens' intention to purchase masks to during the COVID-19 pandemic. Moreover, this study provides guidelines to the Vietnamese public managers to combat COVID-19 through the purchase of masks. Shopkeepers would be well advised to observe the intentions of consumers toward masks.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.22 no.4
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• pp.1-8
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• 2022

This study examined the effect of Internet exposure on plastic consumption behaviors, and the mediating effect of social norms. The survey participants in this study were 220 college students. Collected data were analyzed by the SPSS 26.0 and PROCESS macro 4.1 (model 4). The results of this study showed that the relationship between Internet exposure and intention to plastic consumption was mediated by descriptive norms. These results suggest that Internet exposure and social norms are important factors that can promote or constrain plastic consumption behaviors. Based on these results, we presented the theoretical and practical implications of this study.

• Research in Community and Public Health Nursing
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• v.33 no.2
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• pp.196-206
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• 2022

Purpose: The purpose of this study is to identify health belief, subjective norms, social stigma, and sense of community affecting COVID-19 preventive behaviors among college students, and provide basic data for the development of preventive programs to improve COVID-19 preventive behaviors. Methods: This study used a cross-sectional study design. The study recruited a total of 170 college students, through an online survey from three online communities which are mostly used by college students. Data were collected from July 24 to August 9, 2021. The SPSS 21.0 program was used to analyze the data using simple multiple regression. Results: In simple multiple regression, the perceived susceptibility, perceived benefits and subjective norms were found to have a significant association with COVID-19 preventive behaviors of college students. These variables explained the 55.1% variance in COVID-19 preventive behaviors of college students (p<.001). Conclusion: The results of this study showed that the perceived susceptibility, perceived benefits, and subjective norms were significant factors affecting COVID-19 preventive behaviors of college students. Based on the results of this study, it is expected to develop COVID-19 preventive programs and strategies that increase perceived susceptibility, perceived benefits, and subjective norms to improve the COVID-19 preventive behaviors of college students.

• Korea Trade Review
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• v.46 no.3
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• pp.99-117
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• 2021

Korea's FTA e-commerce regulations are evolving into a standardized norm. However, "location of computing facilities", which was not covered by Korea's existing FTA, was newly established in Korea's first Mega FTA, RCEP. China, a member of RCEP, restricts data movement and requires data localization through its Cybersecurity law. These facts have led to start this study with interest in data-related regulations. It examined country-specific and regulatory characteristics in the process of forming digital trade norms, using the TAPED established by Burri et al. (2020). It also analyzed the current status of introducing norms related to 'data flow', 'data localization' and 'data protection' of the EU, USA and China, which are leading the formation of e-commerce trade norms. Finally, the legal review was conducted to compare the exact meaning of the wording expressed in each agreement for the six recently enacted Mega FTAs and Digital Economic Agreements. These findings are meaningful in that they provided implications for the effectiveness of RCEP and the direction of negotiations on Korea's digital trade norms.

• Journal of Information Technology Applications and Management
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• v.30 no.5
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• pp.21-40
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• 2023

Scooters are a popular way to get around on your own in many places, such as Taiwan, India, Thailand, etc., because they are easy to move around in, small, and cheaper to buy than cars. On the other hand, traditional scooters that run on fossil fuels put some pollution into the air and add to problems like global warming and air pollution. Switching from scooters that run on fossil fuels to electric scooters can help clean up the air in cities with much pollution. To promote the use of electric scooters, it's important to know how consumers feel about them. The current study investigates consumers' purchase intentions for electric scooters. Based on the questionnaire survey results (n = 567), we found that consumers' environmental concerns, price consciousness, and perceived subjective norms are associated with electric scooter purchase intention. Consumers with price consciousness may choose fossil-fuel-powered scooters because they consider electric-powered scooters more costly, although environmentally friendly. The study gives researchers and practitioners a glimpse into consumers' environmental concerns and subjective norms for a sustainable product.

• Journal of the Korea Society of Computer and Information
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• v.25 no.1
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• pp.187-198
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• 2020

In this paper, We purpose an improvement plan for the settlement of smart contracts into legal norms through the recognition of the norms of blockchain-based smart contracts and the main influence factors on the norms of smart contracts. First, in terms of the normative necessity of smart contracts, legal protection against technical errors, government-level public relations education, and basic laws governing smart contract business are needed. Second, the contract norms will be accepted by the contract norms based on the blockchain designed to make the responsible material clear in terms of smart contract usability. Third, in terms of regulation of smart contracts, it can be seen that smart contracts are subsumed from existing laws or considering new legislation, but the norm of smart contracts cannot be prioritized over ease of use.

• The Journal of the Korea Contents Association
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• v.13 no.11
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• pp.138-147
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• 2013

This study aims to explore how journalistic norms are practiced in journalists tweets by analyzing journalists' twitter. The study found that journalists consider using twitter as an extension of journalistic practice rather than a private space. In other words, journalists use twitter without a clear distinction about the nature of the twitter. In terms of journalistic norms, journalists expressed actively their opinion rather than keeping the traditional notion of objectivity. There are not much tendency of sharing the gatekeeping role. Also, journalistic use of twitter does not increase transparency as much as expected. However, there is a positive sign of practicing the newly expected journalistic role, conversation with news users. Finally the relationships between journalistic use of twitter and journalistic norms are not straightforward but diverse depending on the size and type of press, and gender of journalists.

• Journal of Korean Home Economics Education Association
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• v.3 no.1
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• pp.147-161
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• 1991

The purpose of this study was to investigate the following contents： 1. Relationship between clothing behavior(modesty, conformity, importance) and clothing regulations of school girls. 2. The differences between middle school girls and high school girls in clothing behavior and in attitude toward clothing regulations. 3. The differences between students herself norms and subiective norms(the students thoughts which would be parents opinions and teachers opinions) in attitude toward clothing regulations. Questionnaires were designed and administered to 300 middle school girls and 302 high school girls in Inchon. The obtained data were statistically analyzed by Pearson’s correlation coefficients, t-test, F-test, and Duncan test. The results of the study were summarized as follows： 1. As tho the differences in responses between school levels, the high school girls showed higher interest in conformity. But there is no differences in Modesty and Importance by school levels. 2. As tho the differences in responses between school levels, there were no differences in attitude toward clothing regulations. But according by types of clothing regulations, high school girls showed higher desire in shoes and sack. 3. In correlation coefficients between the variables on clothing behaviors and the attitudes toward clothing regulations of school girls, modesty is the most related toward clothing regulations of school girls and conformity, importance the next. The higher the school girls are in modesty, the more follow the clothing regulations. And the higher the school girls are in conformity and importance, the lower follow the clothing regulations. 4. The differences between students herself norms and subjective norms(the students thoughts which would be parents opinions and teachers opinions), students and parents showed lower scores than teachers. That is tho say, teachers put more restrictions on students clothing than parents do.