• Title/Summary/Keyword: Multi-mediating effect

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Comparison of Ideal versus Actual Fashion Corporate Social Responsibility from a Consumer Perspective (소비자 관점에서의 패션기업의 이상적 CSR과 실제적 CSR 비교)

  • Ahn, Soo-Kyoung
    • Journal of the Korean Society of Clothing and Textiles
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    • v.37 no.5
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    • pp.631-644
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    • 2013
  • This study investigates the gaps between ideal and actual corporate social responsibility (CSR) by comparing levels of CSR perceptions and examining the relationship differences between CSR perception, perceived quality, and affective trust from a consumer perspective. Data from 315 adult samples were collected through a nationwide online survey. In order to compare ideal and actual CSR, the study employed the approach of latent means analysis (LMA) and multi-group comparisons within the framework of a structural equation modeling (SEM). The result of latent means comparison showed significant differences of perceptions on fashion CSR across ideal and actual contexts. Only actual economic CSR was evaluated higher than in the ideal context and the effect size of inter-management CSR was the largest among seven domains. Multi-group SEM revealed a significant discrepancy between ideal and actual CSR structural models that exhibited relationships of CSR perception, perceived quality, and affective trust. The paths from internal management and ethical CSR to perceived quality and from economic and philanthropy CSR to affective trust were different across ideal and actual contexts. Implying the understanding of consumer CSR perceptions and the mediating role of perceived quality, this study suggests that marketers narrow the gap between ideal and actual CSR.

Brand Relationship Quality of Brand Loyal Fashion Consumers and Their Loyalty Orientation (상표충성 소비자의 상표관계본질과 상표충성성향)

  • Moon, Hee-Kang
    • Journal of the Korean Home Economics Association
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    • v.46 no.3
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    • pp.57-71
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    • 2008
  • The purpose of this study is 1) to develop and validate the BRQ construct perceived by brand loyal consumers, 2) to evaluate the predictive capacity of the individual BRQ dimension and brand relationship benefit on consumers' relationship intention, and 3) to identify the distinctive loyalty orientation based on the concept of BRQ. Questionnaire data from 379 brand loyal consumers on BRQ, brand relationship benefit, relationship intention, and their brand loyal behavior pattern were analyzed. The results showed that brand loyal consumers' BRQ composed of 3 dimensions including 'compensational bind', 'self attachment', and 'trust'. In addition, the mediating role of BRQ in predicting consumers' loyal relationship intention was validated using the structural equation model. Regarding the effect of each BRQ dimension on loyal relationship intention, consumers' intention to be loyal to an apparel brand was more explained by self attachment than the other dimensions. This study also intended to provide a useful direction to apparel brands in finding out which relationship quality type is more effective for differentiated marketing strategies by comparing the BRQ of single-brand loyal consumers and that of multi-brand loyal consumers.

Building Fashion Customer Loyalty by Service Recovery and the Effect of Explanations on It (서비스 복구를 통한 패션고객의 충성 형성과정과 설명의 효과)

  • Ahn, Soo-Kyoung
    • Journal of the Korean Society of Clothing and Textiles
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    • v.35 no.7
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    • pp.841-855
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    • 2011
  • This study examines the structured model of building fashion customer loyalty by service recovery and scrutinizes the effect of explanations on perceived justice and the proposed model. The data of a total of 300 women were collected through an online survey. Employing structural equation modeling, this study demonstrated that both distributive and interactional justice had a positive impact on customers' satisfaction with service encounter that subsequently led to overall satisfaction with the brand. Overall satisfaction influenced the attitudinal loyalty of customers that induced their behavioral loyalty. To examine the effect of explanations on perceived justice and the process of building fashion customer loyalty by service recovery, t-test and multi-group SEM were employed. The result displayed that the group who received explanations after service failure perceived higher level of justice than the one who did not. There was a significant difference between two groups on the direct path from interactional justice to overall satisfaction with the brand. This study clarifies how perceived justice influences fashion customer loyalty mediating by satisfaction in and confirms the critical role of explanations in service recovery context. By implying the understanding of the important role of explanations in service recovery context, this study provides fashion marketers with insight for delivering more successful service recovery strategies that enhance customer loyalty.

The Effect of Distribution Project Manager Leadership and Performance of Project Team Members with the Mediation Role of Self-Efficacy

  • SHOKORY, Suzyanty Mohd;ZAINOL, Zuraidah;AWANG, Marinah;ABDUL HAMID, Suriani;RAMDAN, Mohamad Rohieszan
    • Journal of Distribution Science
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    • v.20 no.9
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    • pp.29-38
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    • 2022
  • Purpose: The purpose of this study to determine the effect of distribution transformational and transactional project manager leadership style on the extra-role performance of project team members using multi-level modelling analysis. Research design, data and methodology: The role of psychological factors as the mediating variable namely is self-efficacy in the effect of project manager's leadership style on the project team members' performance was also studied using the Monte Carlo bootstrapping method. The sample of the study consisting of 370 project team members from 74 contractors registered with the Construction Industry Development Board in the Klang Valley was selected using a simple random sampling and a survey using a questionnaire. Results: The findings showed that the transformational leadership of project managers was a dominant predictor of extra-role performance of project team members. Furthermore, the study show the self-efficacy of project team members acted as a mediator in the relationship between transformational and transactional leadership of project manager leadership on the extra-role performance of project team members. Conclusions: The findings are expected to be used by the relevant parties in planning, arranging and implementing efforts to improve the work performance and ensure that projects are implemented according to the specified specifications.

The Effect of IADL on life satisfaction in the elderly with dementia and mild cognitive impairment: Multiple Mediating Effects of Subjective Expectation and Depression

  • Lee, Hyoung-Ha
    • Journal of the Korea Society of Computer and Information
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    • v.27 no.7
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    • pp.125-135
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    • 2022
  • In this study, using KLoSA data, it was verified whether subjective expectations and depression had a multi-mediated effect on life satisfaction of the elderly with dementia and mild cognitive impairment. As a result of the analysis, first, it was analyzed that the higher the IADL of the elderly with dementia and mild cognitive impairment, the lower the subjective expectation, the higher the depression, and the lower the life satisfaction. Second, it was analyzed that as the subjective expectations of the elderly with dementia and mild cognitive impairment increased, depression decreased and life satisfaction increased. Third, it was analyzed that IADL in the elderly with dementia and mild cognitive impairment not only directly affects life satisfaction, but also indirectly affects life satisfaction through subjective expectations and depression, so it has a multi-mediated effect. Therefore, it is necessary to expand subjective expectations by expanding service providers that can support daily life restrictions for the elderly with dementia and mild cognitive impairment, providing regular programs by experts to reduce depression, and establishing new national pension benefits for dependents.

The Effects of Job Satisfaction, Social Support and Hope on Life Quality of Mongolian Workers: Focusing on the Mediating Effects of Hope and the Moderating Effect of the Legal Status (재한 몽골 합법·불법 이주노동자들의 직업만족도, 사회적 지지, 희망이 삶의 질에 미치는 영향: 희망의 매개효과와 체류자격의 조절효과를 중심으로)

  • Sung Ja Shin;Mijid-Ochir Otgondulam
    • Korean Journal of Culture and Social Issue
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    • v.18 no.4
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    • pp.435-462
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    • 2012
  • The predominant concern of the study centers on: (1) the direct effects of the job satisfaction, social support and hope on the individual's quality of life; (2) the direct effect of hope alone on the individual's quality life; (3) the mediating effect of the hope between the job satisfaction/social support and life quality; (4) the moderating effect of the worker's legal status(legal labors Vs. illegal labors) on each causal relationship. Research is based on a survey conducted with 453 Mongolian immigrant workers(333 legal workers, 120 illegal workers) from 10 cities including Seoul. In order for respondents to address research questions, structural equation models are explored. A variety of tests are conducted(metric invariance test, critical ratio for difference test, multi-group analysis, bias-corrected boot-strapping, latent mean analysis including Cohen's effect test). The noticeable findings are as follow: First, both job satisfaction and social support have a positive influence respectively on the individual's hope and the individual's quality of life. Second, we found a partial mediating effect of hope between both job satisfaction/social support and the individual's life quality. Third, we failed to find a moderating effect of the workers' legal status on each causal relationship. Finally, there is no significant difference of the latent means of each latent variable -job satisfaction, social support, hope, and life quality - between the legal group and the illegal group, except the latent mean of workers' quality of life. A range of practical and political implications are discussed based on the study's findings.

Effects of the teacher characteristics on self-directed learning mediated by students' class attitude and class satisfaction in mathematics (수학 교과에서 교사특성이 수업태도와 수업만족도를 매개로 고등학생의 자기주도학습에 미치는 영향)

  • Hyesung Park;Sungyeun Kim
    • The Mathematical Education
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    • v.63 no.3
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    • pp.437-450
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    • 2024
  • Self-directed learning in mathematics education is crucial because it enables students to think creatively and critically while continuously improving. The purpose of this study was to examine the mediating effects of class attitude and class satisfaction in mathematics on the relationship between mathematics teacher characteristics and self-directed learning. Furthermore, the study aimed to determine whether these structural relationships differ between male and female student groups. To achieve this, the theoretical model was tested using the 9th-year data (high school 3rd grade) of the Seoul Education Longitudinal Study (SELS) 2010, comprising 2,325 students (1,187 males and 1,138 females). The results revealed that the mediating effects of mathematics class attitude and class satisfaction on the relationship between teacher characteristics in mathematics and high school students' self-directed learning were significant. At this time, the direct effect of mathematics teacher characteristics on selfdirected learning was not significant, indicating that mathematics class attitude and class satisfaction had full mediating effects. Multi-group analysis results showed no significant differences in path coefficients between male and female student groups. Based on the research findings, implications for teacher education were presented to improve high school students' self-directed learning abilities in mathematics education, focusing on the mediating effects of affective factors in the classroom.

A Study on the Structural Analysis on Multicultural Competence Relating to Spiritual Intelligence and Human Rights Attitudes of University Students Majoring in Social Welfare (사회복지전공 대학생의 다문화 역량에 관한 영성지능과 인권태도의 구조분석)

  • Park, Sun Hee
    • Korean Journal of Social Welfare
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    • v.69 no.1
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    • pp.79-101
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    • 2017
  • The purpose of this study is to identify the multicultural competence of university students majoring in social welfare studies and to verify the influence of human rights attitude and spiritual intelligence that affect multicultural competence using structural equation model. Spiritual intelligence was set as an independent variable and multicultural competence was set as a dependent variable. Human rights attitude was established as a mediating variable. Study subjects were 259 university students majoring in social welfare studies at 5 universities in the Daegu, Gyoungbuk area. Spiritual intelligence and human rights attitude appeared to have a significant effect on multicultural competence, indicating that a higher level of spiritual intelligence and human rights attitude were correlated with a higher level of human rights attitude. Also in the pathway of spiritual intelligence on multicultural competence, human rights attitude had a significant mediating effect. When the university student majoring in social welfare studies had a high level of spiritual intelligence including transcendence and meaning and purpose of life, their perspective on human rights which is important in the practice of social welfare affected the multicultural competence required to assist immigrants of various identities. Based on the findings of the study, it is recommended for the university students majoring in social welfare to have the "three-multi-sensitivities" including sensitivity of multicultural competence, sensitivity of spiritual intelligence, and sensitivity of human right attitude.

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A Study on the Influence of the Management and Living Environment Quality Factors of Public Rental Housing on the Satisfaction with Living, Brand Loyalty, and Intent of Recommendation (공공임대주택의 관리 및 주거환경 품질 요인이 주거만족도, 브랜드 충성도, 추천의도에 미치는 영향)

  • Roh, Ki-Nam;Yoon, Hyo-Jin
    • The Journal of the Korea Contents Association
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    • v.22 no.5
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    • pp.187-202
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    • 2022
  • The purpose of this study is to, focusing on public rental housing, examine the influence of the management and living environment factors of multi-unit residential buildings upon their satisfaction with living, brand loyalty, and intent of recommendation, and investigate the mediating effect of the satisfaction with living. For this study, the researcher surveyed the residents of public rental housing facilities in Seoul and Gyeonggi Province, which resulted in the analysis of 331 responses. The data was analyzed using SPSS 23.0 and AMOS 23.0 programs. The findings of this study are as follows; The management and living environment quality factors of public rental housing facilities had a direct impact on the satisfaction with living, brand loyalty, and intent of recommendation. And, the sub-factors of the management and living environment quality that influenced each variable were different among themselves. Also, the satisfaction level with living in public rental housing facilities had a significant impact on the intent of recommendation, while it had a mediating effect in the relationship between the management and living environment quality factors of public rental housing facilities and the intent of recommendation.

A Moderating Effect of Help-Seeking in the Relationship between Violence in sports, Depression, and Intention to Sport Continuance among Female Athletes (여성선수의 운동부 내 폭력 피해경험과 우울, 운동지속의사의 관계에서 도움요청(Help-Seeking)의 완충효과)

  • Kim, Jae Yop;Lee, Jeen Suk;Choi, Sun Ah
    • Korean Journal of Social Welfare Studies
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    • v.43 no.1
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    • pp.59-87
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    • 2012
  • The purpose of this study is to understand the effect of violence in sports on intention to sport continuance among female athletes and to analysis the mediating effect of depression and the difference groups according to help-seeking. In order to accomplish these purposes, this study surveyed from September to October in 2010. The final subjects in the analysis were 345 female athletes who are belong to school athletic team, professional team, business team, and national team. The data were analyzed with SPSS 18.0 and AMOS 10.0 for conducting multiple group analysis. The main results of this study are as follows; First, those who were suffered by emotional violence were 62.4%; those who are damaged by physical violence were 28.6% among the participants in this study. In case of intention to sport continuance, when measured by a rule of five, was average 3.15. 29.9% of the female athletes scored above the standard of depression. Second, depression turned out to have a partial mediating effect within the relationship where violence in sports has effect on intention to sport continuance. Third, between experimental and non-experimental group on help-seeking among female athletes, there was a statistically significant difference in the structural relationship. This means that help-seeking has moderating effect within the path of violence in sports affecting depression. Based on the results, this study suggested that there is a strong need for intervention for the both prevention and cure of the sports violence. It is necessary to develop preventive programs and coping strategies on female athletes' depression and intention to sport continuance.