• Title/Summary/Keyword: Multi-orientation

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The Differences in Clothing Shopping Orientation and Shopping Behaviors by the Multi-store Selection of Internet and Offline Stores (인터넷 매장과 오프라인 매장의 혼합 선택에 따른 소비자 의복 쇼핑 성향 및 쇼핑 행동 차이 연구)

  • Kim, Sae-Hee
    • Journal of the Korean Society of Clothing and Textiles
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    • v.33 no.5
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    • pp.764-774
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    • 2009
  • The purpose of this study is to investigate the differences in consumer clothing shopping orientation and shopping behaviors by the multi-selection of internet and offline stores. The data were collected from 201 men and women in their twenties and the respondents were grouped into three as internet-store users, multi-store users, and offline-store users. The data were analyzed using factor analysis, ANOVA, post-hoc analysis, frequency analysis, and chi-square analysis. The results are as following. First, the clothing shopping orientation was partly different among the groups. Regarding the offline shopping orientation, the groups showed difference in the impulsive orientation, and regarding the online shopping orientation, the groups showed differences in the goal oriented and enjoying orientation. In all the three cases, the internet users showed strongest orientation, and the next were multi-store users and offline-store users. The cause of these results were explained as the familiarity and experience with the channel. Second, the clothing shopping behaviors were also partly different among the groups. The groups showed no differences in the preferred store type and benefits sought, but showed significant difference in the attitude toward the internet shopping. The internet-store users showed most positive attitude, and the next were multi-store users and offline-store users.

Composite Loyalty Orientation of Store and Brand Choice of Department Store Fashion Consumers (백화점 의류구매자의 점포와 상표에 대한 복합적 충성성향)

  • Moon, Hee-Kang;Rhee, Eun-Young
    • Journal of the Korean Society of Clothing and Textiles
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    • v.30 no.8
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    • pp.1263-1274
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    • 2006
  • Consumers' store loyalty and brand loyalty are closely related in apparel product purchase decision making process. The purpose of this study was to identify consumers' composite loyalty orientation considering both store loyalty and brand loyalty. As for the method of the research, in-depth face-to-face interviews were carried out. 20 interviewees were asked to describe apparel product purchase decision making process related to store choice and brand choice. Store loyalty and brand loyalty were combined to identify composite loyalty orientation. In this process, 6 types of loyalty orientation were identified; single-store type loyal/convenient brand loyal, single-store type loyal/low brand involved, multi-store type loyal/affected brand loyal, multi-store type loyal/economic multi-brand loyal, multi-store type loyal/value-seeking multi-brand loyal, multi-store type loyal/brand non loyal. The characteristics of each loyalty orientation were compared.

Experiment on Camera Platform Calibration of a Multi-Looking Camera System using single Non-Metric Camera (비측정용 카메라를 이용한 Multi-Looking 카메라의 플랫폼 캘리브레이션 실험 연구)

  • Lee, Chang-No;Lee, Byoung-Kil;Eo, Yang-Dam
    • Journal of the Korean Society of Surveying, Geodesy, Photogrammetry and Cartography
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    • v.26 no.4
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    • pp.351-357
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    • 2008
  • An aerial multi-looking camera system equips itself with five separate cameras which enables acquiring one vertical image and four oblique images at the same time. This provides diverse information about the site compared to aerial photographs vertically. The geometric relationship of oblique cameras and a vertical camera can be modelled by 6 exterior orientation parameters. Once the relationship between the vertical camera and each oblique camera is determined, the exterior orientation parameters of the oblique images can be calculated by the exterior orientation parameters of the vertical image. In order to examine the exterior orientation of both a vertical camera and each oblique cameras in the multi-looking camera relatively, calibration targets were installed in a lab and 14 images were taken from three image stations by tilting and rotating a non-metric digital camera. The interior orientation parameters of the camera and the exterior orientation parameters of the images were estimated. The exterior orientation parameters of the oblique image with respect to the vertical image were calculated relatively by the exterior orientation parameters of the images and error propagation of the orientation angles and the position of the projection center was examined.

A Study on Shopping Orientation and Store Selection Criteria of Credit Card Apparel Shoppers (신용카드 사용 의류구매자의 쇼핑성향과 점포선택기준)

  • 정수경;김용숙
    • Journal of the Korean Society of Costume
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    • v.53 no.2
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    • pp.1-16
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    • 2003
  • The purpose of this was to identify the shopping orientation and store selection criteria of credit card apparel shoppers. The subjects were credit card holding women who had experienced credit card apparel shopping at least one time during last 6 months. The results were as follows : 1. Women of 20's were segmented into multi-cards holding light users, multi-cards holding heavy users, and mono-card holding light users according their credit card numbers and the monthly credit card apparel expenditure. 2. The factors of apparel shopping orientation were pleasure, economy, brand loyalty. self-confidence. shopping plan, and fashion. And the factors of store selection criteria were additive service, store atmosphere, Product assortment, sales promotion. and product diversity. 3. Multi-card holding light users showed higher tendency in self-confidence and economy of shopping orientation, and considered additive service more. Multi-card holding heavy users showed higher tendency in pleasure. brand loyalty, self-confidence, shopping plan, and fashion of shopping orientation, and considered sales promotion and product diversity. Mono-card holding light users showed lower tendency in pleasure. brand loyalty, self-confidency, shopping plan, and fashion, and considered additive service, store atmosphere. product assortment, sales promotion, and product diversity less.

Differences in Awareness, Attitude and Purchase Intention of Multi-Brand Stores among Fashion Lifestyle Groups (패션라이프스타일 집단에 따른 편집매장에 대한 인지, 태도 및 구매의도의 차이)

  • Choi, Mi-hwa;Park, Kwanghee
    • Journal of the Korean Society of Clothing and Textiles
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    • v.42 no.3
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    • pp.438-451
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    • 2018
  • This study analyzed differences in awareness, attitude, and purchase intention for multi-brand stores among fashion lifestyle groups. A questionnaire survey was conducted between September 12th and September 30th 2016 with women in their 20s to 40s living in the Seoul metropolitan area, Busan, Gyeongnam area, Daegu, and Gyeongbuk area. Data were collected from 417 women and analyzed using factor analysis, cluster analysis, analysis of variance and a Duncan test. The results of this study are summarized as follows. First, the result of factor analysis showed that fashion lifestyle was divided into five factors such as individuality orientation, practicality orientation, conspicuous orientation, fashion orientation, and economic orientation. The respondents were classified into economic pursuit group, individuality seeking group, active fashion seeking group and practicality seeking group according to fashion lifestyle factors. Second, there were significant differences in awareness, attitude, and purchase intention of multi-brand stores among fashion lifestyle groups. Fashion seeking group was more aware of, had a positive attitude toward, and purchased more fashion products in multi-brand stores than other groups.

Seafloor Classification Based on the Texture Analysis of Sonar Images Using the Gabor Wavelet

  • Sun, Ning;Shim, Tae-Bo
    • The Journal of the Acoustical Society of Korea
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    • v.27 no.3E
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    • pp.77-83
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    • 2008
  • In the process of the sonar image textures produced, the orientation and scale factors are very significant. However, most of the related methods ignore the directional information and scale invariance or just pay attention to one of them. To overcome this problem, we apply Gabor wavelet to extract the features of sonar images, which combine the advantages of both the Gabor filter and traditional wavelet function. The mother wavelet is designed with constrained parameters and the optimal parameters will be selected at each orientation, with the help of bandwidth parameters based on the Fisher criterion. The Gabor wavelet can have the properties of both multi-scale and multi-orientation. Based on our experiment, this method is more appropriate than traditional wavelet or single Gabor filter as it provides the better discrimination of the textures and improves the recognition rate effectively. Meanwhile, comparing with other fusion methods, it can reduce the complexity and improve the calculation efficiency.

A Study on the Characteristic of Fracture Toughness in the Multi-Pass Welding Zone for Nuclear Piping (원전 배관재 다층 용접부의 파괴 특성에 관한 연구)

  • Park, Jae-Sil;Seok, Chang-Seong
    • Transactions of the Korean Society of Mechanical Engineers A
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    • v.25 no.3
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    • pp.381-389
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    • 2001
  • The objective of this paper is to evaluate the fracture resistance characteristics of SA508 Cl.1a to SA508 Cl.3 welds manufactured for the reactor coolant loop piping system of nuclear power plants. The effect of the crack plane orientation to the welding process orientation and the preheat temperature on the fracture resistance characteristics were discussed. Results of the fracture resistance test showed that the effect of the crack plane orientation to the welding process orientation of the fracture toughness is significant, while that of preheat temperature on the fracture toughness is negligible. The micro Vickers hardness test, the metallographic observation and the fractography analysis were conducted to analyse the crack jump phenomenon on the L-R crack plane orientation in the multi-pass welding zone. As these results, it is shown that the crack jump phenomenon was produced because of the inhomogeneity between welding beads and the crack plane orientation must be considered for the safety of the welding zone in the piping system.

The Relationship between Hospital Size and the Impact of Market Orientation on Performance in Korea (병원산업에서 시장지향성이 성과에 미치는 영향과 규모와의 관계)

  • Lee, Kyun-Jick
    • Health Policy and Management
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    • v.16 no.4
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    • pp.1-23
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    • 2006
  • There is general consensus in the research literature that market orientation is related to organizational performance. The study examines this relationship in the Korean hospital industry. One feature of this study is to examine the differences between large and small hospitals in terms of their market orientation, performance and the relationship between these constructs. The other feature is that both market orientation and performance are conceptualized as being multi-dimensional constructs. Hence a structural equations modeling (SEM) technique is used to examine the dimensionality of market orientation and performance and to examine the nature of this relationship. Data for this study are collected using a questionnaire that is mailed to the top marketing-related managers of 1,048 hospitals. Usable responses are obtained from 230 hospitals for a response rate of 21.9%. The SEM results confirm the multi-dimensional nature of both market orientation and performance, and the strong relationships between the constructs. Interestingly, this relationship is found to be much stronger for smaller hospitals than for larger hospitals. For smaller hospitals, this study shows that market orientation has a tremendous influence on performance, with almost 73.9% of the variance in performance being attributed to market orientation.

A Study on Multi-cultural Education and Its Normative Orientation (다문화교육의 규범적 방향 모색)

  • Kang, Hye-Kyoung
    • Journal of Family Resource Management and Policy Review
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    • v.14 no.4
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    • pp.151-171
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    • 2010
  • Multi-culturalization in our society may be the cause of many problems, but if appropriately dealt with, diversity brought on by multi-culturalization could resolve chronic abuses in education and create a new culture, thereby contributing greatly to national development. The purpose of this study was to examine the current research on multi-cultural education and to provide a normative orientation to multi-cultural education. The literature research was conducted between March 2008 and September 2009. The followings are the findings of this study. First, the results reveal that the appropriate target of a multi-cultural society should not be assimilation, but rather, multi-culturalism. Multi-culturalism has greater adaptability, and the key lies in its respect for human rights, its strengthening of multi-cultural capacity, and its consideration for the minority by moving toward corporate multi-culturalism that aims for equality in results. Second, the first form of multi-cultural education emphasizes neutrality and argues that it is the best way to respect different cultures. This form of multi-cultural education emphasizes neutrality toward "sameness." In this context, sameness means equality of the rights of human beings. The other form of multi-cultural education emphasizes diversity and argues that it is the best way to respect different cultures. It focuses on the recognition of particularity. But it reveals its shortcomings when it excludes interaction not only between an individual and the culture, but also between the insider and outsider of the culture and its social institutions. Thus, multi-cultural education for mutual understanding is suggested. Third, it has been found that pure homogeneous nationalism must be destroyed, but nationalism needs to transform itself rather than be abolished in a globalized and multi-cultural society. Moreover, on behalf of pursuing open nationalism, the self-transformation of nationalism is advisable, in order to for it to overcome its antagonistic and exclusive nature.

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The Influence of Volume Fraction and Fiber Orientation of CERP Layer on Flexural properties of A17075/CFRP Multi-Layered Hybrid Laminate Material (Al Shee/CFRP 다적층 하이브리드 복합재료의 굴곡강도에 미치는 카본섬유 체적률 및 배열방향 영향)

  • Yoo Jae-hwan
    • Journal of the Korean Society of Safety
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    • v.19 no.4 s.68
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    • pp.31-35
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    • 2004
  • The A17075/CFRP multi-layered hybrid laminate material consists of the alternating A17075-T6 sheets and carbon/epoxy prepregs of M40 fade. The influence of volume fraction and fiber orientation of A17075/CFRP layer on flexural properties of A17075/CFRP laminate alternating A17075-T6 and carbon/epoxy prepreg was investigated. The results obtained from the experimental analysis are as follows: 1. In the $0^{\circ}$ fiber orientation, the mont of increase of the flexural rigidity was $20.5\%$ at the $26.5\%$ volume fraction and $38.0\%\;at\;the\;35.7\%$ volume fraction compared with the flexural rigidity level(20.0GPa) of the $10\%$ volume fraction of CFRP. 2. In the $\pm45^{\circ}$ fiber orientation the amount of decrease of the flexural rigidity was $23.5\%\;at\;the\;20.0\%$ volume fraction and $31.5\%\;at\;the\;33.3\%$ volume fraction compared with the flexural rigidity level of the $10\%$ volume fraction of CFRP. 3. In the $0^{\circ}$ fiber orientation, the flexural strength was 481.5MPa at the $10\%$ volume fraction of CFRP and 583.8MPa at the $26.5\%$ volume fraction and 653.7MPa at the $35.7\%$ volume faction. 4. In the $\pm45^{\circ}$ fiber orientation, the flexural strength was 354.0MPa at the $20.0\%$ volume fraction of CFRP and 340.5MPa at the $33.3\%$ volume fraction.