• Title/Summary/Keyword: Music Promotion

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The Effect of the Attractiveness of Mobile Music Applications on the Level of User Loyalty

  • Mengyu, Dong;Cho, Namjae
    • Journal of Information Technology Applications and Management
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    • v.24 no.3
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    • pp.63-72
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    • 2017
  • The purpose of this study is to investigate the relationship between application attractiveness and loyalty to mobile music applications. The application attractiveness is operationalized into four dimensions: richness of music contents, music app design quality, music app functionality, and promotion. The hypotheses are postulated and tested using a sample of 370 student respondents from Henan Polytechnic University and Henan Institute of Technology, China. The result shows that there is a positive correlation between loyalty and three application attractiveness aspects: richness of music contents, music app design quality and music app functionality. Based on the results of this study, the research put forward constructive suggestions about improving mobile music application loyalty. Finally, several conclusions, managerial suggestions, limitations and future research are proposed.

The experimental study on the influence of chamber music teaching on the mental health of college students in music universities

  • Wu, Tianyi
    • International Journal of Advanced Culture Technology
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    • v.10 no.4
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    • pp.277-285
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    • 2022
  • Purpose of the study To study the effects of teaching chamber music courses on the mental health of college students in music schools. The key to the results is as follows. There was a significant difference in the total level of mental health between the experimental and control classes after the experiment. The total level of mental health of male and female college students in the experimental class had significant differences after the experiment, respectively. There was no significant difference in the ten factors of scl-90 in the control class before and after the experiment, while there was a significant difference. in the ten factors of scl-90 in the experimental class before and after the experiment. The experimental teaching of chamber music courses improves the mental health level of female college students better than male college students. We have come to understand Teaching chamber music courses can significantly improve the mental health of college students in music schools.

A Study on the Sentiment Analysis of Contemporary Pop Musicians and Classical Music Composers

  • Park, Youngjoo
    • International Journal of Advanced Culture Technology
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    • v.10 no.3
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    • pp.352-359
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    • 2022
  • The study examined a sentiment analysis based on Tweeter messages between contemporary pop musicians and classical music composers. Musicians of each genre were carefully selected for the sentiment analysis. Many opinion messages on Tweets that users have discussed were collected, and the messages were evaluated by using Naïve Bayes Classifier. The results demonstrated that users showed high positive sentiments for the two different genres. However, on average, the positive sentiment values for classical music composers are higher than for contemporary pop musicians. In addition, the rankings of the highest positive sentiments among contemporary pop musicians and classical music composers did not coincide with the popularity of the two different genres of musicians. This study will contribute to the study of future sentimental analysis between music and musicians.

The Effects of a Music Therapy Program for Autistic Children in Child Day Care Centers (자폐장애 아동을 대상으로 한 음악치료 중재 효과 연구)

  • Ju, Se-Jin;Choi, Shin-Hyoung;Nam, Ok-Seon
    • The Journal of Korean Academic Society of Nursing Education
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    • v.13 no.1
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    • pp.114-122
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    • 2007
  • Purpose: This study was aimed at evaluating the effects of Music Therapy for the autistic children. Method: The subjects of this study consisted of 3 autistic children who were trained in an Attachment Promotion Therapy Program for 6 months. The Children were all males and 4years 9months, 3years 1 month, and 3years 8month each, and diagnosed with Autism by Child and Adolescent Psychiatrists. Data was collected by using video-taping methods(ADOS, Fagot's Interactive Behavior Code), an interview and observational methods(SMS). Music Therapy intervention was done once a week for 6 months. Data was gathered by quantitative and qualitative analysis. Result: This study showed that the Autism Diagnostic Observation Scale and Social Maturity Quotient(SQ) much improved after the Music Therapy After the Music Therapy, the Interactive Behavior Code : Gaze, Gesture for the communication, Verbal language, Laughing/Smile, and Normal play behaviors increased more than before the intervention. As the results show, the child's behavior became more positively responsive, playful, and attentive to others. Conclusion: This study suggests that Music Therapy might be an effective intervention for autistic disorder children in order to decrease autistic symptoms and increase joint attention behavior.

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A Review of 40 Years of Techno Music: Music History and Industrial Technology (테크노 음악 40년의 음악사 및 산업기술적 측면에 대한 고찰)

  • Lee, Sunghoon
    • The Journal of the Convergence on Culture Technology
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    • v.5 no.4
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    • pp.131-136
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    • 2019
  • Since the term technopop was first used 40 years ago, techno music has evolved with technological advances. However, few studies have examined techno music from a historical point of view. In particular, it is necessary to explore the techno music in relation to the development of industrial technology. Therefore, this paper aimed to examine the historical context of techno music from the early days of Detroit techno as well as the industrial significance of techno culture in Europe. We also provide suggestions regarding the further development of techno music.

A Study on the Public Interest Role of the Detective Industry for Music Copyright Protection (음악저작권 보호를 위한 탐정산업의 공익적 역할 연구)

  • Kim Mi Ok;Yun Sou Bin;Yeom Keon Ryeong
    • Industry Promotion Research
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    • v.8 no.1
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    • pp.23-33
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    • 2023
  • In modern times, damage caused by the spread of the Internet has become very diverse. In particular, due to the craze of K-pop since 2008, the damage caused by copyright infringement in the domestic and international music markets has become the biggest problem in the Internet market. However, the manpower of the police and copyright protection agencies to solve these increasingly intelligent crimes is insufficient. Therefore, we are trying to find out the role of the public interest detective as a supplementary force for the public authority and as a substitute for the copyright protection agency that can provide legitimate help for victims in the prevention of music copyright infringement and disputes. For this study, first, the concept and types of music copyright, the concept of public interest detectives, the current status and system of music copyright were identified, and the role of detectives for music copyright protection was explored through system operation and status analysis of protection agencies and literature review. Through the results of this study, it is hoped that the role of a professional detective in the public interest dimension of music copyright protection can be a good soil for the development of the detective industry in the future.

Comparative Analysis of and Future Directions for AI-Based Music Composition Programs (인공지능 기반 작곡 프로그램의 비교분석과 앞으로 나아가야 할 방향에 관하여)

  • Eun Ji Park
    • The Journal of the Convergence on Culture Technology
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    • v.9 no.4
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    • pp.309-314
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    • 2023
  • This study examines the development and limitations of current artificial intelligence (AI) music composition programs. AI music composition programs have progressed significantly owing to deep learning technology. However, they possess limitations pertaining to the creative aspects of music. In this study, we collect, compare, and analyze information on existing AI-based music composition programs and explore their technical orientation, musical concept, and drawbacks to delineate future directions for AI music composition programs. Furthermore, this study emphasizes the importance of developing AI music composition programs that create "personalized" music, aligning with the era of personalization. Ultimately, for AI-based composition programs, it is critical to extensively research how music, as an output, can touch the listeners and implement appropriate changes. By doing so, AI-based music composition programs are expected to form a new structure in and advance the music industry.

The Influence of User Experience Elements of Digital Music Access Platform on User Loyalty: Mediation Effect of Usefulness Perception, Epidemic Perception

  • Zhang, Weiwei
    • Journal of the Korea Society of Computer and Information
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    • v.24 no.7
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    • pp.45-52
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    • 2019
  • With the popularity of mobile Internet and smart phones, the domestic digital music access platform has entered a period of rapid development. Existing studies in the academic circle have shown that experience has a positive impact on user perception and loyalty. However, the research on the relationship between brand loyalty, user perception and user experience of Internet products has not received much attention. Starting from the brand loyalty theory and user experience theory, this paper explores the mechanism of user experience, user perception and brand loyalty of digital music access platform. Based on the development status of digital music access platform in China, the purpose is to explore how the user experience of the mainstream digital music access platform can affect Usefulness Perception, Epidemic Perception. And to explore how the Usefulness Perception, Epidemic Perception can affect users' brand loyalty. also further explore the role of users' perception in this process to understand the relationship between brand and user experience. In practical operations, 398 formal questionnaires were issued online to collect first-hand data, and reliability analysis, factor analysis, correlation analysis and hypothesis analysis were carried out successively on the data in the later stage. Through research, it is found that the user experience of digital music access platform has a partial significant impact on the perception and loyalty of applications. The visual presentation and emotional feelings of digital music access platform are positively correlated with the perceived usefulness of applications. The visual presentation and emotional feelings of digital music access platform are positively correlated with the perceived popularity of applications. The e perceived usefulness and perceived popularity of the digital music access platform are positively correlated with the loyalty of the application. Through this research, it has certain guiding significance to the promotion of digital music access platform's brand loyalty degree.

Analasis on the Characteristics of Ladysmith Black Mambazo Music: Focusing on 'Black is Beautiful' and 'Homeless' (Ladysmith Black Mambazo 음악의 특징: 'Black is Beautiful', 'Homeless'를 중심으로)

  • Ahn, Sihyeon
    • The Journal of the Convergence on Culture Technology
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    • v.7 no.3
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    • pp.241-246
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    • 2021
  • Ladysmith Black Mambazo is a group of men influenced by South African traditional Zulu a cappella and American black music. The Jubilee Choir of the United States came to South Africa in the 1870s and influenced South African music while performing. Ladysmith Black Mambazo's music can be the result of the combination of the indigenous Zulu a cappella and the American Jubilee music style. This group participated in Paul Simon's album "Graceland" and became world famous. The album won a Grammy Award for sales of millions of copies. After that, they released their own albums and won 5 times Grammy Awards (nominated 15 times) They inherited and developed Zulu music under the philosophy of "preserving musical heritage". As a samely non-Western country, with hope their spirit, inheriting old one and innovating new one, gives positive inspiration for Korean music, I investigated how their music, 'Black Is Beautiful', 'Homeless' are influenced by the western music and inherited their own traditional music in it.

Study on the Paradigm Shift of Ah-Sok(雅俗) Aesthetics in Korean Traditional Music - Focusing on the aesthetics of Ah-Sok(雅俗) of Geomungo(玄琴) in Joseon Dynasty - (한국 전통음악의 아속(雅俗)미학 패러다임 변화 연구 -조선시대 거문고[玄琴]의 아속적 심미를 중심으로-)

  • Kang, Yu Kyoung
    • The Journal of the Convergence on Culture Technology
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    • v.8 no.3
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    • pp.605-611
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    • 2022
  • This study excludes how to define the concepts and categories of the Ah-ak(雅樂) and Sok-ak(俗樂). In the process from the early Joseon Dynasty to the late Joseon Dynasty, the aesthetic appreciation system of the Ah-Sok(雅俗) in traditional music, which is consistently projected on court music and folk music centered on Pungryubang, was revealed through specific historical records. Through this study, we were able to examine as follow : In the early Joseon Dynasty, the aesthetic of music related to the the Ah-Sok(雅俗) was mainly projected on the court's ritual music and Yeonhyangak-music for korean court banquet-, and in particular, the aesthetic thoughts of Geomungo[玄琴] was at the center. As we descend to the late Joseon Dynasty, the aesthetic of music related to the Ah-Sok(雅俗) has been expanded to the private sector, reflecting the aesthetic of Pungryubang music, and it can be seen that the aesthetic thought of Geomungo[玄琴] was at the center.