• Title/Summary/Keyword: NATURE TOURISM

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A study of the Impact of Fourism Attractions and Images on the Destination Development Patterns (관광 매력성과 이미지가 관광지 개발유형에 미치는 영향 연구)

  • 김계섭;김선영
    • Journal of Applied Tourism Food and Beverage Management and Research
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    • v.12 no.1
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    • pp.79-110
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    • 2001
  • Tourist Destination is based on tourism attractions. Components of Tourism attraction are included tourism resources, entertainment facilities, transportation, accommodation, infrastructure, assistance facilities & service, hospitality, information facilities & service, and retailing & service. Tourism resources of them is the key to determine destination development pattern, because tourism attraction that attract tourists is based on tourism resources. Therefore, there are need to study what is tourism attraction of destination at the view of tourists and what is destination development pattern based on it to develop tourism attraction that is able appeal tourists. The purpose of this study is to examine what effect of tourism attraction affects destination development pattern. This study defined Haeundae, Kwanganri, Songjung, Taejongdae in Pusan, Korea as research areas. Research data were collected from 300 respondents by a simple random sampling method. A final 284 usable questionaries were used for empirical analysis after data purification process. Reliability and validity of the scale on the tourism attraction, destination image, and facility needs have been evaluated using Cronbach $\alpha$, item-total correlations. This study analyzed the factors of the tourism attraction and destination images. The result obtained that tourism attraction is divided relaxation attraction, local activity attraction, culture . nature attraction and touring circuit attraction, and destination image is divided culture . urban attractiveness, touring attractiveness, local . stay attractiveness, convenience of travel and relativeness for destination investigated. ANOVA and regression (stepwise) were used to test hypotheses. Based on the results of hypotheses testing, major findings of the empirical research are as follow : 1. The tourism attraction and destination image are significantly different, but facility needs are not significantly by destinations (e. g. Haeundae, Kwanganri, Songjung, Taejongdae) . 2. Destination development pattern is a(fact by the tourism attraction in partial. In case of Haeundea, relaxation attraction take effect partially spa, history and marine/spa tourism. 3. The destination development pattern is influenced by the destination image in partial. In case of Kwanganri, the natural . activity attractiveness and urban tourism images have been found as influential factors that affect marine tourism. 4. The destination images are influenced the physical attributes in literature review, but the destination image are taken effect partially the tourism attraction in this study. 5. Destination development pattern are influenced by the tourism attraction and the destination image partially. This research has provided a variety of practical suggestions. Especially, it was suggested that the destination have appeal to tourists by strengthening attraction and improving weakness. Also, we need to specialize destination in same destination development pattern.

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Analysis of Social Network Service Data to Estimate Tourist Interests in Green Tour Activities

  • Rah, HyungChul;Park, Sungho;Kim, Miok;Cho, Youngbeen;Yoo, Kwan-Hee
    • International Journal of Contents
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    • v.14 no.3
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    • pp.27-31
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    • 2018
  • Social network service (SNS) data related to green tourism were used to estimate preferred tour sites and users' interests. Keywords related with green tour activities were employed to search the SNS data. SNS data were collected from Korean blogs such as Naver and Daum from June $1^{st}$ to August $31^{st}$ between 2015 and 2017 using text-mining solution. During the study period, seven hundred and five posts were analyzed. Associated words that frequently co-occurred with keywords were classified into different categories depending on the nature of associated words. Associated words included swimming pools and camping sites (location); experience and swimming pools (attribute); and water play and culture (culture/leisure). Our data suggest that SNS users with experience of green tourism in Korea exhibited interest in green tourism with swimming pools, camping sites, experience, water play and/or culture rather than particular popular sites. Based on the findings, it is recommended that preferred facilities such as swimming pools should be provided at green tourism sites to meet the users' needs and to facilitate green tourism.

An Exploratory Study on Visit Intention of Destination in Marine Health Tourism (해양의료관광지의 방문의도에 관한 탐색적 연구)

  • Kim, Mincheol;Boo, Chang-San
    • Journal of Fisheries and Marine Sciences Education
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    • v.27 no.1
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    • pp.230-242
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    • 2015
  • The purpose of this study is to propose, firstly, the definition of marine health tourism and empirically to analyse the effect of benefit sought and brand equity on visit intention of destination as marine health tourism. This study utilizes the PLS-SEM method in order to measure the overall model fitness level and statistical significance of all paths in proposed research model. As a result of the analysis, benefit sought factor like nature has a highest positive effect on brand equity(image and perceived quality) and also, on visit intention via brand equity. Specially, this study measures the non-linear of all the paths and shows the statistical significance that the more high health factor as benefit sought is, the preference for quality brands is more steeply. In addition, the measurement of the moderating effect of gender variables shows that female is the most sensitive than male on the path from health benefit sought to brand quality among all the paths. However, the definition of marine health tourism in this study is proposed according to the characteristics of a particular area. In this vein, the definition is needed to generalize more through follow-up study.

Factors Affecting Human Capital and Innovative Entrepreneurial Capabilities of Tour Operators: Evidence from Andaman Coast, Thailand

  • HAREEBIN, Yuttachai
    • The Journal of Asian Finance, Economics and Business
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    • v.7 no.10
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    • pp.359-368
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    • 2020
  • This research seeks to explain factors and relationship models of entrepreneurs capable of building service innovations in Andaman coast with the ultimate aim to ignite sufficient development of regional tourism, increase working potentials, and provide a guideline for tour operations. Initially, document examination and discussions with five experts were conducted to build in-depth interview questions. 19 entrepreneurs were interviewed to examine factors involved and we consulted later with the five experts and six successful entrepreneurs in the regions, as well as with the representatives of the Association of Thai Tour Operators and Tourism Authority of Thailand (TAT) of Phuket, Krabi, and Trang. The results were analyzed according to the theory of resource-based and innovative entrepreneurs. The factors obtained were generated from systematic causes: Nature of Entrepreneurships and Organizational capabilities, the mediator variables of Service Innovation Capability; and Organizational Performance (non-finance). Moreover, the external factors needing to be adjusted regarding the environmental changes were described. The tour operators are suggested to build networking to increase tourism potential with sustainability by providing the entrepreneurs opportunities to be involved in tourism development, accessing the knowledge, technology and innovations resulting in sustainable tourism, quality livelihood, and sustainable ecological management of communities.

A Study on the Classification of Rural Tourism Resources through a Card Sorting Test -Focused on Rural Amenity Resources Database- (카드분류법을 통한 농촌관광자원 유형 분류 -농촌어메니티자원 DB를 중심으로-)

  • Kang, Young Eun;Park, Mee Jeong;Kim, Sang Bum;Kim, Eun Ja
    • Journal of recreation and landscape
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    • v.6 no.2
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    • pp.63-71
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    • 2012
  • As the interest in rural tourism has been increasing since the late 1990s, the research associated with rural tourism has increased, including research on the classification of rural tourism resources. The research classifying these resources has proved useful to many other studies. Although such studies have been conducted for a long time, they have expressed only experts' perspectives and been supported by statistics, without reflecting on users' opinions. Given this background, this study aims to classify rural tourism resources by focusing on the rural activities for tourists who use those tourism resources. To achieve this, each study participant proceeded to collect tourism resources by using a rural amenity resources database, and a card sorting test was conducted. Thirty-two people who had previously gone sightseeing in the rural areas were chosen as participants in the card sorting test. After the card sorting test was complete, the results were reviewed by experts. These results yielded six categories: doing nature activities, eating and cooking local dishes, putting up (overnight stays), going sightseeing/appreciating the landscape, enjoying leisure activities, and doing artistic activities. In the doing nature activities category, there were four subcategories: experiencing local resources, experiencing nature, experiencing tradition, and harvesting. This study was conducted to improve the satisfaction and understanding of the tourists who visit rural areas. Thus, the classification of rural tourism resources developed by this study will be widely used to establish the framework or contents of websites, applications, and so on, for promoting rural tourism resources and local resources.

Is Smart Tourism Merely a Trend? A Systematic Literature Review of Emerging Trends and Future Research Directions (스마트관광 연구 유행인가 지속가능한가? : 체계적 문헌 고찰을 통한 연구동향과 과제)

  • Yoon, Hye Jin
    • Journal of Service Research and Studies
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    • v.14 no.3
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    • pp.1-18
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    • 2024
  • Recent discussions regarding smart tourism have gained significant momentum in tourism policy and industry; however, knowledge production in this research area remains fragmented and sporadic. This study aims to analyze trends in smart tourism research published in domestic KCI journals up to the end of July 2024 through a systematic literature review, proposing future research tasks to foster academic development. The analysis addresses both the quantitative and qualitative dimensions of smart tourism research, particularly focusing on tourism journals where the terms and concepts are prominent in policy and industry contexts, while also diagnosing the related research paradigms. The findings indicate that the term "smart tourism" began to prominently appear in research titles, topics, keywords, and abstracts as early as 2014. Among the 126 studies analyzed, research related to tourism constituted the largest share, accounting for 30.2%. However, due to the interdisciplinary nature of smart tourism, research has also emerged from various academic fields, including business studies, design, information communication, and computer science. Research on smart tourism has appeared in tourism journals since 2015, predominantly adopting a positivist research paradigm with an emphasis on quantitative methodologies that often utilize surveys. Additionally, the study reveals a pre-paradigm stage within smart tourism research, characterized by insufficient comprehensive conceptual and theoretical development. This stage has also restricted discussions on various ontological, epistemological, methodological, and interpretive issues. The theories mainly employed draw from established behavioral models, such as the Technology Acceptance Model, the Extended Technology Acceptance Model, and the Technology Readiness Model. Based on these findings, the study suggests future research directions for tourism scholars to determine whether smart tourism will solidify as a sustainable research topic or merely be regarded as a transient trend within tourism studies over the next decade.

A Study on the Development of Apron Design for Cultural Tourism Souvenirs - Focused on Jeonju Makgeolli Research Center - (관광 기념품용 앞치마 디자인 개발 - 전주막걸리연구센터 사례를 중심으로 -)

  • Kim, Juyeon;Lee, Hyojin;Yang, Arang
    • Korean Journal of Human Ecology
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    • v.21 no.6
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    • pp.1161-1172
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    • 2012
  • The recent trend in tourism souvenirs has shifted from traditional products to modern, practical, and budget oriented products. As a result, tourism souvenirs that meet the changing demands of consumers need to be studied and developed. Aprons are one of the most important accessories worn for housework, and are also an important part of uniforms worn at restaurants and hotels. As a result, aprons typify the characteristics of makgeolli - practical products that meet the needs of modern consumers. Therefore, the development of tourism souvenirs targeting tourists that seek Jeonju Makgeolli is expected to bring substantial social and economic benefits. The purpose of the study is to develop designs for aprons for promotional and tourism souvenirs for the Jeonju Makgeolli Research Center. The research has been conducted with a survey on design preferences of aprons, design proposals, production of actual aprons, and selection of the final design. The study is empirical in nature and realistic in scope since it is anticipated that the trial and manufacture of aprons will be commercialized as tourism souvenirs. It is expected that aprons, which can be produced at low cost, will meet the needs of recent consumers who prefer elegant, modern, and practical goods as compared to simple and bland folk crafts or traditional products. More studies and research on the development of designs of aprons as tourism souvenirs is expected to be conducted based on this study.

A Study on the Regional Specialization Tourism of National Health Seeking Spa in Japan (일본 국민보양온천의 지역 특성화 관광에 관한 연구)

  • Woo Youn-Sub
    • Journal of the Economic Geographical Society of Korea
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    • v.8 no.2
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    • pp.301-314
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    • 2005
  • The purpose of this study is to inquiry specialized development strategies to revive the declining regional tourism in Japan, through the general characteristics of tourists and the evaluation of various tourism resources. Reaching its period of maturity after the bubble economy collapse, domestic tourism in Japan requires a change in quality of the regional tourism industry. The Kakeyu spa region, which has long history and abundant cultural resources, is specializing through rehabilitation strengthening theme of 'health seeking and recuperation'. The rate of the elderly women visitors is high in the Kakeyu spa, and the visitors use public transport and make a relatively long stay, because they want to recuperate their health or to cure their disease. In the evaluation of tourism resources, the visitors showed an increasing interest in the solemn temple scenery and the tranquil stroll road which are near by their lodgings. To reflect such demand characteristics, the Kakeyu community is actively developing the business such as rehabilitation, health-food development, voluntary service, and barrier free based on spa, culture, and nature.

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The Tourism Development Plan of Muan County in relation to the Construction of the Um International Airport (무안 국제공항 건설에 따른 주변지역 관광개발 방안)

  • 이덕안
    • Journal of the Economic Geographical Society of Korea
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    • v.1 no.1
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    • pp.173-191
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    • 1998
  • The Purpose of this study is to Present the tourism development Plan of Muan County in relation to the establishment of the Muau international Airport. This study criticizes the stereotypical tourism development plans carried out by numerous loyal self-governments. The highest purpose of tourism is to create an experience that cannot be had In a Person's daily life. Tourism development in Muan must be loyal to this philosophy of tourism. This study raises three key questions: What is the nature of tourism\ulcorner; For whom is tourism developed\ulcorner , Why is tourism being developed\ulcorner The answers to the three key questions are very basic ones. but are not being fulfilled in the tourism development of Korea, as fellows. Firstly, tourism development should be carried out to strengthen the special characteristics of tourism resources. Secondly, tourism development should encourage the participation of local residents within the Process, and it should be helpful to the local industry and the resident's income. lastly, the development should refrain from relying heavily on money-making businesses but seek to enrich the lives of visitors and hosts together. This study presents five distinctive tourism development schemes for Muan. They are as follows: the establishment of a scenic byway leading to the Airport: the development of Hoeshan lotus reservoir as a tourist resort for Buddhists and as a traditional health care center: the utilization of the .Japanese military airport relics as an historical and cultural tourist attraction: the establishment of a salt-water spa complex: and the vitalization of agricultural tourism by utilizing the advantage of the Muan international Airport.

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Preferences for Experiencing activities of Daegu City Residents towards Green Tourism (대구 시민의 그린투어리즘 체험활동 선호도에 관한 연구)

  • Eom, Boong-Hoon;Oh, Seung-Hyun
    • Journal of Korean Society of Rural Planning
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    • v.14 no.4
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    • pp.87-95
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    • 2008
  • The purpose of this study is to analyze city residents' preference to experiencing activities for Green Tourism. A Questionnaire survey was conducted in fall, 2006. The sum of 515 copies was analyzed. Residents of Daegu city preferred 'health/leports experience' and 'traditional food experience', among theme experiential activities. While present providing experience programs are rural-life experiences, which are convenient for provider aspect. By the result of cross-table analysis, there are many differences between groups by gender & age. Men preferred 'health/leports experience', while women preferred 'traditional food experience'. The mean values of preference by 14 experiencing activities showed high at 'health experience', 'traditional food experience', 'leports experience', which represents health & wellbeing trends. By the result of t-test & ANOVA, there also are many differences between groups by gender & age. Especially significant differences were shown by age group. Three factors were categorized. 'traditional/wellbeing/health experience', 'nature-play experience' and 'life-culture experience' were those.